Minnetrista Marketing plan for Ball State Students

Abdullah Aldaadi

4.16.2017
Goal

To increase attention and interest to Minnetrista( reach out 22,000 students)

To increase students attendance to Minnetrista public events, paid events and workshop.
To increase profit to support other programs

Target audience

Explorer: Motivated by personal curiosity.

A- Students majoring in History, Sociology, Architecture, Art,
For this groups Minnetrista are offering what could interest those groups.
I. Students majoring in history can learn about the Ball family history.
II. Students majoring in Sociology can attend Minnetrista social event where they
can learn about Muncie community
III. Students majoring in architecture can visit Minnetrista to see the mine
blinding, Ball houses and the beautiful landscape of Minnetrista.
IV. Students majoring in Art can visit Minnetrista art gallery, the collection and
art work shop ( glass workshop)

B- International students
C- Students not form Muncie or not from the state

Facilitators: Motivated by other people.

A- Student family
B- Friends

Recharger
All students can be rechargers. They can come to Minnetrista events for fun. They can
have a walk in Minnetrista campus. Also, they can get the group tours to learn more about
Minnetrista.

Strategic and tactics

Increase awareness

To increase awareness students should know:

A- What is Minnetrista?
B- Where is it?
C- What they do?
Ways to reach students
A- Participate more in Ball State events (Homecoming- volunteer recruitment fair-
amazing taste- Cardinal job fair - Late Nite and the carnival )
B- Social media
C- Ball state mass media ( daily news, Social media, bulletin board)
 D- Outreach table in the Atrium. Where students can learn more about Minnetrista.

Bulletin Board locations

There are 7 bulletin board in the campus.

1. The bus stop by student center parking garage.

2. McKinley and Riverside traffic light
3. Riverside and Warwick
4. Between Bracken Library and Noyer complex
5. In the first floor of Atrium
6. The bus stop by Ball State commuter parking ( C1)
7. The bus stop by Ball state commuter parking ( G14/C7)

Increase students attendance

Make an event for the students

A- Volunteer day
Host one of SVS volunteer day at Minnetrista. Students can come and help with
cleaning, organizing and preparing for an events.
B- Internship
Cardinal Job fair is good way to find more about Minnetrista internship.
Orientation week
- Invite new students with their family to come and visit Minnetrista.

Nature Area walks

Informing students to come and visit the nature area

It is good place to recharge and relax
Good place for hiking

SWOT analysis

Strengths:
- Well known in Muncie community
- Host a lot of events
- Social media presence
- Many places to visits
- Host farmers market
- The orchard shop
- The place for everyone
Weaknesses:
- Not reaching out enough to Ball State students
Place an ads in all students media such as posters, Daily News, Ball State magazine and social
media.

Opportunities
- It is the best place students can visit out of the campus
- New target audience
- Campus events
- International students
Threats
- Cornerstone center