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    BUEN, RENZZELLE JOY B.
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    This chapter discusses how to incorporate technical writing assignments into the classroom in various ways. It presents ideas for individual assignments like letters, memos, emails, reports and resumes. It then provides examples of sales letters that could be written for different classes, such as a foreign language class, industrial technology class, art class, literature class, family and consumer sciences class or elementary class. The chapter aims to give teachers options for short, single assignments all the way to longer technical writing modules or full courses.

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    SALES LETTER

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    This chapter discusses how to incorporate technical writing assignments into the classroom in various ways. It presents ideas for individual assignments like letters, memos, emails, reports and resumes. It then provides examples of sales letters that could be written for different classes, such as a foreign language class, industrial technology class, art class, literature class, family and consumer sciences class or elementary class. The chapter aims to give teachers options for short, single assignments all the way to longer technical writing modules or full courses.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    29 views10 pages

    Sales Letter

    Uploaded by

    BUEN, RENZZELLE JOY B.
    This chapter discusses how to incorporate technical writing assignments into the classroom in various ways. It presents ideas for individual assignments like letters, memos, emails, reports and resumes. It then provides examples of sales letters that could be written for different classes, such as a foreign language class, industrial technology class, art class, literature class, family and consumer sciences class or elementary class. The chapter aims to give teachers options for short, single assignments all the way to longer technical writing modules or full courses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Chapter Four

    Technical writing
    assignments
    In this chapter,

    Technical writing can be


    incorporated into your classroom in
    a host of ways. Perhaps you only
    want to incorporate one technical
    writing
    assignment (a letter, memo,
    Maybe you would like the students to
    write several,grouped documents in a
    technical writing module.Then again, you
    might teach an entire term or a year-
    longcourse in technical writing. This
    chapter will present ways to meet each of
    these
    goals. Here are ideas for individual
    letters, memos, e-mail, reports, resumés
    A sales letter is a written pitch to attract
    potential customers to a product or
    service. The goal of a sales letter is to
    show a customer how your business will
    benefit them. When a consumer thinks
    about meeting their needs, they are less
    focused on the idea of a business
    transaction, which can lead to a sale.
    Sales Letters
    • Write a letter selling a product, such as a
    VCR, CD player, computer, printer, car,
    motorcycle, roller blades, tennis racket, golf
    clubs,
    •Writevintage
    a letterrecords,
    selling ajewelry,
    service,etc
    such as car
    detailing, lawn mowing,
    babysitting, dog walking, house painting, deck
    building, basement
    refinishing, computer installation, computer
    repair, tennis or golf
    How can you make a sales letter more effective?

    Use informal language. Brief, clear sentences and


    short paragraphs make you sound more human. A
    natural tone will help customers connect to your
    message and take the focus off of selling.
    Keep the customer in mind. Write with the mindset
    of what you as a customer would like to hear. Make
    sure your words answer the question: "What's in it
    for me?"
    Organize your content. Make sure your ideas flow
    from beginning to end. The format of your letter
    should include an introduction, a body and a
    • Foreign Languages: write a sales letter
    detailing the unique aspects
    of foreign countries studied in class.

    • Industrial Technology: write a sales letter


    about class projects,
    including car maintenance, welding,
    CAD/CAM operations, woodworking,
    robotics, etc.
    • Art: write a sales letter focusing on the
    unique traits of class projects,
    including ceramics, jewelry, painting, mixed
    media, etc.

    • Literature: write a sales letter marketing


    sites in a novel, such as East or West Egg in
    The Great Gatsby, Tom’s Island in The
    Adventures of Tom Sawyer, or Holden
    • Family and Consumer Sciences: write a
    sales letter about a food or
    clothing project you have been working
    on, highlighting the unique
    benefits offered.

    • Elementary: your students have just


    returned from a class trip to the
    fire station, museum, science city, zoo, or

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