Unlock the Power of Location

edsfze.com

info@edsfze.com +971-4-5193444 @edsfze /edsfze

 Company Overview

Founded in 2006 EDS is a pioneer in location-based mobile, social & digital advertising, our clients benefit from truly
international talent and expertise.

100GB
Of location data processed
Cross Device
every hour

26BN
Bid requests analysed Innovation Led
daily

300M
Verified IP Addresses
Unique Location Tech

3.6M
Unique puEDShers P/M
Verified Location Data

edsfze.com
 User Journey

Layered with location Reporting

Formats

Location is the foundation of every EDS campaign. Sync

Performance

Cross Device ODR

Historical How does the
edsPlay consumer feel about
your brand?
Multi-format location
Real-time TV data-powered video
Synchronise mobile advertising solution edsFootsteps
Geo Fencing ad serving with your
edsEngage Did the consumer
TVadvertising visit the store?
Location Measure and edsNative
edsConnect understand the true Creatively engage
engagement of your OOH your audiences IRI
Reach relevant audiences Amplify your outdoor through native Did the consumer
audiences across
edsAudience+ multiple devices advertising with mobile buy your product?
Re-target audiences in
edsAudience the comfort of their
Target audiences own home
edsProximity based on location &
Accurate geo fencing contextual data edsPath
Smart Pin that performs at scale Re-target audiences
Filters out inaccurate based on their
lat/longs behavioural data

Smart Scale
Proprietary Wi-Fi
location technology

edsfze.com
Services

Whats App
SMS & Push Marketing
Video & Marketing
Email
Photography Marketing

Radio Ads
Digital /
Outdoor
Advertising

Website &
Mobile App
Development
Social Media
Marketing

Press Release
Programmatic
Advertising
Search Engine
Google
Optimization
Social Media Ads
Management
 Social Media Marketing

Social Media platforms is where hundreds of millions of people go to

discover what’s happening in the world right now and to share their
thoughts and feelings. Brands can harness the opportunity these
platforms present to connect with their target audience and get
results that drive action and add value to their business. It makes them
accessible to those interested in their product and makes them visible to
those who have no knowledge of their products.

 Creating profiles in all social media platforms

 Cross channel flow consulting from all media sites including website, fan
page, twitter, etc
 General Social Media Strategy and Social Integrated Marketing consulting
 Posting regular updates on social media profiles
 Content Performance Analysis on competitors to identify which kind of
posts/updates the user likes more
 Effective unique content posting to networking sites and encourage
interaction among target audience on all social media profiles. (Including
comments, links, videos, articles, sweep-stakes and contests)
 Development and execution of a social content strategy
 Analyzing Competitor’s Fans Growth Rate Analysis
 Analysis on Fans Interaction Rate in Competitor’s Social profiles
 Responding and engaging with fans and followers to build relationships
Lead Generation

Since 2006 EDS has been a pioneer in Lead Generation in Dubai UAE, we
deliver your products ads to prospective customers online. We help you
get more leads from targeted businesses & help you get more website
traffic. This helps your products & services get more visibility & Leads. Your
prospects may be looking for your products/services right now.

We are a Certified Google Partners & served over 1000 companies to

achieve their marketing goals. Our Digital Marketing team is passionate
& believe in trying new approaches & strategies. We offer – SMS & Email
Marketing, Google AdWords Advertising, SEO Services, Social Media
Marketing. We focus on increasing your business through targeted lead
generation.

As a Lead Generation Agency and Digital Marketing Agency, we try to

remain on top of new marketing trends and updates. The ROI
from online advertising is increasing as we see our clients reap benefits.
Through our expertise in online advertising whether through
Social/Digital/Programmatic/SMS & Email Marketing, We assist you in
increasing your customer base as well as provide you with the effective
way to market your products online.
SMS Marketing

We have large SMS database for many different regions and specific countries.
As the SMS database are segregated as per demographic profiles, we can
carryout a mobile marketing campaign targeting say Dubai residents. Client
requirements for which we have carried out campaigns include SMS marketing
targeting credit card holders in Dubai, sms mobile marketing targeting potential
acquisitions in Saudi Arabia, routine SMS text marketing to your own mobile
number database, bulk sms marketing to specific nationalities within UAE,
promoting voters to exercise franchise during elections, invitation to join events.

Our Mobile Number Database can be categorized as:

 Nationality Wise
 Age Wise
 Area Wise
 Arabic Speakers Only , English Speakers Only
 VIP's and High Salaried Peoples
 City Wise (Dubai, Sharjah, Abu Dhabi etc.)
 Gender Wise (Males or Females)
 GCC Countries
GEO Location Push Notifications
WhatsApp Marketing

Whatsapp Marketing is one of the potential marketing platforms for any

business to promote products or services. You can send unlimited
promotional messages without any optouts. It’s available for all
smartphone platforms including iPhone, Android , Windows Mobile, Nokia,
Blackberry, Symbian.

You can easily send your latest product images or company coupons to your
customers. You can also send newsletters in jpg or html format.
WhatsApp is the most used social networking &
messaging app in 2013.

Our Whatsapp Number Database can be categorized as

 Nationality Wise
 Age Wise
 Area Wise
 Arabic Speakers Only , English Speakers Only
 VIP's and High Salaried Peoples
 City Wise (Dubai, Sharjah, Abu Dhabi etc.)
 Gender Wise (Males or Females
Email Marketing

Managed correctly, email marketing is the most efficient, convenient

and economical way for businesses to communicate with their existing
customers and to reach new customers anywhere in the world.
Unfortunately, as more and more companies become switched on to this
powerful marketing tool, the subsequent increase in email means that a
large percentage are caught up in spam filters or even instinctively
deleted by recipients. Following a vast amount of research and analysis
into how consumers interact with email communication, we have the
expertise and experience to ensure that your email marketing campaign
reaches its target and delivers

Email Database Based On

 Language Preference
 Emirates Wise Breakup
 Gender
 Designation
 Age
 GCC Countries
 Google Ads (Search & Display)

Search Ads
Ad Groups
Your campaign will be divided into specific ad groups, allowing for the best possible
optimization between different industries, product categories, or geographies targeted by the
campaign.

Text Ad Development
Next, we take those keywords and build you the best search ads possible. We write the best
copy to catch your customer's eye, and use industry best practices and features including
sitelinks, call extensions, callouts, and more.

Keywords
We deliver more than just a list of words! We start with an initial consultation meeting to discuss
your product/service, clients, industry, competition, and more. We use the most sophisticated
tools available to uncover which keywords will perform the best for your campaign and
determine exactly which terms and phrases your customers are searching for.

Landing Pages
Optimizing landing pages is a key part of a successful digital campaign that is too often
overlooked. We provide valuable feedback on the structure and content of your landing pages
to make the best use out of every dollar we spend sending customers to them. The better your
landing page, the higher quality score your ads will have, and the more conversions you will
see.

Bid Optimization
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether
that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition
(CPA).
 Programmatic Advertising

Why Programmatic Campaign?

You can get to the future faster by using predictive marketing to anticipate consumer
wants and needs. Predictive Marketing Platform, built on a foundation of AI, will
enable you to:
Delight more people in more places: add predictive capabilities to your media across
brand and direct response advertising
Transform complexity into performance: Our Platform only gets better when faced
with complex consumer journeys and large volumes of high-velocity data
Achieve real results: centralize and activate data from digital and real-life signals to
create consumer experiences that drive business growth

How is Predictive Marketing Different?

Predictive marketing gives you the power to deliver personalized, always-on, always-
relevant experience to the consumer. When you predict and create these magic
moments, you’ll be rewarded with higher levels of engagement and higher ROI.

 Reduce Ad Waste Through Predictive Direct Response

 Achieve Unparalleled Campaign Performance
 Optimize to the Moment, Cross Channel
 Improve Brand Reach and Awareness
 Stop Hoarding Your Data, Start Experiencing the Results of a DMP
 Put Your Data to Work
 Generate Better Outcomes With Your Digital Marketing Dollars
Press Release (PR)
All Press Release Distribution products contain a carefully-considered combination of news agency feeds, proprietary
distribution and online reach to ensure your required media and consumer audiences are targeted and engaged in the
most effective way possible.

We have credible news agency partners around the world as well as a dedicated PR Media Relations resource to
ensure we are delivering your content to journalists responsibly and using their preferred distribution channels. We also
offer unparalleled online coverage, fully managed distribution support through our Client Services team, and online
reporting.

Services:-
• Translation where required
• News Agency Wire Distribution
• News Agency Theming
• Tailored Distribution
• Online Posting
• Social Bookmarking Buttons
• PR for Journalists
• Reporting
Magazines
 Radio Advertising

Radio Advertising in Dubai is one of the oldest form of

entertainment. Radio provides an ideal advertising medium for
small businesses. It is also affordable and effective means of
advertisements. As we spend more time on the roads, its natural to
switch radio on for some news and entertainment.

There are plenty of English, arabic and other language radio

stations there are RJ’s and DJ’s worth tuning into. There is a broad
range of choices for type and length of radio commercials.
Advertising on radio can be Influential, cost effective, flexible. At
the same time it can be competitive medium, higher reach, anytime
anywhere.

What We Offer
• Free script writing services to create your perfect radio advertising message
• Targeted advertising station and programme options for most advertising stations
• The opportunity to endorse radio station competitions and events
• No obligation campaign recommendations, insight and full creative.
• Specialist knowledge and expertise
• Free analytics report & ongoing support.
 Outdoor Advertising
EDS is your Out of Home Media trusted partner that encompasses numerous ways of
advertising. From large billboards and hoardings on streets to decorative panels we see
near stores and on gas stations, to unipole, billboards and other outdoor media solutions
and other interactive related media. By establishing the Petrol stations outdoor LED
Screens network, we intend to offer the widest network in a ''stop station'' that runs for the
1st time in Dubai a complete commercial ‘’video’’ ads.

Increase of vehicles and the extensive public transport network, outdoor advertising has a
great media coverage in UAE.
To ensure that your brand and advertising efforts get a lot of attention, outdoor
advertising is a great way to increase consumer awareness and drive consumer behavior.

Consider how you can put these types of advertisements to work for your business.

 Advertisements that are placed outdoors can have a lot of impact.

 Outdoor advertising is easy to notice.
 Advertising outdoors provides a great return on investment.
 You can reach a large number of people.
 It gives you a chance to reach consumers at key points in the buying process.
 Most people enjoy outdoor advertising.
 Advertising outdoors works well in conjunction with other types of marketing.
 Video Production & Photography

Photography is the science, art, application and practice of

creating durable images by recording light or other
electromagnetic radiation, either electronically by means of an
image sensor, or chemically by means of a light-sensitive material
such as photographic film.

Video production is the process of creating video by capturing

moving images (videography), and creating combinations and
reductions of parts of this video in live production and post-
production (video editing). In most cases the captured video will be
recorded on the most current electronic media such as SD cards. In
the past footage was captured on video tape, hard disk, or solid
state storage. Video tape capture is now obsolete and solid state
storage is reserved for just that, storage. It is now distributed digitally
in formats such as the Moving Picture Experts Group format (.mpeg,
.mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi),
Windows Media Video (.wmv), and DivX (.avi, .divx). It is the
equivalent of filmmaking, but with images recorded digitally instead
of on film stock.
 Search Engine Optimization

Search engine optimization is the preparation of website

pages and involves a number of factors, including page layout,
URL structure and strategic positioning of keywords in the content.
Your website should be designed, written and coded with the keywords
and phrases most likely to be used by your target audience, so when a
search engine spider reads over your web pages it lists your site under the
search terms relevant to your business.
The task of making any website perform for its target keywords is not just a
matter of optimizing the site’s content and structure so that it targets
specific search phrases per page: no page will rank for anything of value
unless the domain has authority and the pages have votes (or links)
pointing at it. It’s of vital importance that the on-site SEO strategy is
combined with a well structured link building strategy that sends clear
signals to the search engines about what keywords are relevant to that
particular page of content.

At EDS, we offer the most effective search engine optimization services in

UAE. With hundreds of keywords in top rankings, leading brands as
customers, plentiful testimonials from satisfied customers and multiple
awards and certifications from independent and leading industry ,you can
rest assured we know our SEO.
Mobile App Development

Mobile app development is a term used to denote the act or process by

which a mobile app is developed for mobile devices, such as personal
digital assistants, enterprise digital assistants or mobile phones. These
applications can be pre-installed on phones during manufacturing
platforms, or delivered as web applications using server-side or client-side
processing (e.g., JavaScript) to provide an "application-like" experience
within a Web browser. Application software developers also must consider
a long array of screen sizes, hardware specifications, and configurations
because of intense competition in mobile software and changes within
each of the platforms.
 Website Development

First impressions really count: we know all the design tips and
techniques that will persuade your visitors to stay. When somebody
visits your website you have to immediately appear to offer them a
solution to what they are looking to find otherwise you are likely to lose
that visitor and a potential customer.

At EDS we create well balanced professional websites that ease the

flow of the user within your site to where they need to be. Well
structured and well designed, all the websites EDS design are
completely user focused to maximise the conversion potential of your
website traffic.

Our web designers build e-commerce and content managed websites

that are designed to perform. This involves encompassing every aspect
from design to structure as well as content based on sound knowledge
and research into visitor behaviour and response. We will create a
website that potential customers can find and use easily, maximising
the opportunity to create new and loyal customers.
Promotional Gifts & Stationery
Clients

edsfze.com
 Thank you

edsfze.com info@edsfze.com +971-4-5193444 @edsfze /edsfze