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Project Report On Buying Behaviour of Consumers Towards Indegenious Products
Project Report On Buying Behaviour of Consumers Towards Indegenious Products
CONTENT
ABSTRACT
BIBLIOGRAPHY
ANNEXURE-
DECLARATION
Date:
----------------------------
PRAVIN TRIPATHI
ABSTRACT
ACKNOWLEDGEMGNT
This Project Report is the fruit of our intense hard work and
required help .
CHAPTER (I)
INTRODUCTION
INTRODUCTION
o Chinese food
o Indian food
o burger king
3. Evaluation of Alternatives--need to establish criteria for
evaluation, features the buyer wants or does not want.
Rank/weight alternatives or resume search. May decide that
you want to eat something spicy, Indian gets highest rank etc.
If not satisfied with your choices then return to the search
phase. Can you think of another restaurant? Look in the
yellow pages etc. Information from different sources may be
treated differently. Marketers try to influence by "framing"
alternatives.
4. Purchase decision--Choose buying alternative, includes
product, package, store, method of purchase etc.
5. Purchase--May differ from decision, time lapse between 4 &
5, product availability.
6. Post-Purchase Evaluation--outcome: Satisfaction or
Dissatisfaction. Cognitive Dissonance, have you made the
right decision. This can be reduced by warranties, after sales
communication etc.
After eating an Indian meal, may think that really you wanted
a Chinese meal instead.
Culture refers to the set of values, ideas, and attitudes that are
accepted by a homogenous group of people and transmitted
to the next generation.
o geographic regions
o Human characteristics such as age and ethnic
background.
Culture affects what people buy, how they buy and when they
buy.
Social Factors
Consumer wants, learning, motives etc. are influenced by opinion
leaders, person's family, reference groups, social class and culture.
Roles and Family Influences--
Reference Groups--
Social Class
An open group of individuals who have similar social rank.
US is not a classless society. US criteria; occupation,
education, income, wealth, race, ethnic groups and
possessions.
Psychological factors
o Physiological
o Safety
o Love and Belonging
o Esteem
o Self Actualization
Attitudes--
Personality--
o Work holism
o Compulsiveness
o Self confidence
o Friendliness
o Adaptability
o Ambitiousness
o Dogmatism
o Authoritarianism
o Introversion
o Extroversion
o Aggressiveness
o Competitiveness.
Traits affect the way people behave. Marketers try to match
the store image to the perceived image of their customers.
Lifestyles--
Need to understand:
CHAPTER (II)
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
SAMPLING PLAN
Population Definition
Sample: Malls ,Super Mark
Extent: Delhi/NCR
SAMPLE
INSTRUMENTS USED
QUESTIONNAIRE
The time limit for the research was one week that was
small time to collect adequate information for
inference for the consumer buying behavior.
Discussion
CHAPTER (III)
Descriptive Study
Descriptive Study
Sales of not only Indian but also other Asian dishes like Chinese
and Thai have increased 36 per cent between 2001 and 2006.
Overall the fast food industry has increased its sales by 73 per cent
between 1995 and 2005, the study says.
"Food is now a key part of our leisure time and we are eating out
more often. It is no longer unfashionable to cook but this trend can
be at odds with desires for convenience or intentions to make
ethical or healthy choices.
"But we used to import far more between 1870 and 1939. The very
high self-sufficiency of the 1980s and 1990s was unusual -- an
artifact of the CAP. Europe is expected to provide most of our
future imports for the foreseeable future," the study says.
Garment-
For most buyers China may be the first choice for many, but India
comes a close second. MK Panthaki, director, Clothing
Manufacturing Association of India, says, "Whether these
countries will oblige China in the post-quota regime is a moot
question."
COSMETIC-
There are different indigenous and international brands are
present in Indian market. Indian brands are-
Hindustan Uni Liver
Shehnaz Husain
Ayur
And international brands are
GARNIAR
ELLE
Indian people are spending most of the money on the Indian
cosmetic brand. In India there are many beauty parlor of women
and men and they charge a very high prices. But most of the Indian
people think international brand are most costly and most of the
international brand are shutted to Indian people thats a main
reason mostly Indian people prefer Indian cosmetic product.
Indian market is one of the fast booming market in the world. It
attract most of the Indian and international company towards them.
Due to the globalization most of international branded company
inter in the Indian market and increase the competition between
them. There are different international competitors which are
present in the Indian market like Lee, Cotton Country, Cantabile,
Mc Donald, Dominos, Elle etc. These companies try to attract most
of Indian customer. Most of the Indian people prefer imported
garment and cosmetics because they think that imported company
provided better look and they charge lower prices.
CHAPTER (IV)
DATA ANALYSIS
GRAPH 1
Table No 2 :- No of visit
GRAPH 2
No of visit
GRAPH 3
Brand Conscious
Interpretation:- 67% customers said that we are a brand
conscious and only 33% customers not like a brand means that he
is not depend on branded product.
GRAPH 4
Satisfied with the brand available
GRAPH 5
GRAPH 6
GRAPH 8
Type of garments
Interpretation:- In the garments sector mostly like a Indigenous
product, Out of the total customer only 40% customer prefer a
International product because International garments product price
high compare to the Indian garments product.
GRAPH 9
Type of food
Interpretation:- Mostly customer behavior like a Indigenous food.
Out of the total customer 86% customers prefer the Indigenous
food and only 14% customer prefer a International product.
GRAPH
Type of cosmetic
Interpretation:- In the market 60% customer prefer a Indian
cosmetic product and only 40% customer like a International
cosmetic product.
Conclusion
Suggestions
i. Customer like best quality product on any price, so
company should add latest technology to their products.
Business Standard.
Website: - www.wikipedia.com
www.rbi.com
Book: - Kotler Philip , Principle of Management
Appendices
Name:
Age/sex:
Profession:
..