Professional Documents
Culture Documents
BHARTI AIRTEL
EXECUTIVE SUMMARY
Airtel comes to you from Bharti Airtel Limited. It is one of the leading
integrated telecom services providers with operation in 18 countries across Asia
and Africa. Sunil Bharti Mittal is the Founder, Chairman and Group CEO of
Bharti Enterprises, one of Indias leading business groups with interests in
telecom, financial services, retail, reality, manufacturing and agriculture.
Airtel not only deals with telecom but also it has many other products. It has
pioneered several innovations in telecom sectors. The company is structured
into four strategic business units:- Mobile, Tele Media, Enterprise and Digital
TV.
The mobile business offers services in India, Sri Lanka and Bangladesh. The
telemedia business provides broadband. IPTV and telephone services in 89
Indian cities. The Digital TV business provides Direct-to-Home TV services
across India. The Enterprise business provides end-to-end telecom solutions to
corporate customers and national and international long distance services to
telcos.
EWCM/SDG/DD Page 1
Organization Study at
BHARTI AIRTEL
INTRODUCTION
Airtel was born free, a force unleashed into the market with a relentless and
unwavering determination to success. A spirit charged with energy, creativity
and a team driven to seize the day with an ambition to become the most
globally admired telecom service. Airtel, in just ten years of operations, rose to
the pinnacle to achievement and continues to lead.
Today we touch peoples lives with our Mobile services, Telemedia services, to
connecting Indias leading 1000+ corporate. We also connect Indians living in
USA, UK and Canada with our callhome service.
Partners of Airtel:-
1. Network equipment
Telemedia & Long Distance Services : Nokia Siemens, Juniper, Cisco, Alcatel
Lucent, ECI, Tellabs.
EWCM/SDG/DD Page 3
Organization Study at
BHARTI AIRTEL
EWCM/SDG/DD Page 4
Organization Study at
BHARTI AIRTEL
METHODOLOGY
The branch of philosophy that analyzes the principal and procedures of inquiry
in a particular discipline. Also the method applied to collect the required
information from the company.
Primary Data:
Primary Datas are first hand data those which are collected from the direct
source. Here datas are collected by meeting the officials personally. This
method of collection of data is very helpful as because we can know about the
internal matter and also be able to get different answers as the mentality of
person varies.
Secondary Data:
Secondary Datas are the second hand data which are usually taken or collected
from the existing records.
Datas collected from secondary sources are like companys record of work,
companys web sites, reference texts, the documents of the company.
The purpose behind the collection of the datas is to know about the past
position of the company and the feedback of the customers towards the
company and also the product of the company.
EWCM/SDG/DD Page 5
Organization Study at
BHARTI AIRTEL
LIMITATIONS:
There is no such work which remains untouched with the limitation. But no
company will let themselves down by letting us know what are there
limitations.
And also the company didnt provide me the datas as those were confidential
and were not discloseable in general.
EWCM/SDG/DD Page 6
Organization Study at
BHARTI AIRTEL
Industry profile
HISTORY OF TELECOMMUNICATION:
EWCM/SDG/DD Page 7
Organization Study at
BHARTI AIRTEL
Now let us see how the telecommunication has improved from the olden days of
smoke signals and drums to the new changing technology of fast internet and
mobile phones.
Early Telecommunication:
Early telecommunications included smoke signals and drums. Drums were used
by natives in Africa, New Guinea and South America, and smoke signals
in North America and China. Contrary to what one might think, these systems
were often used to do more than merely announce the presence of a camp.
In 1792, a French engineer, Claude Chappe built the first visual telegraphy
(or semaphore) system between Lille and Paris. This was followed by a line
from Strasbourg to Paris. In 1794, a Swedish engineer, Abraham
Edelcrantz built a quite different system from Stockholm to Drottningholm. As
opposed to Chappe's system which involved pulleys rotating beams of wood,
Edelcrantz's system relied only upon shutters and was therefore faster. However
semaphore as a communication system suffered from the need for skilled
operators and expensive towers often at intervals of only ten to thirty kilometres
EWCM/SDG/DD Page 8
Organization Study at
BHARTI AIRTEL
(six to nineteen miles). As a result, the last commercial line was abandoned in
1880.
EWCM/SDG/DD Page 9
Organization Study at
BHARTI AIRTEL
In 1880, Bell and co-inventor Charles Sumner Tainter conducted the world's
first wireless telephone call via modulated light beams projected
by photophones. The scientific principles of their invention would not be
utilized for several decades, when they were first deployed in military and fiber-
optic communications.
On March 25, 1925, Scottish inventor John Logie Baird publicly demonstrated
the transmission of moving silhouette pictures at the London department
store Selfridges. In October 1925, Baird was successful in obtaining moving
pictures with halftone shades, which were by most accounts the first true
television pictures. This led to a public demonstration of the improved device
on 26 January 1926 again at Selfridges. Baird's first devices relied upon
EWCM/SDG/DD Page 10
Organization Study at
BHARTI AIRTEL
the Nipkow disk and thus became known as themechanical television. It formed
the basis of semi-experimental broadcasts done by the British Broadcasting
Corporation beginning September 30, 1929.
EWCM/SDG/DD Page 11
Organization Study at
BHARTI AIRTEL
ARPANET's development centred around the Request for Comment process and
on April 7, 1969, RFC 1 was published. This process is important because
ARPANET would eventually merge with other networks to form
the Internet and many of the protocols the Internet relies upon today were
specified through this process. In September 1981, RFC 791 introduced
the Internet Protocol v4 (IPv4) and RFC 793 introduced the Transmission
Control Protocol (TCP) thus creating the TCP/IP protocol that much of the
Internet relies upon today. A more relaxed transport protocol that, unlike TCP,
did not guarantee the orderly delivery of packets called the User Datagram
Protocol (UDP) was submitted on 28 August 1980 as RFC 768. An e-mail
protocol, SMTP, was introduced in August 1982 by RFC 821 and http://1.0 a
protocol that would make the hyperlinked Internet possible was introduced on
May 1996 by RFC 1945.
However not all important developments were made through the Request for
Comment process. Two popular link protocols for local area networks (LANs)
also appeared in the 1970s. A patent for the Token Ring protocol was filed
EWCM/SDG/DD Page 12
Organization Study at
BHARTI AIRTEL
Internet access became widespread late in the century, using the old
telephone and television networks.
Telecom in India:
EWCM/SDG/DD Page 13
Organization Study at
BHARTI AIRTEL
Modern Growth:
In 2008-2009 rural India outpaced urban India in mobile growth rate. Bharti
Airtel now is the largest telecom company in India.
Indias mobile phone market is the fastest growing in the world, with companies
adding some 20.31 million new customers in March 2010. The tatal number of
telephones in the country crossed the 600 million mark in Feb 2010. The overall
tele-density has increased t 44.85% in Oct 2009.
The total wireless subscribers (GSM, CDMA & WLL (F)) base is more than
543.20 million now. The wireline segment subscriber base stood at 37.06
million with a decline of 0.12 million in Dec 2009.
All the Villages shall be covered by telecom facility by the end of 2002.
National Long Distance Service (NLD) is opened for Unrestricted entry.
The International Long Distance (ILDS) have been opened to
competition.
The basic services are open to competition.
Policies allowing private participation have been announced as per the
New Telecom Policy (NTP), 1999 in several new services, which
includes Global Mobile Personal Communication by Satellite (GMPCS)
Services, digital Public Mobile Radio Trunked Service (PMRTS), Voice
Mail/ Audiotex/ Unified Messaging Service.
Two telecom PSUs, VSNL and HTL have been disinvested.
EWCM/SDG/DD Page 15
Organization Study at
BHARTI AIRTEL
EWCM/SDG/DD Page 16
Organization Study at
BHARTI AIRTEL
COMPANY PROFILE
The company also deploys, owns and manages passive infrastructure pertaining
to telecom operations under its subsidiary Bharti Infratel Limited. Bharti
Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus Towers
are two top providers of passive infrastructure services in India
Factsheet:
EWCM/SDG/DD Page 17
Organization Study at
BHARTI AIRTEL
EWCM/SDG/DD Page 18
Organization Study at
BHARTI AIRTEL
(NSE)
EWCM/SDG/DD Page 19
Organization Study at
BHARTI AIRTEL
We at Airtel always think in fresh and innovative ways about the need of the
customers and how we want them to feel. We deliver what we promise and go
out of our way to delight the customer with a little bit more
Airtel has won the Most Preferred Cellular Service Provider Brand award
at the CNBC Awaaz Consumer Awards in Mumbai. This is 6th year in a row that
Airtel has won the award in this category. This year, the awards were based on
an exhaustive consumer survey done by The Nielsen Company. Over 3,000
consumer, spanning 19 cities and 16 states in India, rated brands across different
categories to choose brands which delivered true value of money.
EWCM/SDG/DD Page 20
Organization Study at
BHARTI AIRTEL
Bharti Airtel rated as Indias Best Enterprise Connectivity Provider for 2009 at
the Annual Users Choice Awards instituted by PC Quest.
Bharti Airtel has been recognized as the Best Global Wholesale Carrier for 2009
at the Telecoms World Awards Middle East by Terrapin.
Airtel was rated as the Strongest Band in the Economic Times Brand Finance
Brand Power Rating 2009. It is the only Corporate Brand to be awarded the
AAA rating.
Airtel ranked second in the Economic Times-Brand Equity Most Trusted Brand
Survey 2009.
Bharti Airtel ranked Indias second most valuable company, by Business Today
in 2009.
Quarterly Results:
The periods for the quarterly results are demarcated into four quarters in a
particular year.
EWCM/SDG/DD Page 21
Organization Study at
BHARTI AIRTEL
Annually Results:
EWCM/SDG/DD Page 22
Organization Study at
BHARTI AIRTEL
PRODUCT PROFILE
The Products which are offered by Airtel is very unique and attractive to the
customers. They also provide with lots of benefit and attractive key features to
the customers.
Airtel deals in four product or we can say that it is divided into four segments of
Airtel. They are:-
1. MOBILE
2. BROADBAND
3. DIGITAL TV
4. FIXED LINES
MOBILE:
EWCM/SDG/DD Page 23
Organization Study at
BHARTI AIRTEL
Under mobile it is again divided into four. They are: Post Paid, Pre Paid, Black
Berry and Smart Phones. People can opt according to their requirement and
usage. All the provided schemes are available to the customer without any much
problem.
POST PAID:
Here Post Paid means after using the service we are to pay the amount that
which the customer has used. In post paid we are to select the Tariff before the
usage. According to the Tariff, we will receive our bill. Then comes the way by
which we can pay our bill. Airtel has provided hell lots of facilities for payment
of bill hassle free. We can pay our bill through Internet, Paying to the Airtel bill
payment outlets, through mobile and if you want to pay your bill sitting at home
that is also possible without the use of internet, mobile, etc. A collection of bill
from home is also possible with the help of collection boy who comes at your
door steps and collects your bill amount.
Auto roaming facility is given in post paid mobile connection. We can also get
post paid connection along with handset if required.
PRE PAID
Pre Paid means we have to pay before we use the service. In case of pre paid we
have different denominations of vouchers, we have to buy the recharge vouchers
and then by entering the 12-digit number we have to recharge our number. We
can also recharge our number online, with Lapu facility or by buying the
recharge vouchers.
EWCM/SDG/DD Page 24
Organization Study at
BHARTI AIRTEL
Handset is also available with Pre Paid connections. We also have different
tariff for pre paid and for reducing the call charges, those which are called as
Power Recharge also. Roaming facilities are also give in pre paid all over India
other than North East and Jammu & Kashmir for security reasons.
BLACK BERRY
KEY FEATURES
Instant
Calender Media*
Messaging
SMARTPHONES
Smartphones are those which is supported by Windows mobile 6.5. We can say
this smartphones as Mobile PC. We can access in internet and can keep all
updates almost all the times. It has a very strong memory backup and can keep
in its memory for longer time.
EWCM/SDG/DD Page 25
Organization Study at
BHARTI AIRTEL
BROADBAND
Broadband is a high speed internet service which is provided by Airtel. As we
all know how the broadband connection is, it comes with an extra wire which is
connected with PC or Laptop whatever with the customer wants to use it. It also
has different tariffs and many other variations in it. It is not moveable in every
place, we have to use in that place where we have taken the connection. The
broadband service is very much popular and is acceptable by the customer. It
has a very great demand in the market.
DIGITAL TV
Now a days this digital TV has become very famous and popular among the
people. This digital TV comes with a dish which is directly connected with the
satellite. In this service we can choose the channel required according to our
wish. In digital TV also we have to subscribe for the channels. The picture
quality with digital TV is very high and is very much clear.
With digital TV we have the facility of recording and pause the programme. The
provided cable TV service is now a days getting extinct among the people. With
this modern change in technology people are also opting the change.
FIXED LINE
EWCM/SDG/DD Page 26
Organization Study at
BHARTI AIRTEL
Fixed lines we all know what exactly it is. This are those telephone lines which
is fixed in one place and is connected with a wire. This fixed lines are usually
used in homes, shops, telephone boots, office, etc where the mobility of the
phone line is not there. BSNL was the first to provide with fixed lines in the
country. Now almost all the telecom companys provide fixed line connection.
This fixed line has also the different tariffs. The fixed line is usually post paid,
but we can opt for pre paid also. This is very much helpful to the customer
because it has a less failure of lines and almost nil network problems.
This is all about the product of Airtel which is provided in the market for the
customer. All the products of Airtel is running successfully in the market
without any failure. The service which is provided by Airtel is speechless and in
any problem with the product they try to help the customer as fast as possible.
All the product has unique features in itself. All are different in their perspective
fields and because of the unique characteristics of the product, the brand
AIRTEL is acceptable in the market.
EWCM/SDG/DD Page 27
Organization Study at
BHARTI AIRTEL
EWCM/SDG/DD Page 28
Organization Study at
BHARTI AIRTEL
CSD is the department which is to sort out any kind of problem faced by the
customer. The department is playing a very vital role in retaining the customers.
Let us now know in broad how this particular department functions. When a
customer wishes to take a connection he/she first goes to particular outlet where
a connection is available. Then the customer fills up the form and takes a
connection. This department then starts its work, they send for the verification
of the customer who has applied for the connection. After the verification is
done the connection of the customer gets activated and the customer starts using
it.
After that, if the customer wants to use other services provided by the company,
the customer will either go to the outlets or call in the help desk for further
query or to know about the schemes provided. All this role play is handled by
the CSD department itself. We can say that this department is directly connected
with the customers 24 hours.
The informations that we receive through Value Added Service( i.e. SMS) is all
done by this department itself. They always keeps the customers aware of the
newly launched schemes and try to benefit the customers. To benefit a customer
a company should always resolve the problems of the customers that they are
facing. They also should not only resolve the problem and leave, but they
EWCM/SDG/DD Page 29
Organization Study at
BHARTI AIRTEL
should also follow up the customers from time to time and create goodwill
among them.
All this is done by the CSD department very smoothly and accurately. If this
department fails to perform then there will be a great chaos in the company and
may fail to proceed further.
TOUCH
POINTS
Now let me tell in details what are the Touch Points and what they actually
does:-
OUTLETS:
The outlets are those where a connection is available and a customer can go and
grab. The outlets are made by the company for easy access of the connection. If
suppose a customer is facing any problem, he/she will go to the outlet first and
ask what to do regarding it. They here at this point provide service to the
EWCM/SDG/DD Page 30
Organization Study at
BHARTI AIRTEL
customers for easy access and contact the company as and when required. The
outlets work on behalf of the company and provide service to the customers.
Through outlets a customer pays bill, recharge the number, launch complains,
etc. Outlets are first place where from the functioning of the department starts.
CALL CENTRE:
We are very much familiar with the term Call Centre. We know what it does and
how it functions. A call centre receives a call from a customer and treats the
customer according to their needs.
This is a place where they tries to solve the problem online if possible or they
take the complain from the customer and gives the customer a complain
number. Now a days call centre is available in almost all the companys. The
main function of call centre is to solve the problem of the customers and follow
up.
SELF SERVICE:
This is a touch point where a customer does everything themselves. This is done
with SMS service. By following the guide one can do it. Here what happen is if
a person wants to activate a service like miss call alert, caller tune, news, etc.
The customer can read the instruction and do it by himself by sending one SMS
or by dialling a specified number.
EWCM/SDG/DD Page 31
Organization Study at
BHARTI AIRTEL
If a customer wants to check the balance amount of the number using for a pre-
paid customer or if a post-paid customer wants to know the bill amount of the
number, then the customer can by dialling the specified number provided by the
service provider can check it.
The CSD department has a special cell where it deals with the complain of the
customers. The cell is known as Complain Management Cell.
This is how the complain management cell works and plays a vital role in
retaining their customers. The complain management cell works for whole day
and night to satisfy the customers and resolve their problems. Without this it
would have been very difficult to retain customers.
EWCM/SDG/DD Page 32
Organization Study at
BHARTI AIRTEL
The CSD department has three departments. They are shown below:
CSD
This department aware customer about the launch of new product through
message or through IVR. There are some customers who doesnt have time to
go through the newly launched schemes and products in the market, in such
EWCM/SDG/DD Page 33
Organization Study at
BHARTI AIRTEL
case this department plays a very vital role in self caring the customers and
making them aware of the products in the market.
ESCALATION LEVEL
This are the levels of solving the problems of the customers whoever launches
complains regarding facing of any problems with the service of the company.
After all this different divisions and all the levels of the CSD department, all
this are divided into two parts POST PAID and PRE-PAID. All the problems are
solved accordingly with the connection available with the customers.
EWCM/SDG/DD Page 34
Organization Study at
BHARTI AIRTEL
OBJECTIVES OF HRM:
EWCM/SDG/DD Page 35
Organization Study at
BHARTI AIRTEL
HUMAN
RESOUR
TALENT HUMAN
ACQUISITI RESOURCE
ON OPERATIONS
LEARNING ADMINISTRATIO
AND N/ SUPPORT
DEVELOPMEN FUNCTION
EWCM/SDG/DD Page 36
Organization Study at
BHARTI AIRTEL
Now let us see what this departments usually does and what they provide to the
employees of the organization.
TALENT ACQUISITION:
1. ORGANIZATION STRUCTURE.
EWCM/SDG/DD Page 37
Organization Study at
BHARTI AIRTEL
of people and right kind of people at the right time at right place, doing work for
which they are economically most useful.
3. SOURCING.
Means what are the sources of selection of candidate. Candidates can selected
from the Educational Institute, Consultancies, Job Sites and Direct Approach.
4. HIRING.
Hiring means the process of selection of the candidate. The steps included in
hiring are:-
STEP 2: Call for interview is given to the candidates. Again the type of
interview may be Verbal, Written and Psychometric.
STEP 3: Finally the selection of an candidate is done wherein the Offer letter is
given to the candidate, Appointment letter is given, Reference Check is done
and also the Medical check up.
5. INDUCTION/ORIENTATION:
After all the above formalities are done then comes the Induction Programme
where the newly joined employees are made familiar with the organization and
the Rules regulations and the policies of the organization. It also includes the
joining formalities and organization orientation.
EWCM/SDG/DD Page 38
Organization Study at
BHARTI AIRTEL
In this the employees are provided with training programmes to increase their
efficiency and potentiality.
This sub division of HR department looks after the Salary of the employees,
compensation, Fringe Benefits and also records all the information regarding
the employees working in the organization.
ADMIN/SUPPORT FUNCTION
This looks after all kinds of support and facilities of the organization.
EWCM/SDG/DD Page 39
Organization Study at
BHARTI AIRTEL
TRANSFER PROCEDURE:
MARKETING DEPARTMENT
In this way, marketing executes all those functions, which are necessary to pass
on goods from the producer to the customers in a process to satisfy there needs.
Thus the primary objectives of modern marketing is the satisfaction of
customers needs. Therefore, marketing functions are not limited to the functions
EWCM/SDG/DD Page 40
Organization Study at
BHARTI AIRTEL
of buying and selling but they include all functions necessary to satisfy the
customer such as financing, storage, risk bearing and after sale service etc.
MARKETING
BABY HIGH
CARE VALUE
MASS INACTIV
EWCM/SDG/DD Page 41
ITY
Organization Study at
BHARTI AIRTEL
We all know that the work of an mobile overs when we make a call by pressing
the green button and cancelling with the red button. But there is a lot to know
beyond this. Paying bill and recharging with the number doesnt end up. From
the organization point of view there is a lot work to be done to satisfy the
customers.
ACQUISITION:
This is the department where customers when enters new into the service, this
team plays a role there. They on board the customers in the company.
ENTR EXIT
Y
EWCM/SDG/DD Page 42
LIFE CYCLE OF A
CUSTOMER
Organization Study at
BHARTI AIRTEL
BABY CARE:
Baby care is taken to those customers who are new for the company. And to
make them comfortable with the company this care is taken. They are provided
all the information and make the customer what all the products and schemes
are available.
MASS:
Mass group is that which means there are a large number of customers. And the
mass group is the Pre Paid users. The company tries to retain the number of
users. They are not so concerned with the income from them, but concerned
mostly about the huge number of customers in the company.
HIGH VALUE:
High Value customers are the Post Paid customers. The number of Post Paid
customers is less, but the revenue generated from the Post Paid customer is
high. So the company tries to maintain the revenue earned from customer.
INACTIVITY:
EWCM/SDG/DD Page 43
Organization Study at
BHARTI AIRTEL
This department plays a role when a customer comes out of the Cycle. They
play a role of retaining the customers by offerings other schemes and by asking
the reason behind leaving the company. And if the customer agrees with the new
schemes offered by the company, they continues with the service and if not they
will leave the company.
Value Added Service is the service which is not a voice call, i.e. SMS, MMS,
etc.
This team is the medium of communication between the company and the
customer. They influence the selling of a product in the market. They express
the thought of the company in a practical form to the customers.
This department plan the future of the business and how to present them in the
market so that they can attract the customers and grow up their business.
The marketing department has to monitor their customers all the time. They are
the only one who can fulfil the need, desire and wants of the customer. It is very
much important to know how the customer treats the product in the market. The
marketing department creates brand awareness in the market.
EWCM/SDG/DD Page 44
Organization Study at
BHARTI AIRTEL
The marketing department creates new outlets in the market so that the brand
can perform well and also made available to the customers.
FINANCE DEPARTMENT
Finance is the lifeblood of the business. Finance can be defined as the activity
concerned with the planning, raising, controlling and acquiring of funds used in
the business. Finance is the process of acquiring and utilizing funds by a
business. Without proper financial management, organization cannot achieve its
objectives.
Bad production management and bad sales in hundreds, but faulty Finance
slain in thousand
It is the master key, which provides access to all the sources for being employed
in the manufacturing and merchandising activities. It has rightly been said that
business needs money to make more money, when it is properly managed.
EWCM/SDG/DD Page 45
Organization Study at
BHARTI AIRTEL
1. Managerial
2. Routine
Routine finance functions do not require a great managerial ability to carry them
out. They are chiefly clerical and are incidental to the effective handling of the
managerial finance functions.
For the effective execution of the managerial functions, the identical routines
have to be performed. These decision concern the procedure and involve a lot of
paper works and time. Some of them are below:
EWCM/SDG/DD VERTICALS
Page 46
Organization Study at
BHARTI AIRTEL
FINANCIAL BIUSINESS
REPORTING PLANNING TAXATION
AND AND
COMPLIENCE ANALYSIS
This vertical of the finance department deals with hard core accounting. We can
also say the day-to-day operations of the business.
They plan the future requirements of fund in the business. They are also
concerned with the decision support system. The reporting part to the higher
authority is done by this department.
TAXATION:
EWCM/SDG/DD Page 47
Organization Study at
BHARTI AIRTEL
All the tax part is looked by this vertical. They decide the amount of tax to be
included. What should be the payment of tax and how much tax is collected is
looked by this vertical.
INVESTMENT:
COLLECTION OF REVENUE:
The company has to pay to the other telecom companies for using of the
network. Suppose an Airtel customer makes a call to Reliance customer, then
Airtel has to pay to Relience for making a call to the network. Rate of payment
differs from step to step. There are different rates for making a local call, for
STD call and for ISD call.
EWCM/SDG/DD Page 48
Organization Study at
BHARTI AIRTEL
SWOT ANALYSIS
EWCM/SDG/DD Page 49
Organization Study at
BHARTI AIRTEL
STRENGTH WEAKNESS
OPPORTUNITY THREATS
VISION:
MISSION:
Being loved and admired by our customers and -respected by our partners
OBJECTIVE:
GOALS:
FINDINGS:
EWCM/SDG/DD Page 51
Organization Study at
BHARTI AIRTEL
Students take the Pre-Paid connections because of the low schemes and
different other facilities on and off campus.
They are linked with many private companies and also some of the govt.
organization with their corporate plans.
They satisfy their customers and always read for any kind of help to the
customers.
SUGGESTIONS:
Make the plans cheap and make it open for all class of the people.
Before any other competitor grab the opportunity of fill the demand of the
customers, they should do it.
EWCM/SDG/DD Page 52
Organization Study at
BHARTI AIRTEL
LEARNING EXPERIENCE
Live experience can be otherwise called as the work experience and in this
much of time of live experience we have learnt How to talk with people, How to
approach people, How to work in a team, How to learn from others, How to
EWCM/SDG/DD Page 53
Organization Study at
BHARTI AIRTEL
respect people, etc. The most important thing I have learnt from the
organization is how to be punctual and how to acquire knowledge. Working in
an organization we can improve our communication skills. The environment is
totally different in the corporate world and the organizations are doing their best
to service in the market. Every work is done in a systematic manner and to shift
the load every department is again sub-divided so that the organization runs
smoothly. We should always keep in mind that we should assign right job to the
right person.
CONCLUSION
Airtel is fulfilling the needs of many people. The company should promote their
product as attractively as possible. They should also maintain the market
EWCM/SDG/DD Page 54
Organization Study at
BHARTI AIRTEL
reputation they has and retain the customers. There are lot of competitors in the
market, the company should face the tough competition and come out with
better policies and plans.
They should always focus on achieving the targets or objectives of the company.
The company has a tie up with many large organizations and which is because
of their service and reputation in the market. Hence, the organization should
change its policies with the changing market and maintain its position.
REFERENCE BOOKS :
Aswathappa, k, Human Resource Management, 4th Edition, published by
TATA MC Graw Hill, 2006.
Chandra, Prasanna, Financial Management, 7th Edition, published by
EWCM/SDG/DD Page 55
Organization Study at
BHARTI AIRTEL
WEB SITES :
WWW.AIRTEL.IN
Accessed on date 15th July, 2010
EWCM/SDG/DD Page 56