Professional Documents
Culture Documents
Communication Studies Module One
Communication Studies Module One
Sample questions:
What did the book say about?
Define
Who invented?
List three
Sample questions:
If you know A and B, how could you determine C?
What other possible reasons?
What might they do with?
What would happen if?
Sample questions:
If no one else knew, how could you find out?
Can you develop a new way?
Make up
What would you do?
Advantages
Disadvantages
Time consuming
Geographic limitations
Can be expensive
Types of Interview
Telephone Interview
Quick
No waiting
Spontaneous response
Disadvantages:
Questionnaire required
Question of authority
Observation
Structured or unstructured
In structured observation, the researcher specifies in
detail what is to be observed and how the measurements are
to be recorded. It is appropriate when the problem is
clearly defined and the information needed is specified.
Disguised or undisguised
Natural or contrived
Personal
Mechanical
Non-participant
Participant
Case Studies
Advantage:
The case study enables rich information to be
gathered, from which potentially, useful hypotheses
can be developed.
Disadvantages:
It can be time consuming. It is also inefficient when
researching situations which are already well
structured and where the important variables are
already known. Case-studies lack rigor when trying to
determine precise relationships between variables.
Diaries
A diary is a way of gathering information about the way
individuals spend their time on professional activities. They are
not about records of engagements or personal journals of
thought. Diaries can record either qualitative or quantitative
data, and in management research can provide information about
work patterns and activities.
Advantages:
Useful for collecting information from employees
Disadvantages:
Subjects need to be clear about what they are being asked
to do, why and what you plan to do with the data
Confidentiality is required
Sampling
Collecting data is time consuming and expensive, even for
relatively small amounts of data. Hence it is highly unlikely that
a complete population will be sampled. You will, therefore,
have to take a sample and usually a very small sample.
How the sample is taken and, how large the sample should
be are important considerations.