Appendice-1

Questionnaire
A Study on Brand Loyality with Special Reference To MARUTI SUZUKI

Individual Personal Information:

NAME: ____________________________________________
SEX:
a) Male [ ]
b) Female [ ]
c) Others [ ]
AGE:
a) 20-30 [ ]
b) 30-40 [ ]
c) 40-50 [ ]
d) 50-60 [ ]
e) Above 60 [ ]
CONTACT NUMBER: _________________________
E-MAIL ID: _____________________________________________________

1. Which is your favorite Cars in MARUTI SUZUKI?

o Alto
o Zen estilo
o Swift
o WagonR
o A star
o Ritz
2. Which particular brand of MARUTI SUZUKI are you using currently?

o Alto
o Zen estilo
o Swift
o WagonR
o A star
o Ritz

3. Why you are giving first preference to MARUTI SUZUKI while buying car?

o Good facilities
o Quality service
o Good designs
o Better mileage

4. Which promotional media is influencing you to buy small cars?

o Broad casting
o Product demonstration
o Word of mouth
o Publications

5. Which company is your second choice while buying Car?

o Ford
o Hyundai
o Tata
o Chevrolet
o Volks wagon
o Mahindra
 6. Reason for your choice?

o Brand name
o Features
o Price
o Mileage

7. What is your opinion about service of MARUTI SUZUKI comparing with

others?

o Excellent
o Very Good
o Good
o Average
o poor

8. The cars of MARUTI SUZUKI if we upgrade to sedan whether you will

opt for the same?

o Yes
o No

9. Are you satisfied about the price of MARUTI SUZUKI small car comparing
with others?

o Highly satisfied
o Satisfied
o Neutral
o Dissatisfied
10.Which is your favorite design of a car “ MARUTI SUZUKI “?

o Alto
o Zen estilo
o Swift
o WagonR
o A star
o Ritz

11.Do you want any changes in small cars of MARUTI SUZUKI?

o Yes
o No

12.What kind of changes are you expecting in the car segment of MARUTI
SUZUKI?

o Increase mileage
o Add new facilities
o Reduce price
o Introduce Diesel models
o Changes in design

13.Do you feel that there will be demand for a model which is in the NANO
platform?

o Yes
o No
 14.What are the qualities they have to include when introducing this car?

o Good
o Better
o Best
o Excellent

15. What is your opinion if they are giving diesel option for WAGONR, ALTO, A
STAR and ZENESTILO?

o Will be successful
o Will be failure

16. Rate the following feature of MARUTI SUZUKI?

o Excellent
o Very Good
o Good
o Average
o Poor

17. If MARUTI SUZUKI is planning to launch another car which particular price
range you prefer?

o 100,000-200,000
o 200,000-300,000
o 300,000-400,000
o 400,000-500,000
o 500,000-600,000
18. ‘A star’ and ‘ZEN Estilo’ have less demand than other MARUTI SUZUKI
small cars, What are the reasons?

o Technical fault
o Facilities
o Design
o Price
o Mileage

19. Do you feel that the introduction of more models with in the small car segment
will improve sale of MARUTI SUZUKI?

o Yes
o No

20. Which is your favorite color in car?

o White
o Black
o Red
o Blue
o Brick red
o Silky silver
o Sunlight copper
o Azure grey
o Ecru beige