Professional Documents
Culture Documents
Submitted to
Ministry of Tourism
(Market Research Division)
Government of India
By
Ministry of Tourism
ACNielsen ORG-MARG
Executive Summary
1. Tourism in Rajasthan
Rajasthan happens to be the largest state of India with an area of 3.42 lakh
sq. km. which boasts of being the only desert of the sub continent, namely the
Great Indian Desert in combination with the Aravali mountain range. Situated
in the northwestern part of the Indian subcontinent (23 30' and 30 11' North
latitude and 69 29' and 78 17' East longitude), Rajasthan is bordered on the
west and northwest by Pakistan, on the north and northeast by the Indian
states of Haryana Punjab, and Uttar Pradesh, on the east and southeast by
Madhya Pradesh and Uttar Pradesh and on the southwest by the state of
Gujarat.
Tourism has been one of the biggest revenue generators for the state since
long. Owing to its rich and varied topography, vibrant culture and captivating
festivities, the State of Rajasthan offers immense tourism delights to the
visitors in the State. Visitors, starting from neighboring states to the far flung
countries throng the state at different times especially during the cooler
periods starting from November to February.
Ministry of Tourism, Government of India initiated pilot surveys in ten
states including Rajasthan state on a plan to outsource collection activity of
tourism statistics for the different states. ACNielsen ORG-MARG Pvt. Ltd.
was entrusted with collection of tourism statistics for the State of Rajasthan.
The pilot survey was for a period of 12 months with the purpose to gain
experience for future surveys.
E1
Ministry of Tourism
ACNielsen ORG-MARG
Secondary
Research
Tourist Flow
Internet
Earmarking Destinations
Finalizing Destinations
Handicraft Shops
Primary
Research
Tour Operators
Tourist
Listing
&
Fixing
Contact as
per
Sampling
Plan
Accommodation Units
Listing
&
Fixing
Listing
&
Fixing
Data
Scrutiny
Analysis
E2
Ministry of Tourism
ACNielsen ORG-MARG
Bikaner
Location
1.
Junagarh Fort
2.
Lalgarh Palace
3.
Jain Haveli
4.
Bhandeshwari
5.
Gajner Wildlife
Sanctuary
Ajmer
Bundi / Kota /
Jalawar
Importance
Historically important
location
Historically important spot
and Museum
Architecturally prominent
temple
Grad
e
C
Scenic spot
Wildlife
6.
Darga Saheb
Religious place
7.
Pushkar
Religious place
8.
Taragarh Fort
Historically important
9.
Nasiyan Temple
Religious place
Religious place
Pious lake
Historical Location
B
C
Importance
Grade
15. Palace
Architectural wonder
16. Museum
Display of Antiquity
Birds paradise
Historically prominent
Historically prominent
E3
Ministry of Tourism
ACNielsen ORG-MARG
20. City Palace
Architectural wonder
Museum of artifacts
22. Amber
Religious location
Hanging balconies
Historical location
Historical location
Scenic spot
Holy location
Religious Temple
Wildlife
Wildlife
32. Fort
Historical importance
Historical importance
Historical importance
Artificial Tank
Historical importance
Wildlife
Architectural wonder
Historical importance
Architectural wonder
Splendor
Artificial Lake
Wildlife
Wildlife
Architectural wonder
Highest point of
Rajasthan
E4
Ministry of Tourism
ACNielsen ORG-MARG
47. Sunset Point
Scenic beauty
Marvel
Picturesque Settings
Sanctuary
Artificial lake
Scenic spot
Religious place
Scenic spot
Picturesque lake
Picturesque lake
Religious location
Assemblage of fountains
59. Nathdwara
Religious location
Artificial Lake
Artificial Lake
62. Chittorgarh
Historical location
Historical artifacts
Cenotaph of prominence
65. Museum
Exhibits of Maharajas
Wealth
Royal residence of
Maharaja Jai Singh
67. Tijara
Religious importance
69. Mandawa
Panoramic View
70. Fatehpur
Paintings of importance
Historical importance
Historical importance
E5
Ministry of Tourism
ACNielsen ORG-MARG
The
term
day
tourist
is
defined
as
tourists
visiting
the
E6
Ministry of Tourism
ACNielsen ORG-MARG
April
39929
0
29895
5191
0
0
2163
0
0
9853
2936
4154
101185
0
0
10276
0
0
46089
0
27819
69833
97342
13355
0
11089
21838
May
55827
0
22415
4802
0
0
1912
0
0
10204
2524
1987
152165
0
0
10418
0
0
41215
0
111077
141809
250036
57691
0
26688
43854
June
64432
0
75210
13191
0
0
2959
0
0
26060
4006
2831
158456
0
0
8952
565
0
90102
0
85620
131802
159282
69686
0
19254
41636
July
77842
0
59260
14373
0
0
1845
0
0
10722
2415
2492
106842
0
0
7548
278
0
57679
0
60783
121152
85722
18201
0
4025
20893
August
87536
0
71588
25148
0
0
1398
0
0
9688
2647
3125
104798
0
0
8458
315
0
67551
0
74312
125528
61217
26351
0
4313
24967
September
99350
0
51823
26215
0
0
2054
0
0
6782
7548
3398
97059
0
0
9875
0
0
87345
0
129804
179248
70199
35862
0
5401
33974
October
119620
0
64103
46245
0
0
3154
0
0
12102
8374
3450
149217
0
0
14072
756
0
45279
0
141313
157360
89120
51254
0
6652
35186
November
145270
0
53228
9030
0
0
3223
0
0
13214
8675
12847
116866
0
0
15142
1194
0
22024
0
149243
263785
154615
93429
0
22197
24063
E7
December
135293
0
65073
14072
0
0
4957
0
0
17803
9185
16250
119782
0
0
16646
1165
0
21548
0
141170
219423
164825
94568
0
23978
24267
January
6090
5163
39753
2258
43
4862
1289
754
567
9547
0
0
45364
16978
20941
3304
0
0
0
414
25181
71270
50036
41100
0
0
0
February
7768
0
40077
3209
0
0
1735
0
0
7767
2026
3503
71331
0
0
4716
2654
0
12071
0
34963
86423
38477
38842
0
22420
21649
March
9322
0
42512
4831
0
0
2109
0
0
9869
1850
3530
60538
0
0
5105
3167
0
11894
0
34559
103077
43108
37003
0
23441
25411
Total
848279
5163
614937
168565
43
4862
28798
754
567
143611
52186
57567
1283603
16978
20941
114512
10094
0
502797
414
1015844
1670710
1263979
577342
0
169458
317738
Ministry of Tourism
Location
Alwar Town
Shekhawati Town
Mandawa
Bagar
Dundhlod
Siliserh
Ranakpur
Total
April
8816
14884
0
0
0
0
0
516647
ACNielsen ORG-MARG
May
9703
13389
0
0
0
0
0
957716
June
11677
9511
2148
0
0
0
0
977380
July
6933
7569
110
0
0
170
0
666854
August
8455
8124
215
0
0
0
0
715734
September
10695
8684
1312
0
0
122
0
866750
October
12560
7885
1578
0
0
237
12125
981642
November
7699
6756
1432
0
0
321
13213
1137466
E8
December
16406
7542
1598
0
0
389
15412
1131352
January
11691
0
517
31
0
0
0
357153
February
7508
21632
2141
0
0
1200
15615
447727
March
10690
22712
3020
0
0
2250
14713
474711
Total
122833
128688
14071
31
0
4689
71078
9231132
Ministry of Tourism
ACNielsen ORG-MARG
April
1843
0
140
1767
0
0
880
0
0
293
4
462
37761
0
0
4896
0
0
18878
0
6360
6374
18902
0
0
2308
2932
May
4460
0
72
1647
0
0
512
0
0
254
8
149
19921
0
0
4958
0
0
17214
0
8282
2575
36355
1943
0
1944
1721
June
2634
0
538
4844
0
0
155
0
0
180
0
88
17201
0
0
2151
369
0
8863
0
1470
3531
5193
404
0
238
2893
July
1265
0
311
3087
0
0
0
0
0
180
0
288
5365
0
0
1824
47
0
4122
0
4417
405
6496
59
0
38
116
August
1176
0
760
0
0
0
706
0
0
110
0
0
7673
0
0
0
0
0
8436
0
6303
1465
11454
0
0
172
315
September
1636
0
801
5017
0
0
296
0
0
277
0
447
11547
0
0
13
0
0
4849
0
5805
1031
6137
10
0
256
139
October
1719
0
202
6309
0
0
245
0
0
435
8
628
69377
0
0
919
549
0
8111
0
6386
2094
11341
18
0
344
547
November
2040
0
540
9162
0
0
213
0
0
454
19
1338
65077
0
0
1029
755
0
12966
0
8438
3307
19654
2596
0
3222
2
E9
December
1942
0
642
9945
0
0
805
0
0
1224
25
1779
65789
0
0
4884
966
0
12761
0
9376
2951
23719
0
0
1664
674
January
2200
682
905
9098
458
2662
1264
535
925
227
0
0
15105
2925
5882
2453
0
0
0
367
8118
12137
11162
0
0
0
0
February
687
0
429
8085
0
0
1016
0
0
40
12
662
9447
0
0
1791
869
0
3992
0
5827
2408
12592
0
0
728
4143
March
1003
0
224
8329
0
0
1108
0
0
225
45
1281
7928
0
0
1764
648
0
5062
0
4518
1865
21533
0
0
922
5388
Total
22605
682
5564
67290
458
2662
7200
535
925
3899
121
7122
332191
2925
5882
26682
4203
0
105254
367
75300
40143
184538
5030
0
11836
18870
Ministry of Tourism
Location
Alwar Town
Shekhawati Town
Mandawa
Bagar
Dundhlod
Siliserh
Ranakpur
Total
April
1100
3747
1556
0
0
0
0
110203
ACNielsen ORG-MARG
May
415
3898
1687
0
0
0
0
108015
June
38
1164
0
0
0
0
0
51954
July
34
573
1751
0
0
0
0
30378
August
0
0
0
0
0
0
0
38570
September
207
246
2234
0
0
14
0
40962
October
255
461
9148
0
0
4
1248
120348
November
585
465
6312
0
0
12
1049
139235
E10
December
412
515
4512
0
0
17
1225
145827
January
547
0
2821
24
35
0
0
80532
February
10
1524
12678
0
0
22
1286
68248
March
26
1485
12114
0
0
48
1116
76632
Total
3629
14078
54813
24
35
117
5924
1010904
Ministry of Tourism
Location
Bikaner Town
Junagarh
Ajmer Town
Pushkar
Nasiyan Temple
Anasagar Lake
Bundi Town
Nawal Sagar
Kaisar Bagh
Kota Town
Jhalawar Town
City of Bharatpur
City of Jaipur
Jaigarh Fort
Jantar Mantar
Sawai Madhopur
Sariska Tiger Reserve
Ranthambore
Jaisalmer Town
Fort
Jodhpur Town
Mount Abu Town
Udaipur Town
Nathdwara
Jaisamandh Lake
Rajasamandh Lake
Chittorgarh
April
47998
0
94785
59434
0
0
18343
0
0
3885
3500
57321
72485
0
0
13175
12485
0
61737
0
84995
83440
97680
14568
2586
1325
3568
ACNielsen ORG-MARG
May
48043
0
74875
63648
0
0
18321
0
0
4010
3500
8886
41062
0
0
3195
4825
0
14158
0
23257
31394
39128
13547
1230
625
2478
June
15913
0
166952
63648
0
0
18365
0
0
3760
2487
10367
32828
0
0
2987
3879
0
16918
0
21056
16561
24158
23334
450
489
3121
July
15528
0
204422
154687
0
0
4487
0
0
3587
2187
15502
29568
0
0
1247
3251
2154
7103
0
15764
17195
33476
1254
670
2144
2165
E11
January
10180
5845
41945
11379
501
7524
2581
1289
1492
9774
53041
14431
69508
19903
26823
5757
0
0
27800
781
43226
83407
62391
41100
0
0
16502
February
46373
0
35957
11294
0
0
53922
0
0
18429
16448
42251
60792
0
0
6184
8235
2985
40651
0
30737
35608
52845
12547
3716
2314
2579
March
50435
0
33328
13160
0
0
52209
0
0
19070
16422
43519
60209
0
0
6869
7575
2850
41059
0
30463
35758
64641
37155
2550
2463
2499
Total
355750
5845
1621221
1139587
501
7524
221118
1289
1492
100466
131580
287272
578616
19903
26823
67824
58221
17483
331384
781
359572
421022
605115
202830
17255
20070
43053
Ministry of Tourism
Location
Alwar Town
Shekhawati Town
Mandawa
Bagar
Dundhlod
Siliserh
Ranakpur
Total
April
46475
0
29083
0
0
0
0
808868
ACNielsen ORG-MARG
May
46455
0
29106
0
0
0
0
471743
June
14995
9045
29094
0
0
0
0
480407
July
17025
16324
2145
0
0
4658
0
556543
August
13927
17391
2354
0
0
4879
0
552839
September
16615
15703
3287
0
0
4321
0
627675
October
11599
12866
4125
0
0
3235
1514
562795
November
16558
40221
4451
0
0
3236
2987
768013
E12
December
13783
30846
4125
0
0
2154
2289
728304
January
12238
10533
3338
55
35
0
0
583379
February
33820
39816
4125
0
0
1258
2564
565450
March
33176
38247
4234
0
0
1235
2450
601576
Total
276666
230992
119467
55
35
24976
11804
7307592
Ministry of Tourism
ACNielsen ORG-MARG
No. of
Hotels
No. of
Rooms
No. of
Beds
2280
3889
2235
617
2678
376
Bikaner Town
49
1163
Ajmer Town
139
2016
Pushkar
92
1172
Bundi Town
31
279
Kota Town
67
1422
Jhalawar Town
7
238
City of
Bharatpur
55
638
1276
City of Jaipur
386
7032
14318
Sawai
Madhopur
45
698
1360
Jaisalmer Town
110
1609
3232
Jodhpur Town
211
3516
6922
Mount Abu
Town
120
2171
4550
Udaipur Town
181
3762
7456
Nathdwara
33
615
1245
Rajasamandh
Lake
21
318
678
Chittorgarh
68
1241
2914
Alwar Town
31
568
1124
Shekhawati
Town
29
524
1187
Mandawa
7
208
402
Total
1686
29202
58763
(For Details on accommodation units, please refer Chapter 7 of the report)
5.1. No. of Visitors and Bed Night Spent: Trends among Domestic
Overnight Visitors and Foreign Overnight Visitors
The table depicts the fact that there had been 8653243 domestic overnight
visitors in the State of Rajasthan during April 2005 - March 2006 and they
have, in totality, spent 21228833 bed nights. In totality 1010904 foreigners
have visited the State and have spent 2299778 bed nights.
E13
Ministry of Tourism
ACNielsen ORG-MARG
Table 5.2: Location wise Overnight Visitors and Bed night spent
State of Origin
J&K
HP
Punjab
Haryana
Uttarnchal
UP
Delhi
Chandigarh
Tripura
Meghalaya
Mizoram
Sikkim
West Bengal
Orissa
Rajasthan
Gujarat
Maharashtra
MP
Chattisgarh
Bihar
Jharkhand
Andhra Pradesh
Karnataka
Kerala
Tamil Nadu
Arunachal Pradesh
Assam
Nagaland
Goa
A&N
Daman & Diu
Lakshadeep
Pondicherry
Chandigarh
Dadra & Nagar Haveli
Others
Total
E14
Ministry of Tourism
ACNielsen ORG-MARG
Table 5.3: Foreign Overnight Visitors Origin and Bed nights spent
Country of Origin
UK
USA
Canada
Germany
Europe
Australia
Sri Lanka
France
Japan
Malaysia
Singapore
Italy
Nepal
Netherlands
Korea
Israel
Pakistan
Bangladesh
UAE
Spain
Switzerland
China
Saudi Arabia
Greece
Others
Belgium
Total
E15
Ministry of Tourism
ACNielsen ORG-MARG
Domestic
27.7
17.3
14.8
0.0
0.0
10.6
2.5
2.9
2.2
2.3
4.9
2.3
4.6
4.4
3.5
Foreign
29.7
12.0
19.5
6.8
0.0
0.0
7.9
0.0
9.3
0.0
7.0
3.1
0.0
2.6
2.0
All
Visitors
27.8
16.8
15.2
0.6
0.0
9.7
3.0
2.6
2.9
2.1
5.1
2.4
4.2
4.3
3.3
E16
Ministry of Tourism
ACNielsen ORG-MARG
E17