PERIODIC TABLE OF GOOGLE ANALYTICS 4

INTERFACE CONVERSIONS BEHAVIOR PRODUCT

EH AUDIENCE SETTINGS ACQUISITION DATA SA

AI Te Mo Ec Ev EDm DSt

TG Au IP Fu Ri Ad PS En DV Up

Rt De PA Co CD PS AU Tr Aq CH

Imp DD CD Ads Bq Re Fi Si

EXPLORATION HUB MONETIZATION CUSTOM DIMENSIONS ENGAGEMENT DATA STREAMS GOOGLE ADS LINKING
EH Explore your Google Analytics data in new Mo How does your site make money? CD Make use of GA4's generous number of En Are your visitors 10 second wonders or long DSt Pull data from your website and apps Ads Seamlessly link your Google Ads data to
and beautiful ways custom dimensions haulers? directly into GA4 with streams Google Analytics reports

AUTOMATED INSIGHTS IN-APP PURCHASES ADMININSTRATOR TRAFFIC ACQUISITION USER PROPERTIES BIGQUERY LINKING
AI IP Ad SETTINGS
While you were out… this happened App economy all-star? Learn how many
people are buying within your apps! What can you do to make sure your
Tr Where you can learn about your website Up Capture everything you know about a Bq Get lighting fast access to your raw
traffic sources visitor without identifying them personally analytics data!
account runs smoothly?

EXPLORATION TEMPLATES PUBLISHER ADS PROPERTY SETTINGS ACQUISITION CHANGE HISTORY DATA RETENTION
TG Build powerful analysis models in a few PA Unlock deeper ad performance reporting PS Settings that are tied to your unique web Aq How are you acquiring users and traffic to CH Who did that? When did they do it? Re How long should you retain data in your GA
clicks and improve results property your site? account?

REALTIME REPORTS ECOMMERCE PURCHASES USER MANAGEMENT EVENT BASED DATA MODEL DATA IMPORT DATA FILTERS
Rt Who is visiting your site right now? Ec Summarizing your most important money- AU Who can access your account? EDm This is what makes Google Analytics 4 Imp Create groups of similar website visitors Fi Modify and clean your data before it enters
makers (some code required) different (and more efficient) than previous into audiences for deep analysis (replaces your account
versions of GA advanced segments)

TECH FUNNELS PAGES AND SCREENS DEBUGVIEW DATA DELETION REQUESTS GOOGLE SIGNALS
Te Understand the details of your users and Fu Customize your funnels to the greatest PS What are they looking at on your site? DV The best feature in GA4, hands down! DD You can now (finally) delete data from Si Cross-Device tracking with a little machine
their browsers extent possible Google Analytics! learning mixed in

AUDIENCES CONVERSIONS EVENTS REPORT SETUP ASSISTANT CLEAN DATA

Au Create groups of similar website visitors Co "The How Much" - What is the purpose of Ev Everything in GA4 is an event, but the SA The best way to get started with GA4 CD The quest for clean data is neverending, but
into audiences for deep analysis (replaces your website? events reports have special meaning! got a lot easier in GA4
advanced segments)

DEMOGRAPHICS REPORTING IDENTITY

De Get to know your visitors better while Ri Do you want to report by device or
respecting privacy consolidate users?

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