PREFACE

All the learnings in our BBA course is practice oriented. However,

hands on experience in the corporate world during our course are very
necessary to be able to test the ability and extent of learning of the
student before fully entering the corporate world.
As the part of curriculum I have taken a project title Idea &
Vodafone.
In order to develop better understanding of the theory b
establishing resemblance with the practical aspects of business. All the
work pertaining to the project is done.
With

the

guidance

aid

suggestion

provided

by

Mr.SHAILENDRATIWARI faculty guides I started first phase of my

project by doing a market analysis, After that I started with the second
phase which involved research work pertaining to the customer analysis.

RAJNI AHIRWAR
BBA IV SEM.