Professional Documents
Culture Documents
A Feasibility Report ON Amusement Park
A Feasibility Report ON Amusement Park
FEASIBILITY REPORT
ON
AMUSEMENT PARK
PARK for the academic year 2009-2010 and have duly submitted
to the institute.
Gujarat University,
Ahmedabad -380009
INDEX
SR. NO. PARTICULAR
1 ACKNOWLEDGEMENT
2 PREFACE
4 AMUSEMENT PARK
5 PEST ANALYSIS
6 LEGAL DOCUMENTS
7 PLANT LAYOUT
8 7 P'S OF SERVICES
9 HR FEASIBILITY
10 MARKETING FEASIBILITY
11 FINANCIAL FEASIBILITY
12 SWOT ANALYIS
13 CONCLUSION
14 BIBLIOGRAPHY
15 ANNEXURE
ACKNOWLEDGEMENT
This project has given us a tremendous opportunity to enhance
Last but not the least all the people whom we surveyed and whom
we met for our report deserve our sincere thanks for their
PREFACE
Practical knowledge is like a candle that leads to the way
This saying has played a vital role and has guided us throughout
PARK.
We have put in our efforts and tried our level best to present
project.
the project.
Economic feasibility
Legal feasibility
Determines whether the proposed system conflicts with legal
Operational feasibility
Market feasibility
Resource feasibility
Cultural feasibility
In this stage, the projects alternatives are evaluated for their
revolution as an area where one could escape from the grim urban
environment.
The "Golden Age" of amusement parks
hours and had more disposable income. With new-found money and
riders. By the end of the First World War, people seemed to want
these rides.
1940s saw the decline of the amusement park industry. War saw
Many would be taken out by the wrecking ball to make way for
once the king of all amusement parks, closed down for good. The
problems. The thrills of the theme parks are often obscured from
escape, they are kept clean and new thrill rides are frequently
the theme park is either based on a central theme or, divided into
PEST ANA
ANALYSIS
YSIS
Analysis of external environment in which the Amusement Park
Political Environment
change in the tax rates, which may harshly affect the net
revenue earned by the amusement park. Along with this rules and
Economic Environment
park.
Social Environment
macro environment.
Technological Environment
Sanand.
Ahmedabad
SERVICE: - Entertainment
Borrowed Funds
LEGAL DOCUMENTS
Legal document includes the following: -
1. Partnership deed
2. Sanction letter of loan
3. License
Engineers
License
PARTNERSHIP DEED
Partnership is an association of 2 or more people who come
together for achieving some common goals. A written document
which binds them and gives them a legal enforcement right is
called a partnership deed. Our partnership deed is as follows:
1) Date:
2) Address:
1. KHUSHBU MEHTA
C/201 CHANDANBALA,
PALDI, AHMEDABAD
2. HELI SHAH
6, SHITAL CHHAYA,
SUKETU SOC.,
NAVRANGPURA, AHMEDABAD
3. KRISHNA MEHTA
4. KRUPALI MANANI
31-SHIVSAGAR SOCIETY,
5. DHAVAL MESHURANI
NAVRANPURA, AHMEDABAD
6. SACHIN DARJI
SOLA ROAD,
NARANPURA, AHMEDABAD
7. HARSHIL MEHTA
VASANA, AHMEDABAD
8. DHRUMI SHAH
SHANTIVAN,
9. RACHANA KHANDHAR
SATELLITE, AHMEDABAD
SATELLITE, AHMEDABAD
72 TIRTHNAGAR SOC
PART-1
MEMNAGAR, AHMEDABAD
3) PREMBLE:
a. Date of commencement
b. Business of partnership
c. Name
d. Place of business
e. Duration
f. Capital
All the partners of the firm will receive or bear the profits
and losses of the firm for the full and final settlement of the
claim in the profit of the firm and such ratio of contribution as
the partners may time to time determines. Current ratio is
equal between all the partners.
ASSUMPTIONS
We share profit and loss in the same proportion.
For any other matter on which our deed is silent the rules
of Partnership Act, 1932 shall apply.
308, 3rd Floor, The Grand Mall, Opp: - SBI Zonal Office, S.M.Road, Ambawadi,
FUN VALLEY,
SURAMYA ADOBE,
SANAND -382110
Dear Sir,
Sub: Sanction letter for loan of application for Rs. 4, 70, 00000
We hereby give you the provisional sanction for loan application for 47000000
under terms and condition mention below.
We confirm the above terms and condition and accept the loan approval.
(Mr. Pankaj
Doshi)
Branch
manager
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SANAND NAGAR PALIKA
SOUTH ZONE,
SANAND
Date : 10-1-2010
NO OBJECTION CERTIFICATE
Additional City
(South Zone)
SANAND NAGAR PALIKA
SANAND 382110.
PH: 2213587/88/89.
Date :
NO OBJECTION CERTIFICATE
This is to certify that we have checked the Excite Land Booking Premises
and found it good in condition, Department has found good in condition,
Department has also good care for fire safety aspect.
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STEPS OF FEASIBILITY
REPORT
As a part of our feasibility study we conducted the following
steps: -
Kankariya
A.K enterprise
Arihant enterprise
Top land
PLANT LAYOUT
MEASUREMENTS
Kiddies rides
BIKE HORSE
SPECIFICATION
SIZE: - 4 X 2 FEET
CAPACITY: - 1 PERSONS
SPECIFICATION
SIZE: - Dia 6 Ft. Ht. 8 Ft.
CAPACITY: - 4 PERSONS
VIDEO GAMES
SPECIFICATION
SIZE: - 5 X 3 FEET
CAPACITY: - 1 PERSON
SKILL GAMES
Air Hockey
SPECIFICATION
SIZE: - 102X60X72H
CAPACITY: - 2 PERSON
BASKET BALL
SPECIFICATION
SIZE: - 84X42X84H
CAPACITY: - 2 PLAYERS
BOXING
SPECIFICATION
SIZE: - 5X5
CAPACITY: - 1 PERSON
FAMILY RIDES
CAPACITY: - 20 ADULTS
BOUNCIES
MULTIPLE ACTIVITIES BOUNCY
SPECIFICATION
SIZE: - 12 X 15
CAPACITY: - 15 CHILDREN
SPECIFICATION
SIZE: - 30 X 80
SPECIFICATION
SPECIFICATION
PRICE: - Rs. 25 LAKH FOR 5 CARS AND Rs. 1.5 LAKH FOR
EACH ADDITIONAL CAR.
WALKING ANIMALS AND CARS
SPECIFICATION
CAPACITY: - 1 CHILD
SPECIFICATION
Basic Product:-
In this level the marketer has to convert the Core Benefit into
Expected Product:-
minimum expectation.
Augmented Product:-
Potential Product:-
important role.
product and in turns affects the decision of any other mix. Price
is the only mix in the marketing mix, which generates revenue for
the firm.
policies:
Pay-as-you-go
might pay one ticket to ride a carousel, but would pay four tickets
capitalize on popularity
The disadvantages of pay-as-you-go include:
Pay-one-price
use almost all of the attractions in the park as often as they wish
during their visit. The park might have some attractions that are
ride or visit
where we charge very little admission fees and then offer the
Children
Senior
Entry fee ( below 10 Adults
citizen/disabled
yrs)
Charges 40/- 60 20
Rides Charges
Bike 10/-
train)
Sanand.
Ahmedabad
Location preference:
communication.
promotion mix for service may fall under one of the following.
sincerity.
above objectives.
Consumer Promotion
Discount
We offer discount to
o School picnic
Advertising
Advertisement is non-personal form of communication
identified sponsors.
5 Ms of advertising
1. Mission
And when we become well set in our business and gain the
2. Money
future.
c) Competition:
important for us to make them aware and for that we have set
d) Advertising Frequency:
decrease.
3. Message:
4. Media:
advertisement.
Print ads:
Hoardings:
month.
PROCESS
enjoy the ride they have to collect the ticket from the
collectors etc.
PHYSICAL
EVIDENCE
Ambient factor
Design factor
Social factor
In our amusement park we have completely taken care of
garbage. Along with this design factor is also been fairly taken
up in the entire park and all these things are done keeping in mind
HR FEASIBILITY
ORANISATION CHART
JOB ANALYSIS
JOB DESCRIPTION
JOB SPECIFICATION
The details of the job description and job specification for the
administrative persons are given below.
Superintendent
Job Description:
Job Specification:
Experience: 1 to 2 years
Mental Ability: Good leader and motivator,
supportive for workers.
Handle subordinates
problems effectively.
Accountant
Job Description:
Job Specification
Ticket clerk
Job Description:
Job Specification:
Experience: 6 to 12 months
Ride operator
Job Description:
Salary chart
SALARY SALAR
NO. PER Y PER
MONT SALAR
OF MONTH
H Y PER
PERSO PER
YEAR
DESIGNATIO NS EMPLOY
N EE
SUPERINTEND
3 5000 15000 180000
ENT
RIDE
20 3500 70000 840000
OPERATOR
18600 22320
TOTAL 52 25000
0 00
MARKETING FEASIBILITY
Marketing
need profitability
Now, it is believed that the best way to get & keep customers is
to constantly figure out how to give them the best for less.
each and every field requires strong and good marketing skills.
Marketing is:
I Importance of quality
MARKETING OBJECTIVES
The main objectives are in the following.
(5) Goodwill
(6) To satisfy customers
Sources of Data
both.
Consumers
Research Approaches
a) Observational research
c) Survey research
d) Behavioural data
e) Experimental research
Research Instrument
a) Questionnaire
b) Psychological Tools
c) Mechanical Devices
d) Quantitative Measures
Sampling Plan
The marketing researcher must designed sampling plan
Contact Method
questionnaire.
have tried our best to cover all possible aspects so that our
Visiting
Watching Amusement Any Other
Occupation Movies Freaking Out Park Activities
student 264 147 101 51
personal
business 29 13 15 17
service 27 25 71 20
house wife 13 17 16 29
govt officers 11 31 39 7
TOTAL 344 233 242 124
park.
interest.
Business personal are less likely to spend their time in amusement
parks.
250
200
150 DAILY
NUMBER OF
WEEKLY
The frequency of visiting amusement park according to its
PEOPLE
100 FORTNIGHTLY
location MONTHLY
50 NOT FREQUENTLY
0 LOCATION
1 2 3 4 OUT OF
FREQUENCY LOCATION LOCAL STATION
DAILY 0 0
WEEKLY 0 0
FORTNIGHTLY 24 0
MONTHLY 118 63
NOT FREQUENTLY 237 104
With the help of given chart we can see that there is high number of
to frequent visitors.
of high local visitors and also monthly visitors are in good numbers
FREQUENCY
OCCUPATION NOT
DAILY WEEKLY FORTNIGHTLY MONTHLY FREQUENTLY
STUDENT 0 30 44 94 160
PERSONAL
BUSINESS 0 0 0 23 24
SERVICE 0 0 11 61 34
HOUSE WIFE 0 0 9 13 21
GOVT. OFFICERS 0 0 0 15 7
TOTAL 0 30 64 206 246
From given chart we can see that the students are frequent visitors
and other occupational are also likely to visit amusement park
frequently and this fact gives a strong support to amusement park
project. We can see that there will be regular visitors to amusement
park.
The Services Preferred By Different Age-Group People In An
Amusement Park.
From the above graph we can conclude that most of the people in an
People from Age group between 20-35 years are visiting amusement
HIGHLY SATISFIED 42
SATISFIED 331
NEUTRAL 136
LOW SATISFACTION 30
DISSATISFACTION 7
The given chart shows that majority of visitors are satisfied with
amusement park.
REASON FOR NOT VISITING
LACK OF TIME 23
NOT AWARE OF 0
SEEMS TO BE BORING 13
25
LACK OF TIME
20
FAR AWAY
15
DISTANCE
10 NOT AWARE
OF
5 SEEMS TO BE
BORING
0
MEANS OF FINANCE
BORROWED FUND
TERM LOAN 47000000
TOTAL 65285000
SCHEDULES
SCHEDULE 1: - LAND
PARTICULARS AMOUNT
COST OF FURNITURE UNIT PRICE AMT
TABLE 4 750 3000
BASIC
REVOLVING COST
CHAIR 5 42230000
2000 10000
VISITOR
STAMPCHAIR
DUTY 6.5% 10 2002745000
2000
BANQUET HALL(CHAIR)
TRANSFER FEE 200 250 2500050000
SOFA SET 2 10000 20000
TOTAL 45000000
BENCHES 6 350 2100
FILING CABINET 2 15000 30000
FIXTURES 500000
TOTAL 617100
SCHEDULE 5: - COMPUTER
SCHEDULE 6: - RIDES
RIDES AMOUNT
ROCK N ROLL 300000
DRAGON TRAIN 200000
BIKE 60000
GLOBE MERRY GO ROUND 75000
SPEED CHAM CAR 200000
AIR HOCKEY 70000
BASKET BALL 75000
WESTERN EXPRESS TRAIN 800000
JOCKER JUMPING (BOUNCIE) 75000
STRIKING CARS 2500000
FLUME COASTER 3500000
TORA TORA 2000000
ROCK CLIMBING 125000
WALKING ANIMAL 50000
PLAY PORT 100000
INSTALLATION COST 50000
TOTAL 10180000
SCHEDULE 8: - CONTINGENCY
PARTICULARS AMOUNT
CONTINGENCY
0.99% OF TOTAL COST 639455
TOTAL 639455
PROFIT AND LOSS ACCOUNT
SCHED
PARTICULARS 2010-11 2011-12 2012-13 2013-14 2014-15
ULE
TOTAL INCOME
COST (EXPENSES) :
SCHEDULE 1: - RIDES
PARTICULARS IN Rs.
CHILDREN 40
ADULTS 60
SENIOR CITIZEN 20
PARTICULA
R 2010-11 2011-12 2012-13 2013-14 2014-15
PARTICULARS IN Rs.
TWO WHEELERS 10
FOUR WHEELERS 20
SCHEDULE 4: - RESTAURANTS
PARTICUL
ARS 2010-11 2011-12 2012-13 2013-14 2014-15
RENT 96000 96000 96000 96000
INCOME 0 0 0 0 960000
YEAR: - 2011-12
PARTICUL
ARS 1 2 3 4 5 6 TOTAL
AMOU
NT
ON ON ON ON ON
STATUS SELF RENT RENT RENT RENT RENT
OCCUPIE
D
MONTHLY
RENT
IN Rs. NIL 100000 100000 100000 100000 100000
MONTHS
OCCUPIED 12 12 12 12 3 3
MONTHS
VACANT 0 0 0 0 9 9
AMOUNT
120000 120000 120000 42000
RECEIVED 0 0 0 0 300000 300000 00
YEAR: - 2012-13
PARTICUL
ARS 1 2 3 4 5 6 TOTAL
AMOU
NT
ON ON ON ON ON
STATUS SELF RENT RENT RENT RENT RENT
OCCUPIE
D
MONTHLY
RENT
IN Rs. NIL 100000 100000 100000 100000 100000
MONTHS
OCCUPIED 12 12 12 12 3 3
MONTHS
VACANT 0 0 0 0 9 9
AMOUNT
120000 120000 120000 42000
RECEIVED 0 0 0 0 300000 300000 00
YEAR: - 2013-14
PARTICUL
ARS 1 2 3 4 5 6 TOTAL
AMOU
NT
ON ON ON ON ON
STATUS SELF RENT RENT RENT RENT RENT
OCCUPIE
D
MONTHLY
RENT
IN Rs. NIL 100000 100000 100000 100000 100000
MONTHS
OCCUPIED 12 12 12 12 3 3
MONTHS
VACANT 0 0 0 0 9 9
AMOUNT
120000 120000 120000 42000
RECEIVED 0 0 0 0 300000 300000 00
YEAR: - 2014-15
PARTICUL
ARS 1 2 3 4 5 6 TOTAL
AMOU
NT
ON ON ON ON ON
STATUS SELF RENT RENT RENT RENT RENT
OCCUPIE
D
MONTHLY
RENT
IN Rs. NIL 100000 100000 100000 100000 100000
MONTHS
OCCUPIED 12 12 12 12 3 3
MONTHS
VACANT 0 0 0 0 9 9
AMOUNT
120000 120000 120000 42000
RECEIVED 0 0 0 0 300000 300000 00
SCHEDULE 6: - ELECTRICITY
23040 16128 2499 17498 27123 18986 2942 20600 31930 22351
0 00 84 88 3 31 88 16 2 14
PARTICULA
RS PER PER PER PER PER PER PER PER PER PER
IN IN IN IN
Rs. IN Rs. Rs. IN Rs. Rs. IN Rs. IN Rs. IN Rs. Rs. IN Rs.
PARTICULA
RS 2010-11 2011-12 2012-13 2013-14 2014-15
WATER 27562. 28940.6
COOLER 25000 26250 5 25 30387.65
5788.12
PRINTER 5000 5250 5512.5 5 6077.53
AIR 24310.12
CONDITIONS 20000 21000 22050 23152.5 5
57881.2
RIDES 50000 52500 55125 5 60775.3
SCHEDULE 9: - DEPRECIAITION
YEAR 2010-11
YEAR 2012-13
YEAR 2013-14
YEAR 2014-15
NAME OF THE RATE OF OPENING DEPRECIATI
ASSET DEPRECIATION BALANCE ON W.D.V
IN
IN PERCENTAGE IN RUPEES IN RUPESS RUPEES
CHARGES
BROUCHERS: - Rs.8 PER BROUCHER
HOARDINGS: - Rs. 200000 PER MONTH
NEWSPAPER: - Rs. 125000
PARTICUL
ARS 2010-11 2011-12 2012-13 2013-14 2014-15
NEWSPAPE
R 125000 125000 125000 125000 125000
HOARDING
S 200000 200000 200000 200000 200000
BROUCHER
S 4000 4000 4000 4000 4000
32900 32900 32900 32900 32900
TOTAL 0 0 0 0 0
SCHEDULE 12: - UTILITY CHARGES
PER MONTH
TELEPHONE
CHARGES Rs. 5,500
WATER
CHARGES Rs. 4,500
SOURCES OF FUND
1,82,85, 1,82,85, 1,82,85, 1,82,85,
Partners Capital 1 1,82,85,000 000 000 000 000
4,64, 15,84, 33,31, 57,06
Reserve & Surplus (53,010) 418 923 776 ,527
Secured Loans
4,10,69, 3,76,06, 3,37,62, 2,94,95,
Term Loan @ 11% 2 4,41,89,333 493 470 514 724
4,10,69, 3,76,06, 3,37,62, 2,94,95,
Total Secured Loans 4,41,89,333 493 470 514 724
5,98,18, 5,74,76, 5,53,79, 5,34,87,
Total sources of fund 6,24,21,323 911 393 290 251
APPLICATION OF FUND
Fixed Assets
4,50,00, 4,50,00, 4,50,00, 4,50,00,
Land 4,50,00,000 000 000 000 000
5,24, 4,45, 3,78, 3,22
Furniture 6,17,100 535 855 977 ,130
1,08, 92, 78, 66
Other equipment 1,27,900 715 407 547 ,765
36,70, 33,03, 29,72, 26,75
Building & Construction 40,78,000 200 180 862 ,575
93, 65, 45, 31
Computer 1,33,000 100 170 619 ,933
86,53, 73,55, 62,51, 53,14
Rides 1,01,80,000 000 050 792 ,024
7,65, 6,50, 5,52, 4,69
Generator 9,00,000 000 250 712 ,805
5,88,14, 5,69,11, 5,52,80, 5,38,80,
Gross Block 6,10,36,000 550 912 508 232
Current Assets
7,41, 7,52, 7,77, 8,10
Cash & Bank Bal. 7,19,137 272 066 149 ,065
AMORTISATION STATEMENT
INTERES PRINCIPA INSTALLEME
YEARS OPENING T L NT CLOSING
PARTICULARS 1 2 3 4 5
CASH FLOW FROM OPERATING
ACTIVITIES
NET PROFIT AFTER TAXATION (PAT) -53010 517429 1120505 1746853 2374751
INTEREST 6267100 5957927 5614744 5233812 4810977
CAPITAL 18285000 o o o o
RATIO ANALYSIS
PROFITABILITY RATIO
RETURN ON INVESTMENT(%)
EFFICIENCY RATIO
SOLVANCY RATIO
PROPRIETOR'S RATIO(%)
COVERAGE RATIO
TREND OF RATIOS
Interpretation:
The firm has made loss in the first year itself and then
continuously made profit for four year. It shows the firms
capability to increases revenue from its business.
Interpretation:
Cash profit increment also indicate that the firm has more source
to earn cash revenue.
Interpretation:
This ratio indicates the capacity of the firm to pay debts along
with interest. The above chart shows that there is decrease in
the ratio.
BREAK EVEN ANALYSIS
PARTICULAR
2010-11 2011-12 2012-13 2013-14 2014-15
S
TOTAL
1,37,92,249 1,42,64,468 1,48,93,790 1,55,62,643 1,62,55,106
INCOME
LESS: -
VARIABLE
COST
ELECTRICITY
16,12,800 17,49,888 18,98,628 20,60,012 22,35,113
REPAIRS &
MAINTANENCE 1,00,000 1,05,000 1,10,250 1,15,763 1,21,551
TOTAL
VARIABLE
17,12,800 18,54,888 20,08,878 21,75,774 23,56,664
COST
CONTRIBUTI
ON 1,20,79,449 1,24,09,580 1,28,84,912 1,33,86,869 1,38,98,442
FIXED COST
WAGES AND
SALARIES 22,32,000 23,99,400 25,79,355 27,72,807 29,80,767
CONSUMABLE
STORE &
50,000 52,500 55,000 57,500 60,000
SPARES
DEPRECIATIO
N ON
22,21,450 19,02,637 16,31,403 14,00,276 12,03,046
ASSESTS
RENT , RATE ,
TAXES &
1,75,000 1,78,500 1,82,070 1,85,711 1,89,426
INSURANCE
ADVERTISEME
NT 3,29,000 3,29,000 3,29,000 3,29,000 3,29,000
AUDIT FEES
16,000 16,000 16,000 16,000 16,000
UTILITY
CHARGES 1,20,000 1,26,600 1,33,860 1,41,846 1,50,630
PRELIMINARY
EXP 7,21,909 7,21,909 7,21,909 7,21,909 7,21,909
INTEREST
- T.L. 51,70,000 48,60,827 45,17,644 41,36,712 37,13,877
INTEREST
- PARTNERS'
10,97,100 10,97,100 10,97,100 10,97,100 10,97,100
CAPITAL
TOTAL FIXED
COST 1,21,32,459 1,16,84,473 1,12,63,341 1,08,58,861 1,04,61,755
PROFIT
(53,010) 7,25,107 16,21,571 25,28,008 34,36,688
CAPITAL BUDGETING
DISC P V OF DISC P V OF
DEPRECIA PRE. OUN CASH OUNT CASH CUM
YEAR PAT TION EXP. CFAT TING FLOW ING FLOW CFAT
FAC FACT
TOR OR
12% 2%
NPV -5837997.99
PAY BACK PERIOD
the 5 years net cumulative Cash flow is Rs. 17674885 and our initial
PROFITABILITY INDEX
P.I 0.680722013
ARR 12%
discount level but as we can see that at 2% discount level also NPV
SWOT Analysis
Strengths
Weakness
Opportunities
Threats
CONCLUSION
years.
insight.
We are also thank full to the all the faculties who guided
BIBLIOGRAPHY
Reference books: -
Philip Kotler
Organizational Behaviour- Stiffen Robbins and
Seema Sanghi
Search Engines: -
www.google.com
www.wikipedia.com
www.yahoo.com
Websites: -
www.quickmba.com
www.akenterpriseindia.com
www.arihant.com
ANNEXURE
1. Area
2. Gender:
Male Female
3. Occupation:
Student
Personal business
Service
Housewife
Govt.officers
Others
5. Age-Group:
35-50 Above 50
Daily Weekly
Fortnightly
Jogging Fun
SECTION B
Lack of time
Not aware of
Seems to be boring
Any other than specify-----------------------
2. Any suggestion:
THANKING YOU