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    This document outlines the goals, communication methods, products/services, organizational structure, and hiring process for Barnes and Noble located on the 1st floor of the student union. The bookstore aims to provide necessary course materials and merchandise while encouraging social engagement. It communicates with customers and employees through various digital and in-person methods. The store is divided into sections and led by managers with retail experience, while training for sales associates is brief.

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    This document outlines the goals, communication methods, products/services, organizational structure, and hiring process for Barnes and Noble located on the 1st floor of the student union. The bookstore aims to provide necessary course materials and merchandise while encouraging social engagement. It communicates with customers and employees through various digital and in-person methods. The store is divided into sections and led by managers with retail experience, while training for sales associates is brief.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    33 views12 pages

    Discourse Community

    Uploaded by

    api-333197041
    This document outlines the goals, communication methods, products/services, organizational structure, and hiring process for Barnes and Noble located on the 1st floor of the student union. The bookstore aims to provide necessary course materials and merchandise while encouraging social engagement. It communicates with customers and employees through various digital and in-person methods. The store is divided into sections and led by managers with retail experience, while training for sales associates is brief.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 12

    Kiavash Riahipour

    Chaitanya Gokule
    UWRT 1101- 007

    Barnes and Noble 1st floor in the student union


    Books, clothing and accessories

    Business Goals
    Provision of necessary tools and books and clothing
    Easier access to textbooks: online / in store
    Customer satisfaction

    Social Goals
    Increasing social engagement
    Encourage students to engage in university events

    Gain experience
    Build communication skills

    Email
    Facebook page
    Bookstore app
    Twitter account

    Phone calls
    Walkie-talkie
    Personal meetings

    Between Customers and the Store


    Surveys in the bookstore app
    Phone call

    Between Manager and Employees


    Email
    In-person

    Textbooks, clothing, accessories


    Billing, regular customer service
    Mail and packaging services
    Increase social engagement

    Store is divided into 4 sections with specific names:


    Book information
    Reading and reference
    Spirit shop- 49er accessories
    Customer service
    Books categories

    Department manager
    General manager
    Text manager
    Merchandise manager
    Clothing manager

    Training takes 1-2 months


    5 year experience in retail
    General manager: degree, 5 year experience

    Sales associate
    Cashier

    Training: 1-2 days


    Should be able to lift at least 45 lbs
    Can be student

    6 characteristics of a discourse community


    Importance of characteristics:
    Goal
    Intercommunication
    Genre
    Participation
    Expertise
    Lexis

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