FEASIBILTY ANALYSIS

Feasibility analysis is the process of determining whether a business idea is viable.

The main purpose is that it helps you:

To assess the merit of your business idea

Determine whether there is a market for your idea

Whether the idea is financially viable

Overall demand for new products, services, or ideas

Characteristics of like customers (such as demographics and donating behavior)

Characteristics of likely competitors.

A. Marketing feasibility

It includes-

Description of the Industry: A private consultancy company which looks into the
transactions made by donators to NGOs and keeps a check over the utilization of
that money or if it has been appropriately for the right cause only.

Current Market Analysis: People are growing more and more conscious these
days and the need for a trusted consultancy provider is high. Taking the
advantage being one of the firsts in this sector, the current market set for us
seems favorable.

Competition: No such consultancy group in India is not formed yet which has
same working idea as our so we are unique in our concept hence not much
competition.

Anticipated Future Market Potential: As our company start growing then there
will be an application launch, which will thus help donators to keep a check on
their donations as well as more donators can be added easily. If something
unfortunate occurs and there is immediate need of donation to some part of
country the money can be very easily collected through online portals.

B. Financial Feasibility

1. Initially very less investment required. We only need specialized marketing

team and a tech person to handle website and social queries .Company will work
with a profit margin of 10 per cent or according to the amount donated.

2. By end of one year we will be able to generate revenue approximately needed

for the sustainability of our company.

3. Revenue generated will be invested in further expanding the company and also
for the CSR policies of our company as we are earning for the good cause so some
money has to be spent on good cause only.
C. Social Feasibility

1. Increasing consciousness of the people in the society towards having a proper

transaction system for good cause and which is going to help then getting famous
also.

2. There are people who have influences on the others to or not to purchase
some products or services; they are called reference groups. Small groups may be
a part of reference group. Thus, recommendations can play a vital role in
increasing the sales. As in our marketing strategy we are arranging meetings with
community groups.

3. Growing demand of transparency in every transaction is the need of new

generation. So certain people can come forward and start donation if they were
not doing do earlier.

4. The website can also act as a social site which can connect people together if
they want to donate in groups.

D. Political Feasibility

1. Political factors play an important role in any business, especially regulations.

As recently people have seen so many corruption stories, now people want
something which ensures that they are not cheated.

2. The legal aspects will also be considered and money of big companies will only
be taken when they have NOC from different government departments.

3. The working of our company will be following the law of the land where it is
working and no such step will be taken which can make the name of company
degraded.
E. Legal Feasibilities

1. E-commerce has generated tremendous interest among various stakeholders

and entrepreneurs in India. Indian government is also interested in helping the e-
commerce entrepreneurs and stakeholders in having a trouble free environment.

2. Indian government is also committed to protect the socio economic interests of

India. As a result the government is bringing policy reforms but in a bit by bit
fashion. However, policy clarity, especially a good techno legal framework, in
India is still missing.

3. The Information Technology Act 2000 (IT Act 2000) governs the online issues of
e-commerce in India. IT Act 2000 is the sole cyber law of India. The cyber law of
India mandates that the e-commerce entrepreneurs and owners must ensure
cyber law due diligence in India.

4. With E-Commerce business abound, you need to make sure that you should
choose a unique domain name for your E-Commerce business. Addition of VAT for
all applicable products and pay the taxes to the government.

5. To make the E-Commerce business a separate legal entity federal tax ID

number from IRS (Indian Revenue Services) is required.

F. Ecological Feasibility

1. Our company will be using no paper in any type of use (until its money for
donation).

2. Our company where ever situated will be mostly using solar energy for the
working.

3. As our company is service based so the carbon footprints will be minimized and
cause minimal harm to environment.