PRODUCT PRESENTATION FORMAT

I. INTRODUCTION

Determine how you want to introduce yourself. An introduction in a product presentation

can be brief, as the presentation typically focuses more on the product being described.
However, it can be important to introduce yourself so that your audience has an idea of
your position with a company and why you might be giving the presentation. You can
introduce yourself by providing your name, position at the company and your involvement
with the product that you're presenting about.

II. AGENDA

Organize the agenda you want to follow during your presentation of products. An agenda is
the list of topics you decide to discuss in the order you plan to talk about them. In a product
presentation, an agenda can be especially helpful because there is typically a lot of
information to cover. Once you determine the topics you want to cover and the order you
want to present them in, you can create a visual aid that presents your agenda to your
audience.

III. COMPANY INFORMATION

Organize some information about the company you work for. Because many customers
attend product presentations to learn about new products, they might not always be
familiar with the company giving the presentation. Therefore, providing some insight into a
company might give customers in the audience context for why they're offering a certain
product and information about a company's values and mission. To include information
about your company, you can use customer lists, funding information, or references to
awards or milestones in your presentation.

IV. POSITIONING

Describe your positioning, or why you're giving this specific product presentation. The
positioning can tell an audience about what makes a product unique, why customers should
buy it and more. To identify your positioning, you can prepare a few statements that
describe attractive or interesting features of a product and explain why it's different than
other products in the same market.
 V. PRODUCT DESCRIPTION

Add a complete description of the product you're presenting. This might be considered the
most important part of a product presentation, as it provides the audience with information
about the product being discussed. Because most product presentations are designed to
introduce new products, it can be crucial to give complete details in a product description.
To ensure a product description is effective, you can describe its use, the reason it was
created, what it looks like, what it feels like and more.

VI. EXAMPLES OF BENEFITS AND SUCCESSES

Describe the benefits of the product and provide specific examples. This section can tell an
audience more about why they might purchase a product by highlighting how it can benefit
them. If you know who will be in the audience before you give the presentation, you might
focus on discussing benefits that you know can relate to particular needs in their lives. You
can also use specific examples that show how the product can be successful, which can help
an audience picture themselves using a product and relate it to themselves.

VII. CLOSING

Draft a closing statement to end your presentation. A closing statement should summarize
what you have already talked about in your presentation by briefly referring to your main
points. You can also include a call to action that invites customers to ask about the product,
give feedback or purchase the product. This can be very effective in encouraging customers
to engage with a product or company and retain their interest. At the end of your closing
statement, you might leave some time for the audience to ask you questions, which can
further inspire participation from the audience.

PRESENTATION RUBRIC