AWARENESS CAMPAIGN

PLASTIC BAG
 MEMBERS

Sirana Limlurcha 5816440084

Aphanit Nuanklay 5816440142
Apiramon Pumpechluan 5816440571
Yollada Lapanikorn 5816440639
Mintra Manoopun 5816440688
Chanisara Rungyuttapakorn 5816441066
Pimpawee Surapapeerapat 5816441645

Environmental Communication Project,

Man & Ecosystems, Design, Business &
Tech. Management (DBTM), 2017

Instructor: Massimo Ingegno

CONTENTS PAGE

Environmental Issue 1
Environmental Issue Thai Context 2
Existing Campaign 3
Design Process 4
Case Study 5
Creative Brief 6
Final Outcome 7
Infographic 8
Petition 9
Brand Touchpoint 10
 ENVIRONMENTAL ISSUE
Plastic Bags

Cause

The Incineration Plastic Trash

Cause Hydrocarbon

Global Warming
Degradation Aquatic Animals Die From The Countrys Living
Consuming Plastic And Image
Violently changes the Soil
worlds climate. Sea turtles Bad the countrys aesthetic
Water
Climate variability which Dolphins The communitys incapability
is hard to forecast.
of trash arrangement
Whales
Changes in seasons
Bad image of culture in
and agricultural system. Penguins
throwing trash
Bringing about disasters Fish
and New plagues occur.
ENVIRONMENTAL ISSUE THAI CONTEXT
CAUSE
Thailand, we generate 520 million
plastic bags garbage a day and 10
millions come from convenience
store. Thai people use on average
5-8 plastic bags per day, which
comes to 520 million bags per Day.
We use it not more than 25
minutes before it ends up in the
Nature. Single-use plastic bag is a
scourge for the environment and
the oceans. It have dramatic
consequences on the environment,
the fauna and flora.

Nowadays Bangkok collects trash

up to 8,500 ton/day including
plastic bags 21% or 1,800 ton/day.
Therefore, changing to use cloth
bags will help reduce the cost of
trash collecting for 1.78 million
IMPACT baht/day or 650 million baht/year.

When it comes to plastic bags, less than five and

forty percent gets recycled and managed properly.
Almost all plastic bags in Thailand end up in our
drains and then in our rivers and then in our ocean
and those that don't even make it to the ocean,
they're either burned or littered. Moreover, it is
already affecting the tourism industry as people
complain about all the waste on the street, rivers,
beaches and so on.
EXISTING CAMPAIGN
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100

500
 DESIGN PROCESS Why 7-11

The behavior of 7/11 that gives plastic bags to its

customers even if the goods are food that is ready to
Massive Use Of Plastic Bag
eat. Using a plastic bag just few minutes and then throw
it away, leads to plastic trash pile in our beloved country.
If we started from7/11 which is the biggest brand in
Thailand and they followed the campaign, then other
Cause stores would follow it either.

People dont feel that lots of plastic bas would cause any
damage and they are used to getting plastic bags from
convenient stores like 7-11
Campaign
Why?

For People For 7-11

Expect to get plastic bags Staff is instructed to Infographic Petition
give the plastic Website The rule of banning
products Poster plastic bags
Choice of material to use Support the usage of
instead of plastic bags paper or cloth bags
Ask influential voice Talk to 7/11 about
To reduce the plastic used Exhibition the policy of
Policy in managing the plastic reducing the plastic
bags problem bags usage

Do Campaign Against 7-11

Audience

Whoever uses plastic bags in Thailand age 15-35 years old

 CASE STUDY:
Bye Bye Plastic Bags In Bali
Melati and Isabel Wijsen started Bye Bye Plastic Bags
4 years ago when they were inspired by a lesson in class.
They went home that day and thought What can we do as
children living in Bali, what can we do NOW. Bye Bye
Plastic Bags was born in 2013 and now has a volunteer
team of 25-30 students and has become a well known
international movement of inspiration, youth empowerment,
and of course, saying no to plastic bags.

THEIR CAMPAIGN :
Education: created a 25 page booklet about Pilot village: A pilot village called Pererenan, home
waste management, marine debris, the to 800 local families. Every Saturday they distribute
simple 3rs, and youth empowerment. alternative bags to the local shops and warungs.
They are committed to this village, and motivated to
One island one voice: They focus to make it plastic bag free.
highlight those shops, restaurants, hotels, etc
that are plastic bag free by putting a sticker to
indicate that it is part of the One Island One
Voice Plastic Bag Free Zone. Those who
have sticker will get a shout out on all of our
social media platforms.

http://www.byebyeplasticbags.org/#about

Greenpeace exist to expose
environmental criminals, and to
challenge government and corporations
when they fail to live up to their mandate
to safeguard our environment and our
future.
In pursuing their mission, Greenpeace
have no permanent allies or enemies.
They promote open, informed debate
about society's environmental choices.
We use research, lobbying, and quiet
diplomacy to pursue our goals, as well as
high-profile, non-violent conflict to raise
the level and quality of public debate.
CREATIVE BRIEF
Client and agency : Greenpeace
Greenpeace is an independent global campaigning organisation
that acts to change attitudes and behaviour, to protect and
conserve the environment and to promote peace by:
Catalysing an energy revolution
to address the number one threat facing our planet: climate
change.
Defending our oceans
by challenging wasteful and destructive fishing, and creating a
global network of marine reserves.
Protecting the world's ancient forests
and the animals, plants and people that depend on them.
Working for disarmament and peace
by tackling the causes of conflict and calling for the elimination of
all nuclear weapons.
Creating a toxic free future
with safer alternatives to hazardous chemicals in today's products
and manufacturing.
Campaigning for sustainable agriculture
by rejecting genetically engineered organisms, protecting
biodiversity and encouraging socially responsible farming.
 FINAL OUTCOME

Slogan : you love Thailand, demand 7/11 to stop polluting it

INFOGRAPHIC
 PETITION

https://secure.avaaz.org/en/petition/
Thai_people_who_care_about_the_environment_Ban_giveaway_plastic_bag_from_connivence_store/?
fqsOTbb&pv=7&utm_source=sharetools&utm_medium=facebook&utm_campaign=petition-420576-
Thai_people_who_care_about_the_environment_Ban_giveaway_plastic_bag_from_connivence_store&
utm_term=qsOTbb%2Ben
 BRAND TOUCHPOINT

The Airport and BTS such as Siam and Victory monument because
it is the place where many of people pass by and lots of visibility,
making there is a high chance for people to see our campaign.