McDonalds

Introducing McVeggie
Topic: News Conference
i. INTRODUCTION
CFO- Ana Suazo
CEO- Giovanna Zaldaa
OPS- Claudia Diaz-Pines
COO- Lola Traficante
Marketing Manager-Alvaro Garrido

ii. OVERVIEW
Media Relations
TV
Radio
Posters

Social Media
Facebook
Twitter
Instagram

Employee communications
Communication Flow

Community relations
Partnering

iii. INVESTORS

iv. INFORM
New Product
Mc Veggie

Target
Everybody
No Exclusion, enforce for healthy and fit people

How
Healthy, Good, Tasty
v. BODY

MEDIA RELATIONS
TV, radio and posters has the most impact on audience. We need to
understand that our product need to be visual and visible, thats why we
need to show it to our target/public. Inserting 30seconds spots on TV and
radio can be expensive but also brings back all the money the company
inverts because this media has a lot of audience than can get informed of
our new procut because of it.

SOCIAL MEDIA
We chose Facebook, twitter and instragram because withing the social
media are the ones that are more trending in the desire audience.
Nowadays be healthy its a trending topic that could have impact in our
product even if they havent tried before.

EMPLOYEE COMUNICATIONS
We are going to use communication flow because we will distribute the
informations on a downward communication going from our higher
management to workers and employees related to all the marketing
financial decisions.

COMMUNITY RELATIONS
Partnering with other brands like Nike, Herbal-Life, Kombucha or Cydra,
will be a big impact in our product because they are brands that when they
unity they crate a bigger impact. And in this way the McVeggie