Daniel jarvis

Treatment

Working title cooked food (name of song)

Genre music video

Duration 3:09

Target audience my main target audience would be young people aged 16 to 25 male
and female, this is due to the fact that this song closely references young peoples
relationships and problems. The main body of my target audience will have working class
backgrounds and will live in rough gang run areas such as Tottenham and Walthamstow,
my target audience will also mainly be black as the problems addressed in the video and
throughout the song relate to young black people growing up in London.

Outline my video is set in Cheshunt, i have purposefully chosen to stay on the gritty side
of cheshunt to fit in with the style of my artist (wretch32), the name of my song is called
cooked food and the first thing i thought of were what were the connotations of cooked
food, words that came to mind were home, love and company i decided to put these
all together for my video when i think of the word home i think of heritage and warmth so a
lot of my video is shot within my own house. The first thing that came to me when i
thought of love was a dog, mans best friend. For my video i have decided to show a
variety of different clips with my main character and the dog, not only them loving each
other but also i want to show anger within my video.

Character breakdown
boy: boy is 18 years old, he is attending school, studying media, sociology and English. He
wants to be a car salesman but is not sure how to get into the business but for now he is
trying to build as many connections as he can for the future. He got his dog when he was
16 from a seller in hackney and it was honestly one of the happiest days of his life. He lives
with his father, mother and younger sister who he hardly ever sees since he turned 18
because hes always out clubbing or with mates. Currently he works as a potwash at a pub
where he feels he is being under paid and underappreciated, he strives for more.

Dog: Winnie the dog is 2 years and 5 months old, 14 and a half in dog years. Winnie is a
hyper dog who loves jumping and being scratched. She hates being left alone in the dark
but loves bones and treats.

Visual elements for my video I have chosen to use natural lighting, I feel like using
edited lighting will take away from the effect that I want my video to have, I have chosen to
add various camera angles and movements because I feel like it will incorporate the
audience more for example I have chosen to use a POV shot for when the boy is looking at
his dog to make the audience feel Asif they are there and as if they are involved. I have
chosen to use close shots to focus in on different point in my video e.g. to show
disappointment on the boys face or happiness. The setting I have chosen for my video will
be a normal cheshunt street, I will do this because it will incorporate the audiences
emotions and make them feel something for my video as they can relate to the setting,
also to go along with wretch32 theme of heritage, hometowns and working class issues I
will incorporate some natural settings such as groups of boys and rough looking buildings.
My video doesnt need any props. My actors will wear normal casual clothing.

Audio elements I will have wretch32 cooked food playing over my video but my video
will not contain any SFX.

Rationale for this video i had a strong clear message in my mind, i wanted to use a
strong substitution factor within it, but I didnt know how to substitute or even what to
substitute. Throughout the video there are numerous clips of a boy and his dog seeming
like they love each other, they are always together, i wanted to show a bond between a
man and his dog which went deeper then what was shown on the surface. Aswell as love I
also wanted to show anger within this video so that the two emotions contrasted each
other. The dog in this video represents warmth and i feel like the video will portray this.
The skills I have which I will use in this video are camera shot awareness meaning that I
know which camera shot to use wear to create a captivating video which will grab the
audience, editing skills I will edit this video to make sure that the scene changes are as
crisp and sharp as possible.
Daniel jarvis

Primary and secondary research- I conducted a questionnaire for people in my year

who are aged 17-18 I found that people had lots of different music genres which they liked
with things like indie, rock and rap coming up. Secondary research I have conducted I have
done background research on wretch32 and found out information about him which is in a
detailed PowerPoint.

Requirements & resources

Boy
dog
Crew: cameraman, editor, director, assistant director, producer, makeup artist, location
scouter, hairstylist, post production supervisor
Dog treats

Constraints and contingencyif I cant get to my location during the day I will just shoot
my video at night because the lighting does not matter to me just as long as it is natural, if
my actors are sick around the time of my filming I will just get backup actors which I
already have in place to act for them. If my hair and makeup stylists cant make it I will just
allow the actors to do their own this will also make my video as natural as possible as well.

Legal and ethicalconsiderationmy video idea is completely original so it cannot be

called plagiarised, everything I am planning on doing in my video is completely legal and
does not break any ethical barriers for the actors or the crew.

Budget
Nikon D5500 DSLR Camera with 18-55mm VR Lens (Black) - 525

Nike Tech Fleece Pants - 65

Nike M NSW TCH FLC WR - 75

Nike air max - 85

Dog treats - 1

Actors - 250 x 1

Crew - 300 x 9

Total = 3176

Proposed schedule

Actors chosen and crew aware of specific roles by October 20th, actors aware of their role
and how to portray themselves by October 25th, video to begin filming October 27th video to
be done by October 31st.