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concerned, it is quite evident that the product is of prime quality and there is no competitor in the
market which can produce a comparable device. Thus, Compostwiz Pty Ltd. is already enjoying
the benefits arising out of product differentiation and innovation as explained by Chang (2016).
However, the company needs to work upon improving the cycle time as well as the productivity.
This can only be done if Jenny can bring about some degree of automation in the current order
processing system, currently followed at Compostwiz Pty Ltd.
There are multifarious benefits associated with adopting a business process management
approach for Compostwiz Pty Ltd. Firstly, the BPM approach will provide the benefit of clear
ownership as indicated by Dumas et al. (2013). The increased accountability of the group
members can essentially help Jenny minimize the perceived tension between the group members.
Secondly, the adoption of automated IT solution will help Jenny to assess the information
regarding at any point of the value chain. Value chain can be described as the all the activities or
tasks undertaken by any company so as to add value to the product as mentioned by Ward and
Peppard (2016). Thirdly, the automation of primary activities, such as order processing, can
substantially reduce the cost of business activities as highlighted by Chang (2016). This can help
Compostwiz Pty Ltd. to sustain profits in the future. Fourthly, integration of a Supplier
Relationship Management system can help Compostwiz Pty Ltd. to manage the orders coming
from various suppliers and can help the managers maintain and sustain good relations with the
suppliers. This can also act as a source of competitive advantage for the company. Keeping in
mind the advantages arising out of the adoption of BPM, it is advisable that Compostwiz Pty Ltd.
adopt the BPM strategy so as to sustain the position of market leader.
References
Chang, J.F., 2016. Business process management systems: strategy and implementation. New
York: Auerbach Publications.
Dumas, M., La Rosa, M., Mendling, J. and Reijers, H.A., 2013. Fundamentals of business
process management. Heidelberg: Springer.
Ward, J. and Peppard, J., 2016. The Strategic Management of Information Systems: Building a
Digital Strategy. 4th ed. United Kingdom: John Wiley & Sons.