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  • Briefing Format

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    vismaya
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    This client brief outlines the key details and requirements for a marketing campaign. It requests information on the brand, job, timeline, target audience, central message, compelling reasons to buy, deliverables, and any mandates. The brief is meant to provide an overview of the marketing objective and ensure the client's needs are understood before work begins on the campaign.

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    This client brief outlines the key details and requirements for a marketing campaign. It requests information on the brand, job, timeline, target audience, central message, compelling reasons to buy, deliverables, and any mandates. The brief is meant to provide an overview of the marketing objective and ensure the client's needs are understood before work begins on the campaign.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views1 page

    Briefing Format

    Uploaded by

    vismaya
    This client brief outlines the key details and requirements for a marketing campaign. It requests information on the brand, job, timeline, target audience, central message, compelling reasons to buy, deliverables, and any mandates. The brief is meant to provide an overview of the marketing objective and ensure the client's needs are understood before work begins on the campaign.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Client Brief Format

    Date:
    Timelines:

    Brand:
    Job:

    Overview of the job at hand?

    What is the marketing business objective of the communication?

    Who is the target audience? How are we going to talk to them? (media, language of
    communication)

    What is the one central message that the target audience should receive from the
    campaign?

    What are the most compelling reasons to believe to buy the product / service?

    What are the deliverables for the campaign?

    What are the mandates on the communication?


    Brief written by:

    Brief approved by:

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