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Reasons for being successful business

Coke/Coca Cola

Brand recognition

Wal-Mart

Industry-driven vision

Microsoft/Intel

Patterns and breakthroughs

eBay

Customer Royalty and its reach

Yahoo

Innovation business ideas

AOL

Anticipated future products

Citibank

Past achievements

Pfizer
Groundbreaking strategies
These companies are driven by and valued for their knowledge not their assets.

Case studies
Drivers
Knowledge Centric drivers
Technology drivers
Structural drivers
Process focused drivers
Economic drivers
Problem symptoms
Threat and KM Solutions
Notes and Exemplars

Barriers to KMS
1. No recognition and reward for sharing knowledge
2. People are competitive & believe that knowledge increases their power
3. No vehicle for storing & categorizing knowledge, or the existing vehicle
is difficult to use
4. They dont know anyone who would be interested in what they want
5. They dont share knowledge because they are not aware of what they
know.

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Summary
Physical assets: production-oriented and technologies = lose value as they
are used.
Knowledge increases in value.
KM helps avoid unnecessary work duplication, and repeated mistakes.
KM can save your company from knowledge walkout.

KM can make your company a proactive anticipator. We must become


the change we want to be.

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