Market research

2.1Methodologicalconsiderationsandassumptions
The research is quantitative and cross sectional with the data collected only once
using survey approach. Survey research was chosen due to its superior benefits in
providing descriptive data through to a variety of research designs and data analytic
procedures (Daniel, 2010). However, there are assumptions being made in using this
collection of self-report data. It assumed that the participants are representative of the
population, are willing to participate in the study, and respond to questions honestly or
participate without biasing the study results. In addition, it is assumed that all the
respondents are able to answer and finish all the questions.

2.2Sampleconsiderations
The target populations for this project are English speaking teenagers and parents in
Queensland. The survey is conducted to a certain number of people mainly living in
Queensland, according to the chosen current and potential target market. The surveys
used convenient sampling method.
Convenient sampling was chosen because of its advantages, which are (1) having low
cost, (2) no need for list of population, and (3) sample guaranteed to meet the
objective of diversity that serves

6.0Limitations
There are some limitations in this report as it is based a self-reported behaviours.
According to Mrug (2010), a given statement or word might have different meaning
for different individuals, depending on their beliefs. Also, individual participants
might also have different thresholds for the distinction between agree and strongly
agree or disagree and strongly disagree. Additionally, participants might not be
motivated or willing to give true answers, especially to sensitive questions (Mrug,
2010). For example,

There is bias in the chosen sample as it contains mostly respondents that are less than
36 years old. This could affect the representativeness of the sample, hence, any
conclusion and decision on the target population would be incorrect (Ramsey &
Hewitt, 2005).