BMS College of

Engineering
(Autonomous under VTU)

Course Title: Management Information System.

Assignment on the topic

yepme.com

Submitted by
Harsha T B

USN NO: 1BM16MBA20

Department of Management Studies and Research Center

2016-17
 www.yepme.com
Introduction
Yepme.com, was launched in April 2011 by three alumni of Indian Institutes of
Technology and Indian Institutes of Management: Vivek Gaur, Sandeep Sharma and Anand
Jadhav. Gaur (CEO) has experience building successful online companies like
Bagittoday.com and has also held senior positions in marketing and sales with HT Media
Ltd, Living Media and Hindustan Unilever Ltd. Sharma, the founder/COO and CTO, is an e-
commerce, technology and operations specialist having held senior positions
with Accenture, Sapient, SBI Capital Markets and HCL Technologies. Jadhav (president) is a
merchandising and supply chain expert and has worked with leading apparel retailers
including Shoppers Stop, Globus, Pantaloon and Reliance Trends.

Yepme

Parent Company VAS Data Service Private Ltd

Category Ecommerce

Sector Online Retail-Apparel, Footwear and more

Tagline/ Slogan #freshfashion

USP Private labels with its unique fashion appeal

Business Model
Business - to - Consumer(B2C)

Yepme Website following B2C business model sells its product directly to a customer. A
customer can view products shown on the website of business organization. The customer
can choose a product and order the same. Website will send a notification to the business
organization via email and organization will dispatch the product/goods to the customer.

Revenue Model
Inventory model where, It is a mathematical model that helps business in determining the
optimum level of inventories that should be maintained in a production process, managing
frequency of ordering, deciding on quantity of goods or raw materials to be stored, tracking
flow of supply of raw materials and goods to provide uninterrupted service to customers
without any delay in delivery.

1. Affiliate marketing

2. Online advertising

3. Transaction fees

Payment system
The payment can only be done through debit cards/ credit cards. The company
has tie up with the banks. Hence all the payments done with either debit card or credit card
must go through the banks payment gateway.
They dont have online banking payment facility or any e-wallets so that
the shoppers can checkout and pay through online banking or through e-wallets. They are
partners with some of the payment solution like Mastercard, Visa, American Express and
Discover network.

Payment process in yepme.com

 User Friendliness Of The Website
The website and the whole system of yepmeonline is very user friendly. Starting from
the browsing of pet products until the checkout the whole process is smooth and easy at the
same time. The website is designed very well even an amateur browser can easily browse the
pet products and checkout easily.
Starting from browsing the pet products in the website until the payment process all the
details are clearly mentioned so that no where the shoppers face the problem.

In the privacy policy column, all the policies of the company are clearly mentioned in the
website. They want the shoppers to be or (this can be said as one of the mission or motto of
the company)

1. Feel comfortable using our web sites.

2. Feel secure submitting information to us.
3. Contact us with your questions or concerns about privacy on this site.
4. Know that by using our sites you are consenting to the collection of certain data.

They dont sell any of the data collected by them without the
respective persons consent. They collect the following information

Web server cookie stored on shoppers hard drive.

An IP address, assigned to the computer which you use.

 The domain server through which shoppers access our service.

The type of computer shoppers is using.

The type of web browser shoppers is using.

Name including first and last name.

Alternate email address.

Mobile phone number and contact details.

ZIP/Postal code.

Demographic profile (like shoppers age, gender, occupation, education, address and
durables owned)

Preferences and interests (such as news, sports, travel and so on)

Opinions of features on our websites.

About the pages shoppers visit/access.

The links shoppers click on our site.

The number of times shoppers access the page.

They use all this information to provide personalized features,

tailor the sites according to shoppers taste when shoppers visit the website, to get in touch
when necessary, to provide the services requested by shoppers, to send promo codes and
discounts.

Shipping policy, Replacement policy, Refund/return policy,

Cancellation policy all are made easy so that shoppers dont face much of hardships in any of
those fields mentioned above. The only drawback of the website is that shoppers cannot know
the history of the company there is some technical issue which they havent updated in the
website. All other process is made easy for shoppers.

No of Visitors, Profit, Social Media Presence

DAILY ESTIMATIONS
Unique Visitors 6,916
Revenue (From Ads) $ 31 USD
Unique Pageviews 30,790
MONTHLY ESTIMATIONS
Unique Visitors 207,480
Revenue (From Ads) $ 924 USD
Unique Pageviews 923,700
YEARLY ESTIMATIONS
Unique Visitors 2,524,340
Revenue (From Ads) $ 11,238 USD
Unique Pageviews 11,238,350
Comparative analysis with competitors

Competitors for yepme.com are as follows

1. Jabong
2. Zovi
3. Myntra.
4.flipkart
5. amazon
6. snapdeal

SWOT Analysis

1.Sale of private labels improves its margins

2. Its website comes in various languages like hindi, tamil, telegu etc to meet regional
Strengths needs.
3. Through yepmeworld.com, it has begun the sale of yepme brand outside India.
4.Brand awareness by Indian film stars like Shah Rukh Khan, Farhan Akhtar, Esha
Gupta alongwith TVCs, print and online promotion
5. Funding by investors like TCS Capital, JS Capital, Helion Venture Partners etc
6. Huge customer base and strong presence on Social media platforms
7. Sale of products in 1000 cities

1. Intense competition means low market share growth

2. Online payments still appear vulnerable to a large population hence inability to tap
Weaknesses huge e-commerce market
 1. Collaboration with offline stores to sell yepme brand products.
2. Leveraging their strength to capture a major share of the tier 2 and 3 market
Opportunities 3. Expanding penetration in India as well as global promotion

1.Competition from the established ecommerce companies who have marketplace

models like Jabong, Myntra etc
2. Several product aggregators like Jungle.com, Yebhi.com gives customer a lot of
choices
Threats 3. Govt policies and economic fluctuations can affect business operations

Suggestions to Improve the Website

Use eye catchy photos

Make sure that the photos put on website is eye catching the shoppers, so that this creates an
interest among the shoppers to know about the products or the website while surfing.

Customer reviews
In the Jabongonline the reviews are available below the products but shoppers must click on
the reviews column and there are only ratings visible to the customer there are no reviews
which describes the review of the product by customer. So, make sure that the reviews are
made available below with the products with the descripton given by the customers.

Colorful Website
While designing the website make sure of you using colour psychology this will leave a
positive opinion in the customers mind. For e.g. while adding the products to wish list make
sure that next to the word wish list you have an heart and if the customers choose to move
the product to wish list then make sure while clicking on it the heart turns into red colour

Notifications
If the product is out of stock and its displayed on the website make sure that you have a
notification column stating that e-mail id___________ if the product is available the
customers should be notified through mail.

Free shipping
 To sustain in the market, make sure you ship the products at free of cost across India if you
are absorbing the cost. Now a day all online e-tailers provide free shipping to attract
customers.