Questionnaire on Car Industry - October 15th, 2010

Dear Respondents.
My name is Arun Chandrasekaran and I am pursuing my MBA course. As part of the curriculum,
required to do a research on the Hyundai car market. I need to ask some important questions in
this regard, and in the process I would be taking some of your valuable time. All information
provided by you shall be used for academic purpose only.
1. Do you own a car?
Yes/no
If no go to question 4, or otherwise proceed serialwise.
2. Which car do you own?
Hyundai santro Maruti800 MarutiZen Wagonr Telcos indica Maruti esteem opel astra Any other.
3. Do yon think that you would be buying a car in the near future
Yes/no
If no, go to question 12 or otherwise precedes serial wise
4. Which factors do yon think would influence your purchasing decision the most?
Price Financing past financial record brand name
Word of mouth shape and size technical aspect
After sale service any other (please specify).
5. Does the companys past financial performance affect your final decision?
Not at all not too much significant
6. Do you have faith in Indian car manufacturers or do you prefer multinationals?
Multinationals Indian car manufacturers not a Factor

7 Which kind of adv. attracted you to Maruti?

Newspaper add television ads Hoardings word of mouth any other (please specify)

Q8. What do you look for in a car? Rank in order of preference.

Characteristics Ranks
Space
Shape
Technology
Price
Finance scheme
Brand image
Interior
Comfort
Power
9. Please rate Maruti against each attribute, if you can.
Characteristics Ranks
Shape
Technology
Price
Finance scheme
Brand image
Interiors
Comfort
Power
Space
10. Do you think that the name Maruti is going to invoke internationalist feelings in the public
and lead to rise in sales?
Yes/No
11. Which brands of small cars would you prefer as of today?
Rank in order of preference.
Company Name Brand Ranking
Telco Indica
Maruti Udyog Maruti800
Fiat Uno
Maruti Udyog Maruti Zen
Hyundai Santro
12. Which kind of model would you prefer?

Petrol engine Diesel engine

13. Please write one positive point that you attribute to each of the following models.
Brand Name Positive point
Maruti800
Marutizen
Tata indica
Fiat uno
Hyundai Santro
14. Please write one negative point that you attribute to each of the following models.
Brand Name Negative point
Maruti800
Marutizen
Tata indica
Fiat uno
Hyundai Santro

PERSONAL IMFORMATION:Age: -________ Education: -____________

Occupation:Student
Self-Employed
Government Servant
Manager
Executive
C.E.O.
Income (Rs.per annum):Less than 50,000
50,000-100,000
100,000-200,000
200,000-500,000
500,000 and above

Questionnaire

1. Which of these types of car would you consider driving?

(check as many as you wish)
Sedan/Hatch

Estate
Sports Car/Cabriolet

SUV
Minivan

Mini Car
Prestige Car

2. What is the price range you are considering?

from

to

3. Is there a specific car/model you are interested in? If so what is it?

4. Why do you like that car and model?

5. Please state at least 2 previous vehicles you've owned:

6. How many passengers would your vehicle typically carry (including driver)?

7. If you consider buying used car what age would it be?

Only new

1-3 years
3-5 years

more than 5 years

8. Ideally, how many years would like to keep the car?

1 year

1-3 years
more than 3 years

9. How many miles do you drive per year?

10. What other information about car would you like?

(check as many as you wish)
finance
warranty

insurance

11. What is the main purpose of using your car?

(check as many as you wish)
family car - day to day vehicle

second household car - shopping needs, etc

prestigious/sporty/hobby car for weekends

business car/job commuting

Indicate how important the following qualities and features

of a car are to you:
12. Value (as much vehicle for as little money as possible)
Don't Care

Not wanted

Worth Considering

High Priority
Must Have

13. Performance (sports car like driving capabilities)

Don't Care
Not wanted

Worth Considering
High Priority

Must Have

14. Comfortable Ride

Don't Care

Not wanted
Worth Considering

High Priority
Must Have

15. Luxurious interior (as opposed to simple and functional)

Don't Care

Not wanted
Worth Considering

High Priority
Must Have

16. Reliability
Don't Care
Not wanted

Worth Considering
High Priority

Must Have

17. Excellent fuel economy

Don't Care

Not wanted

Worth Considering

High Priority
Must Have

18. Safety
Don't Care
Not wanted

Worth Considering
High Priority

Must Have

19. Convertible
Don't Care

Not wanted
Worth Considering

High Priority
Must Have