Content

1)
2)
3)
4)

Justification and Relevance

Company Background
Product/ Service background
Market Analysis:
i) Environmental analysis: Global and local
ii) Customer analysis
iii) Competitor analysis
iv) Marketing Strategies applied by the company:
-

Target segments and positioning adopted by the company for

the product/ service selected

Marketing mix strategies adopted

In case of any specific campaign run, discuss the purpose

and its implications/ results

5)

Conclusions from the study

6)

Learning(s) from the study

7)

Appendix (for tables, graphs, pictures etc)

8)

Bibliography (references)