Research Methodology (PHD 101)

Teaching Plan
L-3, T-0, P-2, C-4
Unit I.
Foundation of Research- Meaning, objectives, motivation utility
Concept, Process of Research, types of research
Data: Primary & Secondary Data, Resources, Method of collection primary and secondary Data
Questionnaire- Qualities of good questionnaire, designing of questionnaire, cleanification of dataDiagrammatic representation and graphic representation of data construction of frequently table.
Bar charts, Pie charts, Percentage, Measure of Central Tendency, Dispersion & Skewness, Simple and
multiple correction regression, Probability, Normal Distribution.
Unit II
Concept of statistical population, census versus sampling
Sampling- sample size, Methods of Sampling, Probability & Non-Probability sampling, Sampling
Errors- Determining size of sample. Scaling Technique- Concept of scale rating, scale- liberal scale,
semantic scale, deferential scale, constant sum scale, graphic rating scale and paired comparison scale
etc.
Concept of measurement- Problem of measurement in management/ research validity and reliability,
levels of measurement/ nominal, ordinal, interval and ratio.
Unit III
Attitude scaling & techniques, Research Design- concept, experimental design, causal relationship
variable- independent & dependent variable, Economist variable, extraneous variable, treatment
grouping into qualitative and quantitative data, quantitative research, Hypothesis- selling- testing of a
hypothesis, procedural steps, association of attributes.
Analysis of variable- One way & two way classification of ANOVA (F-test)
Non parametric procedure
Unit IV
Interpretation of data & report writing- Layout of a research report, creation of questionnaire online
tools
Online tools:
1. Google Documents 2. Survey moneys 3. SPSS Package,
Complete report in rough stretch of report layout, rewriting of final report

Suggested Readings:
i.
Business Research Methods - Donald Cooper & Pamela Schindler, TMGH,
9th edition
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vii.

Bhattacharya, D.K., Research, Excel Books, New Delhi 2nd Edition 2006
Kothari, C.R., Research Methodology
Gupta, S.C. & Kapoor, V.K., Fundamentals of Mathematical Statistics, S.Chand
Sinha, P.K. & Sinha, Priti, Computer Fundamentals, BPB Publications, N.Delhi
Comdex Computer Course Kit, BPB Publication
Russel, A.Stultz, Larn Microsoft