A

PROJECT REPORT
ON
PROFITABILITY & OPERATIONAL EFFICIENCY
OF

HDFC BANK LTD.

IN PARTIAL FULFILLMEN OF THE REQUIREMENT
FOR THE AWARD OF THE DEGREE
OF
M.B.A
IN

FINANCE
SUBMITTED BY
RIJVANI BHARATKUMAR RAJKUMAR
ROLL NO. 521020889
SUBMITTED TO

JULY 2012
 BONAFIDE CERTIFICATE

SMU
Directorate of Distance Education

Sikkim Manipal University

Manipal 576104
TO,
THE PRINCIPLE,
INNOVATIVE SCHOOL OF BUSINESS MANAGEMENT,
MEHSANA

This is to certify that RIJVANI BHARATKUMAR RAJKUMAR

SEM-4 MBA student of SIKKIM MANIPAL UNIVERSITY in this institute
for the year 2011-2012. As a part of the, the student has completed the project
report titled, PROFITABILITY AND OPERATIONAL EFFICIENCY OF
HDFC BANK LTD The project report is prepared by the student under the
guidance of Prof. ARCHNA RAISINGHANI

SIGNATURE SIGNATURE

HEAD OF THE DEPARTMENT FACULTY IN CHARGE

1.1 HISTORY OF HDFC BANK

1.2 SUBSIDIARY & ASSOCIATES COMPANIES

1.3 BUSINESS FOCUS

1.4 BOARD OF DIRECTORS

1.5 PROFILE

1.6 DISTRIBUTION NETWORK

1.7 BUSINESSES OF HDFC BANK LTD

1.8 PRODUCTS & SERVICES

1.1 HISTORY OF HDFC BANK

HDFC was incorporated in 1977 with the primary objective of meeting a social Need that
of promoting home ownership by providing long-term finance to households for their housing
needs. HDFC was promoted with an initial share capital of Rs. 100 million.

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to
receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the
private sector, as part of the RBI's liberalisation of the Indian Banking Industry in 1994. The
bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its
registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled
Commercial Bank in January 1995. In the year 1998 HDFC Bank had tied up with the
Ahmadabad Stock Exchange (ASE) to act as its clearing bank.

1.2 Subsidiary and Associate Companies

The subsidiaries of HDFC consists of

1. HDFC Bank
2. HDFC Mutual Fund
3. HDFC Standard Life Insurance Company
4. HDFC Realty
5. HDFC Chubb General Insurance Company Limited.
6. Intel net Global Services Limited
7. Credit Information Bureau (India) Limited
8. Other Companies Co Promoted by HDFC
i. HDFC Trustee Company Ltd.
ii. GRUH Finance Ltd.
iii. HDFC Developers Ltd.
iv. HDFC Venture Capital Ltd.
v. HDFC Venture Trustee Company Ltd
vi. HDFC Securities Ltd.
vii. HDFC Holding Ltd.
viii.Home Loan Services India Pvt. Ltd
 1.3 Business Focus

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound
customer franchises across distinct businesses so as to be the preferred provider of banking
services for target retail and wholesale customer segments, and to achieve healthy growth in
profitability, consistent with the bank's risk appetite. The bank is committed to maintain the
highest level of ethical standards, professional integrity, corporate governance and regulatory
compliance. HDFC Bank's business philosophy is based on four core values - Operational
Excellence, Customer Focus, Product Leadership and People.
 1.4BOARD OF DIRECTORS

Mr. C. M. Vasudev, Chairman

Mrs. Renu Karnad
Mr. Ashim Samanta
Dr. Pandit Palande
Mr. Partho Datta
Mr. Bobby Parikh
Mr. Anami N Roy
Mr. Keki Mistry (re-appointed on 19.01.2012)
Mr. Aditya Puri, Managing Director
Mr. Harish Engineer, Executive Director
Mr. Paresh Sukthankar, Executive Director.
 1.5 PROFILE OF HDFC BANK LTD.

Type : Public
Traded as : BSE: 500180
NSE: HDFCBANK
NYSE: HDB
BSE SENSEX Constituent
Industry : Banking Financial Services
Founded : Augast 1994.
Headquarters : Mumbai, India
Key People : Aditya Puri ( M.D )
Products : Credit cards, consumer banking,
corporate banking, finance and insurance,
mortgage loans, private banking,
private equity, wealth management
Revenue : US$ 5.585 billion (2011)
Profit : US$ 923.8 million (2011)
Total Assets : US$ 65.483 billion (2011)
Total Equity : US$ 7.769 million (2011)
Website : HDFCBank.com
 1.6 DISTRIBUTION NETWORK

HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of
2,544 branches spread in 1,399 cities across India. All branches are linked on an online real-
time basis. Customers in over 500 locations are also serviced through Telephone Banking.
The Bank's expansion plans take into account the need to have a presence in all major
industrial and commercial centres where its corporate customers are located as well as the
need to build a strong retail customer base for both deposits and loan products. Being a
clearing/settlement bank to various leading stock exchanges, the Bank has branches in the
centres where the NSE/BSE have a strong and active member base.

The Bank also has 9,333 networked ATMs across these cities. Moreover, HDFC Bank's ATM
network can be accessed by all domestic and international Visa/MasterCard, Visa
Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.
 1.7 BUSINESSES OF HDFC BANK LTD

HDFC Bank offers a wide range of commercial and transactional banking services and
treasury products to wholesale and retail customers. The bank has three key business
segments:

Wholesale Banking Services

The Bank's target market ranges from large, blue-chip manufacturing companies in the Indian
corporate to small & mid-sized corporates and agri-based businesses. For these customers, the
Bank provides a wide range of commercial and transactional banking services, including
working capital finance, trade services, transactional services, cash management, etc. The bank
is also a leading provider of structured solutions, which combine cash management services with
vendor and distributor finance for facilitating superior supply chain management for its
corporate customers. Based on its superior product delivery / service levels and strong customer
orientation, the Bank has made significant inroads into the banking consortia of a number of
leading Indian corporates including multinationals, companies from the domestic business
houses and prime public sector companies. It is recognised as a leading provider of cash
management and transactional banking solutions to corporate customers, mutual funds, stock
exchange members and banks.
Retail Banking Services
The objective of the Retail Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-stop window for all his/her
banking requirements. The products are backed by world-class service and delivered to
customers through the growing branch network, as well as through alternative delivery channels
like ATMs, Phone Banking, NetBanking and Mobile Banking.

The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus and the
Investment Advisory Services programs have been designed keeping in mind needs of customers
who seek distinct financial solutions, information and advice on various investment avenues. The
Bank also has a wide array of retail loan products including Auto Loans, Loans against
marketable securities, Personal Loans and Loans for Two-wheelers. It is also a leading provider
of Depository Participant (DP) services for retail customers, providing customers the facility to
hold their investments in electronic form.
HDFC Bank was the first bank in India to launch an International Debit Card in association with
VISA (VISA Electron) and issues the Mastercard Maestro debit card as well. The Bank launched
its credit card business in late 2001. By March 2010, the bank had a total card base (debit and
credit cards) of over 14 million. The Bank is also one of the leading players in the merchant
acquiring business with over 90,000 Point-of-sale (POS) terminals for debit / credit cards
acceptance at merchant establishments. The Bank is well positioned as a leader in various net
based B2C opportunities including a wide range of internet banking services for Fixed Deposits,
Loans, Bill Payments, etc.
Treasury
Within this business, the bank has three main product areas - Foreign Exchange and Derivatives,
Local Currency Money Market & Debt Securities, and Equities. With the liberalisation of the
financial markets in India, corporates need more sophisticated risk management information,
advice and product structures. These and fine pricing on various treasury products are provided
through the bank's Treasury team. To comply with statutory reserve requirements, the bank is
required to hold 25% of its deposits in government securities. The Treasury business is
responsible for managing the returns and market risk on this investment portfolio.

1.8 PRODUCTS & SERVICES

Product range: The following is the product range offered at HDFC: While various
Deposit products offered by the bank are assigned different names, the deposit products can be
categorized broadly into the following types. Definition of major deposit schemes are as under: -

1. Demand deposits:
"Demand Deposits" means a deposit received by the bank which is withdrawn able
on demand;

Savings Account:
"Savings Deposits" means a form of Demand Deposit which is subject to restrictions
as to the number of withdrawals as also the amounts of withdrawals permitted by the
bank during any specified period; HDFC provides with saving bank account with the
usual facilities, and one also gets a free ATM card, intrbranch banking, bill payment
facilities, phone banking and mobile banking.

some exclusive features and benefits with HDFC Bank Regular Saving Account are as follows:

Wide network of branches and over 7300 ATMs to meet all your banking needs, no
matter where you are located.
Bank conveniently with facilities like NetBanking and MobileBanking check your
account balance, pay utility bills or stop cheque payments all via SMS.

Never overspend shop using your International Debit Card that reflects the actual
balance in your savings account.

Personalisedcheques with your name printed on each cheque leaf for enhanced security.

Take advantage of BillPay an instant solution so you can pay all your frequent utility
bill payments. Instruct for payments over the phone or through the Internet.

Avail of facilities like Safe Deposit Lockers, Sweep-In and Super Saver facilities on your
account.

Free cash withdrawals at any other Bank's ATMs*

Free Payable-at-ParThis means you only have to pay the amount written on the cheque
and not the service charges that might otherwise be charged to you, especially when you
send a cheque to someone out of your city or country.chequebook, without any usage
 charges.

Free InstaAlerts for all account holders for lifetime of the account.

Free passbook facility available at home branch for account holders (individuals).

Free Email Statement facility.

2. Term Deposits:
"Term Deposit" means a deposit received by the bank for a fixed period withdraw
able only after the expiry of the fixed period and includes deposits such as Recurring
/ Double Benefit Deposits / Short Deposits / Fixed Deposits / Monthly Income
Certificate / Quarterly Income Certificate.

3. Notice Deposit:
''Notice Deposit'' means Term Deposit for a specific period but which can be
withdrawn on giving at least one complete banking day's notice.

4. Current Account:
"Current Account" means a form of Demand Deposit wherefrom withdrawals are
allowed any number of times depending upon the balance in the account or up to a
particular agreed amount and will also include other deposit accounts which are
neither Savings Deposit nor Term Deposit; The account holder gets a personalized
cheque book, monthly account statements, and Inter-branch banking.

5. Corporate Account:-
These are more commonly known as Salary Accounts. These are account in HDFC
bank with zero balance. These are given to salaried people. These accounts are
opened by the employer for the employees to deposit the salary of the employee
directly to the account.

6. HDFC Bank Preferred:-

A preferential Savings Account where in, one is assigned with a dedicated
Relationship Manager, whos youre the one point contact. One also get privileges
like fee waivers, enhanced ATM withdrawal limit, priority locker allotment, free Demat
Account and lower interest rates on loans.

7. Sweep-In Account:-
A Fixed Deposit linked to ones Savings Account. So, even if ones Savings Account
runs a bit short, one can issue a cheque (or use ATM Card). The money is
automatically swept in to ones Savings Account from ones Fixed Deposit Account.
The excess funds in the account are directly transferred to the fixed deposit account
of the account holder.

8. Super Saver Account:

It gives one an overdraft facility up to 75% of ones fixed deposit. In an emergency,
you can access your funds while your fixed deposit continues to earn high interest.

9. HDFC Bank Plus:

Apart from Regular and Premium Current Accounts HDFC also has HDFC Bank
Plus, a Current Account and then something extra for the HDFC bank customers.
One can transfer up to Rs. 50 lakh every month at no extra charges, between the
four metros. One can also avail cheque clearing between the four metros, get cash
delivery/pick-up up to Rs. 25000/-, home delivery of demand drafts, at-par cheque,
outstation cheque clearing facility, etc.

10. Demat Account:

One can conduct hassle-free transactions on the stock market for ones shares. The
shares held by the customer are protected from damage, loss and theft, by maintaining these
shares in electronic form. This account can be accessed through Internet too.
11. Loans:
There are a variety of loan schemes offered like personal loans, new car loans, used
car loans, loan against shares, consumer loans, two wheeler loans, and home loans.
These are available with easy payback in monthly instalments. Loans are sanctioned
with easy documentation and quick delivery.
Home Loan - Home loans for individuals to purchase (fresh / resale) or construct
houses. Application can be made individually or jointly. HDFC finances up to 85%
maximum of the cost of the property (Agreement value + Stamp duty + Registration
charges) based on the repayment capacity of the customer.

Home improvement loan

HIL facilitates internal and external repairs and other structural improvements like
painting, waterproofing, plumbing and electric works, tiling and flooring, grills and
Aluminum windows. HDFC finances up to 85% of the cost of renovation (100% for
Existing customers) subject to market value of the property.

Purpose
External repairs
Tiling and flooring
Internal and external painting
Plumbing and electrical work
Waterproofing and roofing
Grills and aluminum windows
Waterproofing on terrace
Construction of underground/overhead water tank
Paving of compound wall (with stone/tile/etc.)

Home extention loan

HEL facilitates the extension of an existing dwelling unit. All the terms are the same
as applicable to Home Loan.

Purpose
HDFC Home Extension Loan makes it convenient for you to extend or add space to
your home. Be it an additional room, a larger bathroom, or even enclosing an open
balcony.

Maximum loan
85% of the cost of extension
 Maximum Term
20 years subject to your retirement age

Applicant and Co- Applicant to the loan

Home Loans can be applied for either individually or jointly. Proposed owners of the
Property will have to be co-applicants. However, the co-applicants need not be co owners.

Adjustable Rate Home Loan

Loan under Adjustable Rate is linked to HDFC's Retail Prime Lending Rate (RPLR).The rate on
your loan will be revised every three months from the date of first disbursement, if there is a
change in RPLR, the interest rate on your loan may Change. However, the EMI on the home
loan disbursed will not change. If the interest rate increases, the interest component in an EMI
will increase and the Principal component will reduce resulting in an extension of term of the
loan, and vice versa.

12. MOBILE BANKING

13. INVESTMENT PRODUCTS

o Life Insurance
o Health Insurance
o Motor Insurance
o Travel Insurance
o Home Insurance
2.1 INTRODUCTION TO PROFITABILITY

2.2 CONCEPT OF PROFITABILITY

2.3 OPERATIONAL EFFICIENCY

.
 2.1 INTRODUCTION

Business is conducted primarily to earn profits. The amount of profit earned measures the
efficiency of a business. The greater the volume of profit, the higher is the efficiency of the
concern. The profit of a business may be measured and analyzed by studying the profitability
of investments attained by the business.
MEANING AND DEFINITION OF PROFIBILITY: The word 'profitability' is composed
of two words, namely; profit and ability. The term profit has already been discussed at length
in detail. The term ability indicates the power of a firm to earn profits. The ability of an
enterprise also denotes its earning power or operating performance. Also, that the business
ability points towards the financial and operational ability of the business. So, on this basis
profitability may be defined as the ability of a given instrument to earn a return from its
use"' Weston and Brigham defines profitability as "the net surplus of a large number of
policies and decisions." Profit being an absolute figure fails to indicate the adequacy of
income or changes in efficiency resulting from financial and operational performance of an
enterprise. Much difficulty and confusion comes home while interpreting the absolute figures
of profit in case of historical or inter-firm comparisons due to variation in the size of
investment or volume of sales etc. Such problems are handled by relating figures of profit
either with the volume of sales or with the level of investment. A quantitative relationship is
thereof established either in the form of ratios or percentages. Such ratios are names as
profitability ratios. Thus, profitability may be regarded as a relative term measurable in terms
of profit and its relation with other elements that can directly influence the profit. No doubt,
profit and profitability are closely related and mutually interdependent, yet they are two
different concepts. "The accounting concept of profit measures what have been accumulated,
the analytical concept of profitability is concerned with future accumulation of wealth. Profit
of an enterprise, reports about the financial and operational efficiency of the business.
Whereas, profitability interprets the term profit in relation to other elements likely to affect
these profits in order to help in decision-making. Profit is regarded as an absolute connotation
as against profitability, which is regarded as a relative concept. Where profit is the residual
income left after meeting all manufacturing, administrative expenses; profitability is the
profit making ability of an enterprise. The profit figure indicates the amount of earning of a
business during a special period. While, profitability denotes whether these profits are
constant or improved or deteriorated, how and to what extent they can be improved. profit in
two separate business concerns may be identical, yet, at many times, it usually happens that
their profitability varies when measured in terms of size of investment* It has been aptly
remarked that the role played by profits and profitability in a business enterprises is identical
to the function carried out by blood and pulse in the human body. Profitability is the ability to
earn profit from all the activities of an enterprise. It indicates how well management of an
enterprise generates earnings by using the resources at its disposal. In the other words the
ability to earn profit e.g. profitability, it is composed of two words profit and ability. The
word profit represents the absolute figure of profit but an absolute figure alone does not give
an exact ideas of the adequacy or otherwise of increase or change in performance as shown in
the financial statement of the enterprise. The word ability reflects the power of an enterprise
to earn profits, it is called earning performance. Earnings are an essential requirement to
continue the business. So we can say that a healthy enterprise is that which has good
profitability. According to hermenson Edward and salmonson profitability is the relationship
of income to some balance sheet measure which indicates the relative ability to earn income
on assets employed.
 2.2 CONCEPT OF PROFITABILITY
1.Accounting Profitability Profitability is a measure of evaluating the overall efficiency of
the business. The best possible course for evaluation of business efficiency may be input-
output analysis. Profitability can be measured by relating output as a proportion of input or
matching it with the results of other firms of the same industry or results attained in the
different periods of operations. Profitability of a firm can be evaluated by comparing the
amount of capital employed i.e. the input with income earned i.e. the output. This is popularly
known as return on investment or return on capital employed. It is regarded as the overall
profitability ratio and has two components; net profit ratio and turnover ratio. That is: Return
on Investment = Net Profit Ratio x Turnover Ratio Or, Return on Investment =
Operating Profit x Sales

Sales Capital Employed Or, Return on Investment = Operating Profit Capital Employed
This method is increasingly accepted as an indicator of performance and capability. This is
the reason for viewing operational and financial performance in relation to the scale of
resources of funds required in production. That is, "a given amount of profit return should be
evaluated in terms of the percentage profit return on the investment of funds. Moreover, "the
return on capital used depicts the effectiveness of all the operating decisions from the routine
to the critical, made by the management at all levels of the organization from shop foreman to
President.

2. Social Profitability Along with the economic objective of earning profits, a business is
also required to perform a large number of social objectives. Besides providing better quality
of goods and services, it provides big employment opportunities to the people, better
condition of work, fulfill community needs, conserves resources etc. C. Mean Cardiner
rightly observed, "The darkness of avarice has been dispelled by the light of a new kind of
social responsibility. Social objectives may prove profitable as well as expensive lo a
concern. As some objectives aids in enhancing profitability by attracting customers like in
case of providing quality goods. Whilst other may be counteractive such as elimination of
pollution may cost the company and reduce its profitability, but it creates social profitability.
In other words of Earnest Dale, these social objectives "appear lo urge the executive to
assume an infinitely broad-gauge burden of responsibilities to all the various public with
whom he clears. That makes it an obligation on the part of the company to disclose its
financial, marketing, personnel and social objectives in a simple and concise form to all the
members of the concern so that they can judge the influence of these objectives on their jobs.

3. Value Added Profitability Wealth generation is essential for every enterprise. Value added
profitability indicates the wealth generated (net value earned) as a result of manufacturing
process during a specified period. Wealth generation is the very essence for survival or
growth of a business. An enterprise may survive without making profit but would cease to do
so without adding value. "The enterprise, not making profit, is bound to become sick but not
adding value may cause its death over a period of lime."

Profit forms a part of value added. Thus, value added is a broader concept. "Value added at
particular level of operating capacity and claims should be determined as value added can
expose the efficiency and inefficiency of a business." The concept of value added can be
related to the concept of social profitability of an enterprise. The investment of an enterprise
comprises of the investment of shareholders, debenture holders, creditors, financial
institutions etc.If an enterprise fails to generate growth or add anything as value added, it
would simply mean that the enterprise is misusing public funds. This concept represents the
wealth distribution in a proper manner besides suggesting how productivity can be increased
when reducing the consumption of resources produces same or better outputs.
 2.3 OPERATIONAL EFFICIENCY
Operational efficiency is the ability for an organization to execute its tactical plans while
maintaining a healthy balance between cost and productivity. In other words, it's your ability
to get things done without costing the company an arm and a leg.

Typically, this is affected by the productivity of the organization which is measured by

examining the amount of output (product or service) for a given amount of input (assets,
employee work hours, etc.) In order to increase operational efficiency, you strive to increase
the output without a change in input of a similar order of magnitude. Typically, this is done in
one of two ways:

1. Change the underlying processes to eliminate unnecessary steps. This is the aim of Six
Sigma and other process oriented frameworks.

2. Add capabilities to the underlying processes that increase output without increasing input,
esp. using IT assets such as SAP, Salesforce.com, etc.

It is nearly impossible to increase output without affecting the input requirements, so one
must realize that you are simply trying to get a higher ratio of output:input than simply higher
numbers.
3.1 OBJECTIVES OF THE REPORT.

3.2 RESEARCH METHODOLOGY.

3.3 RESEARCH METHODOLOGY CHART.

 3.1 OBJECTIVES OF THE REPORT
Achieving the objective of any study is possible after a systematic analysis of facts
and data associated with the study. This is the most important segment of the project. To
evaluate the profitibility & operational efficiency of HDFC Bank Ltd for the purpose of
commenting on the banks performance over duration of 5 years and a comparative analysis
with Axis Bank Ltd. This chapter basically involves application of various tools and
techniques on the data collected. Data for analysis are presented in a summarized manner in
the master sheet. I made an attempt to analysis both profitibility and operational efficiency of
HDFC Bank Ltd. It halps to summarize the large equations of financial and operational data
to make efficient judgement about the banks performance.

To check the Profitibility and Operational efficiency of HDFC Bank Limited.

To compare the Profitibility and Operational efficiency of HDFC Bank Limited with
its competitive Bank
To analyze that which type of services are most preferred and demanded by the
customers.
 3.2 RESEARCH METHODOLOGY

Research Type: Exploratory Research

EXPLANATION: The study was regarding Profitability and operational efficiency of HDFC
Bank Limited and comparative analysis between others Bank.

Sample Design: A sample design is a definite plan for obtaining a sample for a given population.
It refers to a techniques or procedure adopted in selecting items for the sample.

Sampling: Further, the design that has been adopted for the study of the given topic is
Profitability and operational efficiency of HDFC Bank Limited.

Tools and techniques for Data Collection

I. Primary Data: - The researchers collected primary data during the course of research
period with the help of the questionnaire that was designed for the bank employee to
collect the information that was required to carry out the research.

II. Secondary Data: - Secondary data was collected from books, articles, Internet and
previous research papers that had been conducted by the company representatives and
officials.

Tools and techniques of Analysis

Simple statistical tools and techniques like average, ratios, pie charts, tables and graphs analysis
method are used to analyze the data.
3.3 RESEARCH METHODOLOGY CHART
4. DIRECTORS REPORT
1

4. FINANCIAL REPORTS OF
2 HDFC BANK LTD

4. FINANCIAL REPORTS OF AXIS

3 BANK LTD

4. PERFORMANCE AT GLANCE
4 WITH TABLE & CHARTS

4. ANALYSIS & INTERPRETATION

5 OF FINANCIAL EFFICIENCY
WITH AXIS BANK LTD
 4.1 Directors Report
The Directors have great pleasure in presenting the Eighteenth Annual Report on the business and
operations of your Bank together with the audited accounts for the year ended March 31, 2012.
FINANCIAL PERFORMANCE

(Rs in crore)

For the year ended

March 31, 2012 March 31, 2011

Deposits and Other Borrowings 270,553.0 222,980.5

Advances 195,420.0 159,982.7

Total Income 32,530.0 24,263.4

Profit before Depreciation and Tax 8,055.7 6,316.1

Net Profit 5,167.1 3,926.4

Profit brought forward 6,174.2 4,532.8

Total Profit available for Appropriation 11,341.3 8,459.2

Appropriations:

Transfer to Statutory Reserve 1,291.8 981.6

Transfer to General Reserve 516.7 392.6

Transfer to Capital Reserve - 0.4

Transfer to / (from) Investment Reserve (41.7) 15.6

Proposed Dividend 1,009.1 767.6

Tax Including Surcharge and Education

Cess on Dividend 163.7 124.5

Dividend (including tax/cess thereon)

pertaining to previous year paid
during the year 2.1 2.6

Balance carried over to Balance Sheet 8,399.6 6,174.2

The Bank posted total income and net profit of Rs 32,530.0 crore and Rs 5,167.1 crore respectively
for the financial year ended March 31, 2012 as against Rs 24,263.4 crore and Rs 3,926.4 crore
respectively in the previous year. Appropriations from net profit have been effected as per the table
given above.
DIVIDEND
Bank has had a dividend policy that balances the dual objectives of appropriately rewarding
shareholders through dividends and retaining capital in order to maintain a healthy capital
adequacy ratio to support future growth. It has had a consistent track record of moderate but
steady increase in dividend declaration over its history with the dividend payout ratio ranging
between 20% and 25%. Consistent with this policy and in recognition of the overall performance
during this financial year,your directors are pleased to recommend a dividend of Rs4.30 per equity
share of Rs 2 for the year ended March 31, 2012 as against Rs 3.30 per equity share of Rs 2 (which
was Rs 16.50 per share of Rs 10 before the share split) for the previous year ended March 31,2011.
This dividend shall be subject to tax on dividend to be paid by the Bank.

AWARDS
As in the past years, awards and recognition were conferred on HDFC Bank by leading domestic
and international organizations and publications during the financial year ended March 31, 2012.

Some of them are:

The Asian Banker International Excellence in Retail Financial Services Awards 2012

- Best Retail Bank in India

- Best Bancassurance Business in India

- Best Risk Management in India

-Business World Best Bank Award 2011

-CNBC TV18 Best Bank and Financial Institution Awards 2011

- AdityaPuri - Outstanding Finance Professional

- CNBC TV18 Financial Advisor Award 2011

- Best Performing Bank (Private)

-DSCI (Data Security Council of India) Excellence Awards 2011

- Security in Bank

- Dun & Bradstreet Banking Awards 2011

- Best Private Sector Bank - SME Financing

-Euromoney Awards for Excellence 2011

- Finance Asia Country Awards 2011

- Best Cash Management Bank in India

- Best Trade Finance Bank in India

- Financial Express Best Bank Survey 2010-11

- Best in Strength and Soundness

-Institute of Chartered Accountants of India Awards 2011

- Excellence in Financial Reporting

- International Data Corporation Financial Insights Innovation Awards

2011

- Excellence in Customer Experience

-Skoch Foundation Financial Inclusion Awards.

RATINGS

Instrument Rating Rating Comments

Agency

Fixed Deposit
Program CARE AAA CARE Represents instruments
considered to be ''of the best
credit quality, offering highest
safety for timely servicing of
debt obligations, and carry
minimal credit risk'
Certificate
of Deposits CARE A1 CARE Instruments with this rating are
considered to have very Program
strong degree of safety
regarding timely payment of
financial obligations. Such
instruments carry lowest credit
risk.

Long term
unsecured, CARE AAA CARE Represents instruments
considered to be ''of the best
credit quality, offering
highest safety for timely
servicing.

(Lower FITCH AAA Instruments with this rating

Tier II) are considered to have the
 Bonds of Debt Obligations & carrying highest degree of safety
Minimal credit risk regarding timely servicing of
financial obligations. Such
instruments carry lowest
credit risk

Tier I
Perpetual
Bonds CARE AAA CARE Represents instruments
considered to be ''of the best
credit quality, offering
highest safety for timely
servicing of debt obligations,
and carry minimal credit risk''

Upper Tier
II Bonds CARE AAA CARE Represents instruments
considered to be ''of the best
credit quality, offering
highest safety for timely
servicing of debt obligations,
and carry minimal credit risk''

CARE - Credit Analysis & Research Limited

FITCH - Fitch Ratings India Private Limited (100% subsidiary of Fitch

Inc.)

CRISIL - CRISIL Ltd. (A Standard &Poor''s company)

ISSUANCE OF EQUITY SHARES
During the year under review, 205.6 lac shares (post sub- division,each equity share of Rs 2) were
allotted to the employees of HDFC Bankpursuant to the exercise of options under the Employee
Stock Option Schemes of the Bank. These include the shares allotted under the Employee Stock
Option Schemes of the erstwhile Centurion Bank of Punjab.
CAPITAL ADEQUACY RATIO
HDFC Bank''s total Capital Adequacy Ratio (CAR) calculated in line with Basel II framework
stood at 16.5%, well above the regulatory minimum of 9.0%. Of this, Tier I CAR was 11.6%.

SUBSIDIARY COMPANIES

HDFC Bank has two subsidiaries, HDFC Securities Limited (''HSL) and
HDB Financial Services Limited (''HDBFS'').

HSL is primarily in the business of providing brokerage services through the internet and other
channels with a focus to emerge as a full-fledged financial services provider through a distribution
of a bouquet of financial services products. The company continued to strengthen its distribution
franchise and as on March 31, 2012 had a network of 184 branches across the country. During the
year under review, the company''s total income amounted to Rs 210.0 crore as against Rs 260.5
crore in the previous year. The operations resulted in a net profit after tax of Rs 54.1 crore.

HDBFS is a non-deposit taking non-bank finance company (''NBFC''), the customer segments
being addressed by HDBFS are typically underserviced by the larger commercial banks, and thus
create a profitable niche for the company to operate. Apart from lending to individuals, the
company grants loans to small and medium business enterprises and micro small and medium
enterprises, the principle businesses of HDBFS are as follows:

- Loans - The company offers a range of loans in the secured and unsecured loans space that fulfill
the financial needs of its target segment

- Insurance Services - HDBFS is a corporate agent for HDFC Standard Life Insurance Company
and sells standalone insurance products as well as products such as Loan Cover and Asset Cover.

- Collections - BPO Services - The Company runs 6 call centres with a capacity of over 1700
seats. These centres cover collection requirements at over 200 towns through its calling and field
teams.Currently the company has a contract with HDFC Bank for collection services.
As on March 31, 2012, HDBFS had 180 branches in 135 cities in order to distribute its products
and services. During the financial year ended March 31, 2012, the company''s total income
increased by over 141% to Rs 431.8 crore as compared to Rs 178.9 crore in the previous year.
During the same period the company''s net profit was Rs 51.1 crore as compared to Rs 15.8 crore
in the previous year.

In terms of the approval granted by the Government of India, the provisions contained under
Section 212 (1) of the Companies Act, 1956 shall not apply in respect of the Bank''s subsidiaries.
Accordingly , a copy of the balance sheet, profit and loss account, report of the Boardof Directors
and the report of the auditors of HSL and HDBFS have not been attached to the accounts of the
Bank for the year ended March 31, 2012.

Shareholders who wish to have a copy of the annual accounts and detailed information on HSL and
HDBFS may write to the Bank for the same. Further, the said documents shall also be available for
inspection by shareholders at the registered offices of the Bank, HSL and HDBFS.

INTERNAL AUDIT AND COMPLIANCE

HDFC Bank has Internal Audit and Compliance functions which are responsible for independently
evaluating the adequacy of all internal controls and ensuring operating and business units adhere to
internal processes and procedures as well as to regulatory and legal requirements. The audit
function also pro- actively recommends improvements in operational processes and service quality.
To ensure independence, the audit department has a reporting line to the Chairman of the Board of
Directors and the Audit and Compliance Committee of the Board and only a dotted line to the
Managing Director. To mitigate operational risks, the Bank has put in place extensive internal
controls including restricted access to the Bank''s computer systems, appropriate segregation of
front and back office operations and strong audit trails. The Audit and Compliance Committee of
the Board also reviews the performance of the audit and compliance functions and reviews the
effectiveness of controls and compliance with regulatory guidelines.
CORPORATE SOCIAL RESPONSIBILITY

HDFC Bank has a defined guiding principle for all its social initiatives:
''Changing Lives by empowering individuals through Finance, Education and Training''.

An essential element of the Bank''s Corporate Responsibility is its community initiatives which
aim at empowering individuals at the bottom of the pyramid through developmental initiatives such
as education and livelihood support. In the field of education its interventions are aimed at
mainstreaming of school children and ensuring the quality of education they receive. HDFC Bank
has undertaken a multitude of initiatives for retaining children in school and arrest the rate of
dropouts. As part of these initiatives, pre-primary schools are run in communities with the objective
of preparing and enrolling these children into mainstream education. Apart from providing basic
nutritional and health needs, regular parent and community meetings are an integral part of this
program which is currently running in Kolkata, Hyderabad and Delhi.

HDFC Bank in partnership with NGOs and the government has adopted state-run schools by
providing educational support to the children and to train staff to ensure better levels of learning
and lower rate of drop-out in state-run schools in Pune and Mumbai. Also needy and deserving
children are identified based on set criteria and provided with educational support to cover the cost
of their education in stat -run schools. In a unique initiative supported by the Bank, 30 children
from government schools have been integrated to DPS School in Ahmedabad. HDFC Bank
launched its Educational Crisis Scholarship Support (ECSS) in 2011 to reach out to students,
studying in private /government-aided schools, who due to personal / family constraints, are unable
to continue bearing the cost of education and are at risk of dropping out of school.

HDFC Bank also undertakes programs that cover around 500 children through ''afterschool class''
and out-of school children through ''bridge class'' in Pune, Delhi and Kolkata, a rehabilitation
program

in Kashmir, Kolkata and Mumbai, where development, training and placement assistance is
provided to differently abled individuals, so that they can lead a life of dignity, and financial
literacy programs for children which are run in 458 schools in rural areas of Maharashtra, Tamil
Nadu and Orissa to inculcate values of money and concept of savings.
HDFC Bank has also created a financial literacy module which is run by its employee volunteers.
''Power of Banking'' is a two- hour-long interactive module designed for school children studying in
Vth to VIIIth standards and covers simple concepts about money such as budgeting, saving and
banking. Power of banking has also been redesigned to introduce financial concepts and values
associated with money to street children.

HDFC Bank''s livelihood initiatives are aimed at training and capacitydevelopment of youth and
women in the age group of 18-30 years from economically weaker sections of society and to
empower them to gain access to opportunities for sustainable livelihoods and growth. HDFC
Bank''s livelihood support programs are aimed at empowering competency- based, skill-oriented
technical and vocational training. Such training programs have been carried out in Andhra Pradesh,
Maharashtra and Gujarat.
In Kolkata, HDFC Bank has supported the setting up of a physiotherapy training unit where
visually challenged candidates undergo a diploma in physiotherapy. In a pilot project undertaken in
the same city, interest-free loans were given to school drop-outs who underwent training as
laboratory technicians and were successfully placed in hospitals through industry interface. In
addition to projects implemented through NGO partners, HDFC Bank also drives direct community
initiatives through its employees.

Changing Lives through Employee Engagement

Employees are an integral part of all volunteering programs. With an organization of over sixty
thousand people, HDFC Bank believes that it is in a unique position to leverage theknowledge base,
skills and resources of its employees to ''Change Lives''. While employees are part of all the
community-based interventions, the Bank also provides opportunities for employees to contribute
through special programs that are centrally driven.

Payroll Giving: Under this program, employees are provided with an easy and convenient system
to donate small amounts on monthly basis and accumulate it to reach a corpus thatallows them
individually to donate to a charity of their choice. Your Bank matches their contribution, There by
endorsing the charity they choose to support. Currently, we have employees who have
cumulatively supported over 50,000 individuals.
 Make A Difference Day: HDFC Bank celebrates ''Make A Difference Day'' annually as a
community volunteering day where employees identify NGOs in their region and interact with
beneficiaries. Employees conduct activities, competitions and workshops for the underprivileged
community. ''Make A Difference Day'' is celebrated as an opportunity for the employees to leave
their laptops, conferences calls and emails and direct their passion, determination and skills for the
benefit of communities.

HDFC Bank Fellowship: HDFC Bank supports the ''Teach for India'' movement which is a
nationwide campaign aiming to bridge the educational gap in India by placing young professionals
in low-income schools to teach full-time for two years, advocating educational equity. Each year,
two employees are selected for the fellowship and are given a two-year sabbatical, during which
they continue to receivetheir basic salary.

Blood Donation: Employees of HDFC Bank have been actively organizing blood camps at all
India level since 2007. The journey started with a collection of 4,385 units of blood and today has
increased to 25,758 units. Identifying a need for preserving the blood especially in rural areas,
employees initiated a drive to identify and support the setup of blood banks. This year too, HDFC
bank supported this initiative and set up four blood banks.

Environmental Sustainability: HDFC Bank believes in taking responsibility for the effects of its
operations on society and on the environment. It regards climate change mitigation and
environmental improvements as essential elements of a sustainable business philosophy and this
belief embodies the Bank''s approach to reduction of carbon emissions.

It has conducted an inventory of energy-related emissions from its office buildings and retail
branches and is taking steps to manage Green House Gas (GHG) emissions. HDFC Bank is also a
signatory to the Carbon Disclosure Project (CDP).

An important aspect of HDFC Bank''s GHG management strategy is behavioral modifications and
employees are constantly being made aware of the importance of conservation. Through all these
measures, the Bank has embarked on a mission to make tangible and meaningful difference to
people''s lives. It will continue to walk the path and not rest tillthis goal is achieved.
FINANCIAL INCLUSION
Over the last few years, HDFC Bank has been working on a number of initiatives to promote
Financial Inclusion across identified sections of rural and urban, under-banked and un- banked
consumers. These initiatives target segments of the population that have limited or no access to the
formal banking system for their basic banking and credit requirements, by building a robust and
sustainable model that provides relevant services and viable and timely credit that ultimately results
in economically uplifting its customers and substituting the borrowings at usurious rates.

The Bank''s initiatives in the rural or deeper geography dovetails in to the bank''s financial
inclusion plans and also compliments the bank''s Corporate Social Responsibility initiative where
the endeavor has been to provide banking services which are viable both for the customer and the
bank.

The Banks financial inclusion initiatives have been integrated across its various businesses, across
product groups. By March 31, 2012 HDFC Bank has brought over 5 million households who were
hitherto excluded from basic banking services under the fold of this program.

Rural Initiative
The Bank offers products and services such as savings, current, fixed & recurring deposits, loans,
ATM facilities, investment products such as mutual funds and insurance, electronic funds transfers,
drafts and remittances etc in its branches located in rural and under banked locations.
The Bank also leverages some of these branches as hubs for other inclusion initiatives such as
direct linkages to self-help groups and to promote Joint liability Group Loans, POS terminals and
information technology enabled kiosks, as well as other ICT initiatives such as mobile banking in
these locations. The Bank covers over 6,000 villages in the country through various distribution set
ups, these include branches and business correspondents. Around half of the above villages are
those having a population of less than 2,000 that have typically been financially excluded from the
formal banking sector.

A number of retail credit products such as two-wheeler loans, car loans, mortgages etc. that are
consumption products in urban centers happen to be means of income generation for rural
consumers. Apart from loans directly linked to agriculture such as pre and post harvest credit, there
are many other credit products that the Bank uses to aid financial betterment in rural locations.
HDFC Bank has extended provision of its retail loans to large segments of the rural population
where the end use of the products acquired (by availing Bank''s loans) is used for income
generating activities. For example, loans for tractors, commercial vehicles, two wheelers etc.
supplement the farmer''s income by improving productivity and reducing expenses.

No Frills Savings Accounts

A savings account is the primary requirement for the provision of other banking services, the
account promotes the habit of savings, provides security, and inculcates confidence among the
target segment in the banking sector.

This product was launched by the Bank with a specific objective to provide customers a platform
that enables them to inculcate the habit of savings. By not insisting on a requirement of a minimum
balance, the entry barrier into the banking system has been removed, thereby giving the hitherto
unbanked person to start experiencing benefits of banking.

These accounts are offered only to customers who do not have any other bank account (are un-
banked) or who are either beneficiaries of a government welfare scheme or have annual incomes
less than a defined threshold (constitute the bottom of the economic pyramid). Apart from the basic
no frills savings account HDFC Bank also offers these segments other accounts such as no frills
salary accounts and limited KYC accounts.

Given the specific segment that is being targeted, being a customer who does not have any other
Bank account, this product truly addresses the cause of Financial Inclusion. Additionally the Bank
also periodically tracks the behavior in these accounts to ensure that the accounts opened maintain a
balance and are active.

The total number of No Frills Savings Accounts opened as on March 2012 was at 7.60 lac accounts
a s against 5.53 lac accounts as on March 2011.

Sustainable Livelihood Financing

Over the last one year, HDFC Bank has accelerated its direct linkage program to self-help groups,
where the Bank itself works at the grass root level with women in villages, conducts financial
literacy programs, forms groups and then funds these groups for income generation activities. This
enables the delivery of viable credit to the rural poor in a sustainable manner & at the same time
also inculcates the saving and banking habits. Till date the Bank has lent to over 73,000 Self Help
Groups and over 1,10,000 Joint Liability groups covering approximately 11.7 Lac households.
HDFC Bank also disburses loans to its rural customers under the mutual guarantee micro loan
product which is now termed as Joint liability group product. This product works on the principle
of group guarantees and provides clean (not backed by any collateral) loans to the borrowers based
on a guarantee by other borrowers.

Agriculture and Allied Activities

A large portion of India''s un-banked population relies on agriculture as the main source of
livelihood. We believe provision of credit to farmers through various methods that your Bank has
employed replaces the traditional money lending channel, while at the same time providing
income generating activities. The Bank provides various loans tofarmers through its suite of
specifically designed products such as the Kisan Gold Card, tractor and cattle loans etc. In
addition, the Bank offers post-harvest cash credit, warehouse receipt financing and bill discounting
facilities to mandi (markets for grain and other agricultural produce) participants and farmers.
These facilities enable the mandi participants to make timely payments to farmers. The Bank
carries out this business through over 400 branches that are located in close proximity to mandis.

The Bank targets specific sectors to capture supply chain of certain crops from the production stage
to the sales stage. On the basis of these cashflows, HDFC Bank is able to finance specific needs of
the farmers. This is further supported by using Business Correspondents closer to their respective
locations and helping them to create a savings and banking habit. This model has currently been
implemented with dairy and sugarcane farmers.

The initiative currently underway includes the appointment of dairy societies and sugarcane
co-operatives as business correspondents, through whom the Bank opens accounts of individual
farmers attached to these societies. The societies route all payments to the farmers through this
account.

Gold Loans
The Gold loan product is an offering which allows customers a reliable source of credit at the time
of need. In the absence of this, either,credit would not have been available to these customers or
would have been available at higher rates in form of unsecured loans. Gold loans provide a source
of monetizing the household gold and at the same time provides an alternate source of funds. It
provides financial independence to small traders, small entrepreneurs and house wives. It also
substitutes borrowing at usurious rates, particularly by small borrowers and weaker sections.

Small and Micro Enterprises

The Bank offers complete banking solutions to micro, small and medium scale enterprises across
industry segments including manufacturers, retailers, wholesalers / traders and services. The entire
suite of financial products including cash credit, overdrafts, term loans, bills discounting, export
packing credit, letter of credit, bank guarantees,cash management services and other structured
products are made available to these customers. One of the means to financial inclusion is by
supporting small and micro enterprises which in turn provide employment opportunities to the
financially excluded. Though indirect, we believe this model may in many instances be more
effective than providing subsidies that are often unsustainable, or never reach the intended
beneficiary.

Promoting Financial Awareness

In addition to providing various products and services to the financially excluded, the Bank
believes that imparting education and training to these target segments is equally essential to ensure
transparency and create awareness. To this effect the Bank has put in place various training
programs, these are conducted by Bank staff in local languages and cover not only the customers
but also various intermediaries such as the Bank''s business correspondents. Through these
programs the Bank provides credit counseling and information on parameters like savings habit,
better utilization of savings, features of savings products, credit utilization, asset creation,
insurance, income generation program etc. During the financial year ended March 31, 2012, over
5,400 financial awareness programs covering over 1,40,000 households were conducted. The
bank also facilitates need based capacity building and market place for the customers with the
objective of sustaining their livelihood in holistic manner.

HUMAN RESOURCES
The total number of employees of HDFC Bank was 66,076 as of March 31,2012. The Bank
continued to focus on training its employees both on the job as well as through training
programs conducted by internal and external faculty. The Bank has consistently believed that
broader employee ownership of its equity shares has a positive impact on its performance and
employee motivation.

HDFC Bank lists ''people'' as one of its stated core values. The Bank believes in empowering its
employees and constantly takes various measures to achieve this objective.

STATUTORY DISCLOSURES

The information required under Section 217(2A) of the Companies Act,1956 and the rules made
there under as amended, are given in an annexure and forms part of this report. In terms of section
219(1)(iv) of the Act, the Report and Accounts are being sent to the shareholders excluding the
aforesaid annexure. Any shareholder interested in obtaining a copy of the said annexure may write
to the Company Secretary at the Registered Office of the Bank. The Bank had 66076 employees as
on March 31, 2012. 120 employees employed throughout the year were in receipt of remuneration
of more than Rs 60 lac per annum and 12 employees employed for part of the year were in receipt
of remuneration of more than Rs 5 lac per month.

The provisions of Section 217(1)(e) of the Act relating to conservation of energy and technology
absorption do not apply to HDFC Bank. The Bank has, however, used information technology
extensively in its operations.

MANAGEMENTS DISCUSSIONS AND ANALYSIS

Macro-economic and Industry Developments
It was a challenging year for the Indian economy with lingering concerns over global growth
prospects and financial stability weighing on external demand and international funding.Further,
local headwinds such as inflation, rising interest rates and policy impediments have only
exacerbated the impact of a shaky global environment on domestic growth. Aggressive monetary
tightening curtailed leveraged spending pulling private consumption growth lower from 8.1% for
the financial year ended March 31, 2011 to 6.5% for the financial year ended March 31, 2012,
while policy hurdles such as land acquisition problems and environmental clearances dampened

investment momentum dragging investment growth lower to 5.8% from 11.1% a year ago. The I
ntensification of the debt crisis in Europe as well as a moderation in emerging markets across the
globe pulled down export growth sharply in the second half of the financial year to 6% from close
to 25% in first half of the financial year 2012, weakening a vital support to the GDP growth in the
financial year 2012 The drag from local and global dampeners was largely concentrated on the
industrial sector with growth for the year at 3.9%, sharply lower than the 7.2% recorded a year
ago. Agricultural growth too slowed dow over the past year but this was largely because of an
unfavorable base. While the monsoon season was more than adequate in the financial year 2012
and food grain production was strong, an adverse base pulled down agricultural growth in
financial year 2012 to a lower but robust rate of 3.0% against a remarkably strong reading of 7.0%
in financial year 2011. Meanwhile, service sector growth remained strong supported by structural
drivers such as firm rural demand and low penetration and registered.

a growth of 9.4% against 9.3% in financial year 2011. On balance however, sturdy service sector
growth was not enough to offset the drag from industry growth which pulled headline GDP
growth in financial year 2012 lower to 6.9% against 8.4% a year ago

While growth slowed down over the past year, inflation was slower to respond to this deceleration,
remaining elevated through most of the financial year 2012. Exchange rate depreciation pressures
driven by periods of extreme risk aversion exacerbated the impact of firm global commodity prices
on domestic manufactured goods prices. Further, large fiscal imbalances and a relatively loose
fiscal policy kept demand pressures on inflation intact. These led to the generalization of input price
increases and have kept core inflation in the 7.5-8.0% range. Additionally, structural demand supply
mismatches in specific food items kept food inflation sticky. As a result, headline inflation averaged
8.8% in financial year 2012 only marginally lower than the average inflation rate of 9.5% a year
ago.

The RBI therefore kept its vigil on inflation, hiking key policy rates by an aggressive 175 basis
points between April, 2011- November, 2011. There are signs however that inflation is slowly
moderating in response to subdued domestic demand and the lagged impact of past monetary
tightening measures. While a favorable base helped, sequential price pressures also stabilized in
recent months pulling headline inflation lower to 7.0% in February, 2012 from 9.5% a year ago.
Further, core inflation came down from close to 8.0% a year ago to 5.7% in February, 2012. Given
the attendant risks to growth and some signs of moderating inflation, the RBI diluted its hawkish
stance in recent months, pausing its tightening cycle in December, 2011 and following this up with
CRR cuts of 125 basis points since January, 2012 to address tight liquidity conditions.As a result,
while lending rates were hiked by a sharp 150 basis points on average, most of this increase has
been concentrated in first half of the financial year 2012. Rising interest rates, inflation and weak
domestic demand impacted credit growth taking it lower from 23% in April, 2011 to 16% in
February, 2012. Interest rate sensitive segments such as retail housing, vehicle and personal loans
came under pressure with credit growth in this category slowing to 11.0% in February, 2012 from
16.5% a year ago. Further, tardy infrastructure project execution and subdued capex especially in
areas such as power took infrastructure loan growth lower to 18.8% in February, 2012 from 40.0%
a year ago.

Some segments such as roads and highways benefited from a turnaround in awarding activity
which kept loan growth to the sector strong at 26-30% but this did little to arrest the slowdown in
broader loan disbursements. Firm interest rates and deposit rate hikes of nearly 150 basis points
over September, 2010-July, 2011 boosted deposit growth in first half of the financial year 2012.
However, subdued base money growth reflecting muted forex asset accretion and thin foreign
inflows started impacting deposit mobilization which pulled deposit growth lower to 14-15%, thus
creating a structural drag on domestic liquidity.While liberalization in non-resident deposit rates
helped growth in private remittances and transfers pushing it higher from 14% in financial year
2011 to over 25% in financial year 2012, firm commodity prices meant that import growth was
much stronger. Further, growing global risk aversion boosted domestic demand for gold pushing the
annual growth rate in gold imports to 75% from 25% a year ago. While subdued global demand
drove export growth lower from 25% in first half of financial year 2012 to single digits in second
half of financial year 2012, import growth remained strong at 25-30% thus widening the current
account deficit close to 4% of GDP in financial year 2012 from 2.7% a year ago. On the other hand,
muted global risk sentiment and periods of intense financial instability meant thin net capital
inflows totaling USD 66 billion against USD 62 billion a year ago. As a result, the country saw net
foreign outflows of USD 8-9 billion over the past year against net inflows of USD 13 billion a year
ago.

This kept the exchange rate under pressure leading to periods of extreme depreciation amidst a
sharp fall in global risk sentiment and forcing the RBI to intervene and stabilize the domestic
currency unit.

While thin foreign inflows and efforts by the RBI to stem the pace of currency depreciation kept
domestic liquidity under pressure, the governments large market borrowing target only exacerbated
the liquidity shortage. A combination of lower than budgeted revenue mobilization and an
overshoot in subsidies drove the government to surpass its fiscal deficit target by more than 1% of
GDP. This translated to extra borrowings of close to ` 1,00,000 crore through dated securities and a
similar amount through treasury bills in second half of financial year 2012 on top of an already
hefty dated securities draft of 4,17,000 crore budgeted for the year. As a result, the average banking
system borrowing against surplus SLR (Statutory Liquidity Ratio) Securities from the RBI widened
from ` 45,000 crore in first half of financial year 2012 to ` 1,20,000 crore in the second half of the
year which kept government bond yields elevated taking the benchmark 10-yr yield to 8.55-8.60%,
higher by 80 basis points over the previous year. Tight liquidity and aggressive monetary tightening
over the year meant that the short-end of the curve came under pressure with the yield curve
inverted and the 3-month T-bill yield largely ruled above the 10-yr benchmark yield. The overnight
MIBOR shot up by 200 basis points to close the year at 8.80-9.0% Since the intensification of the
global financial crisis 2008, risks to domestic growth largely stemmed from the external
environment. Over the last year however, domestic factors played a key role in pushing growth
below potential. It follows then that policy initiatives to reverse this drag both in the form of
monetary easing and addressing policy impediments and supply shortages will determine the
trajectory of growth in financial year 2013. Some efforts have been made in resolving policy
hurdles in recent months. For instance, efforts have been made to ease coal supply shortages in the
power sector by securing coal supply agreements from state suppliers for power projects that have
already been commissioned or would get commissioned on or before March, 2015. A draft bill has
been formulated to smooth land acquisition bottlenecks. However most of these policy changes are
yet to be fully implemented and were these delays to persist, could continue to impede domestic
investment and ultimately impact growth.
While adequate capital provisioning and stringent prudential regulations largely shielded the
domestic banking system from the global crisis, cyclical deterioration in asset quality remains a
concern. Loans to the power sector where financial closure of projects has been delayed by policy
hurdles, coal supply shortages and end-product pricing problems have come under stress. Further,
there is some concern that a portion of the loans that banks were allowed to restructure may
become impaired and will add to the stock of non-performing loans. As a result, the gross NPA ratio
of the system is likely to move higher from 2.3% in financial year 2011 to 3.0% in financial year
2012. Recent stress tests have however revealed that the banking system as a whole remains robust
enough to withstand a sharp increase in asset quality slippages and capitalization levels of stressed
banks are likely to be maintained either through government assistance or further equity
infusion.While monetary easing in response to slowing domestic demand is likely to be modest it
is likely to be enough to offset at least a part of the tightening over the last year. Leveraged
consumer spending could thus gain some impetus. Further,while greenfield capex could remain
restricted, brownfield capacity expansion involving minimal interface with regulatory hurdles could
benefit from easing domestic funding conditions and firm private consumption. Besides, some
sectors such as roads and highways that have seen considerable traction in activity over the last year
are likely to remain an important support to investment momentum going ahead. Despite a
slowdown in growth over financial year 2012, India has continued to outperform the global
economy. With world output growth likely to remain relatively feeble at 3.3% in 2012 against 3.8%
in 2011, structural supports from a rapidly expanding rural and semi-urban economy, favorable
demographics and low product penetration are likely to continue to keep domestic growth higher
than world growth.

Information Technology
Since its inception, HDFC Bank has made and continues to make substantial investments in its
technology platform and systems, built multiple distribution channels, including an electronically
linked branch network , automated telephone banking, internet banking and banking through
mobile phones, to offer its customers convenient access to various products.

During this financial year, the bank has made further strides in adding more capability to the
internet banking platform, launched mobile banking for 2G customers and launched applications
for various mobile platforms. HDFC Bank has templatized credit underwriting through automated
customer data de-duplication and real-time scoring in its loan origination process. Having enhanced
its cross selling and up-selling capabilities through data mining and analytical customer
relationship management solutions, the Banks technology enables it to have a 3600 view of its
customers. HDFC Bank employs event detection technology based customer messaging and has
deployed an enterprise wide data warehousing solution as a back bone to its business intelligence
system.

Implementation of risk management engine for internet transactions coupled with various multi
factor authentication has reduced the phishing attacks significantly. The bank has also implemented
a digital certificate based security engine for corporate internet banking customers. Credit and debit
cards usage of the Banks customers is secured by powerful proactive risk manager technology
solutions which does rules based SMS alerts as well as prompts customer service representatives to
call the customer on detecting abnormal usage behavior. This prevents frauds and minimizes losses
to customers, if the card ha been stolen and yet to be hot listed. Sophisticated automated switch-
over and switch-back solutions power the Banks Business Continuity and Disaster Recovery
management strategy for core banking and other key applications. The bank conducts drills
periodically to upgrade this capability and to improve the availability of HDFC Banks services to
its customers.

With the various initiatives that HDFC Bank has taken using technology, it has been successful in
driving the development of innovative product features, reducing operating costs, enhancing
customer service delivery and minimizing inherent risks.

In April 2011, RBI issued Guidelines on Information Security, Electronic Banking, Technology
Risk Management and Cyber Frauds and provided recommendations for implementation.

The Bank remains committed towards complying with the requirements outlined in the guidelines
and instituted a senior level internal team to oversee the implementation program for complying
with the guidelines. The team supervised the various domains, performed gap analysis, and
prepared remediation plan for each area where gaps were observed. Significant progress has been
made towards remediation over the year and this has been reported to the board on a quarterly basis
 4.2 FINANCIAL REPORTS OF HDFC BANK LTD

(1) BALANCE SHEET OF HDFC BANK LTD. FOR LAST 5 YEARS

Particulars Mar'12 Mar'11 Mar'10 Mar'09 Mar'08
Liabilities 12 Months 12 Months 12 Months 12 Months 12 Months

Share Capital 469.64 465.23 457.74 826.30 354.43

Reserves & Surplus 29,455.04 24,914.04 21,064.75 14,226.43 11,142.80

Net Worth 29,924.68 25,379.27 21,522.49 15,052.73 11,497.23

Secured Loans 23,846.51 14,394.06 12,915.69 2,685.84 4,478.86

Unsecured Loans 246,706.45 208,586.41 167,404.44 142,811.58 100,768.60

TOTAL 300,477.63 248,359.73 201,842.63 160,550.15 116,744.69

LIABILITIES
Assets
Gross Block 5,930.24 5,244.21 4,707.97 3,956.63 2,386.99

(-) Acc. 3,583.05 3,073.56 2,585.16 2,249.90 1,211.86

Depreciation

Net Block 2,347.19 2,170.65 2,122.81 1,706.73 1,175.13

Capital Work in 0.00 0.00 0.00 0.00 0.00

Progress.

Investments. 97,482.91 70,929.37 58,607.62 58,817.55 49,393.54

Inventories 0.00 0.00 0.00 0.00 0.00

Sundry Debtors 0.00 0.00 0.00 0.00 0.00

Cash And Bank 20,937.73 29,668.83 29,942.40 17,506.62 14,778.34

Loans And 217,141.67 174,583.74 131,785.74 105,239.88 67,829.59

Advances

Total Current 238,079.40 204,252.58 161,728.14 122,746.50 82,607.93

Assets

Current Liabilities 35,348.31 27,340.42 19,975.42 22,222.94 16,079.44

 Provisions 2,083.56 1,652.44 640.52 497.68 352.47

Total Current 37,431.87 28,992.86 20,615.94 22,720.62 16,431.91

Liabilities

NET CURRENT 200,647.53 175,259.72 141,112.20 100,025.87 66,176.02

ASSETS

Misc. Expenses 0.00 0.00 0.00 0.00 0.00

TOTAL ASSETS
(A+B+C+D+E)
300,477.63 248,359.73 201,842.63 160,550.15 116,744.69

Balance Sheet: As of March 31, 2012

The Banks total balance sheet size increased by 21.8% from ` 277,353 crores as of March 31, 2011
to 337,909 crores as of March 31, 2012. Total net advances as of March 31,2012 were ` 195,420
crores, an increase of 22.2% over March 31, 2011. Total deposits were at `246,706 crores, an
increase of 18.3% over March 31, 2011. Adjusted for one off current account deposits at the ended
March 31, 2011, core total deposit growth for the year was 20.6%. Savings account deposits grew
16.6% over the previous year to reach ` 73,998 crores, and with current account deposits at `
45,408 crores, the CASA ratio was at 48.4% of total deposits as at March 31, 2012.

(2) PROFIT & LOSS ACCOUNT OF HDFC BANK LTD FOR

 LAST 5YEARS.

Mar'12 Mar'11 Mar'10 Mar'09 Mar'08

12 12 12 12 12 Months
Months Months Months Months

INCOME:
Sales Turnover 32,539.11 24,393.60 19,958.76 19,770.72 12,354.41

Excise Duty 0.00 0.00 0.00 0.00 0.00

NET SALES 32,539.11 24,393.60 19,958.76 19,770.72 12,354.41

Other Income 0.00 0.00 0.00 0.00 0.00

TOTAL INCOME 32,435.13 24,393.60 19,976.49 19,770.72 12,397.45

EXPENDITURE:

Manufacturing Expenses 0.00 0.00 0.00 0.00 0.00

Material Consumed 0.00 0.00 0.00 0.00 0.00

Personal Expenses 3,399.91 2,836.04 2,289.18 2,238.20 1,301.35

Selling Expenses 152.48 158.95 83.12 108.68 114.73

Administrative Expenses 5,146.73 4,552.96 4,936.73 4,583.86 2,247.48

Expenses Capitalised 0.00 0.00 0.00 0.00 0.00

Provisions Made 431.54 1,143.09 201.11 273.30 1,294.67

TOTAL EXPENDITURE 9,130.66 8,691.03 7,510.13 7,204.03 4,958.23

Operating Profit 8,850.41 7,460.57 4,863.44 3,928.87 3,803.73

EBITDA 8,746.43 7,460.57 4,881.17 3,928.87 3,846.77

Depreciation 542.52 497.41 394.39 359.91 271.72

Other Write-offs 0.00 0.00 0.00 0.00 0.00

EBIT 8,203.92 6,963.16 4,486.77 3,568.97 3,575.05

Interest 14,989.58 9,385.08 7,786.30 8,911.10 4,887.12

EBT 7,772.38 5,820.08 4,285.67 3,295.67 2,280.38

Taxes 2,606.80 1,892.86 1,340.99 1,054.92 690.90

Profit and Loss for the Year 5,165.58 3,927.22 2,944.68 2,240.75 1,589.48
 Non Recurring Items 1.51 -0.8 4.02 4.19 0.70

Other Non Cash Adjustments -2.12 -2.65 -0.9 -0.5 -0.0

Other Adjustments 2.12 2.65 0.93 0.59 0.06

REPORTED PAT 5,167.09 3,926.40 2,948.70 2,244.94 1,590.18

KEY ITEMS

Preference Dividend 0.00 0.00 0.00 0.00 0.00

Equity Dividend 1,009.08 767.62 549.29 425.38 301.27

Equity Dividend (%) 214.99 164.99 119.99 100.00 85.00

Shares in Issue (Lakhs) 23,466.88 4,652.26 4,577.43 4,253.84 3,544.33

EPS - Annualised (Rs) 22.02 84.40 64.42 52.77 44.87

Profit & Loss Account: Quarter ended March 31, 2012

The Banks total income for the quarter ended March 31, 2012, was ` 8,880.0 crores an
increase of 32.1% over ` 6,724.3 crores, for the quarter ended March 31, 2011. Net revenues
(net interest income plus other income) was at ` 4,880.3 crores for the quarter ended March
31, 2012 as against ` 4,095.2 crores for the corresponding quarter of the previous year. Net
interest income (interest earned less interest expended) for the quarter ended March 31, 2012
grew by 19.3% to ` 3,388.3 crores as against ` 2,839.5 crores for the quarter ended March 31,
2011. This was driven by loan growth of 22.2% and a core net interest margin for the quarter
of 4.2%.Other income (non-interest revenue) for the quarter ended March 31, 2012 was `
1,492.0 crores up 18.8% over that in the corresponding quarter ended March 31, 2011. The
main contributor to other income for the quarter was fees & commissions of ` 1,237.3 crores,
up by 23.7% over ` 1,000.6 crores in the corresponding quarter ended March 31, 2011. The
two other components of other income were foreign exchange & derivatives revenue of `
325.2 crores (`245.4 crores for the corresponding quarter of the previous year) and loss on
revaluation / sale of investments of ` 71.5 crores (profit of ` 8.6 crores for the quarter ended
March 31, 2011).

Operating expenses for the quarter were ` 2,467.1 crores, an increase of 23.5% over `
1,998.4 crores during the corresponding quarter of the previous year. The banks branch
distribution network expanded by 558 branches in 403 new cities during the year resulting in
a core cost-to-income ratio for the quarter at 49.8% as against 48.9% for the corresponding
quarter ended March 31, 2011. Provisions and contingencies were ` 298.3 crores (including
specific loan loss and floating provisions of ` 291.7 crores) for the quarter ended March 31,
2012 as against `431.3 crores (including specific loan loss and floating provisions of ` 330.1
crores) for the corresponding quarter ended March 31, 2011. After providing ` 661.8 crores
for taxation, the Bank earned a Net Profit of ` 1,453.1 crores, an increase of 30.4% over the
quarter ended March31, 2011.

Profit & Loss Account: Year ended March 31, 2012

For the year ended March 31, 2012, the Bank earned total income of ` 32,530.0 crores Net
revenues for the year ended March 31, 2012 were ` 17,540.5 crores, up by 17.9% over
14,878.3 crores for the year ended March 31, 2011. The Banks net profit for year ended
March 31, 2012 was ` 5,167.1 crores, up 31.6%, over the year ended March 31, 2011.
Consolidated net profit for the Bank increased by 31.4% to ` 5,247.0 crores for the year
ended March 31, 2012.

(3) CASH FLOW STATEMENT OF HDFC BANK LTD FOR

LAST 5 YEARS.

Particulars Mar'12 Mar'11 Mar'10 Mar'09 Mar'08

Profit Before Tax 7,513.17 5,818.66 4,289.14 3,299.25 2,280.63
Net Cash Flows from Operating - -375.83 9,389.89 -1,736.14 3,583.43
Activity 11,355.61

Net Cash Used in Investing -686.85 -1,122.74 -551.51 -663.78 -619.82

Activity

Net Cash Used in Financing 3,286.19 1,227.99 3,598.91 2,964.66 3,628.34

Activity

Net Inc/Dec in Cash and Cash -8,731.11 -273.56 12,435.78 564.74 6,591.95
Equivalent

Cash and Cash Equivalent - 29,668.83 29,942.40 17,506.62 14,778.34 8,074.54

Beginning of the Year

Cash and Equivalent - End of the 20,937.73 29,668.83 29,942.40 15,343.08 14,666.49
Year

(4) FINANCIAL RATIOS

Mar ' Mar ' Mar ' Mar ' Mar '
12 11 10 09 08

Per share ratios

Adjusted EPS (Rs) 22.01 84.42 64.33 52.68 44.85
Adjusted cash EPS (Rs) 24.32 95.11 72.95 61.14 52.51

Reported EPS (Rs) 22.02 84.40 64.42 52.77 44.87

Reported cash EPS (Rs) 24.33 95.09 73.03 61.24 52.53

Dividend per share 4.30 16.50 12.00 10.00 8.50

Operating profit per share (Rs) 37.71 160.36 106.25 92.36 107.32

Book value (excl rev res) per share 127.52 545.53 470.19 344.44 324.38
(Rs)

Book value (incl rev res) per share 127.52 545.53 470.19 344.44 324.38
(Rs.)

Net operating income per share (Rs) 138.66 524.34 436.03 464.77 348.57

Free reserves per share (Rs) 97.01 419.10 363.55 252.37 269.89

Profitability ratios
Operating margin (%) 27.19 30.58 24.36 19.87 30.78

Gross profit margin (%) 25.53 28.54 22.39 18.05 28.58

Net profit margin (%) 15.93 16.09 14.76 11.35 12.82

Adjusted cash margin (%) 17.59 18.13 16.71 13.15 15.01

Adjusted return on net worth (%) 17.26 15.47 13.68 15.29 13.82

Reported return on net worth (%) 17.26 15.47 13.70 15.32 13.83

Return on long term funds (%) 76.06 59.91 56.08 83.31 62.34

Leverage ratios
Long term debt / Equity - - - - -

Total debt/equity 8.24 8.22 7.78 9.75 8.76

Owners fund as % of total source 10.81 10.84 11.39 9.30 10.24

Fixed assets turnover ratio 5.49 4.65 4.24 5.00 5.18

Liquidity ratios
Current ratio 0.58 0.50 0.28 0.27 0.26

Current ratio (inc.st loans) 0.07 0.06 0.03 0.03 0.03

Quick ratio 6.20 6.89 7.14 5.23 4.89

Inventory turnover ratio - - - - -

Payout ratios
Dividend payout ratio (net profit) 22.69 22.72 21.72 22.16 22.16

Dividend payout ratio (cash profit) 20.54 20.16 19.15 19.10 18.93

Earning retention ratio 77.30 77.29 78.25 77.79 77.83

Cash earnings retention ratio 79.46 79.84 80.82 80.87 81.07

Coverage ratios
Adjusted cash flow time total debt 43.22 47.14 50.13 54.91 54.14

Financial charges coverage ratio 0.58 0.79 1.63 0.44 0.78

Fin. charges cov.ratio (post tax) 1.38 1.47 1.43 1.29 1.38

Component ratios
Material cost component (% - - - - -
earnings)

Selling cost Component 0.46 0.65 0.41 0.54 0.92

Exports as percent of total sales - - - - -

Import comp. in raw mat. consumed - - - - -

Long term assets / total Assets 0.82 0.83 0.91 0.90 0.91

Bonus component in equity capital - - - - -

(%)

4.3 FINANCIAL REPORTS OF AXIS BANK LTD

(1)Balance sheet Of AXIS Bank Ltd for last 5 years.

Mar ' 12 Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08

Sources of funds
Owner's fund
Equity share capital 413.20 410.55 405.17 359.01 357.71

Share application money - - 0.17 1.21 2.19

Preference share capital - - - - -

Reserves & surplus 22,395.34 18,588.28 15,639.27 9,854.58 8,410.79

Loan funds
Secured loans - - - - -

Unsecured loans 2,20,104.30 1,89,237.80 1,41,300.22 1,17,374.11 87,626.22

Total 2,42,912.85 2,08,236.63 1,57,344.84 1,27,588.90 96,396.91

Uses of funds
Fixed assets

Gross block 3,583.67 3,426.49 2,107.98 1,741.86 1,384.70

Less : revaluation - - - - -
reserve

Less : accumulated 1,395.12 1,176.03 942.79 726.45 590.33

depreciation

Net block 2,188.56 2,250.46 1,165.18 1,015.40 794.37

Capital work-in-progress 70.77 22.69 57.24 57.48 128.48

Investments 93,192.09 71,991.62 55,974.82 46,330.35 33,705.10

Net current assets

Current assets, loans & 6,482.93 4,632.12 3,901.06 3,745.15 2,784.51
advances

Less : current liabilities 8,643.28 8,208.86 6,133.46 9,947.67 7,556.90

& provisions

Total net current assets -2,160.35 -3,576.74 -2,232.40 -6,202.52 -4,772.38

Miscellaneous expenses - - - - -
not written

Total 93,291.06 70,688.02 54,964.83 41,200.72 29,855.57

Notes:
Book value of unquoted - - - - -
investments

Market value of quoted - - - - -

investments
Contingent liabilities 5,14,871.98 4,86,470.44 3,31,881.90 1,34,334.43 94,598.40

Number of equity 4132.04 4105.46 4051.74 3590.05 3577.10

sharesoutstanding (Lacs)

(2) Profit & Loss Account of AXIS Bank Ltd for last 5 years
Mar ' 12 Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08

Income
Operating income 27,026.17 19,343.63 15,407.74 13,550.95 8,750.68

Expenses
Material consumed - - - - -

Manufacturing expenses - - - - -

Personnel expenses 2,080.17 1,613.90 1,255.82 997.66 670.25

Selling expenses 88.15 79.02 47.27 46.32 74.41

Adminstrative expenses 4,356.98 3,752.05 3,529.35 2,357.78 1,551.27

Expenses capitalised - - - - -

Cost of sales 6,525.29 5,444.96 4,832.44 3,401.76 2,295.92

Operating profit 6,523.98 5,306.84 3,941.77 2,999.92 2,034.80

Other recurring income 310.29 351.02 202.17 81.81 13.86

Adjusted PBDIT 6,834.27 5,657.86 4,143.94 3,081.73 2,048.66

Financial expenses 13,976.90 8,591.82 6,633.53 7,149.27 4,419.96

Depreciation 342.24 289.59 234.32 188.67 158.11

Other write offs - - - - -

Adjusted PBT -7,484.87 -3,223.55 3,909.62 2,893.07 1,890.54

Tax charges 2,045.99 1,747.92 1,492.37 970.12 734.86

Adjusted PAT 4,221.90 3,395.47 2,518.40 1,823.56 1,086.21

Non recurring items 20.30 -6.98 -3.87 -8.20 -15.18

Other non cash adjustments - - - - -

Reported net profit 4,242.21 3,388.49 2,514.53 1,815.36 1,071.03

Earnigs before appropriation 9,211.98 6,815.92 4,862.62 3,369.23 2,100.10

Equity dividend 770.07 670.36 567.45 420.52 251.64

Preference dividend - - - - -

Retained earnings 8,441.90 6,145.57 4,295.17 2,948.71 1,848.47

(3) Cash flow Statement of AXIS Bank Ltd For Last 5 Years
Mar ' 12 Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08

Profit before tax 6,287.84 5,135.66 3,851.36 2,785.19 1,646.27

Net cashflow-operating activity -9,826.93 11,425.07 28.87 10,551.63 5,960.45

Net cash used in investing -5,118.58 - -5,122.98 -9,741.96 -4,702.52

activity 13,985.33

Netcash used in fin. activity 7,270.37 8,769.69 5,304.07 1,692.32 4,325.79

Net inc/dec in cash and -7,474.74 6,204.75 189.54 2,512.66 5,585.94

equivlnt

Cash and equivalnt begin of 21,408.66 15,203.91 15,016.90 12,504.24 6,918.31

year

Cash and equivalnt end of year 13,933.92 21,408.66 15,206.44 15,016.90 12,504.24

4.4 PERFORMANCE AT GLANCE WITH TABLE & CHARTS

- FINANCIAL HIGHLIGHTS FROM 2002-03 TO 2011-12

- CHARTS

- COMPARISON

- TABLES

- ANALYSIS OF VARIOUS INSTRUMENTS.

 4.5 Analysis and Interpretation Financial Efficiency with
AXIS Bank Ltd.

(Rs In
Net Profit Lacs)

Year 2007-08 2008-09 2009-10 2010-11 2011-12

1590.1 2244.9 2948.7 3926.4 5167.0
HDFC Bank Ltd 8 3 1 1 9
1071.0 1815.3 2514.5 3388.4
Axis Bank Ltd 3 6 3 9 4221.9

Interpretation
The trand of HDFC Bank Ltd. over the years says that the profit of the company are continuously
increase and on the other side Axis Bank Ltd also says the volume of the profits are increase but
not much increase as HDFC Bank Ltd. When in the 2011-12 HDFC bank made business profit
volume of 5167.09 crore and that time Axis Bank Ltd. done the business profit volume of only
4221.90 crore. Therefore, from the interpretation it is says that Axis Bank Ltd generated profit
but not much as HDFC Bank Ltd done.
 INVESTMENTS (Rs In Lacs)
Year 2007-08 2008-09 2009-10 2010-11 2011-12
HDFC Bank Ltd 49393.5 58817.6 58607.6 70929.4 97482.9
Axis Bank Ltd 33705.1 46330.4 55974.8 71991.6 93192.1

Interpretation
The Investment trend of HDFC Bank Ltd over the year says that the trand is increaseing. HDFC
Bank Ltd. invested there funds to various sectors of industry and they have done continuous
investment with increasing rate to various sectors means HDFC Bank Ltd have sufficient fund to
investment and they have a strong financial position. On the other hand AXIS Bank Ltd investment
trand is upword but not much as HDFC bank. In the year 2011-12, HDFC Bank Ltd. invested
97482.90 crore where as AXIS Bank Ltd only invested 93192.01 crore.
ANALYSIS & INTERPRETATION OF OPERATING EFFICIENCY

(Rs in Lacs)
Year 2007-08 2008-09 2009-10 2010-11 2011-12
Operating Profit 3803.73 3928.87 4863.44 7460.57 8850.41

Interpretation
Operating Revenue means Cash inflows or other enhancements of assets of an entity during a
period from delivering or producing goods, rendering services, or other activities that constitute
the entity's ongoing major operations. It is usually presented as sales minus sales discounts,
returns, and allowances. Every time a business sells a product or performs a service, it obtains
revenue. This often is referred to as gross revenue or sales revenue.
Operating Expenses means Cash outflows or other using-up of assets or incurrence of
liabilities during a period from delivering or producing goods, rendering services, or
carrying out other activities that constitute the entity's ongoing major operations.

Operating Profit means the total pre-tax profit a business generated from its operations. It is what
is available to the owners before a few other items need to be paid such as preferred stock
dividends and income taxes. Operating income can be used to gauge the general health of a
company's core business or businesses. All else being equal, it is one of the most important figures
you will ever need to know. The reason is straightforward and intuitive: Unless a firm has a lot of
assets that it can sell, any money that will flow to shareholders is going to have to be generated
from selling something such as a product or service. If a company is experiencing declining
operating income, there will be less money for owners, expansion, debt reduction, or anything else
management hopes to achieve. This is one of the reasons that it is so closely watched by lenders
and shareholders. In fact, operating income is used to calculate the interest coverage ratio and
operating margin.

Calculating Operating Income/Profit Operating Income = Gross Profit Operating Expenses

The Operating efficiency of HDFC Bank Ltd over the year says that the trand is increaseing. There
Operating Profit will increase with a very high margin means there financial position is very good.
In the year 2011-12 they achieve operating profit Rs 8850.41 crores. Where as in the year 2007-08,
2008-09, 2009-10 & 2010-11 HDFC Bank Ltd. get operating profit Rs 3803.73 crores, Rs 3928.87
crores, Rs 4863.44. crores & Rs 7460.57 crores respectively. Therefore, from the above
interpretation it is says that HDFC Bank Lid. have a good financial and economic position in the
market relating to others banks.
5. FINDINGS.
1

5. SUGGESTIONS.
2

5. LIMITATIONS OF STUDY
3

5. CONCLUSION
4
 5.1 FINDINGS.

Net profit: 5,167 crore. An increase of 31.6% compared to the previous year

Balance sheet size: 337,909 crore as at 31st March 2012

Total deposits: 246,706 crore. An increase of 18.3% compared to the previous year

Total advances: 195,420 crore. An increase of 22.2% compared to the previous year

Capital Adequacy Ratio: 16.5%. Regulatory minimum requirement is 9%

Tier I capital ratio: 11.6%

Non Performing Assets: 1,999 crore (gross); 1.0% of Gross Advances

Network:
Branches: 2544 ATMs: 8913 Cities: 1399
 5.2 SUGGESTIONS

1. HDFC Bank Limited should open many branch and ATMs in the urban and rural areas of our
country to give your service to all level of customers or account holders.

2. Reduces the bank charges .

3. If possible omit the drafting charges and monthly statement charges like some other banks.

4. HDFC Bank Limited should adopt innovative techniques and facilities, as consumers are highly
attracted towards new services of the banks.

5. HDFC Bank Limited should start a program for the loyal customers to reduce their complaints by
providing timely solving their problem or any confusion. This will help to enhance the profitibility
and efficiency.

6. Provide customer relation officer to solve all the complecative or any matter regarding customers
as well as any person who want to know about the facilities provided by the bank.

7. Provide sufficient employee for a smooth transaction and enhance the customer relation.
 5.3 Limitation of analysis

1. It is very difficult to give a accurate picture of the profitibility and operation efficiency of HDFC
Bank Ltd within a short span of time.

2. The analysis is done on the basis of past performance of the bank. But the past performance may
not be an indicator of future performance.

3. The profitibility and operational efficiency is flactuated due to market because market always
carried high risk like business risk, inflation risk, interest rate risk, etc.

4. It is very difficute to says that the imformation about the bank is accurate because we get this
information from the banks website. To assess their accuracy we need to know how the data were
collected.

5. As the nature of research was exploratory so it was difficult to cover each and every prospect of
business of HDFC Bank Ltd.

6. It is very difficult to analysis and interpretation with the others bank like AXIS bank Ltd. because
every bank should follow theire own policy and their own methodology.
 5.4 CONCLUSION

After conducting the project on profitibility and operational efficiency of HDFC Bank Ltd., it is
found that there is a huge possibility for the bank to enhance there business. The Bank has reported
another successful performance, underpinned by healthy growth of both business and revenues. The
Bank continue to have a fairly well-diversified customer base that spans both the retail and
corporate banking space. In addition to creating infrastructural capabilities for the future. The bank
have launched several other initiatives to fulfill product and service needs of our customers
including the launch of an online-broking portal through our wholly-owned subsidiary. The
infrastructure business size has grown well, in line with our expectations and this augurs well for
the future, infrastructure being critical to the countrys growth.

The economic outlook for the country continues to be promising despite concerns around rising
inflation. I believe the Bank is truly well-positioned to capitalize on emerging opportunities across
the economy including infrastructure, SME, retail banking and capital markets and will, therefore,
continue to deliver value to its shareholders.

Banks network of over 2,500 branches and more than 8,900 ATMs has spread across the length and
breadth of the country. Over 70% of HDFC Bank branches are now outside metro areas.

Banking services through mobile phones was delivered to both smartphone as well as basic handset
users. The Bank launched Mobile Banking, enabling customers to use their internet banking facility
on their handset without compromising security.

Understanding customers across multiple segments and meeting their varied financial needs
efficiently is at the heart of what HDFC Bank do. The focus, however, will always be on helping
them meet their goals and realise their aspirations. Because, Bank believe that success in banking is
not just about providing great financial products and services; its about making a difference ... and
empowering lives.

In addition to providing various products and services to the financially excluded, the Bank believes
that imparting education and training to these target segments is equally essential to ensure
transparency and create awareness. To this effect the Bank has put in place various training
programs, these are conducted by Bank staff in local languages and cover not only the customers
but also various intermediaries such as the Banks business correspondents. Through these
programs the Bank provides credit counseling and information on parameters like savings habit,
better utilization of savings, features of savings products, credit utilization, asset creation,
insurance, income generation program etc. During the financial year ended March 31, 2012, over
5,400 financial awareness programs covering over 1,40,000 households were conducted. The bank
also facilitates need based capacity building and market place for the customers with the objective
of sustaining their livelihood in holistic manner.

The financial performance of HDFC Bank during the financial year ended March 31, 2012
remained healthy with total net revenues (net interest income plus other income) increasing by
17.9% to 17,540.5 crore from ` 14,878.3 crore in the previous financial year. Revenue growth was
driven by an increase in both, net interest income and other income. Net interest income grew by
16.6% due to acceleration in loan growth to 22.2% coupled with a net interest margin (NIM) of
4.2% for the year ending March 31, 2012.

HDFC Banks profit after tax increased by 31.6% from 3,926.4 crore in the previous
financial year to 5,167.1 crore in the year ended March 31, 2012. Return on average net
worth was 18.4% while the basic earnings per share increased from 17.00 to 22.11 per equity
share.

During this year HDFC Bank expanded its distribution network from 1,986 branches in 996
cities as on March 31, 2011 to 2,544 branches in 1,399 Indian cities on March 31, 2012. The

Banks ATMs increased from 5,471 to 8,913 during the same period. HDFC Banks branch
network is deeply entrenched across the country with significant density in areas conducive
to the growth of its businesses. The Banks focus on semi-urban and under-banked markets
continued, with over 75% of the Banks branches now outside the top nine Indian cities. The
Banks customer base grew in line with the growth in its network and increased product
penetration initiatives. This currently stands at 26 million customers. The Bank continues to
provide unique products and services with customer centricity as a key objective.

In order to provide its customers increased choices, flexibility and convenience the Bank
continued to make significant headway in its multi channel servicing strategy. HDFC Bank
offered its customers the use of ATMs, internet, phone and mobile banking in addition to its
expanded branch network to serve their banking needs.

BIBLIOGRAPHY
 Web Links:-

http://www.hdfcbank.com

http://www.axisbank.com

http://www.moneycontrol.com

http://www.businesslink.gov.uk/

http://www.marketresearchdata.org/index

Report :-

HDFC Bank Ltd Annual Report 2011-12.