Harvard

Medicine Magazine
Tablet App

Completed By:
Ana Saavedra
December 4th, 2015

 Table of Contents

Implementation Plan 3

Implementation Calendar 10

Focus Group Testing 23

Focus Group Analysis 29

Public Relations Campaign

Pitch Letter 39
News Release 40

Email Campaign

Partners 42
Though Leaders 43
Alumni and Subscribers 44

PR & Email Campaign Contact List 45




Implementation Plan for
Harvard Medicine Magazine
Tablet App

Completed By:
Ana Saavedra
December 4th, 2015
Campaign Goal

To increase awareness of the Harvard Medicine magazine tablet application, and to

inspire alumni and new target markets to download the application. The goal is to reach 10,000

downloads within the first six months of the applications release.

Implementation Plan

The advertising campaign for the Harvard Medicine magazine (HMM) tablet application

will take place from *dates*. These ads were produced and designed by Consensus Interactive,

and consist of print and digital ads that incorporate three slogans: Same Medicine. Double the

potency. (Appendix A), Behind on your Harvard Medicine reading? Lucky you. (Appendix B),

and Harvard Medicine, digitally remastered. (Appendix C). The slogans convey the idea that

HMM is a valuable source of information, and the application will increase this by accentuating

its convenience. The last sentence on the ads is an imperative call-to-action phrases. They

encourage the consumer to perform an action that favors HMM, which is to download the

application. The ads also include logos for the digital stores and the keyword that should be

used to find the application.

The print advertisements will run in Harvard Magazine, a bimonthly publication with a

national rate of 245,000 magazines in circulation (Harvard Magazine). We selected this specific

magazine because it reaches our target audience of Harvard Medical School (HMS) alumni and

members of the wider Harvard community, as well as thought leaders interested in the work of

Harvard University and HMS alumni and researchers.

The digital advertisements will run in the HMS website *name websites*, because they

also reach the target audiences, as well as in HMS social media channels. At the moment,

HMS has very active Facebook and Twitter accounts, with more than 188,000 likes and 131,000

followers respectively as of early October. Using these social media channels should help target
current students, alums, and other followers of the accounts who already have an interest in

HMS. Posts on the two platforms should be published on the best dates and times to do so on

the websites. Facebook posts should be published on Wednesday at 3 p.m., Thursday and

Friday between 1- 4 p.m., and Saturday and Sunday between 12 - 1 p.m. On Twitter the best

days and times tweet are Wednesday at noon and between 5 and 6 p.m., and MondayFriday

between 12 - 3 p.m. and at 5 p.m. (Neidlinger) The digital advertisements on the websites will

include direct links to the applications page on the digital store, while the social media ads

include the direct link on the posts.

Saturation for the print advertisements will be measured by how many print issues of the

magazine are in circulation. The number of eyes on the digital ads will be measure by the

number of unique visits the websites receive during the time the HMM advertisements are

displayed. In addition, on social media, we will measure the success of the campaign by the

number of online engagements, likes, and shares on Facebook and by the number of retweets

and favorites on Twitter, and an assessment of positive versus negative feedback received.

A public relations campaign for the tablet application will also take place *a month/2

weeks* before the launch. A news kit will be sent to a list of journalists and bloggers the day the

campaign starts in order for them to review and create buzz before the release of the

application. These journalists and bloggers are Dan Hogan of ScienceDaily, Joseph Conn of

Modern Healthcare, Iltifat Husain of iMedicalApps, Liz Kowalczyk of the Boston Globe, the

Executive Editor of the The New York Times, Kevin Pho of KevinMD, Steve Kolowich of The

Chronicle of Higher Education, the editor of Scientific America, The Huffington Posts

submissions team and GoingToMedSchools submissions team. These are science and

technology writers, who are read by medical professionals, researchers, and the technology

community, as well as higher education writers, whose readers will include professors in the

medical and technology fields. Results for this aspect of the campaign will be measured by the

number of articles and blog posts about the application that are published, the number of
readers each publisher has, and an assessment of positive versus negative reviews and

comments received.

An email campaign will begin the day of the applications launch, and will primarily target

current alumni, HMS members, magazine subscribers, thought leaders, and HMS partners.

Emails will be concise and descriptive. They will include one of the digital ads, a greeting to the

reader, information about the application, and its benefits. A follow-up email should be sent a

week after the launch to remind the target audiences to download the application.

Overall, the campaign will take place from *date of pr campaign to six months after

launch* and will include print ads in magazines, digital ads on websites and HMS social media

pages, a public relations campaign, and an email campaign. The main measurement of overall

success will be the number of downloads the applications gets after the start of the campaign.

The campaign will be considered a success if, six months after its start, the application reaches

or surpasses the goal of 10,000 downloads.

Works Cited

Boilard, Brittany, and Melissa Wright. "Integrated Marketing Campaign Harvard Medicine

Magazine Tablet Application." Nov. 2014.

Harvard Magazine. Advertising. n.p. Web. 29 Oct. 2015 http://harvardmagazine.com/advertise

Harvard Medical School. Facebook. n.p Web. 2 Oct. 2015

https://www.facebook.com/HarvardMed/

harvardmed. Twitter. n.p Web. 2 Oct. 2015 https://twitter.com/harvardmed

Neidlinger, Julie. What 10 Studies Say About The Best Times To Post On Social Media Aug.

2015. http://coschedule.com/blog/best-times-to-post-on-social-media/
Appendix

Appendix A - Advertisements with Slogan 1

Appendix B - Advertisements with Slogan 2

Appendix C - Advertisements with Slogan 3


Implementation Calendar for

Harvard Medicine Magazine Tablet App

Completed By:
Ana Saavedra
December 4th, 2015

November 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6 7
Focus Group Focus Group

8 9 10 11 12 13 14
Review Focus Review Focus
Group Results Group Results

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30

December 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5
To-date
results
presentation
6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

January 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31

February 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29

March 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

April 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

May 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

June 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

July 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31

August 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

September 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

October 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31




Focus Group Testing
Harvard Medicine Magazine
Tablet App

Completed By:
Ana Saavedra
November 5, 2015
Focus Group Plan

To test the effectiveness and usability of the Harvard Medicine magazine (HMM) tablet

application, a focus group will take place on November 5th and 6th, 2015. The goal of the focus

group is to uncover how the application is perceived, which features have the highest value, and

which features should improve.

The search for six participants will start in early October. The focus group will consist of

candidates of different age groups and genders. The testing session will take place on

November 5th. Before the session starts, participants who are not Harvard Medical School staff

members, should sign the consent form found in the next page. During the testing session,

participants will receive a number of scenarios indicating what they need to accomplish with the

application. Afterward, a scheduled one-on-one interview will take place with each participant.

During the interview, the participants will answer the following questions:

What expectations did you have for this application?

Where your expectations exceeded, met, or not met?

Have you seen the print issues of the magazine?

If so, would you say the tablet version was equal, better, or not as good

as the print issue?

If not, did the application make you want to experience the print issues?

Did you enjoy the animated opening of the feature story or did you not notice it?

What features did you discover when exploring Backstory?

Which are the features of highest value in the application?

What features were difficult and why?

 Where there any design features that you liked or disliked? Some examples of

design features are: 360-view of images in Backstory, the table of contents

listing, moving through the featured stories, etc.

Did the Anterior buttons work for you?

After your experience using the app, how would you describe Harvard Medicine

magazine?

After the interviews take place, all responses will be compiled in a de-identifying manner,

and used as data to improve the HMM tablet application.

Harvard Medicine Magazine Tablet App Consent Form

Thank you for participating in the testing for the Harvard Medicine magazine (HMM)

tablet app. The tablet application was developed by the HMM team to make the magazine more

accessible and convenient for readers.

In this focus group:

You will be asked to perform certain tasks on the HMM tablet application

You will be asked to participate in a short interview during which you may present

your thoughts on the tasks

Participation in this focus group testing is voluntary. All information gathered will be

stored anonymously and will remain confidential. The findings may be used to help improve the

application, but no names or any other form of identification will be used. You can withdraw your

consent and stop participating at any time.

Please read the statement below and sign where indicated:

I have read and understood the information on this form, and agree to allow Harvard

Medicine magazine to use information from my responses for the purpose of improving their

tablet application.

h h h h h h

Signature Date Phone Number

Scenarios

Thank you for participating in the testing for the Harvard Medicine magazine (HMM)

tablet app. The tasks you will be asked to perform on the HMM tablet application should take

you around 15 minutes total. We encourage you to write down any thoughts you have while

completing the tasks in the Notes sections.

Task 1 - Open the app

Goal: Successfully opening the HMM tablet app

Steps: 1. Turn on tablet

2. Go to the Adobe Content Viewer icon
3. Click on testSpring15 to Open Harvard Medicine - The Adventure
Issue

Notes:

Task 2 - Review a feature story

Goal: Access and review the feature story Running on Empty?

Steps: 1. Open Harvard Medicine - The Adventure Issue

2. Swipe left once to arrive to the Contents page
3. Scroll down the table of contents by swiping upwards until reaching the
feature story Running on Empty?
4. Tap on the title of Running on Empty? to open the article
5. Read the articles title, subtitle, and then swipe upwards when ready to
move into the body of the article

Notes:

Task 3 - Review three Anterior stories

Goal: Successfully navigate the Anterior section and review three of its stories
Steps: 1. When you finish reviewing Running on Empty?, tap any part of the
screen to display the top and bottom bars
2. Click on the icon on the top right corner to display the contents of the
magazine
3. Swipe right until reaching the Contents page, and tap it to open
4. In the table of contents tap Anterior to open the section
5. Review three stories in the section

Notes:

Task 4 - Explore Backstory

Goal: Navigate to and explore the Backstory section

Steps: 1. When you finish navigating the Anterior section, swipe left to make
your way through the sections until you reach Backstory
2. Explore Backstory and write down any features you discover

Notes:



Focus Group Analysis
Harvard Medicine Magazine
Tablet App

Completed By:
Ana Saavedra
November 20, 2015
Focus Group Report

Harvard Medicine magazine (HMM) put together a focus group to test the effectiveness

and usability of the HMM tablet application, which is yet to launch. The goal of the focus group

was to uncover how the application is perceived, which features have the highest value, and

which features should improve.

A total of six participants agreed to be part of the group, with two of them participating

before the rest to help improve the questionnaire. The candidates were members of different

age groups, with half of them on the 50+ group, two between 40 and 49 years of age, and one

in the 30 to 39 age group. The group was made up of three males and three females.

During the testing session, participants received a number of scenarios indicating what

they had to accomplish with the application. Afterward, a one-on-one interview took place with

each participant. After the interviews, all responses were de-identified and compiled.

Expectations

When asked about expectations the candidates had before they used the application,

half of the participants gave two responses, while the other half only gave one. The most

common response, made by 50% of the candidates, was that they expected digital content that

could not be provided on print issues. The next two most common responses were both made

by 33% of the candidates; they expected typical magazine content and additional features. Two

other responses were only given once, with one candidate expecting similarities to other

magazine applications, and another expecting the magazine content to be presented in a

manner unlike the one presented in the print versions.

The follow-up question asked the candidates if they felt their expectations had been met,

not met, or exceeded. All candidates responded that their expectations had been met by the

application.
Print Vs. Tablet

The candidates were asked if they had seen the print issue of HMM prior to experiencing

the application. Five out of the six participants indicated they had. These five participants were

then asked if they considered the application to be equal, better, not as good, or different due to

the digital medium, therefore incomparable. Two out of the five considered the application

equal, while the other three considered it different. Some candidates who considered the

application to be different, commented that they preferred print and that their responses

reflected their desire to remain objective by choosing that response other than not as good.

The only candidate who had not seen a print version of HMM was asked whether the

tablet application had made the candidate want to experience the print issue. The candidate

replied that, while using the application, there was no thought or consideration of the print

issues.
Animated Opening

During the scenarios, participants were asked to review the feature story Running On

Empty? which contained an animated opening. All contestants were asked if they had enjoyed,

disliked, or were indifferent toward it, or if they had not noticed the animation at all. Half of the

participants indicated they enjoyed the animation, 33% did not enjoy it, and only one felt

indifferent toward it. Those who did not enjoy it commented that, once animations typing sound

started, they got confused due to the audio not being something they would associate with the

image of a microscope, and had a hard time noticing the subtle motion graphics.

Backstory Features
 One of the scenarios directed participants to Backstory, and asked them to explore the

section. During the interview, contestants were asked to name the features they discovered.

Half of them mentioned two features, and half mentioned three. All participants mentioned the

360-degree rotation feature, 83% found the information box, and 67% mentioned being able to

enlarge images when clicking on them. Although all participants discovered the 360-degree

rotation, most mentioned not seeing the grey text at first glance. Regarding the information

boxes, one candidate questioned whether it was necessary to require users to open the window

instead of having it open automatically once an image is enlarged.

High-Value and Difficult Features

During the interview, participants were asked to state the features they considered of

high value and the ones they found difficult. When indicating high-value features, two

candidates only mentioned one, while the rest mentioned two to three features they found

valuable. The feature considered the most valuable, with 83% of participants mentioning it, was

the video that plays at the beginning of each issue. The rest of the features were all mentioned

only once. These features were: easy navigation within the application, interactive content,
sliding viewer navigation option, information boxes in Backstory, animation, and the written

content.

The candidates mentioned fewer features when asked which ones they found difficult to

use or to understand and why. Half of the participants only mentioned one feature and half

commented on two. Two features mentioned by half of the participants were the Table of

Contents and the sliding viewer. Candidates found the Table of Contents text box to be too

small, making it hard to scroll within it. The sliding viewer was found difficult by a participant who

indicated it was hard to get the viewer to appear by tapping on the screen; other participants

commented that the viewer disappeared quickly, given them no time to use it to move through

the magazine. Scrolling in Backstory was also considered a difficult feature with 33% of

candidates mentioning it. Two candidates commented that it was not clear how they could scroll

in the section, and both thought at first that they could scroll by tapping on the arrow underneath

the text. The last feature to be considered difficult, the 360-degree rotation, was only mentioned

by one participant, who was unable to make the feature work, and had difficulty noticing the

subtle grey text.

Liked and Disliked Design Features

Participants were asked what design features they liked and disliked. Most candidates

gave two responses when listing the ones they liked, while a couple only gave one. The overall

layout of the magazine was the most liked feature, with half of the candidates mentioning it. The

layout of Anterior was the second most liked feature, with 33% of participants mentioning it.

The other features listed being able to expand pictures, the sliding viewer navigation,

animated photographs, the sizes of images within the magazine, and the 360 degree rotation

were mentioned once.

When asked to list the design features that participants disliked, the most mentioned one

was the 360-degree rotation, which 50% of participants found difficult. Some commented that

they had trouble noticing the grey text and figuring out where to scroll to make the rotation work
without scrolling to the next page. The second most mentioned feature, with 33% of participants

listing it, was the Table of Contents. The participants criticized the small text box, which made it

hard for them to scroll through the table. The rest of the design features listed, only mentioned

once, were the orange text in one of the feature stories, small text boxes, the sliding viewer

disappearing quickly, not being able to pause the video at the beginning of the issue, text in a

small font size, and scrolling within a page instead of scrolling to the next page.

Effectiveness of Anterior Buttons

Candidates were asked during a scenario to review the Anterior section of the

magazine, and review three of the stories. During the interview they were asked if the buttons,

which open the stories, worked for them. All candidates confirmed that the buttons worked for

them during their time testing the application.

Description of Harvard Medicine

At the end of the interview, participants were asked to describe HMM after having used

the application. Almost every candidate mentioned three adjective or phrases to describe the

magazine. The top adjective used to describe HMM, with 50% of candidates listing it, was

informational. Four other adjectives and phrases were listed by 33% of participants:

interesting, current, content heavy, and interactive. The following adjectives and phrases

used to describe HMM where only mentioned once: attractive, fun, consumer friendly,

accessible, innovative, and multifaceted.

Recommendations and Conclusion

 The focus group indicated that the feature of highest value was the video, even though

one participant did comment on the lack of a pause button. The Table of Contents and the

sliding viewer navigation were the most disliked, due to small text box size and quick

disappearance respectively. The participants responded positively to the overall layout of the

magazine and negatively to the 360-degree rotation feature.

Some of the recommendations made repeatedly by the participants included making the

Table of Contents text box bigger, including more audio within the featured articles, making the

360-degree rotation icon less subtle, including a horizontal presentation, and having the sliding

viewer navigation bar stay for a few seconds longer.

The information collected showed that the participants view the tablet version of HMM as

an informational, current, and engaging magazine with heavy and interesting content.
 PR Pitch Letter
Subject: Harvard Medicine Magazine Tablet Application *launch date*

Hello!

On *launch date*, the Harvard Medicine magazine tablet application will be available to
download for free on the iTunes Store. The magazine captures the work of the Harvard Medical
School (HMS) community and highlights its contributions to human health.

Three issues of it will be available to HMS alumni, members of the wider Harvard community,
and anybody interested in the work of Harvard University and HMS alumni and researchers.
The applications issues include exclusive digital and interactive content.

We want to offer you early access to the application. *instructions & link*

Ive attached the news release to this email.

Please, feel free to contact me if you have any questions.

Best,

*Contact name*
For Release On *Date*

Contact Information Name Name

Position Position
Harvard Medicine Harvard Medicine
phone number phone number
email email

Harvard Medicine Magazine Releases Tablet Application

Available on the iTunes Store on *launch date*

Boston *date* Available on *launch date*, the Harvard Medicine magazine tablet application

captures the work of the Harvard Medical School (HMS) community and highlights its contributions to

human health. The application conveniently brings three issues of the magazine to HMS alumni, members

of the wider Harvard community, and anybody interested in the work of Harvard University and HMS

alumni and researchers.

The Harvard Medicine application will not replace the print version of the magazine. Instead, it will

increase practicality and make the magazine available to a larger readership. It will also include exclusive

digital and interactive content only a digital magazine can provide.

The Harvard Medicine tablet application is available to download for free in the iTunes Store, and a

version for the Google Play store is expected to be released within the next *time period* .

*include screen shots & quote*

The Harvard Medicine magazine application will carry:

The Adventure Issue - Summer 2015

Assembled With Care - Winter 2014

Body Language - Summer 2014

360-degree view of selected images

An exclusive video for each issue

Motion graphics and/or audio on selected articles

About Harvard Medicine

Harvard Medicine magazine formerly the Harvard Medical Alumni Bulletin, has sought to capture the

work of the Harvard Medical School community and to highlight its contributions to human health since

1927. Two issues are published every year.

###
 Email Campaign Letter
Partnerships

Subject: Harvard Medicine Magazine Tablet Application *launch date*

Hello!

The Harvard Medicine magazine tablet application is now available on the iTunes Store for free!

We believe you and your colleagues will enjoy reading about the work of the Harvard Medical
School (HMS) community and its contributions to human health through this practical tablet
application.

Download the application and receive access to:

Three issues of the magazine
Exclusive digital and interactive content
Articles on the work of Harvard University and HMS alumni and researchers

*links*

Please, feel free to contact us if you have any questions.

Best,

*Contact name*
 Email Campaign Letter
Thought Leaders

Subject: Harvard Medicine Magazine Tablet Application *launch date*

Dear Influencer,

The Harvard Medicine magazine tablet application is now available on the iTunes Store for free!

We believe you, as an influencer in the medical influencer and thought leader, will enjoy reading
about the work of the Harvard Medical School (HMS) community and its contributions to human
health through this practical tablet application.

Download the application and receive access to:

Three issues of the magazine
Exclusive digital and interactive content
Articles on the work of Harvard University and HMS alumni and researchers

*links*

Please, feel free to contact us if you have any questions.

Best,

*Contact name*
 Email Campaign Letter
Alumni and Subscribers

Subject: Harvard Medicine Magazine Tablet Application *launch date*

Dear Alumni,

The Harvard Medicine magazine tablet application is now available on the iTunes Store for free!
The application conveniently captures the work of the Harvard Medical School (HMS)
community and highlights its contributions to human health.

Download the application and receive access to:

Three issues of the magazine
Exclusive digital and interactive content
The latest news on the work of Harvard University and HMS alumni and researchers

*links*

Best,

*Contact name*
 PR & Email Campaign Contact List
Completed By: Ana Saavedra
December 4th, 2015

PR Campaign
Science/Tech:
ScienceDaily - Dan Hogan, Editor - editor@sciencedaily.com
Modern Healthcare - Joseph Conn - Reporter - jconn@modernhealthcare.com
iMedicalApps - Iltifat Husain, Editor in Chief, Submission page -
http://www.imedicalapps.com/contact/
Boston Globe - Liz Kowalczyk, Reporter - kowalczyk@globe.com
The New York Times - The Executive Editor - executive-editor@nytimes.com
KevinMD - Kevin Pho - contact@kevinmd.com

Higher Education:
The Chronicle of Higher Education - Steve Kolowich, Staff Reporter -
steve.kolowich@chronicle.com
Scientific American - editors@sciam.com
The Huffington Post - Submissions - scoop@huffingtonpost.com
GoingToMedSchool - Submissions - http://goingtomedschool.com/contact/

Email Campaign
Alumni list
Subscribers
Partnerships
Beth Israel Deaconess Medical Center - Center for Education -
education@bidmc.harvard.edu
Boston Childrens Hospital - Gary R. Fleisher, MD, Chair, Research Strategy
Committee - http://www.childrenshospital.org/doctors/gary-fleisher
Brigham and Womens Hospital - BWH Laboratories and Research Projects -
bwhresearch@partners.org
Cambridge Health Alliance - David Harkavy Bor, M.D., Chief Academic Officer -
dbor@challiance.org
Dana-Farber Cancer Institute - Jane deLima Thomas, MD, Associate Director,
Harvard Interprofessional Palliative Care Fellowship Program at Dana-Farber
Cancer Institute - jane_thomas@dfci.harvard.edu
Thought Leaders
Top Medical School Deans:
Stanford Medical School - Lloyd B. Mino -
Dean_of_Medicine@stanford.edu
 University of California, San Francisco Medical School - Dr. Talmadge E.
King, Jr. - Talmadge.King@ucsf.edu
The Perelman School of Medicine, University of Pennsylvania - J. Larry
Jameson - ljameson@mail.med.upenn.edu
Washington University School of Medicine - Larry J. Shapiro -
shapirol@wustl.edu
Yale School of Medicine - Robert J. Alpern - robert.alpern@yale.edu
Columbia University College of Physicians and Surgeons - Lee Goldman
- lgoldman@columbia.edu
Duke University School of Medicine - Nancy Andrews -
nancy.andrews@duke.edu
University of Washington School of Medicine - Paul G. Ramsey -
pramsey@u.washington.edu
Online thought leaders:
Dr. Leana Wen - Emergency Physician, co-author of When Doctors Dont
Listen - wen.leana@gmail.com
Dr. Amesh Adalja - Internal Medicine, Emergency Medicine, Infectious
Diseases, and Critical Care Medicine -
http://www.trackingzebra.com/contact/
Andrew Lopez, RN - President & CEO of Nursefriendly, Inc. -
info@nursefriendly.com
Michael Walsh - Infectious Disease Epidemiologist, and author of
Infection Landscapes - EpiDoctor@germlines.org
Geeta Nayyar, M.D., M.B.A. - Chief Healthcare & Innovation Officer for
Femwell Group Health, Inc. - http://www.geetanayyar.com/contact.html