Issue 11 Jan 2013

Contemporary Calm
COLOUR
Colours are rich in inspirationeach colour
carries with it a multitude of meanings,
associations, and connotations. Colour Map is

MAP
a visual map of ideas originating from our issue
colour Peace Meadow9310, to inspire and kickstart
RELAX your creative process.

REVERIE

LEISURE

LIGHT

SPROUT

GROWTH

TRANSFORM

PEACE MEADOW9310

HOPE

REFLECTION EARTH

ECO

GENTLE

MELLOW ORGANIC
CALM
MINIMAL

Mint Spray9377 | R 212 G 215 B 160 Jungle Leaf9336 | R 156 G 189 B 154 Lemonade7830 | R 233 G 217 B 89

Peace Meadow9310 | R 88 G 154 B 108 Jade Green2435 | R 31 G 125 B 67 Gemstone9333 | R 72 G 103 B 71

CONTENTS

INSIGHT
Contemporary Calm
Three leading design professionals
provide insights into creating
sophisticated colour palettes around
the issue colour, Peace Meadow9310.

Niels Schoenfelder Jigisha Patel Madhav Raman 08

CQ 11

IN FOCUS INDIA CONNECT

Italian Inspired Textures with 02 16 Colours of Navarasa
Apex Duracast Venezio The continuing series on the Navarasa
Fine-grained textures for exterior and focuses on colour associations of
interior spaces from Asian Paints. Bhayanaka (Fear) and Shaanta (Calm).

Future Forward with Colour 14 25 Asian Paints Sharad Shamman 2012

A glimpse into the 10th edition of APSS celebrates the best decorated Durga
Asian Paints' premier colour forecast Puja pandals in Kolkata in 2012.
ColourNext 2013.

INSPIRATION INSIGHT

Ladakh: The Reserve of Solitude 20 28 A Modern Approach to Architecture

Explore the contrasting colours of the Architect, Suman Sorg, on creating
landscape and culture of Ladakh. contextually relevant, sculptural, and
modern spaces.

ASK ASIAN PAINTS 31 Colour for Healthcare Spaces

The strategic use of colour as a tool
Colour Query 36
to support the goals of a healthcare
organisation.

Issue 11 Jan 2013

ON THE COVER Contemporary Calm refers to the creation

of a soothing oasis of colour in midst of chaotic
urban spaces. The cover image is a colourful
play on the most basic and natural building unit
of these spacesthe brick. The calming green
(Peace Meadow9310) of the yarn brings a
sense of softness that contrasts the mundane
urban environment.

Contemporary Calm
IN FOCUS

ITALIAN INSPIRED TEXTURES WITH

APEX DURACAST

Venezio
 23

Italy is home to a unique range of textures and finishes that

have characterised and made distinctive many of its architectural
structures. Inspired by the understated sophistication
of such fine-grained Italian finishes, Asian Paints introduces
Apex Duracast Venezio to the Indian marketthe latest
addition to the Apex Duracast range of Premium Textures
available for exterior and interior surfaces.
IN FOCUS COLOUR QUOTIENT 11
The Italian Connect
T he Mediterranean has widely been
acknowledged as the fountainhead of
modern architecturefrom the ancient
Egyptians, whose pioneering architecture
manifested in structures such as the
pyramids, to the Greeks, whose contributions
to architecture included structures such as the
agoras (open spaces that were the center of
the Greek civic life), as well as public buildings,
stores, and temples. However, it is Italian
architecture which has had, by far, the
strongest influence on modern day archi-
tecture. Path-breaking use of the principles
of geometry by ancient Roman civilisations
were used to design magnificent structures
including colossal arches, vaults, and
domes. The flourishing Roman civilisation,
over the ages, fuelled architectural
innovation in both design and materials.
Home to unique architectural structures,
Venice in particular has been the epicenter
of innovation in terms of architecture and
material. Over the years, a wide variety
of materials have been used for Venetian
structuresthe most versatile among them
being limestone. Usage of limestone dates
back to the pre-Renaissance era where
solid blocks were used to protect and give a
structure longevity. Over a period of time,
limestone lent itself to intricate carvings
and created for itself a quasi art form. The
architectural revolution that sprang forth
from the time of the Renaissance continues
to inspire modern day architecture and usage
of innovative materials. Modern buildings
have adopted this understated sophistication
of limestone and adapted its use to a variety
of needs. Limestone-finished exteriors reflect
the rustic charm of country homes whose
architecture is characterised by a simplicity
of layouts and open, flowing spaces.
Apex Duracast Venezio
Understanding the need to recreate
limestone-inspired textures, Asian Paints
presents Apex Duracast Venezio, a world-
class product that provides the rustic charm
of an Italian country home. This innovative
product offers the sophisticated look of
close-grained limestone surfaces coupled
with unmatched performance. The product
is the latest addition to the Apex Duracast
range of Premium Textures and is imported
directly from Italy. Apex Duracast Venezio
uses Siloxane technology, available for the first
time in India. Siloxane technology provides
cutting-edge features to Apex Duracast
Venezio finishes.
 45

Apex Duracast Venezio

Top Coat: Silver RanchM509

Apex Duracast Venezio is a 0.5mm

1mm thick film that is applied in
a single coat using a good quality
stainless steel trowel. Designed to be
used on both exterior and interior
surfaces, its usage is recommended
with a topcoat of Apex Ultima or
Apex Ultima Metallics for exterior
surfaces and Royale or Royale Shyne
for interior surfaces.

1 Exterior application of Apex Duracast Venezio on a patio.

2 Application of Apex Duracast Venezio on a feature wall.

2 Features

Excellent Vapour Permeability

Apex Duracast Venezio has excellent vapour
permeability, letting walls breathe by
allowing water vapour to pass outward
through its film.

Superior Water Repellence

The superior water repellence to wind-driven
rain and running water offered by Apex
Duracast Venezio protects buildings for a
longer time.

High Erosion Resistance

High erosion resistance enables the finish
to resist the damaging effects of pollution,
ensuring that the finish retains its subtle
charm for years.

Apex Duracast Venezio Anti-Mould Performance

Top Coat: Balsam Brown8520 The anti-mould performance ensures the
finish overcomes the negative impact of
weather and mould.

Textures shown in Colour Quotient are indicative only. Please refer to the product manual or order a texture sample. Apex Duracast Venezio textures should be coated with Apex Ultima or Apex Ultima
Metallics for exterior surfaces and Royale or Royale Shyne for interior surfaces. Colours shown are indicative only, please refer to the Colour Spectra fandeck for exact colour reference.
IN FOCUS COLOUR QUOTIENT 11

Tips on creating an authentic,

rustic Italian ambience for
exterior and interior spaces,
using Apex Duracast Venezio.

Exterior Spaces
Design the space to include open spaces,
sit-outs, and patios.
Add natural charm through use of a water
body or a garden.
Use natural stone to lay driveways. To
further enliven the space, use carefully
chosen potted plants.
Complement the space with a natural colour
palette of browns, blues, greens, and reds.

Apex Duracast Venezio

Top Coat: Morning Glory0765

Interior Spaces
Use asymmetrical layouts to create
well-connected, airy living spaces that
include porches and large windows.
The use of exposed, semi-finished wood adds
to the rustic appeal of the space.
Decorate the space with artefacts and
accessories made of natural materials.
Use a palette of natural colours including
browns, tans, greens, ochres, yellows,
light blues, and pastels.

Apex Duracast Venezio

Top Coat: Cedar Path8673

3 Understated elegance achieved using a textured finish.

4 Exposed wood complements the textured finish of the walls. Colour Code Connoisseur
CollectionVenezio

For more information The Colour Code Connoisseur

T 1800 209 5678 Collection presents premium offerings
E cq@asianpaints.com from Asian Paints as a selection of
expressive colour narratives. Through
colour and texture combinations
derived from images, Colour Code
Venezio helps you explore the endless
possibilities of Apex Duracast Venezio.
Inspired by Italy's landscapes, art,
architecture, traditions, and style, this
Colour Code set is knit together with
a singular thread of La Bella Vitathe
beautiful life.

To order a free set of Colour Code

Venezio, fill in the feedback form, or
connect with our Colour Connect
Relationship Officer, or visit www.
asianpaints.com/pro/colouritup/
colour_code.aspx

Textures shown in Colour Quotient are indicative only. Please refer to the product manual or order a texture sample. Apex Duracast Venezio textures should be coated with Apex Ultima or Apex
Ultima Metallics for exterior surfaces and Royale or Royale Shyne for interior surfaces. Colours shown are indicative only, please refer to the Colour Spectra fandeck for exact colour reference.
67
INSIGHT

Contemporary Calm represents a soothing oasis of

colour set amongst the hustle-bustle of urban life.
In its quest to rediscover balance and harmony in the
modern way of life, the theme reflects a contemporary
urban Indian aesthetic.

I n this issue of Colour Quotient we

explore the soothing colour stories of Con-
temporary Calm through conversations with
three design professionals representing three
unique design practices based in IndiaNiels
Schoenfelder (Mancini Enterprises), Jigisha
Patel (Unnu) and Madhav Raman (Anagram
Architects). Inspired by the issue theme colour
(Peace Meadow9310), the three design
professionals share their colour interpretations
of Contemporary Calm. In Spirit of Contem-
porary Calm and Colour Inspiration, each
designer shares their interpretation of the theme
and presents a custom colour palette for the
same. In the section Showcase, each designer
delves into their folio of work, and shares an
instance of contemporary design work that
represents the qualities of Contemporary Calm.
 89

NIELS SCHOENFELDER
Architect
Principal
Mancini Enterprises

Education and travel led Niels Schoenfelder to start Mancini

Enterprisesa firm for architecture, interiors, objects, furniture,
and landscapes in India and abroad, in Chennai in 2004. Based
on his experiences in Europe and his thorough understanding of
Indian ground realities, he is a specialist in designing and guiding
the technical implementation of ambitious projects in India. Niels
heads a team of 28 professionals in Mancini Enterprises, catering
to a wide variety of projects. It is the challenge of diversity which
has proven to be the driving force for the firms understanding
of the different building realities and their potential within the
framework of contemporary architecture.

SPIRIT OF CONTEMPORARY CALM
Contemporary Calm is about simplifyingit
is about concentrating on real life and issues.
It encourages one to find his/her own way of
being in the urban environment rather than
buying into preset lifestyles. It inspires one to be
honest with ones own references and desires
and use that honesty to create relevant spaces.
Colour Inspiration
My inspiration for the Contemporary Calm
theme is derived from the onset of early
spring in the winter forestwith frozen
rivulets, and blankets of snow, and light
occasionally reflecting off the fresh shoots
of coniferous trees.
In some instances, colour-space is first and
everythingit becomes the lifeline of a project
right from the beginning to end. In other
instances, colour is the last little touch, just to
fine-tune and accentuate the contrasts
of a project.

1
Meadow Path7541 | R 23 G 78 B 70

Fresh Mint7516 | R 208 G 240 B 233

Peace Meadow9310 | R 88 G 154 B 108

Niels Schoenfelder
Colour Palette

1 Colour Inspiration for Niels Schoenfelder's Colour Palette.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
INSIGHT COLOUR QUOTIENT 11
Niels Schoenfelders Showcase
Tanjore Hi is a small hotel in the middle of the
noisy little town of Tanjavur in Tamil Nadu,
India. A heritage boutique hotel, Tanjore Hi
is remarkable for its representation of the art
and culture of South India in its contemporary
and comfortable accommodation for trav-
elers. The colour space for the hotel had to
be calming and at the same time support the
ambient photo art of artist Frederic Delangle.
His concept of Daily Divine Divine Daily is a
contemporary take on the many gods, demons,
and mythical beings who inhabit not only the
main temple in Tanjore but also the everyday
life in the town. Shades of dark blue create a
space in which this concept can develop an
atmospheric quality and thus go beyond mere
decor.
2 Tanjore Hi, a heritage boutique hotel, by Mancini Enterprises.
JIGISHA PATEL
Textile Designer
Founder
Unnu
After completing her BFA in Painting at the MS University in
Baroda, Jigisha Patel joined the postgraduate programme
in Textile Design, at the National Institute of Design (NID) in
Ahmedabad. During her time at NID, Jigisha got interested
in working with felt, which subsequently led to her designing
various ranges of rugs, sold by Habitat and The Conran Store,
and in the USA by Roost. Besides felt, her involvement in
working with traditional Indian crafts like resist dyeing and
silver foil printing has led her to develop garment collections
which draw on Indias rich vocabulary of costumes. Jigishas
work revolves primarily around process and craftsmanship. She
draws upon the traditional techniquesthe logic, form, and
languagesof various crafts practiced in Kutchch and Gujarat;
these blend with new materials and techniques through a
process of experimentation. The idea is to always seamlessly
integrate the traditional with the contemporary and create new
expressions. Since this is above all an exchange of ideas between
her and the craftsperson, it creates value for both.
Colour plays a very important role in my work
even when I am not using colour. Colour is
the primary element in ideating and sometimes
it is the driving force in a project where the entire
product revolves around the use of colour.
I develop my colour palette in a very organic
manner. The starting point is to choose my
primary colour and this choice can be sponta-
neous where the considerations of materials and
context are less stringent; or can be dictated by the
constraints of the project. I build an entire colour
story around my primary selection. At times
highly contrasting stories emerge and there is a
intense process of integrating and coalescing these
into a combination.
 1011

SPIRIT OF CONTEMPORARY CALM 3

No two sunsets are the same and their beauty

lies in the fact that they punctuate our lives
creating oases of calm in the day. They are not
static or colourless. Similarly, our crowded
urban lives need to be punctuated. Not by
the cold stasis of what we call minimalism
but by something rich, varied, textured, and
possessing the quality of agelessness. I like the
tones and hues of natural fibres and the great
variety within thesewhether it is the colours
of woolthe off-whites, browns, and greys,
or the rich colours of silks like Muga, Eri, and
Tussar. It is not just the colours, but the tex-
ture, sheen, and feel which is unostentatious
yet unique, because natural things cursorily
look the same but never are. They hide a great
variety within their sameness.
Peace Meadow9310 | R 88 G 154 B 108
COLOUR Inspiration

My colours are selected intuitivelyfrom

layers of memories in the subconscious. The Cheeky Yellow7902 | R 246 G 202 B 81
colours of Contemporary Calm are inspired by
the skies and fields of Srinagar, Kashmir as I
saw them from up above in a flight. When we
landed and as the jeep moved across the roads Satin Pink8062 | R 243 G 119 B 115

of Srinagar, it was spring and the entire land-

scape was very different from Gujarat where I
come from.

3 Colour Inspiration for Jigisha Patel's Colour Palette.

4 A felt rug inspired by sandstone architecture by Jigisha Patel.

SHOWCASE
Jigisha Patel
Colour Palette
The Rangoli Show by Conran was a selling
exhibition of contemporary design featuring
work by designers who live and produce work in
India. The aesthetic of my rugs designed for the
Rangoli Show emerged as an expression of the
felting process. The designs were contemporary
interpretations of surfaces seen in Mughal and
Hindu architecture. I also looked at various
traditional textiles like the Ralli quilts and
Japenese Shibori. Felt is basically layers of wool
fibres intermeshed to form a sheet. In the soft
stage, felt almost feels like water-colour paper
on which colour spreads and forms various
tones of the same colour. I had used an ombre
(shaded effect) of blue and Indian red colours
for the rugs. Traditional indigo dye has been
used routinely for resist dyeing techniques in
India and Japan as the colour looks beautiful
when it transitions from light to dark. Looking
at various indigo dyed fabrics and the textural
quality of felt inspired me to do an ombre in felt
with blue colour. Similarly the Indian red colour
was inspired by sandstone architecture and the
various tones of it created by light.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
 INSIGHT COLOUR QUOTIENT 11

SPIRIT OF Contemporary Calm COLOUR Inspiration

In today's world, progress is associated with
speed and efficiency. A fast paced life does not
necessarily lead to advancement. In fact it is
often erosive to well beingto the extent that
stillness is valued more for rest rather than
repose. Peaceful repose is, however, an oppor-
tunity for reflection and meditation. That is a
state that possesses the latent energy of life,
of dynamic movement. It is the seedbed for
a pulsating future. Personally, Contemporary
Calm evokes a promise of evolution through
thought rather than a change through action.
My colour palette is inspired by the electric
calm that precedes the break of the monsoons.
The turbulent skies churn but hold themselves
echoing the bated anticipation of all that is liv-
ing for that first reaffirming, revitalising spray.
The gradually rising breeze sets the branches
of mango trees a-quiver. The voluptuous fruit,
hanging full of promise, and the underside
of the leaves, flashing tremulously, are set off
against the darkening skies. The aroma of wet
earth saturates the senses and the ennui of the
summer heat becomes a long-forgotten past.

Madhav Raman 5

Architect
Partner
Anagram Architects

Madhav Raman founded Anagram Architects in 2001, an

architectural practice in partnership with Vaibhav Dimri,
that offers multi-disciplinary design consultancy with
expertise in urban infrastructure planning, urban design,
architecture, interior design, and research. Anagram Architects
is internationally recognised as amongst the top emerging
practices in the world with a commitment towards delivering
innovative designs encouraging sustainable lifestyles. The
practice has won numerous international awards including a
nomination for the Aga Khan Award 2010 and an inclusion in
Wallpaper* Magazines Architects Directory 2009. Its work has
been premiated at international awards such as the Architectural
Reviews World Emerging Architecture Awards 2007 and the
Cityscape Architectural Awards 2008 & 2010, and the Holcim
Award for Sustainable Construction 2011. Anagram Architects
has also been featured in Future 30, an exhibition as part of
the 4th International Architecture Biennale 2010 at the Chabot
Museum in Rotterdam and Biennial of Design (BIO23) 2012 held
in Ljubljana, Slovenia.
Peace Meadow9310 | R 88 G 154 B 108

My partner Vaibhav and I do not segregate colour

from the other aspects of a space when we think Night Sky9237 | R 59 G 78 B 82
about its architecture. To us, it must be used
in conjunction with other aspects of space such
as volumetrics, assembly, material, light, and
texture to create an architectural language. It is Mango MoodX109 | R 255 G 183 B 0

one amongst a chorus of spatial characteristics

which would evoke a response from the user of
the space. Colour is one of those things that allow
architecture to transcend mere function. It can
evoke memories as well as fuel aspirations. It
allows the built structure to speak to the heart
and not only the mind.

Madhav Raman
Colour Palette

5 Colour Inspiration for Madhav Raman's Colour Palette.

6 Gairola House, a residential stack by Anagram Architects.
 1213

SHOWCASE 6

We experimented with colour as a cadence at

par with texture in the architectural language
of Gairola House. The project is a multi-family
residential stack in Gurgaon. It attempted to
create sociopetal spaces between the residents
to foster communal relationships. So while
the multi-spatial clusters between volumes
and voids create opportunities for relation-
ships to form between neighbours, we used
the juxtaposition of texture, material, and
colour to heighten the play of volumes and
voids that in turn expresses the vibrancy of
these very relationships. The textures were
anchored with earth colours through stone,
bamboo, and terracotta and the colours on the
plaster ranged from a resonant blue, through a
reserved mauve, to a fresh white.

EXPERT COLOUR PALETTES

Colour palettes derived from
the swatches chosen by Niels
Schoenfelder, Jigisha Patel, &
Madhav Raman reflect the spirit
of Contemporary Calm with the
colour Peace Meadow9310.

The colours have been

selected using Asian Paints' Colour Niels Schoenfelder Jigisha Patel Madhav Raman
Spectra PRO. Colour Palette Colour Palette Colour Palette

COLOUR SPECTRA PRO

A Professional Fandeck

Colour Spectra PRO contains a range

of 1800 colours from Asian Paints in
large size swatches. These 3 x 5 inch
colour swatches not only help you see
the colour in a bigger spread but also
make the process of trying various
combinations easier.

Colour Spectra PRO comes as a set of 6

decks, each deck encased in a vibrant
casing, which is designed to indicate the
range of colours present in that deck. The
kit includes two index books which help
you search for colours by name or code.

To order Asian Paints Colour Spectra

PRO visit www.asianpaints.com/pro/
colouritup/colour_spectra_pro.aspx

For more information

T 1800 209 5678
E cq@asianpaints.com

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
IN FOCUS

Asian PaintsColourNext Asian Paints, along with a handpicked panel

ofdesigners, thinkers, and dreamers from a
is the outcome of a jour- vibrant palette of design disciplines, brings
you its signature colour forecast for each
ney across India to gauge year through ColourNext.A true trendsetter,
Asian Paints ColourNext was widely held
changing dynamics of asbeing ahead of its time when it was first

consumer behaviour that introduced in 2003. In its 10th edition now,

it is recognized across the design community
define a decor direction. for its inspiring, intuitive colour predictions
for the upcoming year. Every year, Asian
Paints bringstogether a select panel of
design and marketing leaders around India
to collectively study the dynamic Indian
consumer and evolve, not just colour trends,
but also expertly curated trend stories which
theresearch unveils.

Creative professionals and participants of ColourNext reflect on
the shift in consumers' colour choices over the past decade in India.
Sahil Bagga & Sarthak Sengupta
Interior & Product Designers
Director/Partner, Sarthak Sahil Design Co.
In the past decade, consumers have started
treating their walls as a canvas and not just as
a backdrop. They have started experimenting
with its touch and feel and how it behaves
with light and shade. This has encouraged the
use of textures and accent shades. The Indian
consumers have also become bolder with their
colour choices as the market has provided
them with a greater variety of furniture and
lifestyle accessories than before.
Nuclear families seem to have agreater
level of ownership towards their living
spaces. They are more expressive about their
individual style which they then represent
in their homes. Nuclear family homes are
usually smaller livingspaces(apartments),
thus the consumer can afford to be experi-
mental in apragmaticmanner. The BPO
boom and easy home financing options are
leading to a generation of younger home
owners who would rather pay EMIs than
rent. These young home owners are more
experimental and make unconventional
colour choices.
Harilein Sabarwal
Trend Forecast Consultancy & Trend Blogger
Think Trend India
Many world events and affairs have rocked
our world. We are living and will always
live from one economic disaster to another
ecological nightmare. Hence there is a shift
towards colours that ease our stressful lives.
Psychological trend forecasters use colours to
uplift the mental state of people in turbulent
times. With economic unrest people want a
zen-like feel at home.
1415
Nrupen Madhvani
Photographer, Filmmaker, Educator, Student
Owner, Nrupen Madhvani Photography
The last decade is important because Research processes like ColourNext are a
we have seen an increase in the sense of blend of science and art. It is complex because
personalisation, afeeling of pride and itis tied upespecially in a country like
commitment in consumers for theirhomes Indiawith a very diverse group from various
and offices. This contemporary temperament backgrounds and social strata. It is relevant
is reflected in the use of bold, experimental and important from the point of view of
palettes. Liberal attitudes and more disposable ascertaining future tastes and emerging
income are important factors influencing trends. The benefit of the result ultimately
the shift in consumer approaches to colour. goes to the consumer, as it should.
Also, I think it boils down to some people Nrupen Madhvani
being more aware, more individualistic
accompanied by others with the copycat
syndrome. Some people lead and some follow.
That said, the availability of choice is a good
thing because it means that we are raising the
benchmark. There is more awareness towards
aesthetics and a sense of ownership.
Lipika Sud
Interior Designer
Director, Lipika Sud Interiors Pvt. Ltd.
Standards of living have gone very high.
Peoples disposable incomes vis--vis
savings have gone up. This results in people
experimenting more with themselves
be it clothing or interiors, and therefore
experimenting with colours too.
Look out for the unveiling of the forth- To know more about ColourNext 2013
coming years colour journeys with or to participate in the ColourNext
2014 workshops, write in to us at
ColourNext 2013 at India Design 2013 colournext@asianpaints.com
(1517 February 2013, New Delhi) with
Elle Decor.
Catch a preview of ColourNext 2013
in a special edition presentation from
Colour Quotient in February 2013.
INDIA CONNECT

Colours of
Bhayanaka
Navarasa
 1617

In the last issue, our

series on the Colours of
Navarasa explored the
two Rasas, Haasya
(Joy) and Karuna
(Compassion),
unravelling their
contrasting
and complex
nature through colour
associations. The third
article in this series

Shaanta
will focus on the Rasas
Bhayanaka (Fear)
and Shaanta (Calm).
INDIA CONNECT COLOUR QUOTIENT 11

Bhayanaka (Fear)

Fear, a negative emotion, being cross-cultural
and universal is an important area of study.
It is a fundamental emotion that is felt from
a very early age across different species. It is
not complex as it is effortlessly understood
and easily identifiable. The linkage between
colour and the emotion of Fear are explored
through two categories, archetypalwhich are
biological, innate, or generic associations, and
experientialwhich are learned, acquired, or
The emotion of Fear is not complex but is
very intense. It evokes direct associations
with concepts that people are scared of, for
example, blood and darkness. The universality
of this emotion and the subconscious
associations of colours are very interesting.
LEAD COLOURS
Blooming Blue9189 | R 38 G 72 B 114

personal associations.

Misty Rose8745 | R 189 G 169 B 165

Archetypal Associations
Blacks and greys are predominantly associ-
ated with Fear. This can be attributed to the
physiological reaction of colour draining Grey Matter8304 | R 131 G 133 B 132
from ones face when scared, thus the phrase
turning ashen. Black is a direct reference
to darkness and a fear of the unknown.
Strong, intense reds are also associated with
Fear. Reds are attributed to the physiological ACCENT COLOURS
phenomena of blood pumping fast and
increased heart rates. It has been noticed Waterstone9477 | R 64 G 66 B 65

that a higher saturation of red results in a

higher degree and intensity of emotion.

Pure Red8093 | R 207 G 37 B 43

Experiential Associations
The study of personal experiences of Fear in
our research was extremely interesting. Many Crystal PeakL105 | R 245 G 243 B 234
respondents picked up on the universality of
this emotion and associated the colour white
to it, referring to the whites of the eyes, where
fear manifests and is most identifiable. As
opposed to black, the colour white is also used
Colour Play
to signify a fear of the unknown as seen from
Mix the lead colours
a spiritual perspective. There is a presence of
with the accents
inky blues in this category, which refers to a
given to create a
fear of dark nights and deep waters.
fearful mood. Due
to the negative
nature of Fear, the
Fear is associated Bhayanaka essential colours are
Colour Palette not the lead colours.
with colours that
represent strength,
purity, and intensity.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
 1819

Shaanta (Calm)

Calm or tranquility has most often been

associated with nature. Waking up to green
The characteristics
fields, or drinking tea with a view of the of the colours that
mountains, or a simple zen garden is the
epitome of serenity for many people. define Calm are cool,
Interestingly, associations with Calm are
not as nature related as we would expect, sweet, and light.
although the colours might be. They are
further explored through the two categories
of archetypal and experiential associations.
LEAD COLOURS

Archetypal Associations Soft Glow0952 | R 235 G 227 B 214

Pastels are important to the emotion of Calm.
Baby blues, pale pinks, and light purples
dominate this category. Blues are associated
with healing, peace, sleep, childhood, and Winter Morn7228 | R 232 G 233 B 236

nostalgia. Pinks have very powerful association

with maternal figures and comfort. Purples are
dichotomous colours with undertones of reds
Pink Serenade9419 | R 231 G 208 B 221
and blues, which are opposite colour families.
Tints of purple represent the energy of red and
a resurgence of vitality, while the calmness of
blue is associated with peace and sleep.
ACCENT COLOURS

Experiential Associations Cheerful Cherry8693 | R 120 G 60 B 63

The presence of darker purples and saturated
browns refer to the calmness of being in
solitude. Private awareness, desires, and
dreams can be used to define calm experi- Surf9194 | R 167 G 201 B 223

ences within experiential associations.

Many colours associated with Calm are
described as pure or incorruptible colours.
Vintage Velvet7190 | R 107 G 102 B 129

While there are no direct references to

nature, the colours themselves are resonant
of the environment. For most of us, Calm is
quite close to comfort, and therefore links Colour Play
to maternal figures and feminineness emerge Mix the lead colours
innately. Dreams, childhood, sleep, and with the accents given
water are identifiable triggers that evoke to create peaceful and
feelings of peace. The mental associations serene moods.
with these colours would be healing,
peaceful, and comforting.
Shaanta
Colour Palette

Please share your feedback by writing

to us at cq@asianpaints.com
INSPIRATION

L A D
 2021

S et high in the Himalayas and isolated from the

A K H
urban sprawls of civilisation, the pristine beauty of
Ladakh is a reserve of inspired colour palettes. Despite its
remote terrain, Ladakh, being the meeting point of India,
China, and Pakistan, lay on many important trade routes
and was impacted by the diverse socio-cultural influences
The Reserve of Solitude of her neighbours. From the scenic grandeur of the
mountains to the prayer flags that dot the landscape, the
colours of the region are rich with symbolism and meaning.
INSPIRATION COLOUR QUOTIENT 11
Colours of the Landscape
Confined between the Kunlun moutain ranges
in the North and the Great Himalayas in the
South, Ladakhs stark landscape is intensified
by vast expanses of striking colour. Within
the Nubra valley, formed at the confluence
of the Shyok and the Siachen rivers, between
the region of Diskit and Hundar, are endless
grey sand dunes stretching as far as the eye
can see. This region is said to have once been
covered by water, but now is dry. The criss-
cross patterns of the sand are created by the
strong winds that invade the valley. On the
edge of the dunes, thickets of sea-buckthorn
grow wild, the bright orange of the fruit cons-
picuous against the cool grey of the sand.
Fed by the snows and glaciers of the Him-
alayas, the Karakoram, and the Hindu Kush
ranges, the clear blue-green Indus River
flows through Ladakh where it is met by its
tributarythe silt carrying, murky-brown
From the mountains
to the winding rivers,
Ladakh, the land of
high passes, is host to a
spectacle of colour.
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
Zanskar River. The wide green fertile belt
formed around these rivers have allowed a
number of towns and cities to develop close
by. Apart from the lush foliage near the rivers
and the well-irrigated populated regions, as a
result of the minimal rainfall received from
being in a rain-shadow region, vegetation in
Ladakh is sparse.
In spite of the scant vegetation, the clima-
tic and geographical conditions are suited to
a number of animals, from the endangered
snow leopard to the more commonly found
ibex. Brightly coloured birds flock to the cooler
climate of Ladakh in the summers, making it a
popular destination for bird-watching. Situat-
ed at a minimum of 3,000 metres above sea
level, with the advantage of clear unpolluted
skies, Ladakh is emerging as a leading hub for
pioneering astronomical research and study.
2
1 A Buddhist thangka painting of a mandala.
2 Sea-buckthorn grows wild, especially around Nubra Valley.

Colours of the Culture
The role of Buddhism, the dominant religion
in Ladakh, has been pivotal in influencing
her culture. The vivid colours of traditional
Buddhist art, architecture, and apparel offset
the muted tones of the natural landscape.
Ladakh is home to about 35 Buddhist gompas
(monasteries), a bulk of them situated near
Leh. Each gompa, following the sacred geom-
etry of mandala designs, is built with a central
hall for meditation, containing a murti (statue)
or a thangka (painted or embroidered panels)
of Lord Buddha.
On the western bank of the Indus, built
within a gorge close to Leh, is Hemis gompa.
Known for its copper gilded statute of
Buddha as well as its gold and silver stupas
(reliquaries), Hemis gompa is Ladakhs
largest and wealthiest monastery. It is host
to an annual two day festival celebrating the
birth of Guru Padmasambhav, the founder
4
Prayer flags are a
common sight along
the countryside
in Ladakh.
2223
3 Chhams performed by Drukpa monks at Hemis gompa.
4 The colours of a prayer flag symbolise the natural elements.
Signal Red0520 | R 189 G 46 B 50
of Tantric Buddhism. Every 12 years, in his
honour, a massive two-story thangka of him
is unfurled. Created with appliqu work, it is
heavily adorned with embroidered pearls and Turmeric7941 | R 255 G 180 B 0
semi precious stones. The festival attracts both
Ladakhis and tourists, who are invited for
celebrations in the courtyard of the monastery.
The highlight of the festival are the sacred Raven Song8253 | R 40 G 39 B 40
plays and mask dances performed by the
Drupka monks. The dramatic mask dances,
called chhams, portray the ultimate triumph
of good over evil. Each mask has specific
symbolism and every mask is painted in a
plethora of colours with meticulous attention
to detail. Accompanied by the music of cym-
bals, long horns, and percussion, the bright
colours of the costumes and masks together
with the fervor of the dance strike a vibrant
Ladakhi Culture
note amongst the muted colours of Ladakhs
Colour Palette
natural terrain.
Interlaced Colours of Ladakh
Please share your feedback by writing
to us at cq@asianpaints.com
The isolation of Ladakh has preserved it like
a precious jewel over the ages. The colours
of its land and its people are a harmonious
blend of ethereal shades. The blue and white
of the sky blends into the snow capped peaks
of the mountains, which descend to merge
into the brown and grey of the plateaus. The
rivers that run through Ladakh transform
the surrounding barren land with lush green.
Solitary monasteries on steep rock faces, are
filled with thangkas and murals of bright red,
green, and gold that echo the colours of monks
robes. Through the day, the sun and the clouds
dance across the skies, creating exquisite plays
of light and shadow across the land.
INDIA CONNECT 2425

Asian Paints

SHARAD
SHAMMAN 2012

Since 1985, the annual Asian Paints Sharad Shamman (APSS) awards,
spread across six categories, have been presented to the
best decorated Durga Puja pandals (fabricated structures for religious
ceremonies) in the city of Kolkata. Durga Puja, a festival
that celebrates the worship of Goddess Durga is especially popular
in Kolkata, where pandals of massive proportion are created every year.
This year as well, the city was engulfed in a riot of colour for the duration
of the festival. The thought processes and craftsmanship of
the artists, based on inspirational themes, took tangible form as mesmerising
pandals across the city. Out of the numerous pandals, twelve reached the
first level of short listing and, as always, only six pandals went on to become
the winners of APSS 2012.
INDIA CONNECT COLOUR QUOTIENT 11

Suruchi Sangha

Asian Paints Sharad Shamman Winner

Idol Artist: Nabya Pal

In 2012 Suruchi Sangha portrayed the theme

of marine pollution through the recreation
of Indias most famous beach destination
Goa, complete with sand structures, sea shells,
Portuguese paintings, and coconuts. Various
shades of blue were prominent in the pandal
along with accents of orange that were
used to brighten the ambience. The natural
earthy shades of shells and sand effectively
completed the colour palette.

Shibmandir

Asian Paints Sharad Shamman Winner

Idol Artist: Subodh Roy

The Shibmandir pandal represented the

preservation of ones individuality in an
age of digital revolution and technological
advancement. The pandal portrayed Goddess
Durga killing the clones of demon Raktabij
as representative of the importance of
individuality. The theme was depicted using
a number of DNA-like structures made
using balloons. The prominence of deep blue
and red along with gigantic structures of
silver and gold provided a somber ambience
to the pandal.

Naktala Udyan Sangho

Asian Paints Sharad Shamman Winner

Idol Artist: Bhabatosh Sutar

The pandal was inspired by the life cycle of

a butterfly. It depicted the journey of the
transformation, starting with a caterpillar, to
a pupa, and ending with the final transition
to a butterfly. Perched on a pink flower, the
4,000 kilogram butterfly, which itself formed
the structure of the pandal, was made using
iron pipes and cloth. The colour combinations
of the pandal were chosen to emphasise the
delicate beauty of a butterfly.
 2627

Tridhara Sammilani

Discovery of the Year

Idol Artist: Gouranga Kuila

The message of interconnectedness between

religions was evident from the structure of this
pandal. For example, Buddhas face was made
using elements from a Hindu puja (ritual of
worship). The theme was devoted to bringing
the basic tenets of Hinduism and Buddhism
together to disseminate the message of peace.
The colour treatment given to this pandal was
dominated by metallic golds subdued by the
use of a large wooden textured frame.

Barisha Club

Artisan of the Year

Idol Artist: Sanatan Dinda

Reverence was the core theme for this

pandal. Using the colour blue associated with
Shiva, an idol of Goddess Durga was placed
inside a shivlinga. The idol representing the
concept of shakti (power) was set against a
backdrop of deep red. The backdrop not only
symbolised demolishing negative auras using
the flames of divine power but also offered
the perfect backdrop for the metallic gold
idol. The rich combination of red and gold
reflected the religious theme.

Bandhusree

Innovative Excellence
Idol Artist: Bhabatosh Sutar

The pandal emphasised the unity between

East Bengal (Bangladesh) and West Bengal.
Built to a height of 26 feet, the center piece
of the pandal was a large-scale model of the
iconic Bangladeshi cycle rickshaw, made of
iron rods and fiber glass. 65 colourful hand-
pulled Indian rickshaws formed the boundary
of the pandal with hundreds of cycle bells
placed at the entry wall. The prominent
colours for this pandal were red, blue, orange,
and steel grey.

Please share your feedback by writing

to us at cq@asianpaints.com
INSIGHT
SUMAN
SORG A Modern
Approach to
Architecture
Suman Sorg is the Chief Designer
of Sorg Architects, a full service,
international design firm offering
architectural design services,
interior design, urban planning,
historic preservation, and
construction management, with
offices in Washington and New
Delhi. With a strong commitment
to thoughtful contemporary
architecture that explores spatial,
material, and visual experiences,
her work is contextually relevant,
modern, and sculptural.
1
S uman Sorg was born in New Delhi,
and came to live in the United States in
1968. Her father, a high-ranking official in
the Indian government, had worked with
legendary modernist architects Louis Kahn
and Le Corbusier on university buildings in
India. When she was in high school, he steered
his daughter towards a career in architecture.
I took it up and it turned out to be just
the right thing, said the architect who now
operates offices in Washington and New Delhi.
I asked him later why he recommended archi-
tecture, and he said that I was very artistic.
She now has three new high-rise
commercial and residential buildings under
construction in India, all expected to be
completed within the next year and a half.
The Grand Arch, Sector 62, and Skyoneach
uniquely suited to Indias natural and cultural
climatewill bring high quality, contem-
porary architecture to the burgeoning New
Delhi satellite district of Gurgaon.
 2829

1 From left to right: The Grand Arch, Sector 62, Skyon

By J. Michael Welton

Our philosophy is one of designing for the

site and its contextwithin its geological and
We care a lot, and
urban fabric, she said. we do a great deal of
Established by Sorg in 1986, Sorg Architects
is one of the largest woman-owned archi- research into scale,
tecture firms in the United States. Suman Sorg
runs the firm with her 30 year old daughter, colour, and texture
Nikki Sorg. Were a firm thats always had
a very strong sense of place, of roots, and of
to determine whats
keeping that in view even as we look to the appropriate to
future in our design practice, she said.
These three new commissions in India give climate and context.
us a chance to demonstrate both of these
instincts.
INSIGHT COLOUR QUOTIENT 11
2
The Grand Arch
The Grand Arch is a landscaped high-rise
that offers more than 890 units of housing
including a clubhouse, all contained within
four corner towers that are 26 to 28 stories
tall. It is inspired by the symmetrical Mughal
architecture of India, for example, as seen
in the Taj Mahal with its central structure
surrounded by four minarets.
3 4
When shes not engaged in designing
high-rises in her native India, Sorg takes
time to paint, on canvases both large and
small. Eschewing brushes, she paints in
oils with her bare hands. I paint, or dream
about painting, every day, she said. I like
what it teaches me. It kind of has a mind of
its ownit becomes a client, and actually
controls what you do with it.
Sector 62
Sector 62 is a commercial office tower with a
cool modern look and high energy efficient
construction. A two story base houses high-
end retail, with 14 floors and 2,50,000 square
feet of office suites atop, clad in an irregularly
gridded, curtain wall faade. The project
is centred around a lush and tropical retail
piazza, open to the sky. Adjacent outdoor
terraces will be available for al fresco dining.
2 A view of The Grand Arch at night.
3 The interior of a residential unit at The Grand Arch.
4 The central clubhouse at Skyon.
Skyon
Skyon is a 22 acre landscaped residential
development with a 44 story multi-unit tower
with row housing, single family homes, a
clubhouse, entertainment and leisure spaces,
a healthcare centre, and a number of retail
storefronts. Sorg Architects provided the
design for the whole ensemble, as well as the
master plan for an additional Phase II section
of 500 acres for future development.
Please share your feedback by writing
to us at cq@asianpaints.com
INSIGHT 3031

By Kate Smith CMG, CFyH

Colour for
Healthcare
Spaces
In the field of healthcare design, colour is a tool that can be
used to support the role of a healthcare facility and its mission.
INSIGHT COLOUR QUOTIENT 11

A rchitectural spaces are widely known

to have significant impact on human
health and behaviour. Different types of
1

healthcare services require varying interior

design solutions and specifically, unique
colour palettes, for example:
Facilities, or specific areas of a facility,
focussed on recovery may benefit from
softer, soothing tones.
The energising benefits of bold, clear
colours can bolster operations that seek to
motivate and energise patients.
Areas designed for patients have one set of
requirements while staff and visitor areas
would dictate a different set of requirements.
Perhaps most importantly, colour provides
directional and non-verbal cues that may
assist patients, staff, and visitors.

Soft Brown9535 | R 137 G 96 B 88

Bali Blue8266 | R 161 G 180 B 191

Colour And Mood

Todays hospitals and medical buildings subdominant colours, and the location of
are typically complex state-of-the-art facilities coloured surfaces within each space. A
designed to be sterile, functional, and precise. successful and thorough colour plan will:
It is essential to create an environment that
supports these technical aspects while addr- Find the balance between over-
essing the needs of the patient. Basic colour stimulating and under-stimulating
psychology illustrates that human beings colour palettes, without being
have both a conscious and a subconscious mundane or jarring
reaction to colour. Our reaction to colour is Offer the right amount of contrast
instantaneous and has a profound effect on the neither too much nor too little
choices we make. For example, while a deep, Provide a variety of colour yet also
clear shade of red may be stimulating, putting remain cohesive and united
one on alert, a lighter, muted shadesuch as Demonstrate continuity and
pink or mauve, will appear softer, more decisiveness
calming, and restful. Innovative design
achieved through the strategic use of colour
will not only put patients at ease, it will also Using colour, material,
help support their ongoing emotional and
physical wellbeing.
and light, designers
Selecting colours for healthcare spaces have the opportunity to
requires detailed and thoughtful analysis of a
facilitys functions and its users. Design create an environment
recommendations and material specification
should be based on a plan that takes into that supports a patients
account the effect of the colour environment
and how it is influenced by the amount of
well-being throughout
chroma, colour proportion, dominant and their interaction with
the facility.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Colour and Material Selection
While every organisationand therefore every
environment is unique, listed below are general
guidelines that should be considered while
designing for healthcare facilities.
Corridors and Patient Visiting Areas
Corridors and waiting areas provide a respite
for visitors and family members when they are
not in the patients room. Corridors should use
colour as a navigational aid and be designed to
give staff and visitors visual cues to their
location. Ideal waiting areas provide a sense of
calm and offer a sense of privacy through the
use of colour and material. People within
waiting rooms often experience feelings of
worry, trepidation, and hope. This requires
rooms to be designed with visual stimuli that
helps deflect attention from negative thoughts.
Intensive-Care Units
In intensive-care units, colour provides cues
for calming patients and reducing shock, as
well as for providing visual signals to the loca-
tion of equipment, operating rooms, supplies,
etc. A peaceful environment can be created with
aquas and lower chroma greens accompanied
by accents in warm tones.
Patient Rooms
Regardless of the length of hospital stay or
seriousness of the illness, patient rooms share
some basic design requirements. In these
spaces, colour should be designed to comple-
ment the architectural elements and provide a
harmonising environment that supports and
fosters the healing process. Patient rooms
should feel friendly and comfortable and
provide a calming effect. Care must be taken to
avoid paint and material selections that might
provide glaring reflections or overpowering
casts of saturated colour that might interfere
with the appearance of a patient.
Essential Areas
Upon entering a facility, patients and their
family or caregivers are looking for reassurance
that they have chosen the right healthcare
provider. The foyer and admissions area will
determine the first impression visitors make of
the facilitys interior and therefore should feel
personal and welcoming, offering a sense of
warmth and security while inspiring confidence.
The design should harmonise and offer an easy
transition to medical spaces.
3233
SonnetL146 | R 247 G 243 B 235
Sahara DreamL135 | R 234 G 227 B 209
1 The Advocate Lutheran General Children's Hospital.
2 Intensive-care unit at a Parkway Health hospital.
Exterior Spaces Versus Interior Spaces
Interiors usually garner the most attention in
colour and architectural design, yet it should
not be forgotten that it is the exterior that offers
the first impression of a facility. Just as a bold
red hue and oversized lettering may be used to
direct people to an emergency entrance; more
appealing exterior colours, shapes, and signage
can draw people in by providing the first positive
visual associations of the facility.
Paediatric Wards
While a hospital stay is unsettling at any age, it
can be a particularly traumatic experience for
a child. As children often do not understand
the reason for being there, the surrounding
physical environment plays an important role.
Ideally, a paediatric wards spatial and visual
sphere of experience should be planned and
executed with care to create a loving space.
Consider choosing mainly bright, warm, clear
colours to provide a friendly atmosphere, and
select design elements that are playful, without
being clichd.
INSIGHT COLOUR QUOTIENT 11
Light Coffee0470 | R 190 G 168 B 147 Caf Latte8549 | R 119 G 91 B 65
Colour as the Connector
When chosen correctly, Colour is the common thread to a healthcare
design plan. A facilitys colour plan starts at the
the right colours will exterior of the building and extends throughout
the entire structure. To achieve a cohesive look,
advance and promote a there should be only one master colour plan.
healthcare organisation Each unique area of the facility can be person-
alised within that plan according to its needs.
by engaging and guiding Todays designers are charged with selecting
colour plans that are designed to last 20 to 25
its visitors. years before being changed. This eliminates
trendy or easily dated schemes and instead
directs them to timeless choices, such as
nature-based palettes. Lower-chroma shades
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
Skimmed CreamL122 | R 244 G 242 B 230
in the families of blue, green, and brown create
a classic look that can be accented with
deeper shades such as plum, russet, and gold.
Materials with natural-based formulas, or
those visually resembling the natural world,
are more popular.
While facilities continue to evolve to
accommodate the changing landscape, the role
of good design remains. Regardless of the size,
layout, or character of a facility, colour
continues to have an integral role in design
and can be used to help foster and support a
healthcare organisations mission.
If you are planning to paint a healthcare space, email us at
cq@asianpaints.com, or connect with our Colour Connect
Relationship Officer, or visit www.asianpaints.com for more
product information.
 3435

Pisces8474 | R 211 G 203 B 191 Dense Fog9456 | R 139 G 135 B 135 Angel CloudL123 | R 245 G 241 B 228

Asian Paints products for healthcare spaces:

3 A warm colour palette for Asian Paints Project Sales site, CAIMS.
4 A cool colour palette for CAIMS in Andhra Pradesh. Apex Ultima
Colour Stay property makes walls look fresh for longer
EXTERIOR Advanced anti-algal bio pack prevents formation of algae
EMULSION 7 Year Performance Warranty*
*Conditions apply. Please refer to the Asian Paints Ultima
Product and Warranty Guide for more details.

ROYALE ASPIRA
The hydrophobic nature ensures easy to clean, smooth,
INTERIOR and high durable painted surfaces
Aspira stretches to 400% covering up hairline cracks
CAIMSBuilding 1 CAIMSBuilding 2 EMULSION
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Colour Palette Colour Palette *Conditions apply. Please refer to the Asian Paints
Royale Product Information Sheet for more details.

For more information AQUADUR PU

T 1800 209 5678 Low Toxic Metal Content
E cq@asianpaints.com WOOD Quick Drying
COATINGS Low VOC*
*Conditions apply. Please refer to the Aquadur PU
Product Information Sheet for more details.

Asian Paints offers best-in-class products* which are

truly green and conform to the guidelines laid out
as per the international GS11 Standard.
*For more information, log on to www.asianpaints.com
 Ask Asian Paints
COLOUR QUERY

Q. What are the various colour and texture
combination guides available at Asian Paints?
A. Asian Paints has developed various colour
and texture combination guides for consumers
and designers. A colour tool or product guide
is defined as a guide used to showcase a range
of colours and special effects, allowing users
to choose combinations, as well as a medium
to share information on paints and processes.
Each guide is designed with a team of experts
to meet paint and colour requirements. Some
of the key guides available are:

Royale Book of Colours for Interiors Imagine Exteriors Skyline for Exteriors Colour Code for Colour Inspiration

Royale Book of Colours is an easy to follow
styling guide that helps you choose suitable
colour combinations for different spaces.
Apart from the various colour families indi-
cated in the book, you can preview over 200
colour combinations and textures within
different room settings. All the colours
mentioned in the book are available as part
of Asian Paints Royale emulsions.
Painting exteriors of multiple story buildings
has never been an easy task and hence, we
at Asian Paints, have built a convenient tool
that guides you towards choosing the best
colour combinations for your exteriors.
Apart from colour combinations, the tool
also recommends various paint products for
exteriors, as well as sharing Asian Paints
professional service offerings.
Created for design professionals, Asian
Paints Colour Code is an inspiring series
of images that relate to specific categories.
These categories are Nature, Culture, Mood,
Personality, and Connoisseur. Using engaging
imagery to derive inspiring colour palettes,
Colour Code cards give shape to stimulating
colour stories. Our most recent sets include
the themes Happiness Unbound and Venezio.

Colour Scheme PRO for Smartphones

and Tablets

Asian Paints has launched a digital colour

application which enables users to choose
colour palettes at a touch. Begin by choosing
a colour from the Asian Paints Colour
Spectra fandeck, or by selecting a specific
colour from an image. The app then allows
you to pick complementary, analogous, or
monochromatic colour combinations from
over 1800 colours. The colour combinations
For more information selected can be saved and shared for later use.
T 1800 209 5678
E cq@asianpaints.com The Colour Scheme PRO app is available
W www.asianpaints.com as a free download for smartphones and
tablets on Android and iOS.
To order your set of colour tools please visit:
www.asianpaints.com/world_of_colours/colour_shoppe .aspx

For free download of colour tools please visit:

www.asianpaints.com/pro/colouritup/colour_tool.aspx
 3637

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Royale Aspira is a paint ahead of its time.
It represents a new wave in the world of
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colour palette and colour tool introduces
you to unlimited possibilities in colour. Its
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balance of revolutionary properties. Certified
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Aspira marks the future of paint.

View current issue and archive at www.asianpaints.com/cq

09 10
ISSUE ISSUE

JUly 2012 OCTOBER 2012

Colour Quarterly 09 Colour Quarterly 10

July 2012 October 2012

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Courtesy Mann SIngh Prayudi Hartono flickr.com/photos/pra-yudi/6272955020/
Colour Inspiration COLOUR FOR HEALTHCARE SPACES
Besdaysz flickr.com/photos/40334971@N07/3708694575/ Chispita_666 flickr.com/photos/gusilu/2656125539
Mopop flickr.com/photos/mo-pop/6122918117/ Alin S Living with Autism flickr.com/photos/alins-
Showcase site/6991473674/
Courtesy Jigisha Patel Tareq Salahuddin flickr.com/photos/tareqsalahud-
MADHAV RAMAN din/7272610736/
Profile Image and Showcase A MODERN APPROACH TO ARCHITECTURE
Courtesy Asim Waqif All images courtesy Sorg Architects
Colour Inspiration Palette Builder
Lingaraj G J flickr.com/photos/lingaraj/2800759272/ Scissors courtesy Monika Ciapala, from The Noun Project

Colour Quotient is Asian Paints initiative
that reflects significance of colours in varied
cultures & traditions, and contemporary trends
in paints. The objective of Colour Quotient is
to share customers penchant for colours with
architects, interior designers and other creative
people and not to solicit business. Views
expressed by the authors are personal
and photographs used in Colour Quotient
are illustrative. For more information, visit:
www.asianpaints.com/cq
No part of this material may be repro- Asian Paints offers best-in-class products* which are
duced or copied in any form or by any truly green and conform to the guidelines laid out
means (graphic, electronic or mechanical, as per the international GS11 Standard.
including photocopying, recording, taping *For more information, log on to www.asianpaints.com
or information storage retrieval system) or
reproduced in any disc, tape, perforated
media or other information storage device etc.
without the written permission of Asian Paints
Ltd. All rights reserved. Copyright Asian
Paints Ltd. All disputes are subject to Mumbai
Jurisdiction only.
 The January palette is created using
the Colour Scheme PRO app by
Asian Paintsthe easy way to create
professional colour combinations.
Pick a colour from over 1800 Asian
Paints shades and allow the app
to guide you to the perfect Mono-
chromatic, Analogous, or Complemen-
tary combinations. Available as a
free download for Android and iOS
smartphones and tablets.

Monochromatic Combination

Complementary Combination

Peace Meadow9310
Analogous Combination

Fresh Leaf9309

7582
uts
n Spro
Gree

Frost
G reen
929
4

Forest Canopy7608

Pink Water9422
Scan the QR
code to download
Colour Scheme
PRO for free to
your Android or
iOS smartphone
or tablet.