Slaughter, and Sarah Fatheree Original Packaging The original product had an air space of 383.375 cm3. The product, the 6 hooks, had a total volume of 196.875cm3. The 12 foam strips took up a total volume of 11.86 cm3. The volume of the entire product (clips and foam strips) was 208.735 cm 3. The Product Original Package Pictures Improved Package Only 30.42% unused airspace, the original unused air space was 45.5% Decreased total air space by 15.3% 44.607 cm2 less cardboard used to create the product. Advertizing can be printed directly on the package instead of requiring another piece of cardboard. Changes Made and why we made them Cardboard is used instead of plastic for easy assembly The package is a rectangular prism instead of an inconvenient hanging shape that barely stands Sits on shelf instead of hanging from a hook, allowing the package to be stacked and maximize space Boxes are easier to ship Boxes are more aesthetically pleasing Cardboard is reusable but can be recycled if need be Selling Points More of the product can be in stores because it is smaller and takes up less space 100% recyclable materials A single cardboard piece, making it easier to manufacture Much more visually appealing than the original packaging The unused airspace is decreased, so the consumer feels that they get more out of the product. While the manufacturing process will need to change, it will be more environmentally friendly and efficient than before.