1. What is your first reaction to the product?

Very positive
Somewhat positive
Neutral
Somewhat negative
Very negative

2. How would you rate the quality of the product?

Very high quality
High quality
Neither high nor low quality
Low quality
Very low quality

3. How innovative is the product?

Extremely innovative
Very innovative
Somewhat innovative
Not so innovative
Not at all innovative

4. When you think about the product, do you think of it as something you need or dont need?
Definitely need
Probably need
Neutral
Probably dont need
Definitely dont need

5. How would you rate the value for money of the product?
Excellent
Above average
Average
Below average
Poor

6. If the product were available today, how likely would you be to buy the product?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely

7. How likely are you to replace your current product with the product?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely

8. How likely is it that you would recommend our new product to a friend or colleague?
Not at all likely
0

Extremely likely
1

9. In your own words, what are the things that you like most about this new product?

10. In your own words, what are the things that you would most like to improve in this new product?

10