Scribd Logo
Upload

Welcome to Scribd!

  • Service MK T

    Uploaded by

    Moin Howlader
    6 views1 page
    The document outlines two companies - a hotel service and Coca-Cola - and maps out elements that contribute to their market positioning. For the hotel service, elements include reliability, infrastructure, comfort, empathy, equipment, and design. For Coca-Cola, elements that contribute to its market positioning include taste, refreshment, bottle/can, brand value, logo, and design.

    Original Description:

    Service Marketing

    Original Title

    Service Mk t

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines two companies - a hotel service and Coca-Cola - and maps out elements that contribute to their market positioning. For the hotel service, elements include reliability, infrastructure, comfort, empathy, equipment, and design. For Coca-Cola, elements that contribute to its market positioning include taste, refreshment, bottle/can, brand value, logo, and design.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Service MK T

    Uploaded by

    Moin Howlader
    The document outlines two companies - a hotel service and Coca-Cola - and maps out elements that contribute to their market positioning. For the hotel service, elements include reliability, infrastructure, comfort, empathy, equipment, and design. For Coca-Cola, elements that contribute to its market positioning include taste, refreshment, bottle/can, brand value, logo, and design.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Hotel Service

    Distribution Price

    Assur
    ance
    Relia
    bility
    Infrastr
    ucture
    Comfo
    Empa rt
    thy

    Desig
    Equip n
    ment

    Market Positioning

    Tangible Elements

    Intangible Elements

    Coca-Cola

    Distribution Price

    Taste

    Refre Brand
    shes Bottle Value
    / Can

    Logo
    Desig
    n

    Market Positioning

    You might also like