2nd WEEK

PEOPLES BEHAVIOR CHANGES AS AN

ORIENTATION OF AN EXTENSION
OBJECTIVE
Extension involves the conscious
use of communication and make
good decisions
As a process which help farmers:

To analyze their present & future situation

To become aware of problems that arise in
such an analysis
To increase knowledge & develop insight into
problem and help to structure farmers
existing knowledge
To acquire specific knowledge relate to
certain problem solution & their con-
sequences so they can be act on possible
alternatives
To make a responsible choices which
in their opinion is optimal for their
situation
To increase motivation to implement
their choices
To evaluate & improve their opinion
forming & decision making skills
Attitude:
a mental and neural state of readiness, organized
through experience, exerting a directive or
dynamic influence upon the individuals
response to all objects and situations
with which it is related

a tendency to respond to a person, an idea or a

situation in a particular way
 A cognitive or thinking

PERILAKU An affective or feeling

A behavioral or action

CONDITIONS:

Compliance
Compliance

Identification
Identification ATTITUDE CHANGE

Internalisation
Internalisation

Source Credibility

Channels Factors

Message Factor