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    Malaysia Airports Holdings Berhad (MAHB) faces both strengths and weaknesses internally, as well as opportunities and threats externally. Some of MAHB's key strengths include its monopoly over airport management in Malaysia, strategic location, and backing by the Malaysian government. However, weaknesses include potentially high maintenance costs for KLIA2 and rising operating expenses. Externally, opportunities exist through overseas acquisitions and tourism growth, while threats include global economic slowdowns and foreign currency fluctuations.

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    Malaysia Airports Holdings Berhad (MAHB) faces both strengths and weaknesses internally, as well as opportunities and threats externally. Some of MAHB's key strengths include its monopoly over airport management in Malaysia, strategic location, and backing by the Malaysian government. However, weaknesses include potentially high maintenance costs for KLIA2 and rising operating expenses. Externally, opportunities exist through overseas acquisitions and tourism growth, while threats include global economic slowdowns and foreign currency fluctuations.

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    587 views1 page

    Tows Matrix

    Uploaded by

    nor saidah
    Malaysia Airports Holdings Berhad (MAHB) faces both strengths and weaknesses internally, as well as opportunities and threats externally. Some of MAHB's key strengths include its monopoly over airport management in Malaysia, strategic location, and backing by the Malaysian government. However, weaknesses include potentially high maintenance costs for KLIA2 and rising operating expenses. Externally, opportunities exist through overseas acquisitions and tourism growth, while threats include global economic slowdowns and foreign currency fluctuations.

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    of 1

    TOWS MATRIX

    Strength Weaknesses
    Internal Factors 1. Monopoly in managing 1. May incur high
    airports in Malaysia maintenance costs from
    2. Strategic location KLIA2 going forward
    3. Increasing the financial 2. Rising operating expenses
    growth 3. Foreign exchange exposure
    4. Backed by the Government 4. Lower growth in
    of Malaysia, Government link profitability
    company (GLC) 5. Has too many airports in
    External Factors 5. One of the best airport its portfolio, some of which
    managers in the world are unprofitable
    Opportunities S5, O2 W1, O5
    1. Overseas acquisitions The advantages of the Although the maintenance
    could bring earnings growth completion of KLIA2 make costs form KLIA2 may incur
    exposure the tourism growth in high its will boost the
    2. Tourism growth in country Malaysia revenue because the
    3. Expansion in other completion KLIA2 attract
    countries of Asia more traffic
    4. Potential landbank
    development in the longer
    term could boost earnings
    5. Completion of KLIA2
    could attract more traffic and,
    in turn, boost revenue

    Threats S4, T2 W5, T5


    1. Threat of terrorist attack at When the global economic If there are many airports
    airport slowdown, MAHB will which are unprofitable and
    2. Global economic supported by the government then with the current foreign
    slowdown of Malaysia because its GLC fluctuated it will decreasing
    3. The fast emergence of low the net profit
    cost airlines
    4. Self-Service Technology
    5. Foreign currency
    fluctuation

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