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STYLING PROJECT

pH Neutral

Ellie, Jasmine, Jacklynn, Kirstie, Jun, Izzy

Brief
Within your teams you are to produce a series of presentations
which explores the world of the stylist and develops your concept
to a professional standard.
Create a mini advertising campaign, a menswear or womenswear
shoot, based on a trend of your choice. Students will show how they
will execute their ideas to include styling, location, casting, props,
lighting and mood through mood boards and visual imagery.

Target Audience / Target Publication


High end, edgy fashion followers.
Aged between 18 and 30
What would appeal to our target
audience?
Controversial
Risky
Edgy
Quirky
Creative
Unusual

Theme Gender Fluidity Trend

LOUIS VUITTON RESORT 17

Famous gender neutral


YouTube makeup Gurus

MASION MARGIELA SS16

http://static2.trouw.nl/static/photo/2012/7/14/8/20120525025830/media_xl_1219883.jpg

Gender Fluidity in current fashion

MOODBOARD
IDEA 1

MEN
MAKEUP AND
CIGARETTES

MOODBOARD
IDEA 2

Men nowadays have as


much of an addiction to
fashion and makeup as
women

MINIMAL
DINGY
SCHOOL PREP
ADDICTION

I-D Images

FINAL LOOK BOOK

Photographer: Aggie Anna H


Models: Eli Burrell, G eorge Figliolini
Make u p: Eli, G eorge
Stylist: G roup A
Hair: Abba Botwe
i-D p ublications 2016- pH Neutral

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