Presentation Feedback / Witness

Statement
Unit title:

18. Audio Visual Advertising Media

Assessment
criteria
covered by
the activity:

LO4.
Be able to present audio-visual advertisement ideas to a
client for feedback

Candidate
name(s):
Date

Elijah Stratford & Sam Hodson

Full
description of
the activities
being carried
out by the
candidate:

12th January 2017.

The group pitched their advertisement campaign to a panel.
The advert idea is for a popular dog toy.
The group took it in turns to present their advertisement
campaign, each sharing responsibility for the delivery and
explanation of the idea. In this pitch the group also outlined
the target audience they were going to interpolate, and gave
a general explanation of their pre-production to further
develop and clarify the idea.
The budget outlined the costing of the advertisement
campaign if it was real and the storyboard and
accompanying shooting script clarified the idea and provided
detail on how the shots would be used.
Finally, the group outlined a rough production schedule,
identifying key deadlines that would need to be met.

Questions /
Feedback

What locations will you use?

There were some concerns regarding the clarity of the idea
and specifically what happens. It would be a good idea to
make sure that your storyboard(s) are very clear so it is easier
to follow what happens.
I also mentioned about making sure that you get a shot of the
product at the end and possibly a voice over / graphic with the
logo on the screen.