UXSG | SingaPlural Collaboration

UXSG

UXSG is a community initiative to create a platform that connects UX professionals across disciplines and cultures. It is a
platform made for and by UX professionals to foster stronger professional collaborations and personal friendships.

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The Team | SingaPlural UX Volunteers

Leila Chow Poh Khim, PK Yeo Tridib Chowdhury Felix Oking

Experience Design Consultant, Sr User Experience Consultant, User Experience Designer, Principal Consultant,
Deloitte Digital Mirum Agency Convertium Pte Ltd Vortex Creation

Allan Zhang Maxim Gurkin Joyce Lu Titis Primita

Art Director, Sr User Experience Designer, User Experience Consultant, Director,
Wunderman & Adpeople Autodesk Dell Design Datum

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The Team | UXSG Reps

Samantha Yuen Raven Chai Khai Seng Hong

Senior Consultant, Founding Principal Consultant, Head of Singapore,
Foolproof UX Consulting Foolproof
The Challenge

How might we contribute

and add value to the event
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experience of SingaPlural
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2016 as UXers?
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Registration and Caf area are the
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two touch points we may provide

guidance around from a UX
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perspective.
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SingaPlural is organized by SFIC

SFIC has engaged Plus Collaboratives for overall

programme creation, festival direction and curation.

11 SingaPlural 2016 is the first collaboration between

SFIC and UXSG.

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 SingaPlural 2016 is curated to present experiences as equations of our senses; an agglomeration of scent, texture, visual, sound and
taste. It explores its value to design through formats such as installations, talks, tours and workshops on festival site 99 Beach Road.

SingaPlural showcases the best design elements from the multi-faceted creative spectrum Advertising, Architecture, Urban
Planning, Landscape Architecture, as well as Interior, Furniture, Graphic and Fashion Design.

Organised by the Singapore Furniture Industries Council (SFIC) since 2012, the name SingaPlural is derived from a combination of
www.SingaPlural.com the terms Singular and Plural; and was conceived from the need to create a common platform to bridge designers with the industry.
In partnership with DesignS, SingaPlural is held in conjunction with the International Furniture Fair Singapore/ASEAN Furniture
www.facebook.com/SingaPlural Show, The Dcor Show and furniPRO Asia.

Twitter: @SingaPlural Supported by DesignSingapore Council, International Enterprise (IE) Singapore, Singapore Tourism Board and SPRING Singapore,
SingaPlural is also the anchor event of the annual Singapore Design Week, which is organised by the DesignSingapore Council, a
Instagram: #singaplural part of the Ministry of Communications and Information.
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SingaPlural 2016 Layout
1 Entrance Registration & Reception

Curators route: 1 4 7 9 8
1 2 Seminar
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3 3 Caf
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4 Project X

5 Workshop
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Car Park Entrance

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Limited access, only opened to VIP and special guests
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Courtyard
9 7th Opening Ceremony; 8-10th if theres any private events; 11th
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exhibitors and buyers night; 12th DJ spinning, PopTarts
performing; 13th private closing bash

8 Block C, Exhibits at Levels 1 and 2

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Block B, Exhibits at Levels 1 and 2

9 More traffic at block B as theres more light and space, its
more inviting and within line of sight from Courtyard

10 Rest Point there will be hammocks and bean bags here

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Restroom mobile WC cubicles

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not to be too near exhibits, should be discrete

Last years photos available here 7

SingaPlural Visitors

Manufacturers/Builders Retailers/Brands Creatives/Designers

Solo Couple Family with Kids Small Groups Large Groups

1 Pax 2 pax 3-6pax 3-4 pax 5- 15 and more

Business Call Social Event Personal Interest

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The registration area is a critical one because it sets the
tone of the visitor experience at SingaPlural.
How might we

Guide different visitors to the right areas of the foyer?

Complete pre-booked and on-site registration easily and quickly?

Provide the right information to people who need help?

Possible Scenarios
Entering from the main entrance,
this is the first touch point a
visitor has with SingaPlural.
1. People can be confused, Naiise will be setting up a popup store.
unsure to where they should Assume it will draw a crowd
go next, or
2. Distracted by surroundings.

Naiise
Introducing ticket fee in 2016, on site
purchase $10 ticketing sales using
Peatix around this area with 3 high
tables with iPads.

Customers have to walk all the way in

from the main entrance, pass the pop
up store before reaching onsite
ticketing counter.

Potential bottleneck with

1. People just want to ask for help and questions.
2. People trying to enter but they have not bought
tickets yet redirecting people to turnaround.
Potential bottleneck with
3. People exiting the venue.
4. People wanting to enter the glass classroom. 1. People distracted with the popup store.
2. Waiting for others, or
5. People wanting to enter the seminar room
3. Waiting in queue to buy a ticket at the iPad counter. 11
Plan for no bottlenecks
Unlike previous years, this is the first year ticketing and registration is required at SingaPlural, and we believe
theres opportunities to minimize likelihood of bottlenecks.

1. Utilize signs and ushers to direct different visitors to the right areas
Eg. at point of entrance, guide visitors depending on if they have pre-purchased tickets online, or not

2. Prepare volunteers/ushers to be familiar with how onsite registration will be like

Prototyping registration experience with dry runs before event, simulating actual layout and setup, testing the
various possible scenarios that may happen, improving ease and time needed for registration

3. Identify opportunities to make it easier & quicker to complete pre-booked and on-site
registration
Eg1. Provide the option to fill up using physical form + collection of business cards
Eg2. QR code to fill via own devices not only saving time, but may be perceived a more secure method
Eg3. Fill form first, queue later, only to collect wrist tags
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The Approach
Week 0 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
1/18 1/19 1/20 1/21 1/22 1/23 1/24 1/25 1/26 1/27 1/28 1/29 1/30 1/31 2/1 2/2 2/3 2/4 2/5 2/6 2/7 2/8 2/9 2/10 2/11 2/12 2/13 2/14 2/15 2/16 2/17 2/18 2/19 2/20 2/21 2/22 2/23 2/24 2/25 2/26 2/27 2/28 2/29 3/1 3/2 3/3 3/4 3/5 3/6 3/7 3/8 3/9 3/10 3/11 3/12 3/13
Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun

CNY Weekend

SFIC will reach out SingaPlural 2016

SFIC will load
to Kingsmen for 3/7 3/13
event on
Peatix furniture request

DISCOVER
Site Visit
Understanding SingaPlural
Q&A with SFIC
Quick Q&A with last years visitors

STORIES
User representations
User journeys

Opportunities Solutions Dry Runs Implementation

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CAF Area
Suggested Layout

Beer stations, with cocktail

table and high seating sets a
casual mood. Good for
people to mingle and
transition into this space after
talks.

WunderBar

Juicer near to the exit to allow Gorilla

quick grab and go Press

Maison
Ikkoku
Coffee deepest within the caf
area where people are more
121m rectangular space
likely to sit and chill. 3 vendors will be sharing this space
Gorilla Press, Maison Ikkoku and Wunderbar

Organizers are concern with noise from caf

travelling to Seminar area
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Nice-to-haves There should be signs informing people
1. whats happening now
2. whats upcoming

Making use of windows,

WunderBar
to divert noise from caf
which may interfere with
ongoing talks
Gorilla
Press

Maison
Low seating for family Ikkoku
with young kids,
resting at caf area

Utilize space outside caf, placing high tables.
People may hang around outside.
i. in groups, while waiting for peers in caf
ordering drinks to go, they may browse magazines there
ii. people stepping out from seminar area to pick up calls
Menu or standing poster placed
outside caf, to direct people to caf.
They may be placed at rest point and
other areas within SingaPlural site too
121m rectangular space
3 vendors will be sharing this space
Gorilla Press, Maison Ikkoku and Wunderbar
Organizers are concern with noise from caf
travelling to Seminar area
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Way finding is another possible area we may help with
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Wayfinding

Wayfinding Strategy

Wall
Map &
Mounted Room/
Directory
Directional Building ID
Handouts
Signs

1. Orientation 2. Direction 3. Identification

& Confirmation

Sign Types
Map & directory within the collateral handouts
Room/ Building Venue Identity Signs
Wall mounted Directional Signs

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Wayfinding Sign Types Requirements & Suggestions

Font types: San Serif

Significantly more legible than other font types.

Text, arrow & pictogram height: minimum 100mm

To be readable from at least 50 meters away.

Arrow to only point straight, left and right.

Any other types of arrow (e.g. diagonal & u-turn) are not intuitive.

Color contrast level (between text and background) min. 65%

Material to be weatherproof & easy to be installed/ dismantled

Could be aluminum wrapped around by digital printed text & graphic

Text, arrow & pictogram to made from reflective cut out sticker (diamond grade)
To be legible at night without add internal lighting on the sign (suitable for events wayfinding)

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