UNIVERSITY OF LUCKNOW

DEPARTMENT OF BUSINESS
ADMINISTRATION

COMPREHENSIVE PROJECT:
BUSINESS PLAN
"ENRICH -BEAUTY SALOON AND SPA"

SUBMITTED IN PARTIAL FULFILLMENT FOR

THE AWARD OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
2014-2016

Submitted To

Submitted BY

Department of Business Administration

Ahiyana Shah
MBA- Marketing
IV- Semester

Roll No. 15001128003

ACKONWLEDGEMENT
First of all I would like to express my deep sense of gratitude to all of
them who helped me in the successful completion of the desertion project.
I owe a deep sense of gratitude to my supervisor Dr. Anu Kohli
Department of Business Administration

University of

Lucknow

for her

untiring and inspiring supervision, critical assessment and valuable suggestions

during presentation of the dissertation, despite her busy academic involvement.
Her guidance and affectionate co-operation has enabled me to bring therwork in
the present form. Her devotion to duty will remain an ideal to me in future.
Again, I am grateful to Her for permitting me, to write a dissertation on the
topic of my choice.

Ahiyana Shah

DECLARATION
The compressive project Title "Enrich- Beauty Saloon and Spa " is own my piece of work
and has been prepared for the partial fulfillment of MBA Degree (2014-2016).
I also declare that the project is not submitted any where the award of any research work,
degree or Diploma.

Mentored & Guided By:

Dr. Anu Kohli

Submitted by

Ahiyana Shah
MBA- Marketing
IV- Semester
Roll No. 15001128003

INDEX
SL. No.
A.
B.

C.
D.

E.
F.

G.

H.
I.
J.

Particulars
Executive Summary
Mission & Vision
Business Description
Products
Services
Location
Strategic and Market
Analysis
Marketing Plan
Marketing Objectives
Marketing Strategies
Market Segmentation
Pricing
Organizational Plan and
Personnel Summary
Financial Aspects
Segment wise Capital Break
ups
Financial Project
Operating Expenses 2016
Operating Expenses 2017
Operating Expenses 2018
Depreciation
Salary
Balance Sheet
Profit and Loss 2016
Profit and Loss 2017
Profit and Loss 2018
Future Plans
Bibliography

Page No.