I

f youve ever wondered whos running She worked for a number of years at
some of your favorite causes social This Star Wont Go Out; an organization
media accounts, its probably someone
a lot like Celine Sanborn. cancer, made famous by John Greens novel,

Celine is a social media whiz by day
and digital artist by night. Though the
CommLab is far from her roots in
Salisbury, Mass., she has spent enough
time there to call it home.
As the communications director for the
award-winning campus radio station, The
Shark, she manages all of the stations
social media pages and event pages. As a
Media Arts major graduating in 2016, she
works in a number of mediums to make
her artistic skill set quite diverse.
just how impactful social media could be.
While working at This Star Wont Go Out,
Celine and her co-workers used Twitter
and Facebook to draw attention to the
organization, participating in many
online charity contests that helped win
the organization over $100,000 in the
past three years. Thanks to Celine, the
organization has helped reach a global
audience and has helped aid hundreds
of families who would otherwise have
money, not their children, on their minds
in the most trying of times.

me to strengthen all of my skills, not try to
be perfect at just one of them; thats been
Im lucky to have found the major that will
let me do that, said Celine.
Celines talents have been put to the test
outside of on-campus organizations, too.
Celines favorite part of social media is
being able to connect with people all over
the world, spreading awareness about
issues and causes that may not otherwise
reach them. Celine believes, when given
the chance to help, strangers on the
Internet can come together for a
greater cause.

celine content for a cause

sanborn by ana saavedra

DO: Use social media for good; DONT: Post to the wrong account;
every post has the potential to when you have control over personal and
bring attention to a cause in professional social media accounts, make
need or tell a story that needs sure youre posting your personal posts

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to be heard.

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 ALEX social media styling
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salvesen by ana saavedra

I
n the last few years, social media
followers for the Free People store in
Boston have increased by 300 percent,
all thanks to Alexandra Salvesen.
and take pictures. ...[O]ne of my New
Years resolutions was to combat this,
she commented.

Alex is a senior at Simmons from At Free People, Alex is in charge of

Tyngsboro, Mass. with a concentration
in Public Relations & Marketing Commu-
nications. Alex was always interested in
fashion, photography and writing and
began blogging in order to encompass all
her interests.
Some of Alexs popular
personal Instragram and A few months before starting college,
blog posts.
Alexs mother passed away. She not only
had to adjust to living away from her
family and friends, but also to not having
#
the social media presence of the
Boston store. Every week, Alex and
her coworkers organize a promotional
photo shoot that focuses around an
to increase its sales. Alexs role in these
shoots is to make sure that the items are
being photographed in a way that will
make customers want to come in and buy
them. The most impressive part is that
Alex is sometimes only given an hour to

her mother around. Before her passing,
she was always pushing me to pursue my
passions so I decided to start blogging
as an outlet for everything that inspires
me, Alex said.
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pull these shoots together. It can get
pretty tricky especially around [winter]
my best to make my deadlines and make
sure our followers are happy, she said.

Like all bloggers, Alex has faced a few Alex has always been a loyal customer of
challenges along the way. Working at Free Peoples clothing and style, and sees
Free People while enrolled as a full time herself growing with the company. Im
In her two years as student, she believes the biggest currently waiting to hear about a position
social media manager,
Alex tripled the Boston
challenge when trying to maintain an

#
Free Peoples Instagram
account followers.

DO: Keep it classy; everything you post to social

media contributes to your brand so make sure what
you post is representative of you.

DONT: Overshare. While social media is a great tool

to connect with people, posting relationship woes is

22
not ideal content for your feed.

Check out Alexs blog at:

22 alexsalvesenphoto.blogspot.com
#
S
ometimes your involvement with provided, adding the title communications

#
as an inspiration to become a
better person. Leah Kossak is one of
those people.
Born and raised in Portsmouth, RI, Leah,
a senior Public Relations & Marketing
Communications major, spent her
seaside life hiking, kayaking and doing
what she loved most: volunteering.
intern at Boston Ballet and Harvard Medical
School to her rsum.
Ive been able to use my communications skills
to see the huge impact social media has on these
presence, said Leah.
Her time at Boston Ballet gave her an entirely new
perspective on how social media can be used. Not
only is it a way to establish new connections with
prospective donors and volunteers, but also as a

#
Leahs life. From volunteering at her local tool to track how a company is doing compared to
animal shelter to giving her time to the
Newport Childrens Theatre, shes done it and numbers, giving a neat snapshot of the publics
all. The cause that is perhaps the closest engagement and perception of a company.
to her heart is the C. Thomas Clagett Jr.
Memorial Clinic and Regatta, the worlds Unfortunately, many
premiere event for sailors with disabilities.
are not able to utilize social
Leahs volunteerism did not stop in Rhode media to their advantage.
Island. Though shes held many positions Leah hopes to one day work
during her time in Boston, few are as

#
impactful as her executive board position passionate about
at the Simmons College chapter of Strong to help spread
Women, Strong Girls. The girls-based the good word
mentoring program connects college about it online.
student mentors with 3rd to 5th grade girls
in underserved communities to help foster
leadership skills and help them to
someday grow into strong women.

On top of her volunteer history, Leah

has taken advantage of the innumerable

#
internship opportunities Simmons has

DO: Keep a consistent social media

LEAH
presence; utilize scheduling software
that keeps accounts active and on track.

DONT: Post without triple-checking

KOSSAK
for typos; even huge companies slip up posting with purpose

23
sometimes, but that can be avoided with
by ana saavedra
a simple proofread.

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