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The cause : strategies most often fail because they aren't executed well.

Things that are supposed to happen don't happen.


Execution must be a core element of an organization's culture.
Execution is a systematic process of rigorously discussing hows and whats, questioning, tenaciously following-through, and ensuring
accountability.
Execution is a systematic way of exposing reality and acting on it. Most companies don't face reality very well.
The leader has to be engaged personally and deeply in the business. Execution requires a comprehensive understanding of a business, its
people, and its environment.
Only the leader can make execution happen, through deep personal involvement in the substance and details of execution.
The leader must be in charge of getting things done by running the three core processes: picking other leaders, setting the strategic direction,
and conducting operations.

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