PROJECT PROPOSAL

SUBMITTED TO THE
DEPARTMENT OF COMMERCE
AMAL COLLEGE OF ADVANCED STUDIES NILAMBUR

By
JAMSHEED.P
Sixth Semester B.com Degree Programme
(2010 Admission)
REG NO: AZAKBCM040

TITLE:

CUSTOMERS RESPONSE TO MOBILE NUMBER PORTABILITY

-A STUDY WITH SPECIAL REFERENCE TO VODAFONE SUBSCRIBERS IN POOKOTTUMPADAM Comment [a1]: The title should be clear and
specific in term of topic and area of study.

Under the supervision of

Mr. ABBAS VATTOLI
Assistant Professor
DEPARTMENT OF COMMERCE
AMAL COLLEGE OF ADVANCED STUDIES NILAMBUR
Introduction Comment [a2]: Heading font size 14 and body
text 12

Mobile number portability (MNP) enables mobile telephone users to retain their Comment [a3]: In this paragraph introduce
about your topic
mobile telephone numbers when changing from one mobile network operator to another.
MNP (Mobile number portability) is implemented in different ways across the globe. In India
the Telecom Regulatory Authority of India (TRAI) implemented the MNP facility firstly in
Haryana in November 2010 and then extended to all parts of the country in January 2011.
The facility is available for both pre paid and post paid customers across mobile operators
with in the same telecom circle.

Vodafone India, formerly Vodafone Essar and Hutchison Essar, is the second largest Comment [a4]: Here introduce about your
special reference product or organisation
mobile network operator in India after Airtel. It is based in Mumbai, Maharashtra and which
operates nationally. It has approximately 146.84 million customers as of November 2011. In
terms of active subscriber base in Kerala Vodafone is the second largest player with a
market share of 19.8%. Kerala is one of slowest growing market with high proportion of
MNP requests. By March 2012, Kerala registered 2,066,487 Mobile Number Portability
(MNP) requests, resulting into churn rate of 6.08% which is one of the highest in India.

This study is an attempt to understand the customers response towards MNP Comment [a5]: Here introduce about what you
are going to do with this project
facility with special reference to Vodafone customers in Pookottumpadam.
Pookottumpadam is one of the growing villages in Nilambur taluk of Malappuram district

Significance of the study Comment [a6]: State why your study is relevant
and how it will useful to various interested groups

Active wireless subscriber base in Kerala is 72.67% resulting in 24.72 million active
mobile users. Vodafone is the second largest mobile operator in terms of active subscriber
base and fastest growing wireless operator in Kerala. By March 2012, Kerala registered
2,066,487 Mobile Number Portability (MNP) requests, resulting into churn rate of 6.08%
which is one of the highest in India. Vodafone is one of the companies which benefitted
from the MNP service. So this study highly relevant and will be useful to mobile operators as
well as to mobile subscribers for making informed decision regarding porting from one
operator to other.

Statement of the Problem Comment [a7]: State your hypothesis here.

Hypothesis is your assumption that you are going to
prove through this study
Mobile Number Portability is a powerful tool in the hands of customers to bargain
from their existing mobile operators for better quality in services and fare tariff for services.
Under MNP, if the subscribers are not satisfied with the services of their service provider,
they can change their service provider while retaining the existing phone number. But in
India this facility has got poor response comparing to other countries because of very little
pent up demand for it when compared to other countries. So this study will reveal
awareness level, opinion and use of MNP facility among Vodafone subscribers in
Pookottumpadam.
Objectives of the study Comment [a8]: Write two or three specific
objectives of the study.

To know the awareness level of MNP facility among Vodafone subscribers

To examine the factors influencing the porting decision of mobile users
To analyse customers satisfaction after availing MNP facility

Methodology and Data Collection

a. Scope of the study Comment [a9]: Scope means the area of

coverage. Ie the geographical area where you are
conducting your study
This study will be conducted among Vodafone customers in Pookottumpadam
village, Nimambur taluk, Malappuram district

b. Sampling Plan Comment [a10]: Mention about the number of

samples and methods of sampling

30 Vodafone customers will be randomly choosen for the purpose of study. The data will be
collected through structured questionnaire.

c. Methodology Comment [a11]: Here mention about the

sources of data and methods of collecting data

This study will be based on both primary and secondary data. The primary data will
be collected through questionnaire specially designed for this survey. And secondary data
will be gathered from the relevant journals, web sites and other sources.

Chapterisation Comment [a12]: The important chapter in your

project

The study will be presented through the following chapter schemes

1. Introduction
2. Review of Literature
3. Analysis and Interpretations
4. Finding, Suggestions and Conclusions

Limitations of the study Comment [a13]: Mention two or three factors

that will limit the quality of your study

1. The shortage of time and money will limit the number of samples in to minimum
2. The advanced statistical tools not used for analysis

Reference Comment [a14]: Quote the material you

referred while drafting synopsis preferably books

http://www.boneless.in/2012/05/kerala-wireless-telecom-market-2012.html
www.vodafone.in
http://en.wikipedia.org/wiki/Mobile_number_portability