Car Purchase Behaviour Questionnaire

Q1. What is your Gender?

 Male
 Female
 Other
Q2. How old are you?
 20-22
 23-25
 26-27
 28-30
 Above 30

Q3. What is your marital status?

 Single
 Married

Q4. What is your monthly income?

 Below 30k
 30k-50k
 50k-80k
 Above 80k

Q5. What is your current occupation?

 Student
 Employed part-time
 Employed full time
 Self-employed
 Unemployed
 Retired

Q6. What is current educational level?

 Under high school
 College/University
 Post graduate
 Above Post graduate
Q7. Where Are you residing?
 In rural India
 In urban India

Q8. What do you prefer as your mode of transport?

 Public transport
 Own transport (car/bike)
 Rented transport (Cab services)

Q9. Do you own a car?

 Yes
 No

Q10. Do you think you can live without your car?

 Yes
 No

Q11. which of the following procedures did you participate in the process
of purchase and brand choice?
 Purchase decision of a new car
 Decision of the budget
 Initial choices of brands and models
 Contact car dealers
 Collecting information about the brands and models
 Visit dealers
 Test drive
  Price barging
 Final decision on maker and model

Q12. Who use the car most? 

 Myself
 My husband/wife
 My parents
 Other family members
 Others
Q13. How long did you collect pre-purchase information? 
 Less than 2 weeks
 2 weeks-1 months
 1 month-3 months
 3 month-6 months
 more than 6 months

Q14. How many times did you contacted/visited the dealers?

 Under 2 times
 3 to 5 times
 6 to 8 times
 More than 8 times

Q15. What about your satisfaction about your current car? 

 Very dissatisfied
 Dissatisfied
 Neutral
 Satisfied
 Very satisfied

Q16. What is the usage of your car?

 Shopping
 Pick up
 Social activities
 Travelling
 Works

Q17. Suppose you are going to buy a car for your private use. Among the
following factors, which one matches you most.
 Brand
 Price
 Safety
 Speed
 Performance
 Technology
 Color
 Size
 Equipment and Interior
 Exterior Design
 Interior Design
 Resale Value
Q18. Choose follow purchasing sources which you will use for purchasing
the car.
 Brochure
 Dealer sales staff
 Car magazines
 Friends and family members
 Newspaper advertising
 TV advertising or Internet
 Car shows

Q19. Who will influence you when you buy or want to buy a car?
 Friends/family
 Brand representative (celebrity)
 Make my own choice
 Seller
 Advertisement

Q20. To what extent do you discuss with your family and friends about
purchasing a car?
 Never
 Sometimes
 Regularly
 Often

Q21. Do you prefer to buy a new car or second-hand car?

 New car
 Second hand

Q22. To what extent do you see the car only as transport tool?
 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree

Q23. Do you see the car as a fashion item?

 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree
Q24. How much you want to spend for purchasing your car?
 Less than 10 Lakhs
 10 lakhs-20 lakhs
 20 lakhs-30 lakhs
 30 lakhs-40 lakhs
 More than 40 lakhs

Q25. According to the following choice, which kind of car do you prefer?
 Small family car/ Compact car
 Large family car/mid-size car
 Sport cars 
 Convertible
 Off-roaders
 Others

Q26. To what extent, you are loyal to a particular brand of a car?

 Not at all
 A little loyal
 quite a bit loyal
 Very loyal
Q27. To what extent, do you think purchasing a car can raise your social
status?
 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree

Q28. To what extent, do you care other people see what car you are using
when you go out?
 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree

Q29. Who would pay for your car?

 Pay by own self
 Share with parents/other people
 Parents pay for the car
 Others
Q30. What kind of payment would you prefer to adapt?
 Cash account
 Instalment
 Loan
 Others