ADVERTISING BRIEFS:

DESIGN AN AD
COMPETITION
Term 1-2, 2017
Advertising Brief: AWESOME
OBJECTIVE FURTHER INFORMATION:
Design an advertisement encouraging children to attend the You can check out the AWESOME
AWESOME International Arts Festival for Bright Young Things in website for further information
the October School Holidays. www.awesomearts.com

TARGET AUDIENCE
Children 0-12 years old.
BACKGROUND
AWESOME aims to engage with young people under 12 through
exciting, inspiring, accessible and challenging arts activities and
programs. Based in the Perth Cultural Centre, AWESOME presents
the annual AWESOME Festival, the Creative Challenge and other
special projects. The AWESOME International Arts Festival for
Bright Young Things is a showcase of the best and latest
contemporary arts from around the world. Presented every October
in the Perth Cultural Centre, the AWESOME Festival presents
amazing, high quality arts activities and events for young people.
The program includes new media, film, animation, contemporary
dance, sculpture, installation and theatre.
GUIDELINES FOR USE OF
CORPORATE IMAGES
Information regarding permission to use
images from sponsor websites or other
materials as part of the Design an Ad
competition is listed below. However,
students are strongly encouraged to
compose their own images through
photography or artworks.
We have uploaded a number of images
for you to use in your ad find them here:
www.awesomearts.com/designanad

ESSENTIAL ELEMENTS
Your advertisement should be bright and eye-catching. You must
include:
The AWESOME logo
The Festival dates 30 September to 9 October 2017
Location: Perth Cultural Centre
Website: www.awesomearts.com
Include the hashtag #2017AWESOMEFestival
Lots of bright colours!

Branding Instructions:
AWESOME must be written in capitals when referring to the
company
The event must be referred to as by either its full or short
name:
o The AWESOME International Arts Festival for Bright
Young Things
o The AWESOME Festival
Advertising Brief: Department of Agriculture and Food WA
OBJECTIVE FURTHER INFORMATION:
Citizen scientists - Join the Pest Warriors Learn more about biosecurity by contacting:
Design an advertisement to encourage public participation in citizen Laura.Fagan@agric.wa.gov.au
science projects focusing on pest surveillance. (MyPestGuide information)
Marc.Widmer@agric.wa.gov.au
TARGET AUDIENCE (European wasps and Adopt-a-trap)
Everyone (i.e. primary school, high school, design & graphics students, Isabel.Arevalo-
environmental students, engineering students, farmers, health workers vigne@agric.wa.gov.au (Citrus gall
etc.) wasp and fruit fly)

BACKGROUND Click here for our ready to go biosecurity

Citizen science is a team approach to analyse and solve problems lesson plans for Year 5 Science or upper
involving the public in the collection of scientific data. secondary Agricultural College students.

In a world where pests (animals, insects, weeds and diseases) can easily
move between natural and managed environments it is important to GUIDELINES FOR USE OF
harness the publics interest and participation to ensure good biosecurity. CORPORATE IMAGES
Finding pests before they become a problem is difficult without the help of Information regarding permission to use
thousands of eyes to alert us to them. images from sponsor websites or other
materials as part of the Design an Ad
Using a citizen science approach we encourage the public to participate in competition is listed below. However, students
pest reporting activities to help collect biosecurity data and report it back to are strongly encouraged to compose their own
scientists. images through photography or artworks.

The valuable information collected by citizen scientists helps Western Permission is granted for image use from the
Australia stop pest invasions more effectively. With more eyes on the Department of Agriculture and Food website
ground, the public helps industry and government prepare the best plans for use in the competition.
to manage pests and protect access to trade markets. www.agric.wa.gov.au

People that participate in a citizen science project can learn more about
pest identification, their habitat, biology and potential for spread, and
become more motivated to prevent pest problems. Using their new
knowledge they might even implement their own biosecurity measures to
monitor and protect their assets, while collectively helping the wider
community stop pest invasions.

ESSENTIAL ELEMENTS
A bright, catchy and entertaining advertisement should encourage the
target audience to monitor for, and report one of these pests:
European wasp (we want to detect and eradicate these)
Fruit fly (we want to detect fruit flies not yet in WA)
Citrus gall wasp (we want to know how far these have spread)

The ad should include:

Why the pest is a problem
Why it is important to participate in citizen science projects
The name of a new or existing pest activity plus slogan to be promoted
The time of year where surveillance observations and monitoring
should occur
DAFWA logo is to be placed in the top left corner of the ad
The MyPestGuide Reporter app or on-line reporting website to be
promoted
Advertising Brief: Foodbank WA
OBJECTIVE FURTHER INFORMATION:
Choose Superhero Foods Click here to find out more about Superhero
To design an advertisement to encourage school aged children to choose Foods
Superhero Foods which are every day, low cost foods for good health. Click here to find out more about Foodbank
WA
TARGET AUDIENCE
School aged children, K -12 Email Jenny.tartaglia@foodbankwa.org.au for
more information.
BACKGROUND
Foodbank WA is the leading hunger relief organisation in WA providing GUIDELINES FOR USE OF
hunger relief to over 53,000 Western Australians every month. We CORPORATE IMAGES
understand that fighting hunger involves more than providing a meal in Information regarding permission to use
times of need, so we also offer a wide range of nutrition education images from sponsor websites or other
programs to help teach disadvantaged groups the importance of good materials as part of the Design an Ad
nutrition and cooking. competition is listed below. However,
students are strongly encouraged to
Foodbank WAs Superhero Foods characters are used in schools to teach compose their own images through
children of all ages the knowledge to make healthy food choices and the photography or artworks.
skills to prepare healthy meals and snacks.
Permission is granted for image use from
The quirky Superhero Food characters are all linked to the Australian Foodbank WA and Superhero Foods HQ
Guide to Healthy Eating and represent foods from all five food groups. One websites www.foodbankwa.org.au and
of the key messages in the Superhero Foods concept is Everyday Foods www.superherofoodshq.org.au with the
are Superhero Foods in disguise this message highlights that simple, low exception of images of people.
cost foods, that are readily available for example, rice, carrots, cheese, fruit
(tinned, fresh or frozen), tinned beans and fish transform into Superhero High resolution images of Superhero Food
Foods when eaten and contain all the nutrients our bodies need to enjoy Characters are available to download from the
good health. Superhero Foods HQ website for use in this
competition.
List of key messages: http://www.superherofoodshq.org.au/
Everyday Foods are Superhero Foods in disguise
Eat Superhero Foods for a healthy body and strong mind
Eat like a rainbow Choose lots of colourful fruits and vegetables
Cook at home to make yummy, healthy meals for you and your family

ESSENTIAL ELEMENTS
Promote the benefits of eating Superhero Foods and focuses on one
key message from the list above
All foods and drinks portrayed in the advertisement must be from the
Australian Guide to Healthy Eating www.eatforhealth.gov.au
Superhero Foods HQ website address to be included in the
advertisement www.superherofoodshq.org.au
Drawings or images to include one or more Superhero Foods and a
supporting message that encourages children to eat Superhero Foods
Students are strongly encouraged to create their own Superhero
Food character/s
Foodbank WA logo
Advertising Brief: RAC PRIMARY SCHOOLS
OBJECTIVE FURTHER INFORMATION
Staying safe around the roads https://littlelegends.rac.com.au/landing
Design an advertisement that shows an example of how to improve
the safety of road users. https://rsc.wa.gov.au/Education-
Programs/Safety-Topics
TARGET AUDIENCE
Primary school aged road users. GUIDELINES FOR USE OF
CORPORATE IMAGES
BACKGROUND Information regarding permission to use
The RAC believes that Western Australians have the right to safe, images from sponsor websites or other
accessible and sustainable mobility. Part of a safe road system is materials as part of the Design an Ad
ensuring that everyone does their part to reduce injuries on and competition is listed below. However,
near our roads students are strongly encouraged to
compose their own images through
ESSENTIAL ELEMENTS photography or artworks.
1. RAC Little Legends Club logo
2. RAC Little Legends Club website: rac.com.au/littlelegends Due to copyright reasons, images from
3. The advertisement must address ONE of the road safety the RAC website cannot be used in the
messages below: competition.
When near roads, young pedestrians should always walk
with an adult.
A cyclist must always wear a helmet and follow the road
rules.
Being safe as a passenger in a car.
Advertising Brief: RAC SECONDARY SCHOOLS
OBJECTIVE FURTHER INFORMATION
Choosing the right car www.rac.com.au
Design an advertisement that encourages young people to consider
vehicle safety, sustainability and impact upon the environment https://rsc.wa.gov.au/Education-
when buying a car. Programs/Safety-Topics

TARGET AUDIENCE
Young people who may be considering buying a car.
BACKGROUND
The purchase of a car is an important decision. For young drivers
the excitement around this purchase may lead them to make a
choice based on how the car looks rather than other, more
important criteria.
The RAC recommends that young drivers aim to purchase a vehicle
that has a 5 star ANCAP safety rating, has low running costs and is
as environmentally friendly as possible.
ESSENTIAL ELEMENTS
RAC WA logo
RAC WA website: www.rac.com.au
The advertisement should address the key factors described
below:
GUIDELINES FOR USE OF
CORPORATE IMAGES
Information regarding permission to use
images from sponsor websites or other
materials as part of the Design an Ad
competition is listed below. However,
students are strongly encouraged to
compose their own images through
photography or artworks.
Due to copyright reasons, images from
the RAC website cannot be used in the
competition.

3 key factors to consider when buying a car

Safety: older cars generally have fewer safety features
than newer cars. This is particularly dangerous because
young drivers are less experienced and therefore more
likely to be involved in a vehicle crash.
Environmental impact: older cars generally have less
efficient engines, resulting in increased levels of
environmental damage compared to newer cars.
Cost of running a car: while older cars generally have a
lower purchase price, they can cost more to run in the
longer term.
Advertising Brief: Recycle Right
OBJECTIVE FURTHER INFORMATION
Design a press advertisement to promote the importance of putting http://recycleright.wa.gov.au/
the right thing in the right bin and how reducing your waste helps
your community. http://recycleright.wa.gov.au/download-
our-app/
TARGET AUDIENCE
Anyone who puts rubbish in a bin! http://recycleright.wa.gov.au/virtual-tours/

BACKGROUND GUIDELINES FOR USE OF

The Southern Metropolitan Regional Council (SMRC) brings
together the councils of Fremantle, East Fremantle, Cockburn,
Kwinana and Melville to deliver innovative and sustainable waste
management solutions for the benefit of our communities and the
environment.
The waste education program Recycle Right, educates and
engages the community. We use videos, websites, social media,
educational tours and have created the first mobile app dedicated
to waste and recycling in Western Australia.
By 2020, the State Government wants 65% of all Perth household
waste and 50% of regional household waste to diverted or kept out
of landfill. You can help us at Recycle Right to educate the
community about waste, by creating an advert that will increase
awareness of responsible waste behaviours.
CORPORATE IMAGES
Information regarding permission to use
images from sponsor websites or other
materials as part of the Design an Ad
competition is listed below. However,
students are strongly encouraged to
compose their own images through
photography or artworks.
Due to copyright reasons, images from
the SMRC and Recycle Right websites
cannot be used in the competition.

ESSENTIAL ELEMENTS
Promote one correct bin disposal or waste reduction behaviour,
showing why it is a good thing to do. Below are some ideas but
you can come up with your own.
o Reduce your waste bring your own
o Dont bag your recycling keep it loose
o Rinse items before putting in the recycling bin
o Take lids off containers and bottles
o Flatten cardboard boxes before recycling
o Check which bin on the Recycle Right app
A catchy or rhyming slogan
Recycle Right logo prominently placed on your advert
The tagline To find out which bin to put it in, visit
recycleright.wa.gov.au
Advertising Brief: Sizzler
OBJECTIVE FURTHER INFORMATION
Promote all the Goodness that Sizzler has to offer. Sizzler is a fun www.sizzler.com.au
destination for families, where everyone can create their own
delicious lunch or dinner to suit their taste from countless GUIDELINES FOR USE OF
combinations of soup, salad, pasta, fresh fruit, and dessert. CORPORATE IMAGES
Information regarding permission to use
TARGET AUDIENCE images from sponsor websites or other
Families in the Western Australian community, mainly with young materials as part of the Design an Ad
children / teenagers. competition is listed below. However,
students are strongly encouraged to
BACKGROUND compose their own images through
Sizzler is a family friendly, casual dining restaurant. We are a great photography or artworks.
destination for everyday lunches or dinners, as well as special
occasions such as birthdays. Permission is granted for image use from
the Sizzler Australia website for use in the
If you have visited us before, you would probably remember our competition www.sizzler.com.au
iconic Cheese Toast, served hot and fresh with every meal.

Were also famous for the Endless Sizzler Salad Bar, which
features a range of mixed salads, as well as salad ingredients to
build your own salad masterpiece, or just to try something new.

In addition to salads, enjoy seasoned potato wedges, pumpkin

soup, creamy potato bake, pasta, plus make-your-own nachos.

Guests can also choose from a range of meals, fresh from the grill,
including steak, seafood, chicken and ribs. Theres also a tasty kids
grill menu.

Saving the best for last our famous Dessert Bar! Create the
ultimate ice-cream sundae, with toppings like jellybeans, chocolate
sauce and more. Best of all, you can go back as many times as you
like!

ESSENTIAL ELEMENTS
A sample of your favourite things about a visit to Sizzler
Sizzler logo
Sizzler website www.sizzler.com.au
Delicious food imagery of the Salad Bar and Grill options
Advertising Brief: SunSmart
OBJECTIVE FURTHER INFORMATION:
Design an advertisement encouraging young people to Defend www.cancerwa.asn.au/sunsmart
yourself against skin cancer.
www.myUV.com.au
TARGET AUDIENCE
The target audience is Western Australian young people. View our latest advertising campaign at
www.myuv.com.au/campaign/
BACKGROUND
Fast facts: GUIDELINES FOR USE OF
Each year, more people die from skin cancer than traffic CORPORATE IMAGES
accidents in Australia. Information regarding permission to use
Melanoma (a type of skin cancer) is the most common cancer images from sponsor websites or other
in 15 to 29 year olds. materials as part of the Design an Ad
You can get sunburnt in as little as 10 minutes. competition is listed below. However,
students are strongly encouraged to
The sun produces ultraviolet (UV) radiation that can damage skin compose their own images through
cells and lead to skin cancer. Everyone in Australia is at risk of photography or artworks.
getting skin cancer because we have very high levels of UV
radiation. The good news is that skin cancer is almost totally Permission is granted for image use from
preventable. www.myuv.com.au and
www.generationsunsmart.com, with the
You cant see or feel UV radiation, and its different to heat. It exception of images of people.
doesnt need to be hot to be a high UV day. We often see skin
damage in the form of sunburn. The more times you get burnt and
the more severe the burns the higher your risk of getting skin
cancer.

Sun protection is required when the UV is 3 or above.

The SunSmart campaign encourages Australians to protect

themselves in 5 ways from skin cancer
1. Slip on sun protective clothing
2. Slop on SPF 30 or higher sunscreen
3. Slap on a hat (not a cap)
4. Seek shade
5. Slide on some sunglasses

ESSENTIAL ELEMENTS
Design an ad that encourages young people to defend
themselves against skin cancer when the UV is 3 or above. For
example:
o Promotion of wearing an appropriate hat (not caps)
o Not tanning (e.g. Dont Cook for Looks)
o Protecting yourself in 5 ways from UV
Include the SunSmart logo.
Try to aim to promote the positives of using sun protection,
rather than negative aspects. For example, make sun protective
hats trendy and the clothing stylish.!
Advertising Brief: WA Day
OBJECTIVE FURTHER INFORMATION:
Design an ad that demonstrates what it means to be an www.waday.com
inspirational Western Australian by showcasing the meaning behind
WA Day. http://celebratewa.com.au/wa-day-
resources/
TARGET AUDIENCE
All Western Australians.
http://celebratewa.com.au/gallery/
BACKGROUND
WA Day always takes place on the first Monday in June and is now GUIDELINES FOR USE OF
the focal point for encouraging state-wide participation in the wide CORPORATE IMAGES
range of activities and events that showcase the Western Australian Information regarding permission to use
spirit and our many achievements. As a vast geographic area images from sponsor websites or other
comprising many different urban, rural and regional materials as part of the Design an Ad
communities, as well as being a very multicultural community, competition is listed below. However,
the emphasis for WA Day celebrations is on inclusion of all students are strongly encouraged to
people no matter how long they have called themselves Western compose their own images through
Australians. photography or artworks.

Foundation Day was formally changed to WA Day following Due to copyright reasons, images from
bipartisan political support in the Western Australian Parliament. the WA Day website cannot be used in
The legislation emphasised that the new State Day was to be the competition.
inclusive for all Western Australians, recognising our
Aboriginal history, our early European settlers and the many
people from all over the world who have made, and continue to
make, Western Australia their home.

ESSENTIAL ELEMENTS
The ad needs to:
Inspire a sense of pride in what it means to be a Western
Australian.
Celebrate thoughtful citizenship and giving back to the
community making a positive contribution to society by
being caring, inclusive and giving to all Western Australians.
Demonstrate togetherness.
Capture our Aboriginal history and multicultural society.
The WA Day logo and waday.com must appear on the ad.