Caroline Foster

carolineameliafoster@gmail.com 206-235-0071 Saratoga Springs, UT

SUMMARY
I am a highly motivated and detailed-oriented marketing and technical writer with a knack for using words to create
moments of clarity and delight. I am a proven excellent performer with a passion for learning new technologies and
working across teams to accomplish results quickly and at a high level of quality. I rely on strong organizational skills
and offer a unique blend of strategic and creative insight. Moving parts are handled with grace.

EXPERIENCE
Young Living Provo, UT
Technical Writer February 2016 Present
Consistently deliver quality copy through cross-functional collaboration
Utilize Buyer Persona guidelines to produce copy that meets tone and voice objectives for the specified
audience and medium
Develop concepts for early stage products and provide data-informed insights to improve existing experiences
Collaboratively contribute in the planning, development, and execution of global marketing programs and
projects
Welcome feedback, edits, and changes to copy while maintaining a detail-oriented eye
Produce copy in a quick turn-around time
Ancestry Provo, UT
Content and Editorial Writer, User Experience February 2015 February 2016
Write clear, concise user interface text that meets brand, voice, tone, and audience goals
Collaborate with designers, researchers, prototypers, product managers, and engineers to define requirements
Develop concepts for early stage products and provide data-informed insights to improve existing experiences
Craft content to increase conversion rates and drive sales
Write button, label, caption, placeholder, instructional, and general product copy
Ancestry Provo, UT
Media Content Curator, Contracted October 2014 February 2015
Researched, wrote, and edited interpretive historical content for a central feature of the Ancestry website and
mobile app
Curated multimedia and composed captions to enrich content to engage website users
Developed algorithms to target historical information from databases to users based on family tree
characteristics
Ancestry Provo, UT
Research Intern, Public Relations June 2014 October 2014
Researched and documented family trees of celebrities and historical figures for use in various media
campaigns
Liaison between Public Relations campaign managers and ProGenealogist research managers to ensure project
objectives and deadlines were met
Built and maintained team share-point site
Crafted engaging plot lines

EDUCATION
Brigham Young University
B.A. Family History & Genealogy, 2014, 3.8 G.P.A.
Awarded two competitive scholarships to work as an intern for BYUs Immigrant Ancestor Project researching
and preserving historical documents at the British Library and British National Archives in London, England.
Poynter ACES Certificate in EditingMay 2017 estimated completion