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  • Explaination For Table 1: Variables Categories Frequency Percentage

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    Azmal Jaapar
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    This document describes various statistical analyses conducted on survey data, including descriptive analysis of respondent demographics and experience, exploratory factor analysis to identify constructs, reliability and validity testing of constructs, and correlation and regression analyses to understand relationships between variables. Descriptive analysis is explained in Tables 1 and 2, factor analysis in Tables 3 and 4, correlations in Table 5, and regression results for brand attitude and purchase intention as the dependent variables are presented in Tables 6 and 7 respectively. The structural model is also assessed using goodness-of-fit indices as shown in Table 8.

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    This document describes various statistical analyses conducted on survey data, including descriptive analysis of respondent demographics and experience, exploratory factor analysis to identify constructs, reliability and validity testing of constructs, and correlation and regression analyses to understand relationships between variables. Descriptive analysis is explained in Tables 1 and 2, factor analysis in Tables 3 and 4, correlations in Table 5, and regression results for brand attitude and purchase intention as the dependent variables are presented in Tables 6 and 7 respectively. The structural model is also assessed using goodness-of-fit indices as shown in Table 8.

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    © All Rights Reserved
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    9 views2 pages

    Explaination For Table 1: Variables Categories Frequency Percentage

    Uploaded by

    Azmal Jaapar
    This document describes various statistical analyses conducted on survey data, including descriptive analysis of respondent demographics and experience, exploratory factor analysis to identify constructs, reliability and validity testing of constructs, and correlation and regression analyses to understand relationships between variables. Descriptive analysis is explained in Tables 1 and 2, factor analysis in Tables 3 and 4, correlations in Table 5, and regression results for brand attitude and purchase intention as the dependent variables are presented in Tables 6 and 7 respectively. The structural model is also assessed using goodness-of-fit indices as shown in Table 8.

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    of 2

    4.

    Data Analysis

    4.1

    Descriptive Analysis
    ***Explaination for Table 1
    Table 1: Socio-demographic Profile of Respondent

    Variables

    Categories

    Frequency

    Percentage

    ***Explaination for Table 2


    Table 2: Prior Experience in Green Energy Brands
    Variables

    Categories

    4.2

    Structural Equation Modelling


    ***Explain

    4.3

    The Measurement Model


    ***Explain

    4.4

    Exploratory Factor Analysis


    ***Explain

    Frequency

    Percentage

    Table 3: Exploratory Factor Item Loadings

    Items

    4.5

    Factor Loadings

    Reliability and Validity


    ***Explain
    Table 4: Reliability and Confirmatory Factor Item Loadings
    Construct

    4.6

    Items

    Standardized
    Loadings

    Cronbach's
    Alpha

    Composite
    Reliability

    Correlation analysis
    ***Explain

    Table 5: Correlations Analysis between Variables

    Average
    Variance
    Extracted

    1
    2
    3
    4
    5
    6
    7
    Mean
    Standard Deviation
    Skewness
    Kurtosis
    **. Correlation is significant at the 0.01 level (2-tailed).

    4.7

    Multiple Regression Analysis


    ***Explain
    Table 6: Relationships with the mobile information system usage
    Standardised
    Beta
    Coefficients

    a.

    Sig.

    Collinearity
    Statistics
    Tolerance

    VIF

    Dependent Variable: brand attitude

    Table 7: Relationships with the mobile information system usage


    Standardised
    Beta
    Coefficients

    a.

    4.8

    Sig.

    Dependent Variable: purchase intention

    The Structural Model


    Table 7: Goodness-of-fit indices for structural model

    Collinearity
    Statistics
    Tolerance

    VIF

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