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Product Proposal Format

I. COVER LETTER

II. Title of the proposal: Product proposal (Purpose of the proposal)

III. Name of the company presenting the proposal: (Company Overview)

IV. Name of the company approached with the proposal:

V. Executive Summary/Description

VI. Needs Assessment

VII. Proposed Products

A. Product quality:

Purpose

Contents

Effects/Benefits

B. Product details:

Packaging

Price

C. Advertisement directive:

Target Market

Promotional Activities

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