PSA

TITLE
CAMERA

EDITOR

PRODUCER
DIRECTOR

10

9-7

6-1

01
NEED/REASON

Clearly answers why the

viewer needs to take action.

02
CALL TO ACTION

Clearly tells the audience

what to do and where to get
more information.

Video does not do enough to

convince the audience to take
action now.
The audience is not told what to
do or how to help.

03
PACING

Cuts are perfectly paced.

The music used adds to the
mood set by the cuts and
the script.

The video meets the goal of the

producer but in an ordinary
way.
The audience is told what to do
however adjustments in this
message would make the video
better.
The pacing the good throughout
however more time should have
been devoted to the ending.

04
EDITING

The video if free of black

frame(s) between clips,
poorly trimmed clips with
frames of other shots or
camera bumps.
Clear and concise titles are
used to help deliver the
message. Technically no
problems with contrast
ratio, font, size and layout
are good.
Camera operator shows
great shot composition. All
shots are exposed properly,
focused and white
balanced.
The energy of the talents
performance enhances the
effectiveness of the video.

Clip needs trimming to get rid of

a camera bump or other
unintended image or audio. No
black frames between clips/cuts
present.
The titles need to be
edited/shorten to be more
concise. A minor adjustment of
font size, placement or style is
necessary.

Editor uses video transition

when appropriate.
Music and/or sound effects
greatly add to story

Dissolve is needed between

clips.
A better selection of music
and/or sound effects would
have
Audio is understandable but
needs minor adjustments.

05
Graphics

06
CAMERA

07
Performances
(visual and/or
voiceovers)
08
Transitions
09
Music & Sound
effects
10
Audio Mixing

Audio fades are used to

eliminate abrupt changes in
levels. Music never over
powers voice tracks.

Video contains far too many

cuts making the video seem
frantic or far too few cuts
making the video boring. The
music does not fit the pace.
A black frame between cuts or
stray frames from another shot
will results in a rating of 0 in this
section.
Graphics are not used or are
used inappropriately. There are
technical problems with
contrast ratio, size and/or
placement.

A slight adjustment in
composition or exposure is
needed. However all shots
focused.

Inadequate shot composition

and selection throughout.
Shots are out of focus. Images
should have been reshot.

Overall the talent does a great

job. However the performance
could easily have been better
with a retake.

The talents energy negatively

affects the tone of the video.
Stutters or mumbles present. A
reshoot or recasting is
necessary.
Over use of transitions or use of
transitions that do not fit.
Music and/or sound effects
minimally add to story
It is difficult to hear talent
because the music track is too
loud. Audio fades are not used.

Deductions
TRT video is not 30 or 60 seconds will incur a15-point deduction.
Accuracy false facts, incorrect titles, and incorrect spellings present in the video will result in a 15-point deduction.
Black frames between clips will result in a 20-point deduction.

total