SUMMER TRAINING PROJECT REPROT

ON

" CONSUMER BEHAVIOUR TOWARDS HONDA

BIKES IN LUCKNOW CITY"

Submitted for the partial fulfilment of the Requirement for

the Degree of Master of Business Administration

Affiliated to
____________________________________

SUBMITTED TO

Submitted to
Preeti Misra
Roll No
MBA-IIIrd Sem.

NARVADESHWAR MANAGEMENT COLLEGE

DECLARATION

I hereby declare that the work which is in the project entitled, CONSUMER BEHAVIOUR
TOWARDS HONDA BIKES IN LUCKNOW CITY in partial fulfilment of the
requirements for the award degree of MBA at Narvadeshwar Management College. is an
authentic record of my own work carried out under the supervision of Mr. Ravi Karan
Singh .
The matter presented in this Report has not been submitted by me for the award of any other
degree of this or any other University.

Preeti Misra
Roll No
MBA-IIIrd Sem.

ACKNOWLEDGEMENT
I am sincerely thankful to all those people who have been giving me any
kind of assistance in the making of this project report. I express my gratitude
under the guidance of Mr. ______________ Faculty Guide who has through their
vast experience and knowledge has been able to guide me, both ably and
successfully towards the completion of the project. I would hereby, make most of
the opportunity by expressing my sincerest thanks to all persons who help me
conceptual understanding and clarity of comprehension, which ultimately made
my job easier. Credit also goes to all my friends whose encouragement kept me
in good stead.
Their continuous support has given me the strength and confidence to complete
the project without any difficulty.

Preeti Misra
Roll No
MBA-IIIrd Sem.

PREFACE
Practical and Theory are the two aspects of Management education. The practical training in
the domain of management courses has received vital importance. It exposes to the potential
manager towards the actual work situation and gives a student rich insight into what
practically is going on inside the industries. In fact it is the implementation of theory into
practices which is the life force of management.
Practical training is an obligatory requirement for the M.B.A. It was of great advantage to
receive practical training in CONSUMER BEHAVIOUR TOWARDS HONDA BIKES
IN LUCKNOW CITY.

INDEX
Title Page

Company Certificate

ii

Declaration

iii

Acknowledgment

iv

Preface

CHAPTERS

Page No.

Introduction of the Topic

1-55

Objective of the Study

56

Scope of the Study

57

Importance and Use of the Study

58-61

Research Methodology

62-83

Data Analysis & Interpretation

84

Finding

85

Suggestions

86

Conclusion

87-88

Questionnaire

89-90

Bibliography

91