Questionnaire

Name:
_________________
Contact: ________________

For Academic Research Purpose

1. Which brands comes in your mind when you hear about powder milk?

2. You use powder milk? (Please write name)

3. You use powder milk for?

Tea/ Coffee
Drinking
Sweets/ Milk Shakes
All of above
4. You buy powder milk for?
Children aged 1.5 to 3 years
Children aged above 3
Adults Male / Female
Old age Male / Female
Price is the important factor you buy your
selected brand
Good packaging is the reason you buy your
selected brand
Taste is the reason you buy your selected
brand
Nutritional facts is the most important
reason you buy your selected brand
Maker or Company is the reason that you
buy your selected brand
You get knowledge of your brand through TV
ads or radio ads
You get knowledge of your brand through
Magazines, Newspaper or Brochures
You get knowledge of your brand through bill
boards, road signage or posters
You get knowledge of your brand through in
store interceptor or shelf designs
You recall any advertisement message
before purchasing your preferred brand
Your knowledge of brand makes you to buy
your selected brand

Strongl
y Agree
Strongl
y Agree
Strongl
y Agree
Strongl
y Agree
Strongl
y Agree
Strongl
y Agree
Strongl
y Agree
Strongl
y Agree
Strongl
y Agree
Strongl
y Agree
Strongl
y Agree

Agree
Agree
Agree
Agree
Agree
Agree
Agree
Agree
Agree
Agree
Agree

Neutra
l
Neutra
l
Neutra
l
Neutra
l
Neutra
l
Neutra
l
Neutra
l
Neutra
l
Neutra
l
Neutra
l
Neutra
l

Disagre
e
Disagre
e
Disagre
e
Disagre
e
Disagre
e
Disagre
e
Disagre
e
Disagre
e
Disagre
e
Disagre
e
Disagre
e

Strongly
Disagree
Strongly
Disagree
Strongly
Disagree
Strongly
Disagree
Strongly
Disagree
Strongly
Disagree
Strongly
Disagree
Strongly
Disagree
Strongly
Disagree
Strongly
Disagree
Strongly
Disagree