3G networks bring clearer voice communications and support value-added services like Internet access, online games, mobile TV, and navigation. Operators are working hard to keep up with the rapid development of 3G services and full service operations. One basis for 3G success is to create a real-time, accurate, flexible and strong billing system. By Ding Jianjun & Zhang En
3G billing requirements
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45 MAY 2009 . ISSUE 49
here have been two billing models.
One is used by mobile operators and focuses on billing voice calls, SMS and multimedia messaging services; while the other is used by fixed operators and focuses on billing landlines and Personal Handy-phone System services. The billing platforms are independent from each other. 3G services, increasingly diversified and personalized, are moving towards broadband and fixed-mobile convergence. Existing billing systems cannot handle the additional requirements and become the bottleneck. Network convergence, especially the deployment of the IP-based softswitch and IMS networks, plus increasingly varied services requires a more advanced billing system. The operator needs a new billing system that can support fast 3G market expansion, new rates, new products, and marketing mix of multiple services. That is where the convergent billing system comes in handy, incorporating realtime and convergent capabilities. Real-time: The traditional quasi-real-time business and operation support system (BOSS) cannot prevent mounting defaulting fees. This increases the operational risks of operators and subscribers do not have easy access to real-time account information. The operators and their partners cannot query and analyze the service data in real time, so they are falling behind in up-to-date market developments and slow to respond to subscriber requirements. This could adversely affect their market expansion efforts and lower customer satisfaction.
Huawei Communicate
Convergence: The convergent billing
system has four outstanding features including: 1) convergence of brand names and payment modes; 2) convergence of various services, products, and subscribers, while enabling preferential tariffs; 3) convergence of various billing modes; 4) convergence of prepaid and postpaid plans.
OCS the optimum choice
The Online Charging System (OCS) serves as a key part of the 3GPP network architecture. Based on 3GPP and relevant technical specifications, the OCS system is a real-time and flexible billing system that features high availability, stability and scalability. The OCS system can fully meet 3G service billing requirements. A convergent OCS not only supports realtime billing and credit control, but also enables full service operations. The OCS is designed to separate call control from billing control and separate billing control from billing applications. Logically, the OCS system consists of functional modules such as the adaptation layer, real-time billing engine, rating policy, real-time transaction processing and system management. This enables the OCS system to adapt to complex networks and converge networks, services and subscribers. The OCS adopts a mature in-memory database to ensure the real-time performance of various applications. The service logic of the OCS system is built on flexible billing engine scheduling. The rating rules are based on the customized policy library, helping operators deploy new services rapidly. The OCS also provides open API and open network access. The core element of the OCS system is the convergent billing engine (CBE) which integrates service control point (SCP), integrated service management platform (ISMP), customer relationship management (CRM), and Mediation as part of an end-to-end convergent billing solution. The open interfaces between various products increase the solutions flexibility. Operators can be provided with a total solution or with different products
based on actual requirements. The latter
choice enables operators to use third-party products to realize on-line billing and matching individual requirements. The OCS solution offers features like: 1) full service operation capability, including various value-added services, voice, data, and short message services; 2) high flexibility, with a dynamic policy library and flexible expansion; 3) real-time operations, with a in-memory database and highly efficient bus; 4) high scalability, with distributed architecture and scalable external interfaces; 5) high reliability, with hot standby and switchover polices, which is proven to be 99.999% reliable; 6) easy maintenance, with graphical user interfaces and a standard interface for the network management system. Huawei OCS solutions have been in commercial use on a large scale around t h e w o r l d . Op e r a t o r s l i k e Et i s a l a t , AIS, Mobile-8, and Novator have used Huawei OCS solutions to rapidly deploy services and take advantage of market opportunities. Huawei OCS solutions effectively reduce the cost of a prepaid system based on traditional intelligent network, largely improving the subscriber experience while maximizing return on investments.
China Telecom benefits
from OCS China Telecom launched the mobile service, e surfing with the number segment 189 in December 2008. Mr. Shang Bing, Executive Director, President and COO of China Telecom said, This is a historic event for the communications industry in China and a milestone of full service operations for China Telecom. e surfing integrates mobile, fixed, and broadband services to give subscribers an all-in-one service geared to the Internet with services like instant messaging, email, broadband and roaming. From the end of December 2008 through March 2009, China Telecom launched the nation-wide sales promotion, A Wing for Spring, which included a VIP
package, family package, campus package,
discount package and various special services targeting different customer groups. OCS construction is underway at China Telecom to support market strategy and service promotion. So far, China Telecom has set up the OCS system in Yunnan and Guangdong provinces and will do the same in other provinces, setting the stage for large-scale delivery of convergent services. China Telecom Yunnan started OCS construction with Huawei in mid-May 2008. The system became operational at the end of September 2008, supporting broadband data services. By the end of November 2008, Huawei had connected the OCS system with all other network elements. The OCS is now able to provide billing for millions of CDMA subscribers. The Huawei OCS is highly regarded by China Telecom Yunnan for its flawless performance with no system failures, interruptions or complaints in the first month of operation. The OCS system of China Telecom Guangdong is another success story. In September 2008, Huawei secured the bid, and on December 1, the OCS system successfully handled the existing 2.16 million CDMA subscribers. In the future, the Huawei OCS system will also offer billing capabilities to the fixed and broadband subscribers of China Telecom Guangdong and gradually provide convergent billing capabilities. China Telecom Guangdong was the first commercial application for China Telecom, using the OCS system to provide billing for a large number of CDMA subscribers. With the CDMA network expansion of China Telecom, the OCS will play a key role as a core billing platform that drives the full service operations. China Telecom shows that setting up a real-time and convergent billing system is the key to profiting from the 3G trend. Innovative service, products and marketing solutions and support for full service operations are the elements needed for ensuring added revenues in the 3G era. Editor: Xu Peng xupeng@huawei.com MAY 2009 . ISSUE 49