Professional Documents
Culture Documents
AURANGABAD DISTRICT
PERSPECTIVE DRAFT PLAN
1
CONTENTS
1. ACKNOWLEDGEMENTS
2. VISION STATEMENT
3. OBJECTIVES
DISTRICT
SCHEMES/FUNDING PATTERNS
6. SITUATION/GAP/NEED ANALYSIS
8. SWOT ANALYSIS
11. REFERENCES
2
ACKNOWLEDGEMENTS
This work is the result of the sheer hard work of the working group which was
made up for this, which included experts from a cross section in Tourism and the
stakeholders, nevertheless the several inputs that have been received orally and in
District Collector, Shri Kunal Kumar, IAS whose constant, focus, determined mission
was to get a document of a substance done. The District planning officer also
The making of the vision perspective plan in Tourism was not only and
exercise in a big time frame, but also an experience to feel what Government officers
can do once they decide to. The process was a charm, a feeling, an obsession very
colleague Ramdas Kshirsagar left no stone unturned in helping me out and making me
Chandrashekhar S. Jaiswal
Senior Regional Manager,
M.T.D.C. Ltd., Aurangabad
3
VISION STATEMENT
district leading to their prolonged stay thus developing the local economy and
community and ensure the safety, security and comfort of the visitor without
capital of Maharashtra.
4
OBJECTIVES
MENTAL INFRASTRUCTURE.
Tourism worldwide, the best practiced, has transformed economices of regions and countries.
The key to large number of visitors to an area is the attitude of the host population towards Tourism.
Tourism triggers all round development of a place and brings about a big change in the living
population, more are the arrivals. It is said that no sooner the masses understand the importance
Tourism has to play directly or indirectly into their mainstay economy, the results start flowing.
The Vision 2020 looks at creating a population which befits ßvfrFkh nsoks Hko%Þ
and believing in what Pt. Jawaharlal Nehru said “Welcome a visitor sends back a friend”
This objective would lead to great Tourism consciousness, Tourism sensitivity and
Hospitality. An aware society will enrich the visitor experience to the destinations in the district.
It has been felt, although that so many efforts are sustained on promotion of Tourism in the
district, but a proper consolidated effort will put things in the right place. As Tourism industry is the
one with more intangible attributes, a sound physical and welcome infrastructure will result into
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word of month publicity. It’s believed that one positive visitor experience prompts 10 tourists to
come to a destination.
Hence Marketing aspects needs to look into the very fact that Tourism industry is all about
marketing feelings, memories and experiences. Apart from this soft fabric another aspect which
needs to be highlighted is that no Tourism promotion would be successful unless it’s branded.
The district is blessed with unparalleled heritage of 2 world heritage sites of international
importance. The caves of Ajanta and Ellora have attracted millions of Tourists. These world
Heritage are the prime attraction to the visitors as they have been monotonously promoted
allthroughout. There is a need to recognise and develop Tier 2 and Tier 3 destinations. Tourism is
complete when the offor is blended with an assortment of Tourist products. Hence a diversification
of the products within heritage, nature, art, culture, and entertainment needs to be done. This will
ensure a prolonged stay as well as bring into foray the untriggared dark areas of the economy like Art
Tourism in Aurangabad is a multi agency effort. Tourism is the result of all the agencies doing
their best in creating a superstructure used by the host population as well as used as an infrastructure
for Tourism. The Best guailty international motorable roads are a boon for Tourism accessibility but
also serve the main purpose of providing best roads for the local population. A dedicated water
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system leads to providing a continuous supply of water to Tourist destination but also serves the
local population. Practicing state of the art Tourism needs physical infrastructure which reduces the
burden on 4 M’s Men, Machine, Materials and Money. A good bus station, well done roads, state of
the art information, clean railway stations and garbage free destination to name a few would provide
It’s been observed that Tourism at times goes negative by degrading the Heritage and Nature.
The Tourist products both in natural and cultural heritage need to be looked at from the point of
restoration and conservation. The tourist capacities of these places, exceed the carrying capacities.
The Heritage may come in danger from the result of the influx. So alternatives, as well as
The vision 2020 on Tourism should meet the vision goal of the document itself as well as the
Millennium Development Goals (MDG’s) of the United Nations, Tourism mission of the United
Nations World Tourism Organisation (UNWTO), National action plans for Tourism, Maharashtra
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WORLD HERITAGE SITES &
PLACES OF TOURIST INTEREST IN
THE DISTRICTS
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1. Ajanta :-
This world heritage site is
located about 107 km from
Aurangabad city. Dating from
200 BC, these caves were
excavated in two distinct phases
and reportedly took more than
800 years to complete. They
comprise Chaityas (Shrines)
dedicated to Lord Buddha, and
Viharas (monasteries) used by
Buddhist monks for meditation.
The paintings and sculptures
depict incidents from the life of
the Buddha and various
divinities, with the Jataka tales,
illustrating stories of
Bodhisattva, being the most
famous. Besides the temples
and monasteries, there are
magnificent murals that attract
visitors from all over the world.
9
Places of Tourist Interest near Ajanta
10
Deluxe Rooms A/c. :- 16
Deluxe Rooms Non A/c :- 12
Dormitory :- 01
Restaurant
Vihara Restaurant :- The Fardapur resort also has a multicuisine
restaurant called the "Vihara" named after the residing places of monks in
the Ajanta caves. Its famous with the foreigners for it serves the food of their
choice. Beer is also served here.
2) Ganga Barav
3) Khari Barav
4) Meethi Barav
5) Sarai Darwaja
6) Shivna Darwaja
7) Ajanta Darwaja
8) Paro Kabar
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9) Ajanta Sarai
15) Baradari
2. Ellora :- About 30 km
from Aurangabad are the
world renowned Ellora
Caves, known for their
Buddhist, Jain and
Hindu cultural
influences. There are 34
caves containing shrines,
monasteries and temples.
The Buddhist caves were
carved during the period
200 BC to 600 AD. These
were followed by the
Hindu cave ( 500-900
AD) and finally the Jain
caves ( 800-1000 AD).
12
Ellora is dedicated to
Lord Shiva and is the
biggest monolithic
sculpture in the world. It
is carved form a single,
mammoth rock.
13
PLACES IN AND AROUND ELLORA
2a. Ghrishneshwar
Temple :- About half a
kilometre from Ellora is the
Ghrishneshwar Temple,
which was built in the 18th
century. It is one of the twelve
Jyotirlingas in India and a
place that one must visit in
order to make the pilgrimage
to the Jyotirlingas complete.
This beautiful temple has 24
exquisitely carved stone
columns, which support the
main hall.
2b. Shahji Raje Bhosle Smarak - This is the site of the ancestral home of King
Chatrapati Shivaji Maharaj's father and grandfather at Ellora. This is under
the State Archaeology Department.
2c. Lakshyavinayak Mandir - This is the site of the 21 most revered Ganapati
temples of Maharashtra at Ellora.
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3. PLACES OF TOURIST INTEREST IN THE
DISTRICT
3. Daulatabad :- About 15
km from Aurangabad on the way
to the Ellora caves, is the hill
fortress of Daulatabad - one of
the world's best preserved
medieval forts. Once known as
Devgiri, meaning Hill of Gods,
this magnificent 12th Century
fortress was the capital of the
Yadava rulers. It was renamed
Daulatabad ( City of fortune) in
the 14th Century by Mohammed
Tuglaq, Sultan of Delhi.
AROUND DAULATABAD
3a. Hamam -
3c. Fortification
15
3g. View points on Daulatabad Ghat
3j Ancient path
4. AURANGABAD
The historic city of
Aurangabad, on the
Deccan plateau, has many
tourist attractions and
could easily stand on its
own charm were it not
overshadowed by the
world-famouns Ajanta and
Ellora Caves.
Founded in 1610 on
the site of a village called
Khirki by Malik Amber,
prime minister of Murtuza
Nizam Shah II this city was
renamed Fatehpur after the
Nizam's son Fateh Khan
succeeded the throune in
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1626 when prince
Aurangzeb became Viceroy
of the Deccan in 1653, he
made the city his capital
and re-christened it
Aurangabad.
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PLACES OF TOURIST INTEREST IN AURANGABAD
1.Bibi-Ka-Maqbara :- Built in the
later part of the 17th Century,
Aurangzeb's son built the
inspiringly beautiful Bibi-ka-
Maqbara as a tribute to his
mother, Begum Rabia Durani. A
replica of the Taj Mahal of Agra, it
is the only piece of Mughal
architecture on the Deccan built
towards the end of the Mughal Era
in India.
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4. Soneri Mahal Museum :
5. Chatrapati Shivaji Maharaj Museum :-
19
32 Jama Masjid
33. Malik Amber Masjid
34 Old Cantonment Bridge
35. Cantonment Area
36 Ahmednagar Naka st. Thomas Church
37 Chowka Village and Fortification
38 Christ Church
39 Sarola Forest
40 Sai Tekdi
41 Mushkil Ali Baba Darga
42 Shahnoor Miya Darga
43 Shahganj Darga
44 Navkhanda Palace
45 Pir Ismail Shah Resting Place
46 Old houses of Kasari Bazar
47 Old houses of city
48 Nahar E Thatte
49 Nahar E Ambari
50 Gaomukh
51 Salim Ali Sarovar
52 Aam Khas Fortification
53 Baobab old trees of Aurangabad
54 Gol Tekdi, Waluj
55 Shahganj clock tower
56 Balkrushna Mandir
57 Shahganj Jain Mandir
58 Dayalsingh Gurudwara
59 Bharat Mata Mandir, Tilak Nagar
60 Kavyacha Baugh
61 Town hall ( Chitakhana)
62 Dedkaman Bridge Fazalpura
63 Botanical Garden University
64 Attar Galli
65 Morning Phool Bazar
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66 Nageshwar Mandir
67 Milind High School
68 Maratha High School
69 Kala Chabutara Kranti Chowk (Rani jhansi Garden)
70 Ramkrishna Math
71 Asaram Bapu Ashram
72 Missionarias of Charity
73 Hari sidhi Mata Mandir
74 Buddha Vihara foothills of Aurangabad Caves
etc. the list is never ending.
AROUND KHULDABAD
5a. Aurangzeb Tomb :- This is located within a fortified city with 7 gates built
by Aurangzeb.
5b. Bani Begum Garden :- The Bani Begum Gardens are located about 24 km
from Aurangabad. The fluted pillars, huge domes and aesthetic fountains
showcase the architectural splendour of a bygone era.
5c. Shri Bhadra Maruti Temple :- The only temple of Lord Hanuman of its
kind outside prayag in Allahabad
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5e. Mhaismal :- A Hill station of Marathwada
5g. Pariyon Ka Talab :- It has a Dargah and old amphitheatre of the Satvahan
time.
6. Pitalkhora Caves - The most ancient of the caves in India. They were carved at
the beginning of a valley in the Satmala range of the Sahyadri Hills. The 13 caves
were excavated from the 1st Century BC. to the 5 th Century AD and contain
carvings and paintings. They are Buddhist Chaityas and Monasteries.
22
methods.
AROUND PAITHAN
7d Nag Ghat
7e Apegaon
7f Dhupkheda
7g Teerth Mandir
23
OTHER PLACES IN THE DISTRICT OF TOURIST INTEREST
1. Murdeshwar
2. Antoor Fort
3. Ghorkund Caves
4. Janjala Fort
5. Patnadevi
6 Gawtala Wild life Sanctuary
7 Anwa Temple
8 Banoti Caves
9 Sautonda Fort
10. Nageshwar Mandir Rahimabad
11. Kabir Math Sawangi
12. Bhairoba Mandir, Soygaon
13 Pataleshwar Mandir, Daulatabad
14 Kacchi Ghati
15 Pardeshwar Mandir, Pisadevi
16 Daira Daulatabad
17 Buddhist Pagoda, Chowka
etc. The list is never ending
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4. TOURISM ORGANISATIONS IN
AURANGABAD DISTRICT
1. Divisional Commissionerate
2. District Collectorate
5. State Archaeology
9. Municipal Corporation
25
B) Private Organisations ( Indicative only)
7. JET Airways
8. Kingfisher Airways
9. Jetlite
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CURRENT INDICATORS – SITUATION STATUS AND
ONGOING SCHEMES / FUNDING PATTERNS
1) MARKETING ASPECT
• World class Print Material
• State of the art Audio Visual CD’s and DVD’s
• Advertisements in newspapers and magazines in domestic Market and in International
Market.
• Back up of the Incredible India brand with their 13 overseas marketing offices and 20
Domestic Offices.
• Participation in major Conferences, Seminars, Travel Shows, Travel marts
• Participation in WTM (London), ITB (Berlin), PATA Conferences etc.
• Road shows in generating markets of Europe, South East Asia and Americas.
• Online Reservations of MTDC Resorts in the district via internet.
• Invitation to international Travel writers/ Inbound Tour operators etc.
• Conducting Special Seminars on Tourism in Maharashtra with reference to Aurangabad
District Tourism.
• Supporting events like the “Marathwada Tourism Conclave” as a special marketing activity
for Tourism in this area which is conducted by MACCIA.
• Network of 6 Regional Offices in Maharashtra, 1 office in New Delhi, 1 in Goa and Several
information counters in the State.
• Appointed and Recognised Travel Agents numbering around 100 within the State
• One Regional Office in Aurangabad with a marketing Dept, which includes online
reservations with presence of staff at Ajanta and Ellora and information counters at railway
station, Aurangabad Airport, MTDC Regional office, Ellora and Ajanta.
• Marketing channel material produced in collaboration with JICA.
On going schemes : -
• Plans to support the Marathwada Tourism Conclave, the biggest Tourism event ever taking
place in Aurangabad conducted by Maharashtra Chamber of Industries and Agriculture,
MTDC, Incredible India and other bodies.
• Road shows in mainland China.
• Conducting know India Tour for the Indian diaspora abroad.
• Celebrating Tourism year 2011 by holding various promotional programmes.
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Funding Pattern: -
• Funding is though CFA, Central Financial Assistance and also through AEDP (Ajanta,
Ellora Development Project) of Japan International Cooperation Agency.
• State Govt. allocation for MTDC.
2) TOURIST ARRIVALS
Current Situation (put visitor statistics)
Tourist Visitors Statement
Sr. Name of April 2001 to April 2002 to April 2003 to April 2004 to April 2005 to
No. Monument March 2002 March 2003 March 2004 March 2005 March 2006
Indian Foreign Indian Foreign Indian Foreign Indian Foreign Indian Foreign
Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors
1 Ajanta 283281 15529 269959 17639 289130 23139 271681 28642 263943 28700
Caves
2 Ellora 442329 10460 383214 10627 432762 13727 377909 15977 311168 14833
Caves
3 Bibi ka 531143 3938 579724 5640 527861 8073 584136 10810 682876 11502
Maqbara
4 Daulatabad 373859 5082 308428 5328 316893 6881 296313 7547 267686 5782
Fort
5 Aurangabad 24733 1173 20940 1337 29270 2342 29760 2196 28540 2132
Caves
Sr. Name of April 2006 to April 2007 to April 2008 to April 2009 to Month of May
No. Monument March 2007 March 2008 March 2009 March 2010 2010
Indian Foreign Indian Foreign Indian Foreign Indian Foreign Indian Foreign
Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors
1 Ajanta 272556 33188 314354 33802 335530 23152 362448 27194 23476 787
Caves
2 Ellora 325083 14444 505848 19201 566287 14533 900483 27904 90625 982
Caves
3 Bibi ka 743125 13565 921869 15152 986762 12897 1054041 14528 104659 516
Maqbara
4 Daulatabad 266880 5216 326594 6325 428722 6658 442721 7789 31046 251
Fort
5 Aurangabad 28728 1712 36854 1482 36401 1432 38745 2056 2818 42
Caves
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a) Tourists who come for other purpose viz - recreation, leisure, Business, Medical Tourism etc.
b) Transit Travelers who pass the District but do not stop in the District.
c) Children below 14 years of age.
• Not probably exact measurement so, the number may be bigger.
• Measurement methodology wrongly adopted.
Ongoing Schemes
• ORG – Nielsen agency has been appointed by the Ministry of Tourism, Govt. of India to
work with MTDC in setting up a measurement system for Tourist arrivals in Aurangabad.
The work is on.
Ongoing Schemes
ROOMS PROJECTED
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FUNDING PATTERN / CHANNEL
4) TRANSIT TRAVELERS
5) Standard Itineraries
DOMESTIC TOURIST
By Road/ Air/ Train
1. Mumbai – Aurangabad - Ellora
Ajanta – Jalgaon - Mumbai
2. Mumbai – Aurangabad - Ellora
Ajanta – Aurangabad - Mumbai
3. Over Cities of Maharashtra and India – Aurangabad – Ellora – Ajanta - back.
4. Hyderabad - Nanded- Aurangabad- Ellora- Grishneshwar-Shirdi-
-Sheri. Shani Shignapur - Hyederabad.
INTERNATIONAL TOURISTS
By Road/Air/ Train
• Mumbai - Aurangabad - Ellora- Ajanta – Jalgaon
• Bijapur- Aurnagabad- Ajanta- Delhi
• Ahmedabad – Jalgoan – Ajanta - Aurangabad - Ellora - Mumbai
• Indore – Jalgoan – Ajanta - Aurangabad - Ellora - Mumbai
• Mumbai - Aurangabad - Ellora - Ajanta - Delhi
On going Scheme: -
• Deccan Odyssey has connected itinerary of TCI as follows..
Mumabi Day 1
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Aurangabad (Ellora) Day 2
Jalgoan (Ajanta) Day 3
Udaipur Day 4
Jaipur Day 5
Agra Day 6
Delhi Day 7
Mumbai Day 8 & 9
6) VISITOR INFORMATION:
Currant Situation
• Visitor information is given in quantums as per the requirement, with clear possibilities of
deviation.
• Managed by MTDC Staff and Call Centre
On going Scheme: -
7) TOURISM EMPLOYABILITY
Current Situation
• Direct Employment: -
Estimated to be around 8,000 in the District as Airlines/ Travel Agents/ Tourist Taxi
Drivers/ Hotel employees/ Handicraft Vendors/ Travel/ Related Services, Tourism
aggregation etc.
• Indirect Employment: -
On going Scheme: -
• Capacity Building Programmes.
• Self-employment training
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Funding Pattern
8) TOURIST GUIDES
Current situation
On going Scheme: -
- Restricted training monopolised by Ministry of Tourism, Govt. of India to avoid saturation.
Funding Pattern
• Self employment courses run by Ministry of Tourism, Govt. Of India.
Current Situation
• Exists but in pieces
On going Scheme: -
• Yes, the management plan for Ajanta and Ellora is being made by the Archeological Survey
of India.
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Funding Pattern
• ASI
• JICA
• Sate Govt for State Monuments
Currant Situation:
12) TRANSPORTATION
A) AIR / AIRPORT
CHIKALTHANA AIRPORT
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• ATC Tower of 28.50 Mtr. Height
• Provision of 250 Car Parking in Front of Technical Block
• Advanced Fire fighting
• Area 17000 Sq. Mtr. of Integrated Terminal Building to Handle 700 passengers.
• Total Development Cost : Rs. 125.29 Corers
• Development Cost with Budgeted Support of JBIC : Rs. 59.39 Cprers
• Horticulture and Interior Decoration Work.
• Air Conditioning
• Lift and Escalators
• Passenger Boarding Bridges.
• Check in Counters, Immigration and Custom Counters.
• Additional Aircraft Parking Area – 25000 Sqm.
• Additional Capacity 4 Nos. of AD- 321 / 319.
• 7500 ft. of Long Suitable Runway for Handling AB-320 of Air Crafts.
• Apron – 350 ft. x 250 ft.
AIR
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B} SURFACE – BUSES/ COACHES
Currant Situation:
• Bus station run by the MSTRC- plying more than 700 incoming and 700 outgoing Buses
every day.
• Panji (Goa)
Mumbai 22
Surat 03
Ahemedabad 03
Nagpur 10
Other 12
Total 50
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BUSES USED ARE STATE OF THE ART BUSES
BUSES AT AJANTA
• 10 Non-polluting green buses were procured under the Japanese Assistance to operate in
• The Buses here finished service for their lifetime and need to be replaced with state of the
Art Buses.
On going Scheme: -
• MSRTC has just issued super fast services on Volvo to Pune
C} RAIL ROAD
Current Situation
• Connectivity to Mumbai, Delhi, Tirupati, Vijaywada, Nanded, Secunderabad and Manmad
Ongoing Scheme
Funding Pattern
D} WATER
Current Situation
Unexplored Area
Ongoing Scheme
• Funding Pattern
• PPP
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Major Ongoing Scheme
1. AJANTA ELLORA CONSERVATION AND TOURISM DEVELOPMENT
PROJECT
PROJECT BRIEF
(a) To conserve and preserve monuments and natural resources in the Ajanta-Ellora Region.
(b) To improve the infrastructure in order to accommodate the increasing number of tourists to the
region and enhance there experience by providing improved facilities and services.
The present Phase of the project consists mainly of building up essential infrastructure facilities and
it is completed. As stipulated in the Terms of References the Consultants have reviewed the original
Master Plan and have formulated proposals for Phase 2. The proposals were presented by the
Ministry of Tourism for consideration of OECF at an Interministrial Meeting. The proposals were
reviewed by the fact-finding Mission of OECF in February 1998. The OECF requested the
Government of India to submit the proposals next year for consideration. The OECF also asked for
provision of certain more details and completion of expert panel review before forwarding the
proposals.
The Total project cost was estimated at Yen 4,406 million, which was equal to Rs. 817.1 Million at
the exchange rate of Rs.1 equals Yen 5.39. The support from JBIC was Yen 3,745 million (Rs. 494-
8 Million) and this is around 85% of the total project cost.
• MONUMENT CONSERVATION
37
• AIRPORT
Extension of existing runway of 6000 ft. to 7500 ft. Installation of ILS and other navigational
equipment, Strengthening of runway, Air conditioning of departure lounge and Erection of
boundary wall.
• AFFORESTATION
Afforestation of 500 Ha of forest land near Ajanta caves and 237 Ha. Around Ellora Caves
totaling 737 Ha. in the region has been completed.
• ROADS
Up gradation of 162 Kms. of road in Ajanta Ellora Region connecting Aurangabad – Ajanta,
Ajanta View Point, Aurangabad – Ellora and Khultabad – Phulambri by fair road
connectivity to Ajanta and Ellora Caves.
• WATER SUPPLY
Raising height of Tondapur Dam, Installation of filtration plants and Water Supply System at
Ajanta and Ellora.
• ELECTRICITY
Augmentation of electric supply at Ajanta and Ellora, and provision of related supply
network.
The above works were undertaken during Phase-I. In the meanwhile there was a balance of
approximately Rs.380 million from the loan amount due to the depreciation of Rupee, after the
signing of the loan agreement. The Government of India requested the Government of Japan for
extending the loan agreement, which was agreed. The loan agreement has now been extended to
31st March 2002 and further works are being undertaken based on the recommendations of 5th
Steering Committee meeting.
The Sub projects to be executed in extension Phase are shown below and summary of Additional
Work Package for the extended period is given as enclosure. The proposed works are completed
before February 2002.
38
Total 161,500 159,820 127,092
3 Afforestation FD 31,240 33,000 27,060 Completed
4 Roads PWD 435,360 539,870 442,693 Completed
5 Water Supply and MJP 51960 58,814 48,227 Completed
Sewerage
6 Electric Power Supply MSEB 32,320 23,824 19,536 Completed
7 Visitor Management MTDC 27,340 6,010 4,928 Completed
System
MOT 9,400 3,620 3,620 Completed
Total 587,620 665,138 546,066
Extended Phase-I
1 Monument ASI 89,600 85,192 69,857 Completed
Conservation
2 Aurangabad Airport AAI 9,000 6,924 5,678 Completed
Total 98,600 92,116 75,535
3 Afforestation FD 13,600 11,255 9,229 Completed
4 Roads PWD 124,400 195,565 160,438 Completed
5 Visitor Management MTDC 200,100 154,678 126,836 Completed
System
MOT - 2,862 2,862 Complete
Total 338,100 364,451 299,365
Grand 436,700 456,567 374,900
Total
Total 1,185,820 1,281,525 1,048,057
The second phase of the Ajanta-Ellora conservation and tourism development project with the Japanese Bank
of International Co-operation (JBIC) sanctioning a soft loan of Rs.300 crores has become effective from July 31, 2003.
The loan clearance was announced after the JBIC held a series of talks with the central department of Tourism
and Culture and the Maharashtra Tourism Development Corporation (MTDC) in Delhi. The first phase of the Ajanta -
Ellora heritage circuit up gradation scheme has won appreciation not only from the Japanese but also from UNESCO.
The second phase envisages taking forward the conservation and a development scheme initiated in the first phase, and is
estimated to Rs.360 crores. The remaining Rs.60 crores will be brought in by various agencies like the Archaeological
Survey of India, Airport Authority of India and five state government agencies.
The second phase will be completed in five year time and will generate additional employment in the
Aurangabad Ajanta area. This time, the funds are being utilize for not only the restoration of the Ajanta and Ellora caves
but for the entire cave circuit of Maharashtra, which streches from Mumbai to Aurangabad. The plan envisages
development and repair in the Elephanta caves, Nasik Ghat, Malshej Ghat, the Shivneri fort as well as forts around Bhaja
and Bedsa. Aurangabad's fabulous but long-neglected heritage monuments will also be spruced up. These include the
Bibi-ka-Maqbara, Soneri Mahal, Delhi Gate, Makai Gate, Bhadkal Gate, in the Aurangabad. Pitalkhora caves,
Daulatabad Fort and the Patnadevi temple. The work to be carried out at these places includes structural reinforcement,
chemical conservation of the paintings and artifacts, preservation of percolation within the caves, upgrading the
environment, training conservation staff and improving visitor management system.
Another major area of development will be the Lonar Crater, one of the oldest meteorite impact crater in the
world (in Buldhana District). Last year, the MTDC built a resort near the crater to attract tourists. Now it plans to clean
up the ancient temples on the beach of the lake in the crater and create heritage walks while simultaneously protecting the
lake and wooded environs of the crater. Another important project that will be completed in the second phase is up-
grading Aurangabad airport into an international airport.
39
in Million. Rs.
Monument Conservation 368 ASI
Improvement of Airport 607 AAI
Afforestation 14 Maharashtra Forest Department
Improvement of roads 185 Maharashtra P.W.D.
Water Supply Systems 49 Maharashtra Jeevan Pradhikaran
Tourist complexes at Ajanta & Ellora with 532 MTDC
interpretation centers and replica caves
Public Awareness Activities 302 MTDC
Human Resource Development 9 MTDC
Computerization of Tourist Information 18 MTDC
Micro Credit 5 MTDC
Lonar Conservation and Development 25 MTDC
State Archaeological Monuments 9 MTDC
Additional sub projects in vicinity of 237 MTDC
Buddhist caves circuit
Contingency 270
Consulting Services 169
Interest during construction 194
Total Project Cost 2992 Rs. in million
The brief description of work being undertaken by each implementing agency is given below:
MONUMENT CONSERVATION
( Executing Agency : Archaeological Survey of India)
It covers implementing short and long term measures for the conservation & preservation at Ajanta Caves, Ellora Caves,
Pitalkhora Caves, Aurangabad Caves, Bibi-ka-Maqbara, Daulatabad Fort, Kanari Caves, Elephanta and Nasik Caves. It
also includes project packages of ASI (Chemical Branch) for Chemical Conservation of Monuments, Survey and
Maintenance/Operation of Equipment & purchase of equipment’s for the conservation laboratory at Aurangabad &
detailed documentation of heritage monuments.
AURANGABAD AIRPORT
(Executing Agency Airport Authority of India)
To facilitate domestic and international flights to land in Aurangabad the airport facilities are planned to be upgraded.
After the up-gradation wide-bodied aircraft’s operated by charter flight operators could land at Aurangabad Airport. This
development will significantly boost the international tourist traffic to the region.
AFFORESTATION
( Forest Department, Maharashtra)
Afforestation of land in Ajanta-Ellora Region. This will help in improving vegetation cover, which will prevent soil
erosion and will reduce pollution in the vicinity of the caves.
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ROAD
(Executing Agency:Public Works Department, Maharashtra State)
The following roads are recommended for up gradation in phase-2
All the roads lead to important tourist destinations and the proposed improvements will lead to reduction in travel time &
commuting costs. The towns/villages in the vicinity of these roads will also benefit.
WATER SUPPLY
(Executing Agency : Maharashtra Jeevan Pradhikaran)
The existing water supply scheme will take care of water supply & sanitation at tourist
destinations at Ellora caves, Ajanta View Point. This facility will benefit tourists visiting the above tourist destinations.
Development of Ajanta Tourist Complex : which includes construction of visitor information center, arrival
area, interpretation center, site museum, virtual reality hall, cave replicas, restaurants, plazas & service areas.
Development of Ellora Tourist Complex : which includes construction of visitor center, arrival area,
interpretation center, site museum, virtual reality hall, restaurants, plazas & service areas.
Public Awareness Activities: for promotion of Maharashtra and Buddhist circuits along with Ajanta Ellora
region using press, print, audio visual and electronic media.
Human Resource Development : This will take care of training to staff for maintenance and operation of
tourism destinations, visitor management service, tourism planning and environment conservation, etc.
Computerisation of Tourist Information :
Conservation of State Archaeological Monuments: The following gates and temples in & around Aurangabad
: Soneri Mahal, Delhi gate, Makai gate, Bhadkal gate are to be conserved & preserved.
Development of Lonar Crater: This includes construction of pathway, fencing work, construction of toilet,
clearing of prosopis plants, restoration, conservation, creation of visitor information and management system.
Additional sub projects in the vicinity of the Cave : This will include development of Elephanta Caves,
River front development of Nasik Ghat, Development of Malshej ghat, Development around Bhaja and Bedsa,
Development of Shivneri fort near Junner caves, Development of Rustic valley. The development work will
include the improvement of access roads, signage, power and water infrastructure at these tourist destinations.
This is the first scheme of its kind in tourism sector in India and will aim to organize and train service providers at tourist
sites who are other wise considered nuisance by tourists and planners alike, but are essential part of Indian tourism
scenario. Along with the development of infrastructure in the Aurangabad, Nasik and Elephanta/Ghorapuri regions there
is a need to cater to small routine necessities of tourists, which are today met by mushrooming hawkers whose service to
tourists leave much to desire. The micro financing sub projects would aim at organizing, training and financing this low
income segment. Women entrepreneurs will be given preference and suitable NGOs have been identified to train,
disburse and monitor the micro credit funding and recovery. The beneficiaries include small restaurants, tea shops,
kiosks, guides, photographers, hawkers, fruit vendors, taxi operators. This would make them more presentable as well as
increase their entrepreneurial ability. The loan amount will be scheme will channalised through rural bank.
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2. AURANGABAD KALAGRAM
This project will provide the ambiance of Traditional Rural Hatt or Village
Market and also cater with the needs of contemporary expectations of the tourist.
Aurangabad Kalagram will provide the synthesis of Crafts, food and cultural
activity of Maharashtra. The food and craft bazzar will provide to the visiting
tourist treasure house of Indian and Maharashtrian culture/ Handicrafts, ethnic
cuisine and unique bazzar adjacent to Aurangabad main city. It will also display
the richness of Indian culture. This Complex will provide to the tourist for buying
inimitable ethnic wears, savoring the different local and Maharashtrian delicacy
and will also provide place for relaxation to the tourist, local people along with
their family.
The Aurangabad Kalagram will provide 106-craftsman stall (Including 17
food stall) for selling native, utilitarian and ethnic product for all over the
Maharashtra.
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7. Souvenir Shops: MTDC/ITDC Tourist information center Tourism booking
center and one souvenir shops.
8. Children Play Area: For the Visitors Children's
9. Food Plaza: It will serve the local food in traditional way in 17 food stalls.
10. Exhibition hall & Dormitory: For local Art & Crafts, For the stay of artist at
the time of festival at economical rate will be taken in IInd Phase.
11. Night Bazaar: (Proposed) It will be facilitated with shopping utilities.
12. Project Cost: 442 Lacs for I st Phase & 200 Lacs for II nd Phase including
night bazaar, exhibition halls & dormitories etc.
Benefits of Projects:
This project will provide.
1) The opportunity to craft person to demonstrate their artistic skills to the
thousands of tourist visiting Aurangabad Kalagram.
2) This complex will also provide market for the Himroo, Paithani and other
local Crafts.
3) This will bring the Socio-economic change in and around rural area of
Marathwada.
4) This will generate employment for about 1000 people.
5) This will provide platform for the folk like Dombare, Vasudev which are now
a days diminishing.
Aurangabad District is blessed with 2 unparalleled world Heritagesites of Ajanta and Ellora.
Ajanta also happens to be the first monument in the country along with Ellora and Taj Mahal to
make it to the World Heritage site list of UNESCO in the year 1983 India has 27 properties of both
cultural and natural significance out of which 4 are in Maharashtra and 2 in th District. There seems
to be a huge gap in attnining the statement of Univerasal value. It’s not Ajanta, Ellora It’s World
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2. DEVELOPMENT OF LOCAL ECONOMY
Tourism empowers people, triggers local economy, alleviates poverty and raises the standard
of living. The development of local economy through Tourism spending is not determined or as such
is scattered or in other terms the benefactors are not evenly spread. A major analysis reveals that the
Rural Heritage should have done that but instead the multiplier in economic terms seems to be
centrel at Aurangabad.
Observations have been made by all the working group on Tourism that the average stay for
visitors/Tourists to the District is that of 1 ½ day. A prolonged stay of the Tourist results into higher
spending thus boosting the economy. The gap is the result of non-availability of New products in
Tourism in terms of inadequate information, accessibility, nothing beyond Ajanta and Ellora mindset
as well as non availability of modern engagements for the Tourist like entertainment and shopping.
4. TOURIST EXPERIENCE
Perhaps the biggest of all, with and unclean township and smelly Bus stations Railway
• A Welcome feeling to the city is another gap as people tend to be less aware of tourisms
magic.
• Non professional handling of tourist except that in the organized sector of the Hotel Industry.
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A huge gap exists as all these three access have been undermined by the agencies except in
the Aurangabad city as such. The key to a successful stay is the safety, security and comfort of the
Tourist. Need is to concentrate on these three aspects to result into net positive experience leading to
As a matter of reality, these are the other factors which the visitor wants to indulge in. These
aspects have not been fully introduced in Tourism. Its very introduction through Cultural shows,
Wild life tourism, Bird watching tours etc. will add value to the experience.
7. MARKETING ASPECT
Tourism is the word of mouth Business, Hospitality is from within and does not come
through compulsion and mimicing. There is a need to enrich the Tourist experience and record the
feelings to be narrated, printed as stories of a world apart holidaying in Aurangabad. The gap needs
immediate feeling.
8. TOURIST ARRIVALS
engagement does not result into any much economic phenomenon. Tourist arrivals need to be
understood as consolidated and not aggregating figure of day visitors and tourist.
9. ROOM AVAILABILITY
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Seasonality in tourism has put Aurangabad tourism in a puzzled situation. A look reveals that
although the room availability is at its best but budget category of rooms and flushing out the
A hidden potential lies in them. Just passing out in the city at 2 am or 5 pm for instance does
not make any sense, unless the city has something for them a attract on the way – A wayside amenity
market, an amusement, a religious place, and event etc. How best can be done for them and tap the
upon the “ Trend of Tourist Flow” to the district. A gap analysis reveals that more itineraries need to
How may km is Ajanta - 90,97 Or 110 go the answers, How for it will take 1 ½ hr, 2 hrs
questioners of sort boggle the Tourist mind. Information related to travel, accommodation,
A bigger mismatch of course as Tourist products are limited to Heritage monuments and
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Tour guides availability, access, affordability are gray areas of concern.
A Clear mismatch as tourist are starteled to see that a place of world importance is strewn
over with leftover and garbage produced by other, tourists as well as the vicinity of almost all tourist
A serious issue which dose not exist at all. Hotels are not affiliated, Travel Agents are not
recognized, Handicrafts are not marked and so on. Foreigners registration is a cumbersome task.
A huge repository of lesser known monuments and places of sightseeing and natural beauty
and ponderment exist. There have to be these fillers of all these places to identify and brand them as
well.
18. TRANSPORATION
stations are in no mood to understand that Tourist is a part of their everyday travelers services are
primitive in nature. The Railways have to come up to age and the private transportation is not
Biggest challenge is that tourism has never been viewed as and alternate source to fuel the
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• It’s a multi agency, multi tasking, multifaceted industry, best understood at micro level like
• Tourism has been not viewed from the side of Individual product such as Ellora for instance,
• The City has not been declared the Tourism capital of the state.
• Tourist tours such as the tour for e.g. the Kingfisher Factory, Bajaj Factory for curiosity or to
the Institute of Hotel Management, as the leading Hotel school of the world are not marketed
neither designed.
• Industrial and Business Tourism remains unexplored and more emphasis is laid on cultural
Tourism.
• Tourism is not marketed as a District brand on an international level but amalgamated into
Maharashtra Tourism.
• Ellora Festival or other Handicraft Festivals have a great uncertainty and do not reach the
international Tourist
• The intellectual properties and geographical indications in the district have not been
portrayed.
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SWOT ANALYSIS
STRENGTHS:
• Divisional place
• Cultural attribute
• Room availability
WEAKNESSES:
• No Consolidated Marketing
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• Safety, comfort and “Aththi Devo Bhava” do not from the basis of Tourism practices.
• No standard itineraries
OPPORTUNITIES:
• World Heritage can become upbeat triumph card for new world Tourism
• Showcase culture including performing Arts, Cuisine, Customs, Traditions, Festivals, Social
Values etc.
Tourism
• To Fully utilize Air, Rail & Road services with possibilities of water based Tourism
THREATS:
• Shifting of Tourist flow from Aurangabad to Jalgoan due to accessibility to the caves and a
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• International and national competition over other Districts.
• Over charging
• Unprofessional attitude
• Natural Disasters
• Terrorism
• Epidemics
• Travel Advisories
The following best practices are being adopted for this vision.
STRATEGY FORMATION
Suggested Projects- Mission – and fund flow and implementation plan
• A mix of published material for the prospective tourists with constant hammering of the
uncomparable value of the world Heritage sites of Ajanta and Ellora. It could be through
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slogans like “Ajanta and Ellora –Heritage of the World” Or “Aurangabad Tourism- The land
of Global Heritage”
• Through invitation to international travel writers, tour operators and travel related service
providers of prominent generating markets in Europe, Americas and the far East for
• Introduction of “ Awareness lectures” for school students as a part of their extra curricular
activities or by competitions like elocution and quizzes for the host population
• The District displaying signs and bill boards at all possible places during all festivities, the
• Manufacturing of plagues and badges or Handicrafts for sporting by the host population or
the Tourists – e.g. “Ajanta World Heritage, I was hare” with a UNESCO logo.
• Getting people of international repute visit the places and utter the statement of universal
value.
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CD’s + Brochures + Website III Phase I = 100.00
(2019-2020)
(2011-2014) = 100,000 Nos. per year
Total 40 Lakhs
40 X 10
= 400 Lakhs
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01 Creation of world class Accommodation MTDC/or/and 2011- Ellora – 500
at Ajanta / Ellora / Aurangabad. PPP mode 2015 Ajanta - 500
Converting current Hotels of MTDC Aurangabad - 200
under PPP into star properties.
02 Activation of EVC. Ellora Visitor MTDC/or/and 2012- On going completed
Centre. State of the Art facility for PPP/ State or 2020 project under AEDP.
visitor interpretation .State of the Art other mode 300 per year
Facility for visitor information. 300 x 10 = 3000
03 Activation of AVC. Ajanta Visitor State / 2012- On going completed
Centre. MTDC/PPP or 2020 project under AEDP.
other mode 300 per year
300 x 10 = 3000
04 Goff Club MTDC/PPP
Total Rs. 7200
3) TOURIST EXPERIENCE
Strategy: - To get that professional touch, it’s necessary to do capacity building of the following
stakeholders.
1) Airport Handlers
2) Railway Station Porters
3) Bus Station Porters
4) Rickshaw Drivers
5) Tourist Taxi Drivers
6) Artisans
7) Cultural Performers
8) Tour Guides
9) Travel Related Service Providers
10) Bottom Level Employees
11) Bus Drivers
12) Travel Agents Staff
13) Tour Operator Staff
14) Vendor
15) All others not included in this list
Also that a “First Impressions” workshop be taken as a compulsory course by all civic employees
from Grampanchyat to MTDC to the Municipal Corporation to the Collectorate so as to create a
sense of awareness on how it matters.
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No. Funds in Lakhs
01 Capacity Buildings of estimated 8000. Private Expert 2011- Candidate Expenses
Directly employed in Tourism through a Enterprise 2015 8000 x 1000
serious appointed by 80 Lakhs
1. week compulsory classroom training. State / District Consultancy Expenses
Provision of food and study material + Admin / MTDC 20 Lakhs
expert consultancy Total 100.
02 “ First Impressions workshops for civic Private Expert 2011- Expert fees with 1 day
employees. Targeted for 2000 Enterprise / 2015 workshops.
employees. appointed by 20 workshops in 5
State years with 100 people
each.
4 Lakhs.
03 Image Building Conference, Seminars MTDC 2011 to Rs. 2 Lakhs per
and Events 2020 Seminar x 2 Seminars
/ Conference per year
4 Lakhs x 10 years =
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04 Commissioning of Tourist Experience Private Expert 2011, 5 Lakhs x 3
Studies and Intermittant repair Enterprise 2015. 15 Lakhs
mechanisms 2020
“Three Studies” “Three Total 159 Lakhs
Studies”
Grant Total 303 Lakhs
The biggest deterents to the Safety and Security of the Tourists is a non-existence of a
dedicated “Tourist Police Force”. There should be a special training school and recruitment for
“Tourist Police Personnel”.
Sr. Description Agency Year Requirement of
No. Funds in Lakhs
01 Establishing a Tourist Police Training State 2011- to be estimated
Academy. Training, Recruitment, full 2020
fledged running of the Academy and
creation of a Tourist Police Force of 200
personnel.
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Strategy: - The host community of Aurangabad District has a varied culture compressing of a
magic of cultural environment, and social values. This needs to be showcased to
people who come to visit the district. A showcasing of Aurangabad District with
cuisine, local handicraft, customs and traditions is a must
Sr. Description Agency Year Requirement of
No. Funds in Lakhs
01 Activation of Kalagram with 107 stalls MTDC/Municipal 2011 Funds to be self
with local Artisans, Government Corporation / onwards. generated through PPP
Cultural Shows and a platform for PPP mode.
various tourist to experience the
Cultural Extravaganza
02 Ellora Festival of Art, Music and Dance District 2011 10 Lakhs state fund
with International Smaller Festivals on Administration / onwards 10 x 10 = 100 Lakhs.
Culture. MTDC every year
03 Special Interest Tours (SIT) and Tour MTDC/Private 2011 Enterprisers
development apart from Cultural Enterprisers/ onwards Development
Tourism (i.e. Heritage Tours) such as Tour Operators/ programmes through
wildlife tours, Jungle treks, Bird Local flows/ PPP specialized training.
watching Tours, Bajaj Factory Tours, 10 Lakhs.
Heritage Walk, Adventure Tours, a stay
with an Indian Family.
Identification of Possibilities and places
be made known to the people.
1) Wildlife Tours – Sarola,
Gautala, Ajanta.
2) Ecotourism Tours – Gautala,
Soygaon, Daulatabad, Ajanta
Area
3) Bird watching Tours –
Jayakwadi, Himayat Bagh,
sukhana, Salim Ali Lake
4) Bajaj Factory, Kingfisher
5) Bed and Breakfast / Stay with an
Indian family
6) Pilgrimage Tours – Hindu,
Islamic, Sikh, Buddhist and Jain
Total 110 Lakhs
6) MARKETING STRATERGY
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Sr. Description Agency Year Requirement of
No. Funds in Lakhs
01 Establishment of Brand Aurangabad MTDC and 2011 Separate funding by
Tourism through a special Authority on District onwards. the State Govt. to the
Tourism or Aurangabad Council for Administration tune of Rs. 50 Lakhs
Tourism (ACT) be established. to empower mix per year i.e.
1) Functioning for dedicated of GO’s/
marketing of Aurangabad NGO’s/Experts/ 500 Lakhs.
Tourism world wide. stakeholders and
2) Hacing its own office under the custodians
leadership of the MTDC.
3) Produce the brochures as
indicated in stratergy 1.
4) Participate in Travel shows and
happenings at local, regional,
national and global level.
5) Take up promotional events,
media relations etc.
02 Appointing Goodwill Ambassadors all
over the world out of the Aurangabad
Diaspora abroad.
03 Marketing the unique channels of
Aurangabad.
Its Spices, Tea, Condiments, Fruits,
Ayurveda, Food Shops, Pan etc.
04 Marketing the destination Aurangabad
as a Hub for Medical Tourism,
Ecotourism, Religions Tourism,
Educational and Sports Tourism.
05 Control and Regulation on Brand Total 500.00 Lakhs
Aurangabad Tourism.
8) ROOM AVAILABILITY
Strategy: -
• To make aware the entrepreneurs in Tourism that such a Segment exists. This segment has
been left unattended.
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• To pursue the District Administration to have atleast a few hotels, amenity centers be opened
24 hrs a day for such facilitation.
9) STANDARD ITINERARIES
Strategy: -
• The following Standard Itineraries are now put on anvil for International and National
recommendation and acceptance.
National: -
1) Delhi – Agra – Jaipur – Udaipur – Indore – Mandu – Maheshwar – Omkareshwar –
Ajanta – Aurangabad – Ellora – Nasik – Mumbai.
2) Bhopal – Pachmarhi – Chhindwara – Amravati – Sheogaon – Lonar – Aurangabad –
Ellora – Ajanta – Indore – Bhopal.
3) Goa – Belgaum – Bijapur – Solapur – Aurangabad – Ajanta – Ellora – Mumbai – Delhi.
4) Hyderabad – Basar – Nanded – Aurangabad – Ajanta – Ellora – Hyderabad.
5) Delhi – Aurangabad – Shirdi – Shani Shignapur – Ellora – Bhadra Maruti – Khuldabad –
Aurangabad – Ajanta – Delhi.
6) Hyderabad – Aurangabad – Shirdi – Shani Shingnapur – Ellora – Ajanta – Hyderabad.
7) Ahmedabad – Nasik – Shirdi – Shani Shingnapur – Aurangabad – Ellora – Khuldabad –
Ajanta – Jalgaon – Ahmedabad.
8) Mumbai – Pune – Aurangabad – Ajanta – Ellora – Nasik – Mumbai.
9) Nagpur – Aundha Nagnath – Aurangabad – Grishneshwar – Ellora – Trimbakeshwar
(Nasik) – Bhimashankar – Pune – Beed – Parli Vaijnath – Nagpur.
International Proposed: -
Buddhist Circuit
Strategy: -
• To invite air companies to come and do a feasibility.
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• 2011 – International flights from Sri Lanka to be started at the behest of the airline company
itself.
10) VISITOR INFORMATION
Strategy: -
• To standardise all Tourist information and approve the content of Guide Books, magazines,
Audio – Video and Travel Shows. To have a standard operating procedure for information
dissemination.
Sr. Description Agency Year Requirement of
No. Funds in Lakhs
01 Touch screen Kiosks at Railway MTDC 2011- To be estimated
Station, Bus Station and Airport with 2015- 2020
the state of the Art information
dissemination.
Also at Ajanta / Ellora
02 Interactive website of Aurangabad NGO / 2011-2020 1 Lakh per year
Tourism and its Administration / Consultant Continuous
Facebook / Twitter / Blogs. updation
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13) Bakers
14) Tour guide
15) Handicraft sellers
16) Artisans
17) Room boys
18) Waiters
19) Stewards
20) Captains
Sr. Description Agency Year Requirement of
No. Funds in Lakhs
01 Establishment of a permanent facility Directorate of 2011 - 2010 To be estimated
under the auspices of the Directorate of Technical (Small Courses)
Technical Education to start a Tourism Education 2010 Full-
college which will churn out the above fledged
mentioned skilled personnel. Tourism
college but only
imparting
industry ready
skill to students
REFERENCES
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6. Tourism potential of Aurangabad - Dr. Dulari Qureshi.
7. Feedbacks from stakeholders.
8. Ajanta, Ellora, Conservation and Development project, Phase I and Phase II.
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